It hasn’t even been a year ever since FUJIFILM announced the GFX100S, and now it has a new, yet more affordable, medium format sibling. Just a refresher, the GFX50S II (read as GFX50S Mark II) is the successor to 2017’s GFX50S.
Medium format camera for less
The FUJIFILM GFX50 S II has a 51.4-megapixel large-format sensor that’s 1.7 times bigger than a 50-megapixel 35mm full-frame sensor you’ll find on most high-end DSLRs and mirrorless cameras nowadays. This means you get better image quality whenever you take photographs.
What makes this different is its specialized design. This camera uses smaller light-collecting micro lenses on the image sensor in order to create wider gaps between pixels. Not only does this result to sharper images, it also brings better ISO sensitivity, dynamic range, and better post-processing flexibility.
With a new Pixel Shift Multi-Shot function, the FUJIFILM GFX50S II can capture and generate 200-megapixel images without lapses in color presentation. This works by recording and combining 16 RAW images into one DNG (Digital Negative) RAW file via its “Pixel Shift Combiner” software.
A GFX100S minus the 102-megapixel image sensor
Some things stay the same though — but it’s not a bad thing. Just like the GFX100S, it weighs at just 900g (1.9lb). It also has a magnesium alloy body for utmost robustness and durability without sacrificing heft. The camera is also weather-sealed, dust and moisture-resistant, and most of all, can work in cooler places under -10ºC (or 14ºF). It even has the same 3.2-inch LCD monitor with support for tilting that an EVF (electronic viewfinder) cannot always shoot in high and low-angle shooting.
Moreover, the FUJIFILM GFX50S II is powered by the similar X-Processor 4 quad-core processor which fusions its high-speed image processing together with ultra-fast and high-precision Auto Focus (AF) system. The latest algorithm brings more life to the photos captured by this camera.
Stable, sharp shots
It even has the same 5-axis IBIS (In-Body Image Stabilization) but unlike the GFX100S, the GFX50S II is able to bring up to 6.5-stops of Vibration Reduction — which is the highest in the history of its kind. This became possible with a high-performance gyro sensor and accelerometer that can both detect motions with high accuracy rate. This just means you’ll get less-blurred shots with sharp details and more precise Face / Eye Detection as well as subject tracking.
For easier operability, it has six customizable C1-C6 controls that can be modified and assigned depending on your liking. There’s even a switch between shooting Stills and Videos for added convenience so you don’t have to rotate the Mode dial all the way. There’s even a 1.8-inch sub LCD monitor at the top for better control of the EXIF settings.
Lastly, FUJIFILM’s signature Film Simulation is still here and were not left behind. You can choose between 19 different presets designed for different types of subjects and scenes. An effect can be seen directly an image through Live View.
A new FUJINON lens
The FUJINON GF35-70mm F/4.5-5.6 WR is FUJIFILM’s new interchangeable zoom lens for their large-format GFX cameras. It weighs just around 390g, making it a total of only 1300g when paired with the GFX100S or the GFX50S II. Despite it being lightweight, it’s great lens that delivers high-resolution images with fast AF performance as well.
This is an 11-elements lens with one aspherical element and two ED elements in nine groups. Paired with a stepping motor, operability is silent when shooting fast subjects while still being able to retain focus and sharpness. Just like the new FUJIFILM GFX50S II, the lens is also dust and moisture-resistant that works in sandy deserts or tropical rainforests and can withstand temperatures below -10ºC or 14ºF.
Two new XF lenses, too
Other than the new GF lens, FUJIFILM also brings two new lenses for the X Series: the FUJINON XF 23mm and XF 33mm f/1.4 II LM WR. While they’re different in the size of focal lengths, they actually share the same aperture of f/1.4 with nine aperture blades. This not only provides brighter shots with less noise at night, it also brings the best of shallow Depth of Field while still being able to preserve sharper images.
Both of these lenses consist of 15 lens elements with two aspherical and three ED elements in 10 groups that reduces chromatic and spherical aberration when shooting. They even possess a silent yet fast and highly-accurate AF system. This is meant for photographers who love to capture fast-moving subjects.
Best of all? They’re also dust and moisture-resistant at 11 locations. The ability to withstand cold temperatures is still here so you can shoot astrophotography shots even in colder nights.
More lenses to come
If you’re a heavy FUJIFILM user, there are a total of 17 G-mount lenses being developed for the GFX series. One of them is a tilt and shift lens that can correct image distortions to produce undistorted photographs — more helpful in architecture shots.
For the X-Series, the current 2021 lens roadmap will bring a total of 40 interchangeable X-mount lenses. There’s the XF 18-120mm catered for videographers who rely on versatile zoom lenses. There’s also the XF150-600mm ultra-telephoto zoom lens ideal for wildlife and sports photography. Despite the long focal distance, it will actually be compact and lightweight lens meant for the XF camera line.
Pricing and Availability
A body-only FUJIFILM GFX50S II retails for PhP 223,990 and goes up to PhP 251,990 if you’ll buy it with its GF 35-70mm f/4.5-5.6 WR kit lens. Both of these will be available by the end of September 2021. Practically speaking, it costs just like the usual full-frame cameras out there.
If you’ll compare it with FUJIFILM’s recent medium format camera releases, you’ll get a price cut of more than PhP 200,000 to 400,000. This makes it the cheapest medium-format camera available so far.
Meanwhile, you can grab it as early as September 9 until the 25th and enjoy their exclusive pre-order perks including:
- Free 1-piece NP-W235 (worth PhP 3,990)
- Free 1-piece BC-W235 Dual Battery CHarger (worth PhP 3,990)
- Exclusive GFX workshop with FUJIFILM X-Photographer
For more details, just look at the pre-order mechanics below.
If you just want the lenses, you have to wait a little bit before you get your hands on them. The pricing and availability of the new FUJINON lenses (plus one lens hood) are as follows:
- GF 35-70mm f/4.5-5.6 WR – PhP 55,990 (Late November 2021 release)
- XF 33mm f/1.4 R LM WR – PhP 45,990 (Late September 2021 release)
- XF 23mm f/1.4R LM WR – PhP 55,990 (November 2021 release)
- LH-XF23 II Lens Hood – PhP 3,990 (November 2021 release)
The Snapchat Pixy is the drone for social media creators
Light and easy to use
Amid efforts to make them easier to use, drones still haven’t evolved into must-own devices. However, the market’s plateaued demand doesn’t stop others from trying their hand at making drones more popular. Today, Snapchat is joining the market with its own drone.
Called the Pixy, the Snapchat drone touts ease of use as its biggest advantage from its rivals. Weighing at just 101 grams, the tiny drone can capture capable photos with its 12-megapixel camera, which can also shoot 2.7K video at up to 30 fps.
If you don’t know how to fly a drone, the Pixy can fly without a controller. It has four main modes of flying. Standard with most drones, it can follow to user from two to three meters behind. A Hover mode freezes the Pixy’s flight in place for up to 60 seconds. The Orbit mode takes the drone to a circular path around your hand. Finally, the Reveal mode takes the drone back to you from a distance away.
All four modes are part of the usual palette of flight paths for drone content today. It’s definitely a creator-friendly device. Adding to this ease, the drone can easily send videos back to your phone using the Snapchat app.
Under the hood, the Pixy can store up to 16GB of data in its internal storage. The drone’s battery is reportedly enough for five to eight flights. Additionally, charging the battery to 80 percent can take as little as 20 minutes.
The Pixy is currently available only in the United States and in France. The drone will set you back by US$ 229.
Sony has month-long camera and lens deals for February
Freebies include memory cards, bags
Sony has just launched a month-long sale for its range of Mirrorless Camera and Lens to allow customers to score on great deals from February 1 to 28.
For the promo period, freebies including memory cards, bags, and more will allow professionals, content creators, and even adventurous beginners alike to get their hands on topnotch products and get their imagination rolling.
Tools for different passions
The A7C full-frame camera that’s suitable for high-quality photos and videos is available for PhP 105,999 for the body, and PhP 104,999 for the silver kit lens.
With Sony’s promo bundle, a 64 GB SD card, peak design strap, and bellroy bag come with every purchase.
Meanwhile, Sony’s compact ZV-1, a handy tool to make vlogging and livestreaming much easier, is available for PhP 39,999 for the unit.
It likewise comes with a 64 GB SD card, a limited-edition windscreen, and pouch with Sony’s promo bundle.
Lens suited for beginners
The compact G Lens is perfect for exploring photography for entry-level photographers and beginners as it provides stability and an uncomplicated usage.
The SEL24105G will be available for SEL90M28G and 6 months with ZERO percent installment.
The Cameras and Lens promo also offers an outstanding option for macro lens: the SEL90M28G that is primarily built for short focusing distances. It will be available for PhP 45,000.
Accessories and more
Lastly, Sony also has customers covered with accessories to pair with their camera purchases, starting at as low as PhP 1,700 for activities such as livestreaming.
What’s your Chinese Zodiac Sign’s Sony GadgetMatch?
Here’s a fun and quirky list from Sony
Here’s a fun exercise! Celebrating Chinese New Year, Sony put together a rather intriguing listicle. The company matched Zodiac signs to products they need according to their forecast for the Lunar New Year.
If you’re curious what your sign’s GadgetMatch is, just go through the list below!
Year of the Rat — WH-1000XM4
(born in 1984, 1996, 2009, 2020)
Rats are known for being smart planners and while it seems like your plans needs to be adjusted often in this fast-paced Tiger year, remind yourself to always stay calm and avoid overreacting when coping with Murphy’s law.
Rats have lots of energy and you never give up, but you do sometimes tend to panic first. Plug in to your WH-1000XM4 Wireless Noise Cancelling Earphones and cancel away all negativity as you listen to positive beats and remember to believe in yourself for all situations that comes your way this year!
Year of the Ox — Bravia XR-X90J
(born in 1973, 1985, 1997, 2009, 2021)
A year of flourishing success and monetary rewards are on the cards for the Ox!
For individuals born in the year of the Ox, 2022 is set to be the year where you will see an upturn in all areas of your life — you may find your life partner or even consider settling down.
Perfect time for you to spruce your home with the BRAVIA XR-X90J –the World’s first Cognitive Intelligence TV which takes vision and sound to the next level with the ingenious Cognitive Processor XR. Immerse your family and friends in a multi-dimensional experience like never before as you reap the rewards of your hard work with this revolutionary product.
Year of the Tiger — Sony A7 IV
(born in 1974, 1986, 1998, 2010, 2022)
Individuals born in the year of the Tiger clash with Tai Sui in 2022, making it an arduous year ahead.
Still amidst all the downs, there are also ups to look forward to for our Tiger friends. Your courage to take on each obstacle head-on will help you make it through the year safely.
Take the time to nurture your love and capture nature’s beauty with the Alpha 7 IV full-frame hybrid camera as you head outdoors more often and continue to keep a positive outlook on life.
Year of the Rabbit — HT-A7000
(born in 1975, 1987, 1999, 2011)
It’s been a challenging time for our sensitive Rabbits but in 2022, your time has come. Opportunities abound this year and do take the time to research before you invest time and money into things that come your way.
People born in the year of the Rabbit are known for their exquisite taste. You appreciate the finer things in life and our flagship soundbar HT-A7000 is the perfect companion for your stylish home.
Enjoy music the way the artists truly intended with High-Resolution Audio for crystal clear precision. With the HT-A7000, your music comes to life like never before.
Year of the Dragon — SRS NB10
(born in 1976, 1988, 2000, 2012)
Dragons are blessed with great strength of character and real leadership qualities. No matter what 2022 throws at you, you are smart and resourceful enough to adapt to the changes.
Tough times don’t last but tough people do. For Dragons, the new SRS-NB10 Wireless Neckband Speaker is the perfect companion to tide us through this year as we walk around in comfort taking work calls and more. Just in time for Lunar New Year, the SRS-NB10 will be available locally beginning February 11, 2021.
Year of the Snake — Sony A7C
(born in 1977, 1989, 2001, 2013)
This energetic year might be a little stressful for the reserved Snake, but your calm and diplomatic nature will be a real asset in the corporate world — you may find your colleagues come asking for advice this year.
As lucky stars elevate your relationship luck, you must shed the habit of overthinking and keeping things to yourself. For the married Snakes, maintain the spark with your partner by exploring new activities together – don’t forget to capture the action as it happens, in beautiful detail with the Alpha 7C Compact full-frame camera! The Alpha 7C will ensure that you won’t miss that important split-second shot. That’s thanks to its state-of-the-art AF and speedy continuous shooting capability
Year of the Horse — WF-C500
(born in 1954, 1966, 1978, 1990, 2002, 2014)
Gallop into a year of increase as 2022 is set to be an easy race for all Horses!
Romance is in the air for single Horses and relationships will be strengthened for those attached. Hardworking Horses can expect career successes in the workplace but do remember to take care of your health while reaping the rewards of your efforts.
Soak in the sun and bring along the trusty WF-C500 Truly Wireless Headphones for all your hikes and fitness routines. With an IPX4 water resistance rating, splashes and sweat won’t stop these headphones – so you can keep on moving to the music.
Year of the Goat — Bravia KD-X80J
(born in 1967, 1979, 1991, 2003, 2015)
Great news for our friends born in the year of the Goat as the energy of the Year of the Tiger will make you the star wherever you go!
Your flourishing relationship luck means you’ll be meeting more like-minded friends and potential collaborations. You are magnetically popular this year, and everyone wants to be your friend.
Share your favorite films and feel-good shows with newfound friends and have a movie marathon on the BRAVIA KD-X80J. Discover worlds of entertainment on this Google TV, brought to life in beautiful color by the realism of our picture and sound technology. With the powerful 4K HDR Processor X1–color, contrast, and clarity are enhanced for all your favorite content.
Year of the Monkey — SRS-XP700
(born in 1944, 1956, 1968, 1980, 1992, 2004)
2022 may seem like a challenging year for the Monkey. Fret not, there is always a silver lining in every cloud.
The Monkey likes to stay busy, and your social life is packed as ever. Bring forth your sociable characteristic and meet like-minded individuals as you bond over fun activities and good food.
Whether you are hosting a party, a jamming session or just simply chilling around while listening to your favorite music, the SRS-XP700’s Omnidirectional sound and colorful ambient lighting surely makes it an ideal companion for small gatherings with friends.
Year of the Rooster — SRS RA3000
(born in 1969, 1981, 1993, 2005, 2017)
Here’s the great news – the Rooster is luckiest of all the zodiac signs in the Year of the Tiger in 2022! People born in the year of the Rooster can look forward to sustained wealth and success, with the extra benefits of possible monetary rewards.
It’s only the beginning of a year which will be full of fun and choices ahead. A you enjoy the fast-paced Tiger year, do remember to self-care and take some time out to curl up on the sofa with a good read and experience the perfect musical backdrop with ambient room-filling sound from our compact wireless speaker SRS-RA3000.
Year of the Dog — WF-1000XM4
(born in 1970, 1982, 1994, 2006, 2018)
Those who are born in the year of the Dog are known for their loyalty and courage. These great qualities are keys to your success in 2022 which is filled with opportunities.
Mundane routines can make you feel dull and lonely. Change up the usual by making use of your free time to upgrade your skills and learn something new!
With the WF-1000XM4’s advanced noise-cancelling performance, you can focus on online lectures while on-the-go and not be distracted by the surroundings. Perfect for the go-getter attitude of yours!
Year of the Pig — Sony ZV-1
(born in 1971, 1983, 1995, 2007, 2019)
Lucky stars abound for the Pig in the Year of the Tiger as you are set to sail through life and work with happy tidings in 2022!
Pigs are great networkers and known to have many ideas. For those who are seeking new opportunities, this is the time to make your #likeaboss dream a reality!
First impression counts and the ZV-1 Digital Camera is your best bet with its Product Showcase Setting which widens the angle and allows you to instantly focus on small products with just a single button – perfect for those product shots!
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