Bumble is ushering a new era of dating. The dating app has just rolled out a new brand design. This includes a new logo and user interface with bolder fonts and refreshed colors and illustrations. Along these are many significant updates to the app’s features, giving users better ways to connect with others.

For instance, Bumble has added hundreds of new prompts and have refreshed the prompts UI to help members show off their personalities easier. Shared interests have also been moved to the top of the profiles for users to better spot commonalities. This gives users a snippet of profiles for them to know right away what they have in common. Furthermore, the app has also increased the number of required profile photos to four to boost the likelihood of matches.

Among the new features on Bumble is Opening Moves. This allows women to set a post-match question for their connections to respond to within 24 hours. This facilitates a more meaningful connection and introduces another way to connect outside of Bumble’s Make The First Move. Of course, they may directly message their match even if they haven’t responded to the post-match question.

Meanwhile, Bumble has also expanded its Dating Intentions right from the setup. This is so users can answer the question “What are you hoping to find?” with more accurate choices. Among these are Long Term Relationship, Life Partner, Fun, Casual Dates, Intimacy without commitment, Ethical non-monogamy, and Marriage.

This change stemmed from a Bumble survey that saw 68% of women struggle with people not being upfront about their dating intentions. When browsing, the expanded dating intentions badges will show right below the person’s profile’s “About me” in a section called “I’m looking for.”

Moreover, Bumble has renamed Best Bees to For You. Bumble is employing a new machine learning model to give users their daily set of four curated and relevant profiles based on preferences and past matches.

The changes are part of Bumble’s mantra to empower women to make the first move, flip gender roles, and take control of their dating app experience and dating life in general.

Even dating apps have been utilizing AI’s capabilities too. Bumble has released a new AI-powered feature called Deception Detector to combat catfishers on the app.

As the name suggests, this feature uses AI to help identify spam, scam, and fake profiles so less users will be victimized. Within the first two months of the Deception Detector’s rollout, reports for such accounts reduced by 45%.

According to research from Bumble, fake profiles and risk of scams are among the top concerns when online dating. Moreover, 46% of women surveyed expressed anxiety over the legitimacy of their online matches on apps.

Thankfully, the Deception Detector has a fast and reliable machine learning-based model to assess the authenticity of profiles. The feature has helped in blocking 95% of spam/scam profiles automatically. Dedicated human support are also on standby to keep the community safe.

This latest release is just part of Bumble’s latest innovations across its products, and aligned with the company’s history of combating misogyny, harassment, and toxicity.

Previously, Bumble introduced Private Detector which also uses AI to blur lewd nude images. Best Bees, an AI algorithm that provides higher a level of curation for members, was also recently released.

An essential part of the Tinder experience is getting your friends’ usually constructive critique of potential matches. If you’re someone who seeks a friend’s approval before swiping right, the dating service is making the experience official. Tinder users can now ask friends and family for matching suggestions.

Dubbed the Matchmaker, the feature will let a user’s close circle interact with their profiles in a meaningful way. Using the feature will generate a link which users can share with up to 15 different people. They don’t even need a Tinder profile to start recommending. Anyone, even those without Tinder, can participate in a Matchmaker session.

Once created, a session will last 24 hours. Participating matchmakers will go through a series of profiles for the user. As always, they can swipe right on profiles that they think will match well with their friend. After the 24 hours, the original user can review who their friends recommended to them. Recommended profiles will show up with a label. Notably, rejected profiles will still show but without any sort of mark.

To be clear, the Matchmaker feature will not replace the original user. No matter how many profiles a user’s friends recommend, only the user themselves have the final say on whether they swipe right or engage in conversation with the recommended profile.

At its best, the new feature gives users an additional filter when selecting a potential match on the platform. At its quirkiest, it allows family members to vet matches for their single loved one. And, at its worst, it’s still a bit of fun to come up with funny matches for a friend.

The Matchmaker feature is available now in 15 countries around the world.

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