Her GadgetMatch
Empowering and inspiring the future of women in tech
Let’s get to know Elen Tady of HP Philippines
In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.
A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.
Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.
Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).
A supportive environment for women in tech
While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.
Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.
“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”
Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).
“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.
Celebrating women all-year-round
Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.
Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.
Accessories
Takashi Murakami and CASETiFY’s new collab is in full bloom
The third chapter of the Murakami collection is here!
There’s something about Takashi Murakami’s art that feels like a shot of pure happiness.
Those smiling flowers — bright and a little mischievous — have appeared everywhere, from gallery walls to fashion collabs. And now, they’re blooming once again through CASETiFY’s latest collection.
Called FLOWERS BLOOM, this third chapter of the ongoing TAKASHI MURAKAMI x CASETiFY collaboration brings the artist’s most recognizable motif into a fresh lineup of tech accessories and travel gear.
The collection includes the FLOWERS Ripple Phone Case, which arrives through a surprise blind box (yes, you’ll have to unbox it to see which design you get).
It also comes with the FLOWERS Carry-On Suitcase that takes CASETiFY’s signature ripple texture and turns it into a piece of art.
There’s also a rainbow camera ring, gold-accented cases, and collectible charms and danglers that look as cheerful as they sound.
Murakami’s FLOWERS motif has long represented his “Superflat” style, melding traditional Japanese art with pop culture in a way that feels both nostalgic and new.
For collectors, the blind box adds a sense of thrill, with ultra-rare designs like the shimmering FLOWERS 18K Gold Case waiting to be discovered.
Meanwhile, the carry-on luggage and wireless chargers make the motif part of your daily rhythm.
The new lineup feels like a love letter to Murakami’s world, a reminder that joy can be part of your everyday life. It’s bright, bold, and unapologetically happy. And in a world that often feels gray, these blooms are exactly what we need.
Price, availability
| Product | Price |
| FLOWERIAN DANGLER BLIND BOX | PhP 2,590 |
| FLOWERS RIPPLE PHONE CASE BLIND BOX | PhP 3,990 |
| FLOWERS SNAPPY GRIP STAND (RAINBOW/BLUE/BLACK/RED/PINK) | PhP 4,290 (RAINBOW) /
PhP 3,990 |
| FLOWERS MAGNETIC WIRELESS CHARGER (RAINBOW/BLUE/BLACK/RED/PINK) | PhP 4,590 (RAINBOW) /
Php 4,290 |
| EXCLUSIVE FLOWERS CHARM KEYCHAIN | PhP 4,790 |
| FLOWERS (RAINBOW) CHARM KEYCHAIN | PhP 4,790 |
| LIMITED EDITION MULTI-FLOWERS PHONE CASE –
RAINBOW CAMERA RING EDITION |
PhP 5,290 |
| FLOWERS (RAINBOW) PHONE CHARM | PhP 4,790 |
| FLOWERS (RAINBOW) PHONE CHARM & CHARM CUBE SET | PhP 5,290 |
| FLOWERIAN DANGLER BLIND BOX SET (X4) | PhP 10,360 |
| FLOWERIAN EARBUDS CASE | PhP 15,890 |
| FLOWERS RIPPLE CARRY-ON SUITCASE (RAINBOW/BLUE/BLACK/RED/PINK) | Not sellable in PH |
Her GadgetMatch
These Dyson drops are the home upgrades you didn’t know you needed
Yes, we’re adding Dyson to the wishlist, and you should too!
Dyson surely knows how to make an entrance.
At IFA 2025 in Berlin, James Dyson himself arrived in a vintage Mini before pulling the cover off a lineup of new and re-engineered gadgets.
From supercharged hair tools to whisper-quiet purifiers, these are the pieces that prove Dyson is still the gold standard in making everyday life feel smarter and sleeker.
Dyson Airwrap Coanda 2x
Meet your new vanity essential. The Airwrap Coanda 2x takes the cult-favorite multi-styler and cranks it up with Dyson’s fastest hair care motor yet.
With 6-in-1 versatility through drying, curling, waving, straightening, smoothing, and volumizing, it’s like having an entire glam team tucked into one sleek wand, minus the heat damage.
Dyson Supersonic r
Smaller, lighter, and even stronger, the Supersonic r is Dyson’s most powerful hair dryer to date.
Its chic 38mm body is a statement in itself, but the real magic is how it dries fast while keeping strands shiny and smooth.
Attachments automatically adjust airflow and heat, so your at-home blowout feels like a salon moment every time.
Dyson V8 Cyclone
The vacuum that started a movement just got an upgrade!
The V8 Cyclone cordless vacuum now has more suction, more runtime, and a hot-swappable battery so cleaning marathons feel less like a workout.
Add a new triggerless button and three easy modes, and you’ve got a machine that’s as efficient as it is effortless.
Dyson V16 Piston Animal
Think of this as the heavyweight champ of vacuums. The V16 Piston Animal deep cleans every corner, picks up long hair without tangling, and even washes floors with its upgraded Submarine roller.
With a bin that holds up to 30 days of dust, it’s built for those who want their home to sparkle without constant emptying.
Dyson HushJet Purifier Compact
Who knew purifiers could be powerful and quiet? The HushJet is engineered to deliver whole-room purification while staying whisper soft, down to 24 dB in Sleep mode!
Small but mighty, it’s perfect for bedrooms, work-from-home nooks, or anywhere you crave fresh air without the fan noise.
Dyson Spot+Scrub AI robot
This is not your average robot vacuum. The Spot+Scrub uses AI stain detection to go back over stubborn marks until they’re spotless, plus it vacuums and washes floors at the same time.
It even cleans itself as it goes! Consider it your tireless little roommate who insists on tidiness.
Dyson Clean+Wash Hygiene
Wet cleaning, but make it hygienic. This lightweight cleaner ditches dirty filters in favor of a roller that refreshes with every pass, leaving floors streak-free and fresh. With a self-cleaning cycle, it’s as low-maintenance as it is effective.
Dyson PencilVac
Slimmer than your favorite tumbler at just 38mm, the PencilVac is Dyson’s most minimalist vacuum yet. It glides under low furniture, tackles mess in every direction, and still flexes laser dust detection. Proof that cleaning tools can double as design objects.
Dyson Cool CF1 and Dyson Hot+Cool HF1
Dyson’s bladeless icons are back with smart new tricks.
The Cool CF1 fan brings app-connected cooling with refined oscillation, while the Hot+Cool HF1 heats rooms faster and quieter than ever. These bring comfort and control, all from your phone.
Dyson Omega Nourishing Range
Yes, Dyson is doing haircare and it’s dreamy.
The Omega range blends seven omega-rich oils (including sunflower oil from Dyson’s own farms) into a hydrating hair oil and leave-in spray. It’s glossy, healthy hair bottled up, powered by a mix of science and sustainability.
Her GadgetMatch
This Glossy Pink OPPO Reno14 F 5G is giving pastel daydream vibes
A charming new shade that makes your phone feel like a treat!
If phones could look like candy, the OPPO Reno14 F 5G in Glossy Pink would be the prettiest one in the jar. Soft, charming, and a little bit dreamy, this new shade feels like carrying around a pastel daydream in your hand. And yes, it’s as fun as it looks.
A pastel-perfect phone with serious smarts
The Reno14 F 5G may look like a treat, but its features are all about performance. With AI Flash Photography, you can say goodbye to grainy low-light shots.
Even in dimly lit cafés or at golden hour, your photos stay bright, clear, and effortlessly flattering. Add AI Livephoto 2.0 into the mix, and even your candid memories come alive with detail.
Forget spending hours adjusting sliders. With AI Editor 2.0, the Reno14 F 5G polishes your shots with just a few taps. Whether you’re reframing or letting AI Recompose do the heavy lifting, your photos transform into scroll-stopping moments instantly.
Your candy-colored crush
Sweet on the outside, bold on the inside! This phone even lets you explore underwater worlds in 4K.
Thanks to its IP68/69 dust and water resistance, you can capture your next poolside hang or spontaneous lake adventure with clarity that feels almost cinematic.
At the end of the day, what makes this phone extra special is how it looks. The Glossy Pink finish is soft, stylish, and playful. It’s like a pastel accessory that complements your style while powering your creativity.
The OPPO Reno14 F 5G (8GB + 256GB) in Glossy Pink is now available nationwide for PhP 21,999 through OPPO Brand Stores and official e-commerce platforms. Until September 21, you can also enjoy bundle offers and flexible payment plans.
-
News1 week agoThe Redmi K90 Pro Max is the first smartphone with Bose-powered speakers
-
Reviews1 week ago60 days with the vivo V60: 6 upgrades in 6 months
-
Reviews1 week agoM5 iPad Pro review: The Most Powerful iPad Ever!
-
Laptops1 week agoM5 MacBook Pro review
-
News1 week agorealme GT 8 Pro has Ricoh GR cameras plus swappable camera shapes
-
Automotive1 week agoBYD eMAX 9 DM-i leads the future of luxury family travel
-
Automotive2 weeks agoInside the BYD Di-Space Museum
-
News2 weeks agovivo V60 Lite starts at 14,999 pesos in the Philippines
















