Enterprise

Touring the first Google Store in New York City

An exquisite experience of technology, commerce, and design

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After pop-up shops and showrooms, Google finally opened its first physical retail store in the city that never sleeps.

Located on 15th and 9th by Chelsea Market in Manhattan, the Google Store in NYC offers a hip and smart experience echoing the vibe of its trendy community location.

Earlier this week GadgetMatch was invited to a special preview. Here is what we saw.

A spectacle of architecture and technology

The new Google Store features floor to ceiling glass that allows a glimpse of its sophisticated exteriors.

A Google campus bike is parked outside the store.

Come on, let’s have a look.

My senses are… overwhelmed

The Google Store is intended to be both a space where one can experience the entire range of Google hardware, and a shop for those wanting to take it all home.

The Nest Gallery Wall. Images/GadgetMatch

From Pixel phones and Nest products to Fitbit wearables and even Pixelbooks — there’s a lot to explore and experience.

An interactive exhibit

There’s a 17-foot-tall circular glass structure near the main entrance called the Google Imagination Space. It’s a set of custom interactive screens featuring rotating exhibits of the best of Google’s products and technologies.

It was designed and engineered with local New York partners so you can probe the possibilities of Google Translate and the capabilities of machine learning. You can try a real-time translation of your speech into 24 languages simultaneously when you speak to the exhibit. If you want to know the technology behind it, the exhibit will also showcase the hows.

The Nest Living Room

The Google Store lets you play on their sandboxes. One is the Nest Sandbox, decorated as a simulated living room filled with Nest products.

You can explore how Nest provides useful solutions that you can apply — should you decide to build your own Nest smart home.

It’s definitely social-media-worthy, in case you ever want to drop by.

Stadia Sandbox

Of course, there’s a dedicated space for those who love playing games. You can freely experience and game on Stadia through the Stadia Sandbox.

The whole vibe speaks futuristic and contemporary!

Workshop space

While Apple has a video wall called The Forum as a center stage for creativity, Google has a Workshop Space that caters to various events such as family storytime, Nest cooking demos, Pixel photography lessons, YouTube concerts, and the likes.

Commitment to sustainability

Sustainability is always at Google’s core — whether it’s their technology, hardware, or even a physical store. Every element of the Google Store was meticulously considered and selected. From the materials, building processes, mechanical systems, and more.

For instance, each lighting fixture is energy-efficient — working with the U.S. Green Building Council to achieve a LEED Platinum rating, the highest certification within the Leadership in Energy and Environmental Design green building rating system.

All the help that you need

There’s also a Here to Help support desk, complete with associates that will help assist your needs, answer all your questions regarding technology, and aids you on an on-site repair of your Pixel smartphone.

The Google Store opens its doors for business starting June 17, 2021 at 10 a.m. Eastern. You may visit it at 76 Ninth Avenue in Chelsea, Manhattan, New York City.

All photos by GadgetMatch.

Enterprise

Apple working on an in-house modem

Saying goodbye to Qualcomm

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In-house components are on the rise. Instead of relying on other component makers, a few brands have started creating their own parts for their devices. For example, Google recently launched the Pixel 6 series with its own Tensor chipset, the company’s first in-house processor. Apple is reportedly joining the bandwagon, potentially launching an in-house modem for future iPhones.

According to Nikkei, Apple is partnering with Taiwan Semiconductor Manufacturing Co. (or TSMC) for the latter’s 4-nanometer chip technology. With the partnership, Apple is on its way to building its own 5G modems for iPhones. Apple will also work on a battery management system built for the upcoming modem.

Prior to the announcement, Apple sourced its modems from Qualcomm. Ever since 5G became a ubiquitous feature, Qualcomm helped provide modems for most smartphones. Now, almost the entire market has 5G connectivity. The company has even stopped attaching the “5G” name to its chipsets with the assumption that every forthcoming product already has the feature attached.

Though Qualcomm is still a leader in the industry, numerous brands have already started ditching Qualcomm for their own components. As such, a huge chunk of the industry reduced their reliance on the semiconductor giant. For its part, Apple has already moved away from a lot of components, especially after its current chipsets.

SEE ALSO: Apple’s Self Service Repair will let you fix your broken iPhone on your own

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Enterprise

Samsung teases that sliding, rolling displays are coming

Officially teased

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Since the debut of the Galaxy Fold a few years ago, Samsung has dominated the foldable smartphone market with nary a competitor to hinder its success. Of course, folding screens aren’t the only ways to revolutionize display technology. Other brands, like LG, have developed sliding and rolling displays. Now, officially announced by the company, Samsung is officially trying its hand at other form factors.

Teased on their official site, Samsung Display has teased “a new era” with Samsung OLED. The company has released a few teaser images depicting a rollable and sliding display for the future. They will be called the Rollable Flex and the Slidable Flex, respectively.

However, though the form factor is officially coming now, Samsung has not announced where the new displays will launch. Though both are certainly staples of the television market, it’s within the realm of possibility that the new form factors will also come to Samsung’s smartphone lineup.

Back in May, Samsung patented the Z Rollable branding, potentially hinting at a future smartphone with the form factor. It might take a while for sliding and rolling displays to make their debut, though. Samsung still leads the foldable industry, but the market arguably hasn’t taken the industry by storm just yet, especially because of the form factor’s price tags.

SEE ALSO: Samsung launches 1000-inch TV display

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Qualcomm Snapdragon is getting a rebranding

It’s a new era for Snapdragon

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In terms of processors, Qualcomm Snapdragon is one of the most iconic barometers of a device’s capabilities. However, new followers of the smartphone industry might find it difficult to follow all the different numbering systems. Sensing the same difficulties, Qualcomm has announced that they are rebranding (and simplifying) the chipset series’ branding.

Officially announced by Qualcomm, the new era of Snapdragon is coming. For one, Snapdragon is officially dropping Qualcomm from its name. Instead of peddling its wares as Qualcomm Snapdragon 888, for example, the company’s chips will just be known as Snapdragon [insert number scheme here].

Speaking of its number scheme, the Snapdragon rebrand will also simplify the sometimes-arcane numbering system. Going forward, Qualcomm is trading in its triple-digit scheme for a single-digit one. The Snapdragon 888 (and its contemporaries) might end up being known as the Snapdragon 8 series now.

Finally, a small change that means all the difference: Snapdragon will no longer add in “5G” in the name of its future chipsets. When 5G was a novel feature, Qualcomm added “5G’ to its naming schemes to indicate that their products came with the feature. Now that 5G is ubiquitous now, Snapdragon will drop the scheme; instead, all future chipsets will come with the assumption that they are 5G-compatible.

However, despite Qualcomm’s announcement, we still don’t know how the new branding will look like exactly. We don’t have a concrete example yet. Qualcomm usually launches the next generation near the end of the year, so we might not have to wait long for an example.

SEE ALSO: Qualcomm promises zero carbon emissions by 2040

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