Philippines

Good hair day, every day: Laifen officially arrives in the Philippines

With smart, stylish hair dryers for modern living

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Laifen

Laifen, the global brand known for precision engineering and minimalist design, is officially entering the Philippine market with a full lineup of high-speed, smart hair dryers built for everyday use.

Designed for people who want salon-level styling without the fuss, Laifen’s tools promise faster drying, safer heat control, and smoother finishes — whether you’re getting ready for work, heading out for dinner, or squeezing in a quick refresh between errands.

Since launching in 2019, Laifen has focused on creating efficient, design-led haircare tools that work for real life. Its devices have already reached more than 20 million users worldwide as of early 2025.

Now, Filipinos can finally experience the brand’s signature blend of power and care. Every model arriving locally comes equipped with smart heat monitoring and strong airflow, offering a balance of speed and protection for daily styling.

Compact, maximum performance: Laifen Mini

The Laifen Mini shows that a compact dryer doesn’t have to compromise on power. It runs on a next-gen 110,000 RPM motor that delivers fast drying while staying surprisingly quiet at just 61 dB.

Weighing only 299 grams (without nozzle and cord), it’s light enough for travel yet comfortable for full styling routines. Its Smart Temperature Control checks heat 100 times per second to protect hair, while a built-in Negative Ion Generator helps boost shine and reduce frizz.

There’s also a Child Mode for gentler drying sessions. Made from high-grade nylon with 30% fiberglass and a dual-layer magnetic filter, the Mini combines durability with hair-friendly tech.

The Laifen Mini retails for P5,799 SRP, but early shoppers can get it for P3,599 on Laifen’s official Shopee, Lazada, and TikTok stores. Available in Green, Blue, and White.

Precision meets power: Laifen SE 2

The Laifen SE 2 builds on the strengths of its predecessor with even better performance for users who want more control when styling. Its 108,000 RPM motor pushes out 21.5 m/s airflow for quick, efficient drying.

Users can fine-tune their routine with 10 styling combinations: 2 airflow levels and 5 temperature settings. Heat is regulated 80 times per second to prevent damage, while its six-layer noise reduction system keeps sound levels at just 59 dB.

The Laifen SE 2 comes in White with an SRP of P7,499, now available at a limited-time price of P4,499 on Shopee, Lazada, and TikTok.

Look good, spend less: Laifen SE Lite

The Laifen SE Lite proves that affordability can still feel premium. It’s lighter, shorter, and easier to handle than the SE, with a balanced body designed for longer sessions.

Its high-speed drying system saves time, while 150 million negative ions help cut down frizz and leave hair smoother. A six-layer noise reduction setup brings sound down to a calm 62 dB, and Smart Temperature Control — adjusting heat 50 times per second — helps protect hair from damage.

Available in Tan, Pink, and Purple, the SE Lite retails for P3,799 and can be purchased for as low as P1,999 during the launch period on Laifen’s official social commerce platforms.

Get your Laifen Hair Dryer today

Laifen’s debut lineup is now available nationwide and online via Shopee, Lazada, and TikTok. Early buyers can enjoy limited-time discounts plus a free comb while stocks last. A special launch bundle is also available: purchase the Laifen SE 2 or Laifen SE Lite and get 50% off a waterproof bag. New followers can also redeem a P100 OFF voucher for additional savings.

If you want, I can convert this into strict N1 format, tighten the lifestyle tone further, or adjust the length.

News

Beyond the Box, Digital Walker turn over Tesla Model Y to iPhone 17 raffle winner

What began as an iPhone 17 launch-day purchase became a once-in-a-lifetime moment for a first-time iPhone user.

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Beyond the Box and Digital Walker officially turned over a Tesla Model Y to Joshua Juanillo, the lucky winner of their iPhone 17 launch raffle.

What started as a simple purchase quickly turned into a moment that felt bigger than the box. Joshua, a 27-year-old employee and long-time Android user, earned a single raffle entry after buying an iPhone 17 base model on the first day of sale at Digital Walker Glorietta.

It was his first time switching to iPhone, and already a milestone on its own. He had no idea it would lead to something this life-changing.

The surprise didn’t stop there. During the turnover, Beyond the Box and Digital Walker CEO Charles Paw added another unexpected gift to the moment, a brand-new iPhone Air, turning an already unforgettable day into something even more surreal.

This is the kind of story that captures what Beyond the Box and Digital Walker mean when they say Go Beyond. It’s about transforming a regular retail experience into a memory that stays with you long after the receipt fades.

With his new iPhone now seamlessly integrated with his Tesla Model Y, Joshua steps into a smarter, more connected way to drive, navigating and controlling his car straight from his phone.

The turnover was made even more meaningful as Joshua celebrated the moment with his family and girlfriend by his side, sharing a once-in-a-lifetime win that started with a single purchase and a leap of faith.

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Automotive

BYD expands PH presence with entry of DENZA luxury EVs

4 initial showrooms planned

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BYD Group premium sub-brand DENZA is officially entering the Philippine market.

The move marks a strategic shift to capture the luxury “new energy vehicle” (NEV) segment, beyond the company’s existing mass-market offerings.

This expansion follows a period of rapid growth for BYD in the Philippines under its distributor, ACMobility.

By introducing DENZA, the group aims to offer a tiered ecosystem of electrified transport that ranges from budget-friendly options to high-output luxury ones.

The sub-brand’s initial lineup could possibly include the high-end MPV, DENZA D9.

It features a triple-motor system and high-capacity batteries that provide significant electric-only range before the gasoline generator engages.

Potentially, SUVs DENZA B5 and DENZA B8 will also be introduced locally, positioned as plug-in hybrid EVs.

Offerings under the DENZA sub-brand will be distributed locally by BYD Philippines Corp.

Advanced technology, comfort

DENZA’s entry focuses on “passenger-centric engineering” rather than traditional luxury excess.

The vehicles will feature two of BYD’s flagship technologies: the DiSus system and e3 platform.

The first is an intelligent body control system that manages vehicle motion to balance executive-level ride comfort with sharp handling.

Meanwhile, the e3 Platform is a high-performance architecture utilizing a three-motor drivetrain.

This setup lets drivers pull off advanced maneuvers such as “crab-walking” and “compass turns,” while enhancing stability during high-speed travel or emergency situations.

Strategic presence

DENZA will establish a dedicated retail network separate from standard BYD showrooms to support its positioning.

The sub-brand is planning four initial locations in Makati, Greenhills, Alabang, and Cebu.

Once it officially rolls out, DENZA expects to compete against luxury vans like the Toyota Alphard and Lexus LM.

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News

Two new Xiaomi audio wearables join REDMI Note 15 Series

The Mijia Smart Audio Glasses and REDMI Buds 8 Lite

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Xiaomi has launched two new audio wearables on the same day it launched the REDMI Note 15 in the Philippines.

These two wearables are the Mijia Smart Audio Glasses and the REDMI Buds 8 Lite.

The two new offerings expand Xiaomi’s ecosystem, bringing innovative features in different form factors to users.

Mijia Smart Audio Glasses

The Mijia Smart Audio Glasses house a speaker system and four built-in microphones in a stylish eyewear design.

This enables users to stay aware of surroundings while enjoying crystal-clear audio and 4.5m/s wind noise reduction.

It is an ideal accessory for city walks, outdoor travel, and even more discreet scenarios like meetings and calls with a new privacy mode.

This mode leverages a custom algorithm to ensure clear audio while significantly reducing sound leakage.

Inside the glasses are non-coaxial steel-cased batteries. Full charging takes just about an hour, and fuels up to 13 hours of music playback.

Users can connect the wearable to the Xiaomi Glasses app for greater customization and control.

The Mijia glasses are available in three styles: Titanium, Pilot-Style, and Browline. All lenses can be replaced with prescription ones if needed.

In addition, the Browline and Titanium come with up to 25% blue light protection lenses while the Pilot-Style features up to a 99.99% UV light blocking rate.

Pricing:

  • Browline and Pilot-Style: Starts at PhP 10,999
  • Titanium: Starts at PhP 12,999

REDMI Buds 8 Lite

On the other hand, the REDMI Buds 8 Lite are built for those who seek practicality and crystal-clear sound at the same time.

The buds house large 12.4mm titanium-diaphragm drivers for clear sound and rich detail. They support Bluetooth 5.4 connection for AAC and SBC audio codecs for high-quality audio across a wide range of devices.

Moreover, the REDMI Buds 8 Lite feature up to 42dB hybrid active noise cancellation, on top of a Transparency Mode.

The ANC uses a combination of talk and feedback microphones to effectively detect and suppress ambient noise.

And with the Xiaomi Earbuds app, users can tailor-fit the sound better to their liking with five pre-installed EQ modes and the option to customize EQ tuning.

The Buds 8 Lite is available in Black, White, and Blue starting at PhP 1,199.

Joining the two new Xiaomi audio wearables are other AIoT devices that are now available at online and offline Xiaomi stores: the Mijia Smart Air Purifier Max, Xiaomi Electric Scooter 6, and 6 Lite.

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