Cameras
FUJIFILM announces the GFX50S II medium format camera
This is by far their cheapest medium format camera
It hasn’t even been a year ever since FUJIFILM announced the GFX100S, and now it has a new, yet more affordable, medium format sibling. Just a refresher, the GFX50S II (read as GFX50S Mark II) is the successor to 2017’s GFX50S.
Medium format camera for less
The FUJIFILM GFX50 S II has a 51.4-megapixel large-format sensor that’s 1.7 times bigger than a 50-megapixel 35mm full-frame sensor you’ll find on most high-end DSLRs and mirrorless cameras nowadays. This means you get better image quality whenever you take photographs.

What makes this different is its specialized design. This camera uses smaller light-collecting micro lenses on the image sensor in order to create wider gaps between pixels. Not only does this result to sharper images, it also brings better ISO sensitivity, dynamic range, and better post-processing flexibility.
With a new Pixel Shift Multi-Shot function, the FUJIFILM GFX50S II can capture and generate 200-megapixel images without lapses in color presentation. This works by recording and combining 16 RAW images into one DNG (Digital Negative) RAW file via its “Pixel Shift Combiner” software.
A GFX100S minus the 102-megapixel image sensor

Some things stay the same though — but it’s not a bad thing. Just like the GFX100S, it weighs at just 900g (1.9lb). It also has a magnesium alloy body for utmost robustness and durability without sacrificing heft. The camera is also weather-sealed, dust and moisture-resistant, and most of all, can work in cooler places under -10ºC (or 14ºF). It even has the same 3.2-inch LCD monitor with support for tilting that an EVF (electronic viewfinder) cannot always shoot in high and low-angle shooting.
Moreover, the FUJIFILM GFX50S II is powered by the similar X-Processor 4 quad-core processor which fusions its high-speed image processing together with ultra-fast and high-precision Auto Focus (AF) system. The latest algorithm brings more life to the photos captured by this camera.

Stable, sharp shots
It even has the same 5-axis IBIS (In-Body Image Stabilization) but unlike the GFX100S, the GFX50S II is able to bring up to 6.5-stops of Vibration Reduction — which is the highest in the history of its kind. This became possible with a high-performance gyro sensor and accelerometer that can both detect motions with high accuracy rate. This just means you’ll get less-blurred shots with sharp details and more precise Face / Eye Detection as well as subject tracking.

For easier operability, it has six customizable C1-C6 controls that can be modified and assigned depending on your liking. There’s even a switch between shooting Stills and Videos for added convenience so you don’t have to rotate the Mode dial all the way. There’s even a 1.8-inch sub LCD monitor at the top for better control of the EXIF settings.
Lastly, FUJIFILM’s signature Film Simulation is still here and were not left behind. You can choose between 19 different presets designed for different types of subjects and scenes. An effect can be seen directly an image through Live View.
A new FUJINON lens
The FUJINON GF35-70mm F/4.5-5.6 WR is FUJIFILM’s new interchangeable zoom lens for their large-format GFX cameras. It weighs just around 390g, making it a total of only 1300g when paired with the GFX100S or the GFX50S II. Despite it being lightweight, it’s great lens that delivers high-resolution images with fast AF performance as well.

This is an 11-elements lens with one aspherical element and two ED elements in nine groups. Paired with a stepping motor, operability is silent when shooting fast subjects while still being able to retain focus and sharpness. Just like the new FUJIFILM GFX50S II, the lens is also dust and moisture-resistant that works in sandy deserts or tropical rainforests and can withstand temperatures below -10ºC or 14ºF.
Two new XF lenses, too
Other than the new GF lens, FUJIFILM also brings two new lenses for the X Series: the FUJINON XF 23mm and XF 33mm f/1.4 II LM WR. While they’re different in the size of focal lengths, they actually share the same aperture of f/1.4 with nine aperture blades. This not only provides brighter shots with less noise at night, it also brings the best of shallow Depth of Field while still being able to preserve sharper images.

Both of these lenses consist of 15 lens elements with two aspherical and three ED elements in 10 groups that reduces chromatic and spherical aberration when shooting. They even possess a silent yet fast and highly-accurate AF system. This is meant for photographers who love to capture fast-moving subjects.
Best of all? They’re also dust and moisture-resistant at 11 locations. The ability to withstand cold temperatures is still here so you can shoot astrophotography shots even in colder nights.
More lenses to come
If you’re a heavy FUJIFILM user, there are a total of 17 G-mount lenses being developed for the GFX series. One of them is a tilt and shift lens that can correct image distortions to produce undistorted photographs — more helpful in architecture shots.
For the X-Series, the current 2021 lens roadmap will bring a total of 40 interchangeable X-mount lenses. There’s the XF 18-120mm catered for videographers who rely on versatile zoom lenses. There’s also the XF150-600mm ultra-telephoto zoom lens ideal for wildlife and sports photography. Despite the long focal distance, it will actually be compact and lightweight lens meant for the XF camera line.
Pricing and Availability
A body-only FUJIFILM GFX50S II retails for PhP 223,990 and goes up to PhP 251,990 if you’ll buy it with its GF 35-70mm f/4.5-5.6 WR kit lens. Both of these will be available by the end of September 2021. Practically speaking, it costs just like the usual full-frame cameras out there.
If you’ll compare it with FUJIFILM’s recent medium format camera releases, you’ll get a price cut of more than PhP 200,000 to 400,000. This makes it the cheapest medium-format camera available so far.

Meanwhile, you can grab it as early as September 9 until the 25th and enjoy their exclusive pre-order perks including:
- Free 1-piece NP-W235 (worth PhP 3,990)
- Free 1-piece BC-W235 Dual Battery CHarger (worth PhP 3,990)
- Exclusive GFX workshop with FUJIFILM X-Photographer
For more details, just look at the pre-order mechanics below.
FUJINON Lenses
If you just want the lenses, you have to wait a little bit before you get your hands on them. The pricing and availability of the new FUJINON lenses (plus one lens hood) are as follows:
- GF 35-70mm f/4.5-5.6 WR – PhP 55,990 (Late November 2021 release)
- XF 33mm f/1.4 R LM WR – PhP 45,990 (Late September 2021 release)
- XF 23mm f/1.4R LM WR – PhP 55,990 (November 2021 release)
- LH-XF23 II Lens Hood – PhP 3,990 (November 2021 release)
Insta360 GO 3S Retro Bundle Edition is bringing a touch of nostalgia to its tiny POV camera lineup.
The company has announced the new Retro Bundle Edition for the GO 3S, combining the wearable 4K camera with accessories and software features inspired by classic film photography.
At the center of the bundle is the Retro Viewfinder. It transforms the tiny camera into a handheld shooter with a waist-level framing experience reminiscent of vintage film cameras. Instead of relying on a screen, users can compose shots through the optical finder for a more deliberate shooting style. The viewfinder also includes a built-in selfie mirror.
The bundle also includes a Battery Pack that extends recording time to up to 76 minutes while supporting charging during recording. An NFC Custom Skin allows quick access to the Insta360 app by tapping a smartphone against it.
Other accessories include a wearable strap and the Magnet Pendant for hands-free POV capture.
To match the retro-inspired hardware, Insta360 is also adding exclusive film-style filters including Negative Film, Positive Film, and Sticker Filter. Five additional built-in color profiles are also included: NC, CC, GR-F, Mono, and Vintage Vacation.
Despite the nostalgic styling, the GO 3S keeps its modern action camera features. The 39g camera can shoot 4K video with FlowState Stabilization, supports QuickCapture, and is waterproof up to 10 meters.
Price and availability
The Insta360 GO 3S Retro Bundle Edition is now available in Canvas White and Classic Red color options. Pricing starts at US$249.99 for the 64GB version and US$269.99 for the 128GB model.
@gadgetmatchWarm vibes, slow jams, Insta360 GO 3S Retro Bundle Edition time. #insta360 #retro #tinycamera
Accessories
Insta360 Flow 2 update improves Android support, adds new iOS features
Better Android lens support
Insta360 Flow 2 update improves Android support, adds new iOS features
Excerpt: Better Android lens support
Insta360 has released a major spring update for its Flow 2 series handheld gimbals, bringing wider Android compatibility and new features for iPhone users.
The update focuses on improving how the Flow 2 and Flow 2 Pro work across different devices. It expands support for flagship Android phones while adding new shooting tools for iOS, making hands-free, stabilized video easier to capture without extra gear.
Android finally gets full lens access
One of the biggest changes is native multi-lens support on Android. When paired with the Insta360 app, the Flow 2 series can now access ultra-wide and telephoto lenses on supported devices from Samsung, Google Pixel, vivo, OPPO, and more.
This means users can shoot at full resolution using their phone’s native cameras, whether capturing wide landscapes or zoomed-in details. The update brings Android performance closer to what iPhone users have been getting, especially in more dynamic shooting scenarios like concerts, sports, and vlogging.
The improved lens access also works with features like Widescreen Mode, helping users create smoother, more cinematic footage with better framing flexibility.
Faster 360 panoramas for quick sharing
The Flow 2 series continues to stand out with its ability to capture full 360-degree panoramas. With the new 360 Panorama 2.0, stitching is now 50% faster, producing results in about 20 seconds.
Users can capture everything in one go, then choose their preferred framing afterward. The feature also supports interactive sharing via links, letting viewers pan and explore the image on platforms like TikTok and Instagram.
Creative templates such as Tiny Planet are also available for quick edits, making it easier to turn panoramic shots into shareable content.
Dual View adds more angles in one take
Dual View Mode introduces multi-angle recording without the need for additional cameras. It allows simultaneous recording using the front and rear cameras, or even dual rear lenses, producing three clips in a single take.
This is useful for creators who want to capture reactions alongside the main shot or experiment with different focal lengths at once. Combined with AI tracking, the feature keeps subjects centered while adding more variety to footage.
Apple Watch control for hands-free shooting
For iPhone users, the update adds Apple Watch control, turning the watch into a remote for the gimbal.
Users can start or stop recording, adjust settings, switch modes, and even control zoom using the Digital Crown. This allows for better control during solo shoots, especially when the phone is mounted on the gimbal at a distance.
Smarter tracking and remote control tools
The update also improves several AI-powered features across the Flow 2 series.
AI Tracker now works across more Android apps, enabling subject tracking during video calls, livestreams, or hands-free recording. Multi-person tracking keeps groups in frame, while Active Zoom Tracking allows up to 15x zoom while maintaining focus on moving subjects.
There’s also a new smartphone remote control feature, which lets users operate the gimbal using a second phone. This adds flexibility for more complex shooting setups without interrupting the shot.
Availability
The update is available now through the Insta360 app and the official website. Compatibility may vary depending on the smartphone model.
Cameras
The Fujifilm instax mini 13 is your new, favorite plus-one!
Say goodbye to awkward “who’s taking the photo?” debates with the camera that puts you at the center of the frame.
We’ve all been there: you’re at the center of a perfect moment — a sunset rooftop toast or a reunion with your best friends — and you’re stuck behind the screen trying to get the lighting right.
Fujifilm’s new instax mini 13 is here to let you stop worrying about the “how” and start living the “now”.
The first thing you’ll notice is the glow-up. The mini 13 swaps the tech-heavy look for a soft, sculpted aesthetic that feels like a dream in your hand. It comes in five candy-colored hues: Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White.
The biggest flex is you can finally be in the shot. The new dual timers (2 or 10 seconds) mean no more awkward “who’s taking the photo?” debates.
Just prop it up with the included angle adjustment accessory, set the timer, and join the frame.
The tech inside is just as intuitive. A simple twist of the lens powers it on or shifts it into Close-Up Mode, while the Parallax Correction ensures your centered shots actually stay centered.
Because we live for the “post,” the updated instax UP! app uses AI to scan your physical prints with pinpoint precision.
It strips away the glare and the background noise, leaving you with a clean, digital version of your favorite tactile memories.
The Fujifilm instax mini 13 is now available in the Philippines, and retails for PhP 5,399.
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