India

Google may launch a midrange Pixel phone in India

Google Home is scheduled to launch in India on April 10

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It’s no secret that India is one of the prime markets for Google right now, and the company has largely tried to make sure its products make it to the country in their first wave. Even Android Go, Google’s initiative to create a stripped-down version of Android for entry-level smartphones, has been developed with India as one of its key markets.

The Economic Times reports that Google is working on a midrange Pixel smartphone for “price-sensitive” markets, including India, that will be released in July or August, according to industry executives who recently had meetings with Google. Additionally, the tech giant is planning to expand distribution into general trade and increase spending on marketing similar to what Apple and Samsung have been doing in India.

Besides the Pixel phones, Google may also be planning to bring more of its devices to India. The report notes that the company is exploring the launch of the Google Pixelbook, Google Home smart speakers, as well as its IoT products like doorbells, cameras, alarm systems, and smoke detectors that are sold under the Nest Brand. It adds that Google plans to introduce all these products over the next year.

“Google is excited about the expansion of the consumer products business in India with the advent of the cheap 4G internet led by Reliance Jio and other operators which it says will help to realize the maximum potential of these products,” said a leading retailer who had participated in the meet to Economic Times.

Furthermore, Google also plans to amp up its offline presence by expanding brick-and-mortar distribution through hardware distributor Redington as well as “in-store branding and signage in selected stores, and set up exclusive zones with specially designed fixtures like Apple,” an executive said. Stores have accounted for 36 percent of Pixel sales in India while e-commerce sales account for 38 percent.

The main reason behind Mountain View not doing a rapid expansion is the issue of brand recognition — many Indians are still oblivious that the search engine also sells hardware.

Accessories

Redmi Earbuds S are the most affordable TWS offering

The price is unbelievable

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In India, Xiaomi’s Redmi division looks after the affordable segment while Mi-branded products are for the premium segment. On the side, POCO is now an independent brand. Continuing with the new strategy, Redmi today announced the launch of their new TWS earbuds, the Redmi Earbuds S.

Just a couple of weeks ago, the Mi True Wireless Earphones 2 were announced in the country but they are far from affordable. To bridge this gap, the Redmi Earbuds S has been unveiled. It’s worth noting that they are the same as the Redmi AirDots S, which were launched in China earlier.

The Earbuds have 7.2mm drivers and are IPX4-rated for water resistance. The individual buds weigh only about 4.5g each. The company’s marketing has focused on how good their bass is, but we’ll be able to confirm that in our review later.

For connectivity, it leverages SBC codec, a commonly used protocol via Bluetooth. However, a low-latency mode has also been added to aide gaming. The earbuds are said to deliver four hours of playback on a single charge and the case can extend this to 12 hours.

The Earbuds S also has a physical button on either side to control media playback or skip tracks. The gaming mode can be triggered by pressing the function key thrice.

The Redmi Earbuds S will cost INR 1,799 (US$ 23) and will go on sale starting May 27 via Mi.com and Amazon.

These earbuds are an entry-level option for someone who’s looking for a pair of TWS earbuds. Instead of rich features, the point of this product is to offer an affordable option to the end-user.

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India

Realme Watch launches with a touchscreen display and HR tracker

High on features, light on the pocket

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This is the first watch from Realme and we’ve been waiting for it for a long time. The company teased its existence multiple times and considering the brand’s reputation, we knew it’ll have a very competitive price. Thankfully, the watch is now official, and here’s everything you need to know.

It comes with a 1.4-inch touchscreen display with a resolution of 320 x 320 pixels, a maximum brightness of 380 nits, and Gorilla Glass 3 protection. Currently, it comes pre-loaded with 12 watch faces and the company has confirmed more than a hundred will be available via an OTA update soon.

The smartwatch offers real-time heart rate monitoring using the built-in PPG sensor and records results every five minutes. Furthermore, it also has a SpO2 monitoring system to track the blood oxygen level.

On the fitness front, it has 14 different sports modes such as Badminton, Cricket, Indoor Run, Outdoor Run, Walk, and Yoga, among others. Health-based features also include sleep monitoring, sedentary reminders, hydration reminder, and meditation relaxing.

Just like all other smartwatches or bands, it can receive notifications from your phone via Bluetooth, control music playback, and unlock the phone via Android’s smart unlock system. Unlike the Apple Watch, you can’t pick-up voice calls but it’ll let you reject the call or mute the notification.

Realme Watch runs on a proprietary OS and can be linked to your phone via the Realme Link app. It supports 20mm removable wrist straps and has an IP68-certified body that can resist dust and water.

The Realme Watch is priced at INR 3,999 (US$ 53) and will be available via Flipkart and Realme.com from June 5. The additional color straps will cost INR 499 (US$ 7) later.

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India

Realme TV is a very affordable option with Android TV and HDR 10

Realme is going after Xiaomi, again!

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Realme is a fairly young brand when compared to established players like Xiaomi, Samsung, and OnePlus. But that isn’t stopping it from making bold moves like taking digs at Xiaomi and aggressively expanding its product lineup.

Today the brand unveiled the Realme TV in India. In comes in two sizes, 32-inch with 1366 x 768 resolution and 42-inch with 1920 x 1080. The brand says the TV has a premium look with a bezel-less design. The smart TV segment is turning out to be a very lucrative segment in developing markets and Xiaomi’s TV lineup currently dominates it.

Coming back to the Realme TV, it has Chroma Boost Picture Engine that optimizes the brightness, color, contrast, and clarity for top-notch viewing experience. The same technology is used in its smartphones as well and can the panel can deliver up to 400 nits of brightness.

It runs on Android TV out-of-the-box, bringing along support for Google Assistant and other bundled apps. Popular media streaming platforms like Netflix, YouTube, Prime Video, and more are also available. In fact, the remote has a dedicated button for YouTube, Netflix, and Prime Video.

Powering it is a MediaTek quad-core processor with in-built support for HDR 10, and 8GB internal storage. For audio, it features four 24W stereo speakers with Dolby audio support. Port options include a couple of USB ports, three HDMI ports, one AV port, and one digital audio port. Wireless connectivity includes Bluetooth 5.0 and WiFi.

The Realme TV 32-inch is priced at INR 12,999 (US$ 170) and the 43-inch model is priced at INR 21,999 (US$ 290). It shall go on sale starting June 2 via Flipkart and Realme.com.

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