Computers

Microsoft says you need a real computer, not an iPad

‘Don’t run out and buy an iPad’

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You’re probably familiar with Samsung teasing Apple and its iPhones through humorous commercials. But did you know Microsoft does the same against iPads?

Like Sammy, Microsoft loves to promote its products while humiliating those of close competitors. The latest attempt comes with this short holiday ad for the Surface Go.


Check it out:

The very first line — “Grandma, don’t run out and buy an iPad” — is already a clear dig at Apple. The little girl’s lyrics continue with, “It was fine when I was six, but now I’m 10. My dreams are big so I need a real computer to do all the amazing things I know I can.”

Yes, a real computer. If you’ve been following Apple’s promotions for the recently launched iPad Pro, you’d know that they tout it as a laptop replacement in a sense. Consumers and techies have since been debating whether the claims are true or not.

Well, Microsoft doesn’t think so, and instead believes that you need a Surface Go to cater to all computing needs. It runs desktop-class Windows 10 and is quite flexible productivity-wise when used together with the stylus and keyboard.

It seems like Microsoft’s goal here is to take away some of Apple’s strong younger market for iPads. Kids traditionally choose an iPad because of its portability, ease of use, and strong library of apps.

Computers

Raspberry Pi 4 offers more power for the same price

Now with support for 4K

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Image credit: Raspberry

The Raspberry Pi Foundation has announced the fourth version of its popular and very useful miniature budget computer. The Raspberry Pi 4 keeps the same form-factor and starting price of its predecessor, but it has more power to offer. This would mean wider applications and nifty inventions for those who like to tinker with a Raspberry Pi.

The most notable upgrade of the Raspberry Pi 4 is its CPU. The new chipset features faster and more efficient four Cortex-A72 cores clocked at 1.5GHz. This will deliver three times better performance. Memory has also seen an upgrade from the LPDDR2 standard to LPDDR4. It now comes with up to 4GB of memory, which is four times that of any previous Pi.


Complementing the new CPU is a better GPU. The new VideoCore VI GPU can handle 4K/60fps HEVC video playback. It can support dual-monitor setups at up to 4K resolution as well using the micro HDMI ports. Moreover, the board now has two USB 3.0  and two USB 2.0 ports, and now charges via USB-C.

Image credit: Raspberry

As for wireless connectivity, there’s Bluetooth 5.0 and dual-band Wi-Fi. Additionally, there’s a Gigabit Ethernet for an even faster internet connection.

The Raspberry Pi 4 is available starting today through Approved Resellers worldwide and directly at the Raspberry Store. It comes with 1GB, 2GB, or 4GB of RAM for US$ 35, US$ 45, and US$ 55, respectively.

SEE ALSO: One man’s trash is another man’s treasure: Dell embraces a circular economy

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Computers

One man’s trash is another man’s treasure: Dell embraces a circular economy

Sustainability is at the core of everything Dell does

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As consumers our top considerations when buying a new device are specs, performance, value for money, and design. We rarely think about the impact we and the technology we use have on the environment. The only time we probably ever do is when we need to dispose an irreparable phone or a dinosaur laptop. When that moment comes, we also don’t know exactly what to do or where to bring our old devices.

Fortunately there are companies like Dell that think ahead and consider the entire lifecycle of their products — from sourcing materials, to manufacturing, packaging, shipping, and recycling — and beyond. This approach is called a circular economy.


In a traditional, linear product cycle, recycling or refurbishing is thought of at the end of the product’s life, if at all. In Dell’s circular economy, the concept of waste is designed out of the system. This means sustainability is at the core of everything that they do. Here are some ways Dell is minimizing their footprint as a company while helping us consumers reduce ours as well:

Trade-in and recycling programs, not just for Dell products

Through Dell Reconnect, you can take that old computer sitting in your attic to a Goodwill store for recycling or refurbishing. The program also provides green jobs, and ensures that no environmentally sensitive materials are sent to landfills. The same program allows you to recycle or send back used ink cartridges responsibly as well.

If you’re due for an upgrade, the company can also recycle your old laptop for you, no matter the brand. You may also trade in any eligible piece of electronics, including smartphones and consoles, to earn a gift card that you can use to buy yourself a shiny new Dell laptop.

Packaging made of bamboo, mushrooms, straws

Photo from Dell

To solve mountains of packaging problems we face after unboxing a new device — large fancy boxes, plastic, and foam — Dell has come up with the 3Cs packaging strategy, which stands for cube (size and shape), content (material choice), and curb (recyclability).

For Dell, wasted space inside any packaging is just that — wasted — so the company is continuously finding ways to minimize the amount of material needed to create packaging, as well as reduce box sizes so as to fit more products in storage and during shipping.

More importantly, Dell uses the best possible material to protect the product, and consider that which makes most sense for each region by using what’s locally available. In 2009, Dell was the first to use packaging made from bamboo. Not only is it a renewable alternative to petroleum-derived foams, the bamboo they use also grows near their manufacturing facilities.

In 2011, Dell started developing cushion packaging made of mushroom, which has a smaller footprint compared to the usual protective foam, and is compostable. Recently, the company also started taking ocean-bound plastics like straws back to the economy where they can be reused to make the trays found inside Dell boxes.

The company reuses boxes up to 7 times before they are recycled. So when you buy a new laptop and the box is not in its most perfect form, that’s not necessarily a bad thing. In certain markets, Dell also rewards customers for returning packaging that can be refurbished and reused.

Ink made of smog

Photo from Chakr Innovations

Here’s an unexpected way Dell is putting waste back into the economy and using locally available materials at the same time. Traditionally seen as a pollutant, the company is using ink made from smog in India to print some of its packaging.

A startup called Chakr Innovations developed the device called Chakr Shield which captures 90% of particulate matter emissions from diesel generators. The captured soot is then turned into carbon black, which is used to make ink. Dell is the first to use the ink on a larger scale and it works just as well as regular ink.

Backpack made of recycled windshields

Photo from Dell

Dell doesn’t just make computers and printers, they also make a whole array of accessories, and some of them are made with sustainability in mind. The Dell Pro Backpack 15 is made with a more environment-friendly solution-dyeing process. It’s also water-resistant, which is made possible by a layer of coating that’s made from reclaimed windshields.

Jewelry made of used computers

Photo from Dell

In its effort to reduce waste dumped in landfills, Dell also reclaims gold from motherboards through its recycling programs, reuses them to make not only new motherboards, but jewelry as well. So that old laptop you’re going to trade in for a new one? Parts of it will end up on someone’s finger or ears at some point, not in a developing country that becomes a dumpsite for other companies and countries.

Photo from Dell

Vivian Tai, Head of Global Environmental Affairs for the APJ region says the company is integrating sustainability efforts not for Dell’s benefit, but to provide better value for customers. She says sourcing and bringing what many consider “waste” back to life is challenging but is important to the company. Just this year, Dell already reached two of its 2020 goals: recover two billion pounds of used electronics and use 100 million pounds of recycled-content, plastic and other sustainable materials, one full year ahead of schedule.

Next time you need to buy a new laptop, take sustainability into consideration, too. Technology plays a big role in making our lives easier, and the good that it can do should not end at that but also extend beyond its usual lifecycle. It’s not just big companies who benefit from minimizing our ecological footprint — it’s also us, consumers, and the generations that come after us.

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Computers

AMD launches Ryzen 9 3950X and Radeon RX 5700 series

With competitive pricing

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Image credit: AMD

Between all the video game announcements made during E3 2019, AMD took the stage to introduce new CPUs and GPUs to power all these new PC titles.

The most prominent is the Ryzen 9 3950X, AMD’s newest 16-core, 32-thread 7nm desktop CPU. It has a base clock of 3.5GHz and boost clock of 4.7GHz. A generous 72MB cache complements the high-speed processing.


More interesting, however, is its 105W TDP, which is well below the industry standard for this many cores. Normally, we’d see a TDP of over 150W in same-class CPUs, even in AMD’s own Threadripper lineup.

Its US$ 749 retail price might seem a little steep at first, but compared to Intel’s equivalent offerings, it’s a fairly good deal. It’ll arrive in September this year.

If you can’t wait that long, AMD already has a bunch of Ryzen 3000-series CPUs available from Computex 2019. Here’s a refresher of their prices:

On the graphics side, AMD announced two new cards: the Radeon RX 5700 XT and Radeon RX 5700. They’ll feature the new RDNA architecture. If that sounds familiar, that’s because it’ll be part of Sony and Microsoft’s next-generation consoles.

Like the Ryzen 9 mentioned earlier, these two graphics cards own an efficient yet powerful 7nm process. The XT model retails for US$ 449 while the non-XT variant goes for US$ 379.

Key specs include 40 compute units for the XT and 36 for the non-XT, up to 9.75 TFLOPs for the XT and 7.95 TFLOPs for the non-XT, plus 8GB for both models. Unfortunately, neither support ray tracing.

While these GPUs aren’t mind-blowing by any measure, they do give NVIDIA a run for their money in the upper-midrange market. Both cards will ship beginning July 7.

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