Her GadgetMatch

Empowering and inspiring the future of women in tech

Let’s get to know Elen Tady of HP Philippines

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In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.

A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.

Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.

Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).

A supportive environment for women in tech

While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.

Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.

Elen at the recently concluded HP Amplified Product Solutions and Showcase (March 2023).

“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”

Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

GadgetMatch - HP - Elen Tady - Women in Tech Feature

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).

“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.

Celebrating women all-year-round

Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.

GadgetMatch - HP - Elen Tady - Women in Tech Feature -Elen Tady in one of her trips abroad (1)

Apart from work, Elen also loves to travel.This is her in one of her trips to Osaka, Japan.

Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.

Accessories

Razer fully unwraps these limited BLACKPINK Edition gaming gear

They are finally coming in your area!

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Initially teased a month ago, the much-awaited BLACKPINK x Razer collab has finally been revealed for all the BLINKs to see (and purchase).

Hitting the ‘DEADLINE’

ICYMI, BLACKPINK (or K-Pop’s biggest female quartet composed of Jennie, Lisa, Rosé, and Jisoo) started their highly-anticipated ‘DEADLINE’ World Tour just last year.

With Razer’s signature dark black styling paired with BLACKPINK’s bold and iconic pink scheme, this collaboration felt like the perfect match.

Now, if you’re the type of BLINK who still has a severe sepanx (like yours truly), all these limited BLACKPINK-themed gaming gear by Razer might just be the cure.

That said, here are all the BLACKPINK Edition gaming accessories you should expect from the Singaporean-American gaming giant.

Ornata V3 Tenkeyless – BLACKPINK Edition

A low-profile RGB keyboard with clicky Mecha-Membrane switches.

DeathAdder Essential – BLACKPINK Edition

Gaming mouse with ergonic comfort and precision alongside mechanical switches and programmable buttons.

Gigantus V2 – Medium – BLACKPINK Edition

Razer’s smooth and durable mouse mat with that BLACKPINK flair

Enki X – BLACKPINK Edition

Badly-needed gaming chair for all-day comfort combined with BLACKPINK’s aesthetics — made for your marathon gaming sessions.

Pricing and Availability

Here are the SRP of the special Razer x BLACKPINK Edition gaming essentials:

  • Ornata V3 Tenkeyless – BLACKPINK Edition = US$ 119.99
  • DeathAdder Essential – BLACKPINK Edition = US$ 49.99
  • Gigantus V2 – Medium – BLACKPINK Edition = US$ 29.99
  • Enki X – BLACKPINK Edition = US$ 499.99

These will all be released worldwide (excluding Canada and Japan) by the 2nd quarter of 2026.

Currently, Razer has set-up a pop-up store in Hong Kong. BLINKs in the area can experience all the special gaming gear with dedicated photo zones in the scene.

 

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A post shared by Richard Lai (@richardlaihk)

This popped right in time as BLACKPINK will hold the Hong Kong stop of their ‘DEADLINE’  tour for three straight days — from January 24 (Saturday) until January 26, 2026 (Monday).

Moreover, these might just be the perfect complement to the quatro’s upcoming ‘DEADLINE’ EP by February 27, 2026.

Might as well, an advanced 10th year anniversary gift this August 2026.

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Deals

Trade in your old device and switch to Dyson at SM Podium

A simple trade-in lets you enjoy Dyson’s latest technology with better value!

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Sometimes, the right upgrade arrives at the perfect moment.

Dyson is giving everyone that chance with its Trade to Upgrade event happening from November 25 to 28 at the 2F Atrium of SM Podium.

It’s a limited run designed for anyone who has been waiting to switch to smarter cleaning, cooler airflow, or sleeker styling.

The idea is simple: Bring your old purifier, vacuum, or hair tool from any brand, working or not, and switch to a Dyson machine within the same category.

You can enjoy up to 30 percent off when you trade in a purifier for a Dyson purifier, a vacuum for a Dyson vacuum, or a hair dryer or styler for a Dyson hair tool.

It’s a straightforward way to upgrade your daily routines with technology that performs better and looks better at home.

The event also welcomes shoppers who are not trading in. Dyson is offering flexible payment options with zero percent installment for up to twenty-four months on all machines, including the Airwrap Coanda 2X and the Amber Silk finish.

This gives more room to choose the device that fits your lifestyle without rushing the decision.

Whether you are setting up a smarter home or refreshing your everyday essentials, this event is a chance to experience Dyson’s design and engineering in a more accessible way.

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Her GadgetMatch

How the HUAWEI Active Rings run inspired my next streak

One active morning turned into a streak I wanted to keep!

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There are days when running feels like a routine and there are mornings when it feels like a gift.

The HUAWEI Active Rings Fun Run landed perfectly on one of those good mornings. I woke up before the sun, optimistically laced my shoes, and took my place at the SM Mall of Asia Complex, where a thousand runners gathered with the same intention.

Everyone wanted to move with purpose and enjoy a moment that centered on fitness and a little glow from our smartwatches.

Finding my rhythm with my Active Rings

HUAWEI partnered with RUNRIO and a full roster of lifestyle staples like GCash, Shopee, Nature’s Spring, and URC. It created a space that felt alive even before anyone started running.

There were giant inflatables, interactive photo walls, and booths with snacks and hydration that framed the Race Village.

When the run began, the energy pushed me forward. The seaside breeze reminded me why I loved running outside. HUAWEI designed this event for their community of users and I felt that intention with every step.

It felt easy to check my stats and stay on pace because the watch tracked everything that mattered without distracting me.

I was inspired when seasoned runners passed me by, whereas some of them would later claim the top spots. The runners around me boosted me with energy that I wanted to match. They were competitive in a way that felt inspiring.

The little moments that made the morning sweeter

After crossing the finish line, I wandered around the Race Village again. I watched runners take photos with their medals and chat with friends they made during the route.

The GCash Watch Pay booth became unexpectedly helpful for a lot of participants. It let everyone bind their GCash account to their HUAWEI smartwatch.

It made sense for runners who preferred to go cashless and travel light. Shopee was also present and reminded everyone how modern life blends with fitness.

Every corner of the event touched a part of our daily routines. It showed how technology can help simplify healthy habits.

Keeping the streak alive with Light Up Your Active Rings

The fun run wrapped up the physical celebration but HUAWEI kept the momentum alive through the Light Up Your Active Rings Online Challenge. It runs from November 8 to 30 inside the HUAWEI Health App.

Participants only need to burn 1500 kcal within the challenge period to unlock the exclusive Manila Medal, a new badge inside the app that feels like a digital pat on the back.

Sharing the medal on TikTok with the hashtags #LightUpYourActiveRingsPH and #EnjoyYourMoment also enters participants into a chance to win a HUAWEI Watch GT 6.

HUAWEI will announce the winner on December 15. It feels like an invitation to stay active long after the race banners are packed away.

The challenge is simple and the message is clear: movement matters even when it feels small. Running, walking, cycling, or making your day a little more intentional can change the way you show up for yourself.

A community that runs with you

That morning reminded me that fitness does not need to feel lonely. The run united beginners, athletes, and curious participants who wanted to experience something new.

It gave us a morning filled with movement and reminded us that wearable technology can help us stay accountable in a way that feels supportive.

HUAWEI continues to build a fitness community that encourages healthier habits and celebrates every active streak. The Active Rings Fun Run made that mission feel real on the ground. Meanwhile, the Light Up Your Active Rings challenge brings it online for anyone who wants to keep going.

I left the MOA Complex with tired legs and a full heart. My Active Rings glowed with pride and I promised myself that this would not be the last time I ran for the kind of joy that morning gave me.

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