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LG Velvet revamps the company’s strategy, design, and branding

LG’s trying to carve a new niche

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South Korean phone maker LG has some grand plans for the near future. The brand is being revamped and a fresh new design language has been unveiled for its first phone — LG Velvet.

Yes, the next phone from the company will be called LG Velvet and they’ve already offered us a teaser of the new looks. They’ve stressed on “distinctive designs” and “tactile elegance”, a move away from a focus on spec sheets. It follows a minimalist look with no overwhelming square or rectangle camera arrays.

The sketch reveals three cameras on the rear in a vertical lineup on the upper left corner. Each lens descends according to its size. On the design front, it’ll feature what LG describes as a 3D Arc design marked by curved display edges. The company claims that it’ll help in improving the overall grip of the phone.

One of the image renders leaked by Twitter user @UniverseIce also features Irene Bae — the center and leader of popular Korean girl group Red Velvet.

A brand new look to resuscitate LG?

LG is also moving away from the standard practice of using alphanumeric names for its phones. We can assume there won’t be an L 0r G-series lineup, neither a Velvet 2 next year. The company wants to be more expressive of what you can expect from the phone.

“Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design,” said Chang Ma, senior vice president of product strategy of LG’s mobile business, in a statement.

A few years ago, the company used to go against Samsung in launching the best flagship of the year. Back in those days, even HTC was a player to be reckoned with. However, the smartphone industry has drastically changed now with the rise of affordable players like Xiaomi and Realme. In the high-end segment, Samsung and Apple still rule the game but are getting tough competition from OnePlus.

In a highly saturated market like this, LG is trying to carve a premium niche for itself. Similarly, Sony has also released teasers confirming it wants to grab the mobile photography segment and fill the void left by the massive failure of Pixel.

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Samsung is teasing smart glasses again

The brand is experimenting with more form factors.

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What comes next after the smartphone? For years, brands hunted for an answer. Apple, for example, placed its bet on the Vision Pro, a wager that hasn’t paid off yet. Samsung, on the other hand, is betting on a different horse: augmented reality.

In a new earnings call (via Seeking Alpha), Samsung’s Seong H. Cho, the brand’s head for mobile marketing, confirmed that they will experiment more with “diverse form factors such as next-generation AR glasses.”

Samsung has been teasing a pair of glasses for a while now. However, with an impressive lineup already in the works (including the brand’s first trifold smartphone), it’s understandable that hype for the teased glasses took a bit of a backseat.

But, with an official word now about the wearable, the game is once again on to create an impressive pair of smart glasses.

The only question here is the “next-generation” part. Since Samsung doesn’t really have a pair out in the market right now, it’s a bit difficult to determine what the next generation might mean.

Of course, it could simply be a marketing term that implies smart glasses are the next generation of technology. If it pertains to what’s already out in the market, it could mean a pair that comes with a camera or even a display. Of note, most smart glasses today (or, at least, those accessible to most users) use only audio for its smart functionalities.

SEE ALSO: Samsung teases anti-shoulder surfing privacy feature

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Nothing will not release a Phone (4) this year

But the Phone (4a) is still scheduled.

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Nothing Phone 3

Last year, Nothing offered a worthy alternative to the usual flagship brands. Though the Phone (3) edged closer and closer to flagship-level prices, the smartphone is still a decent performer through and through. This year, however, a Phone (4) is not in the works.

Through a new YouTube video, Nothing’s Carl Pei has confirmed that the brand will not release a Phone (4) this year. The Phone (3) will still be the brand’s flagship option throughout 2026.

Pei did not reveal any explicit reason why they couldn’t make a new flagship this year. However, he does say that he wants every upgrade to be meaningful.

Despite the lack of a flagship, Nothing’s work will continue through the (a) series. The brand will release the new Phone (4a), for which Pei is promising a revolution. He says that there will be significant upgrades which will push the series closer to a flagship-like experience. It will also have new designs.

Unfortunately, the new phone might not come cheap. Along with the phone’s announcement, Pei confirmed that prices might increase this year, as a response to spiking RAM prices. It’s unclear how much it’s changing, though.

At the very least, the (a) series is usually priced competitively. However, if the increases affect the entire lineup, the flagship’s prices might go up to even more concerning levels.

SEE ALSO: Nothing will no longer lock screen ads on the Phone (3a) series

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3D printing made accessible: Bambu Lab moves closer to everyday consumers

Empowering consumers to create tangible objects

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Photos from Rodneil Quiteles

China-based brand Bambu Lab makes an effort to move closer to everyday consumers in the Philippines with a new retail partner by holding a media and creators roundtable in the Philippines. This was a bid to reshape how consumers perceive and use 3D printing technology.

Established in Shenzhen, China in 2020, Bambu Lab aims to make 3D printing more accessible, practical, and relevant to daily life through printers and other supplies.

The goal is to support practical home use, creative hobbies, product design, and even specialized tools, while putting emphasis on ease of use.

With such optics, Bambu Lab is trying to make consumers feel that there is less deep technical knowledge required and that they can actually create physical objects with 3D printing.

One of their products is the entry-level Bambu Lab A1 mini, which is compact enough to fit on a small desk.

The brand also has more advanced models which are capable of printing multiple colors and materials on a single run.

To complement the hardware ecosystem, Bambu Lab’s open platform MakerWorld lets users browse, select, and print from an extensive library of shared 3D designs directly from their own desktops.

The platform features a wide variety of objects across multiple categories. There’s household items, DIY tools, children’s toys, props, and educational materials.

In the Philippines, Bambu Lab will open its first concept store at One Ayala, Makati City. The concept corner will give mallgoers the opportunity to see the range of 3D printers and consumables firsthand.

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