The Fujifilm GFX100S is a 102MP camera made for tougher environments

An improved medium format camera with a less expensive price tag



Remember the Fujifilm GFX100 from 2019? Well, Fujifilm has finally updated it with an updated model called the GFX100S — but what exactly has changed?

A medium format camera in a full-frame body

Medium-format cameras are a lot larger than the usual full-frame DSLRs and mirrorless cameras. But the GFX100S is an exception as it only weighs at 900g (1.9lb) — almost half the size of the heavyweight GFX100 at 1400g (3.1lb) and can go with existing full-frame bodies.

Despite its small size, it has a 3.2-inch touch-enabled LCD panel and supports up to 2.36 million colors. It’s not fully-articulated but it can be tilted up (90º), down (45º), and right (60º). There’s also a 1.8-inch sub LCD monitor at the camera’s top for viewing those handy EXIF settings that can also be customized depending on your liking.

Built for harsher climate conditions

The new GFX100S is built for tougher climates. Whether you’re shooting at a beach, desert, or even as high as Mount Fuji’s summit, the GFX100S can withstand all of that. This is a rare feature among most cameras and this is what makes it better than its two-year-old predecessor.

With its magnesium alloy body, it’s dust and moisture-resistant. At the same time, it’s also capable of operating under cooler temperatures (-10ºC or 14ºF).

Better autofocus + improved stabilization

Having an almost 100% coverage of phase detection pixels on its sensor, the GFX100S is capable of focusing as little as 0.18 seconds, even in low-light situations.

Although it still rocks the X-Processor 4 quad-core CPU, it will still be able to provide high-performance shooting on-the-go. With an updated focus tracking algorithm using the same sensor, it’s still capable of using Face and Eye AF functions for better focus at moving subjects.

Other than that, there’s also an improved and more compact 5-axis IBIS (in-body image stabilization) system that’s 20% smaller and 10% lighter than the older model. Even if there’s a size reduction, the stabilization system provides 6-stops of CIPA-rated IS and has a 0.5-overall improvement than the GFX100.

Still with 102MP and 4K video recording

Fujifilm has kept its secret sauce. The GFX100S still has that same 102-megapixel sensor that’s around 1.7 times larger than any of the full-frame offerings out in the market today.

The 4K/30p video recording support is also present for those crisp footage and be able to keep up with the industry’s standards. But other than shooting in the standard 16:9 aspect ratio, it also supports 17:9 that’s used in digital cinema.

To make video shooting even better, you can choose between F-Log and HLG (Hybrid Gamma Log) other than the usual H.264 and H.265 codecs. This means you can edit and have better color-grading options in post-processing to achieve a more cinematic output.

For utmost video capability, the GFX100S can also record 4K/30p footage in 12-bit RAW (recorded as Apple ProRes RAW files) through an HDMI hooked up to an Atomos Ninja V Monitor Recorder. Also, simultaneous outputs of RAW and F-Log / HLG footages with Film Simulation mode is also doable.

With their 86-year expertise in color science, it comes to no surprise that their classic Film Simulation Mode still remains. You can pick between 19 exclusive modes and simulate that classic film look with just a press of a button.

New FUJINON lens

The new GFX100S is paired with the announcement of the newest FUJINON GF80mmF1.7 R WR lens. From the name itself, it is a prime lens with an 80mm focal length (a 35mm equivalent of 63mm) and a wide aperture of f/1.7 for better bokeh and brighter images at night.

The lens is composed of nine rounded diaphragm blades plus 12-lens elements with one aspherical element and two Super ED elements. These provide better background segmentation with sharper subjects and smoother bokeh.

What makes it special is that, it’s the world’s first f/1.7 lens with an autofocus for a large format system. The powerful DC motor is enough to make the subject stand out — even with the wider aperture and shallower Depth of Field (DoF). There’s even support for Face and Eye AF for better-looking portraits even when you’re on the move.

Just like the GFX100s, it’s also weather-resistant that survives colder temperatures as low as -10ºC (or 14ºF). The seals around the lens also protect it from dust and rain. The front lens element is also coated with fluorine that repels dirt.

Pricing and availability

In the Philippines, the Fujifilm GFX100S retails at PhP 329,990. On the other hand, the FUJINON GF80mmF1.7R WR will cost you exactly PhP 128,990. Both of these will be available at the end of February 2021.

For an enhanced in-hand feel when using this camera, there’s a Metal Hand Grip accessory (MHG-GFX-S) which is priced at PhP 8,390. This hand grip is helpful for supporting larger lenses without feeling unstable. At the same time, it’s compatible with Arca-Swiss tripod plates for faster and smoother transition between mounted and handheld scenarios.

If you’re planning to buy all of them, it will cost you roughly PhP 467K. That’s still less expensive than the sub PhP-600K body-only GFX100 launched two years ago.


The Sony Alpha ZV-E10 is a vlogging camera

Among other things



The prospect of owning your very own mirrorless camera became more enticing to people after the pandemic hit and people turned to online jobs to earn living. For some, that meant putting on the digital creator hat. Perhaps seeing the trend, Sony launches a camera that addresses this need — the Sony Alpha ZV-E10.

It’s the first on Sony’s vlogging camera series to feature interchangeable lenses, giving users more versatility. This isn’t the case with the camera’s sibling, the ZV-1. It has a 24.2MP APS-C Exmor CMOS sensor, which means anyone looking to expand their lens selections should look out for e-mount lenses.

Now, about the vlogging part. It’s small, lightweight (around 343g) and includes the side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera.

The new camera also includes advanced video features:

  • Internal 4K movie recording through full pixel readout without pixel binning
  • High bit rate XAVC S™ codec at 100Mbps when recording 4K
  • Slow & Quick Motion
  • High-speed full HD recording at 120 fps
  • Interval Shooting for stunning time-lapse videos
  • Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3

A unique feature of the Alpha ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with prime lenses.

When pairing the camera with a prime lens, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility.

Taking things further for content creators, the ZV-E10 can be purchased with the optional GP-VPT2BT Shooting Grip with Wireless Remote Commander. It’s a one-handed shooting is simplified with easy to access zoom, record and a customizable button.

The camera can also be connected to your laptop or PC to function as a webcam with the Image Edge Desktop App. A mobile version of the app is also available for easier image file transfer.

Price and availability

The Alpha ZV-E10 will be available in black and white at selected retail shops. The body-only option retails for US$ 698, while the kit lens (E PZ 16-50mm F3.5-5.6 OSS power zoom) option retails for US$ 798.

In the Philippines, it retails for PhP 39,999 — that’s a packaged offer for the ZV-E10 and the kit lens. The pre-order also includes two (2) 32GB SD Cards for free.

It’s currently on pre-order in the US and the Philippines.

In Singapore, it will be available in August 2021.

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The Polaroid Go is the smallest analog instant camera in the world

With this camera, the sky’s the limit and not the size



Polaroid Go

Polaroid has a new, cute camera and we want it. There, I said it.

Polaroid Go is the newest, tiniest member of the Polaroid family. Dubbed as the smallest analog instant camera in the world, it only measures 4.1-inches long, 3.3-inches wide, and 2.4-inches tall. What an exciting change to Polaroid’s decade-old form factor, right?

Polaroid Go

Designed as a creative companion, the Polaroid Go sports a portable, wearable look and feel. The newest camera is available in a classic white colorway, following Polaroid’s iconic design retained in a new format apt for the new generation.

The Polaroid Go, despite its tiny size, packs mighty features. This includes a newly-developed selfie mirror, self-timer, longer-lasting battery, dynamic flash, double exposure, and travel-friendly accessories.

There’s also a Go film that reimagines Polaroid’s classic square format, to suit the newest and smallest analog instant camera.

Polaroid Go

Price and availability

Polaroid Go retails for US$ 100 while the Polaroid Go Film Double Pack costs US$ 20. The Polaroid Go will be available for purchase on April 27 at

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Fujifilm’s retro-style Instax Mini 40 comes with Selfie Mode

And a new instant film sheet!



Instax Mini 40

Fujifilm decks out its newest, classic-looking instant camera, the instax mini 40. Amplifying its retro style, the instant camera comes with a high-quality texture cover adorned with premium silver accents.

Instax Mini 40

Additionally, its small figure lets you fit it into a pouch, a fanny pack, or a small bag. On another note, it has an uncanny resemblance to the instax Mini 90 Neo Classic, albeit packed with modern features.

Instax Mini 40

The instax Mini 40 hosts a plethora of features that instant-camera lovers will adore. There’s an automatic exposure function that casually adjusts the camera’s shutter speed and flashes, depending on the surrounding brightness.

There’s also a selfie mode, making it easier to take solo and group photos. All you have to do is press the power button to extend the lens, then pull out the lens to switch to Selfie Mode, with a “Selfie On” mark to signify that the camera is ready to take your selfie. Lastly, don’t forget to check your framing using the mirror.

The Fujifilm instax Mini 40 has a suggested retail price of US$ 100.

Contact sheet

Furthermore, Fujifilm introduces Contact Sheet — a mini-format instax film featuring orange text printed over a black frame. This design simulates the contact sheet — through bromide sheets — of the past used in films that let you check individual images.

The Instax Mini Contact Sheet instant film will retail for US$ 15. It will be globally released on April 21, 2021, alongside the Fujifilm instax Mini 40.

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