Olivia Rodrigo’s ‘brutal’ music video uses animated masks made on iPad

The power of iPad, Apple Pencil, and Procreate!



Critically acclaimed singer-songwriter Olivia Rodrigo has just released the official music video for “brutal.” In the music video, Rodrigo navigates a dreamlike world, encountering various obstacles along the way.

Interestingly, Rodrigo wears a variety of animated masks throughout the video — which were all made on iPad using Apple Pencil and Procreate.

The music video was directed by artist Petra Collins. In a comment, Collins shared how integrating the masks into the video was the best part. “I think what most fun about this process was that we were able to bring the masks we were making on set and edit them in real-time. We could have our animators draw something and try it out on the spot,” said Collins.

iPad, Apple Pencil, and Procreate

Collins stated how she has always wanted to work with some type of integrative animation. And using the iPad and Procreate simultaneously were perfect since they fit right into the process.

“Procreate on iPad makes drawing and animating the perfect sensory experience, similar to how I feel shooting film. We shot this video on 16mm so it seemed natural to be using a process where our animators were able to draw stuff and try things out on set in real-time,” said Collins.

Indeed, the power of iPad, Apple Pencil, and Procreate combined were unrivaled when it comes to being creative. After all, the Apple Pencil sets the standard for how a drawing should feel — intuitive, precise, and magical.

This is inherently true, seeing how artists like Shyama Golden (and even GadgetMatch’s own collective of artists) blend traditional and digital art through the help of Apple Pencil and iPad.

Additionally, Procreate is undoubtedly one of the most powerful digital art apps available in the market. It’s perfect for creating sketches, paintings, illustrations, animations, and more. One of its unique features is FacePaint — a tool that lets you paint directly onto your face to create your own filters, masks, or make-up looks.

Learn more about how to use FacePaint via Procreate, and maybe make your own ‘brutal’ animated mask.


There’s a real Super Mario movie coming with Chris Pratt

Coming next year



Earlier today, Nintendo hosted its Nintendo Direct presentation for the month of September. As expected, the presentation teased a barrage of amazing titles coming for the holiday season. However, amid the new titles, Nintendo also announced a stranger title that didn’t fit in with the rest: an upcoming Super Mario movie.

If you grew up in the 90s, you might be familiar with the old Super Mario Bros. Super Show, a live-action adaptation of the iconic gaming franchise, and a more controversial movie. Though it was watchable fare for kids, the series never made an impact especially compared to the original games. Some people even view it with ironic appreciation. Undoubtedly, the new announcement is raising its fair share of eyebrows all over the world.

Nintendo has not shared any plot details or a trailer for the film yet. However, we do know that it will be an animated film from Illumination Entertainment, the same studio who made the Despicable Me series. It will also feature all the familiar characters from the franchise.

Marvel actor Chris Pratt will voice the titular plumber. Opposite him, Anya Taylor-Joy will voice Princess Peach. Charlie Day will voice Mario’s brother, Luigi. Jack Black voices the franchise’s villain, Bowser. Keegan-Michael Key makes an appearance as Toad. Finally, Seth Rogen is Donkey Kong.

The upcoming film is set for a 2022 launch.

SEE ALSO: Sealed Super Mario Bros. from 1985 auctioned for $660K

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Shopee’s 10.10 K-Pop performer is ITZY

Following sister group TWICE’s footsteps



Image from @ITZYofficial on Twitter

Shopee is on a roll. After securing performances from K-Pop supergroup TWICE, the online shopping company has also secured performances from K-Pop 4th Gen superstars ITZY. The group is set to perform on their 10.10 Brand Festival Shopee live.

Shopee has yet to reveal what else they have in store for 10.10. But what we can expect for sure is another generous round of vouchers and giveaways.

ITZY is a five-member girl group featuring Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted with the song “Dalla Dalla”. In 2020, they launched the shoulder dance craze with their comeback “Wannabe”. On September 24, the group will release their first full album called Crazy In-Love with the title track “Loco”.

Early Shopee Christmas

In the Philippines, Shopee is already kickstarting its Christmas campaign. They are welcoming the holidays essentially the voice and face of Christmas in the country — Jose Mari Chan.  Shoppers can catch the singer-songwriter on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles from  September to December.

The singer-songwriter will also give out treats via ShopeePay come December. He’s doing it along with other celebrities and influencers. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits.

You can activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.

SEE ALSO: ShopeePay: 6 reasons why you need to switch now

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Netflix, WWE announces interactive film Escape The Undertaker

Premiering in October



Since the release of Black Mirror: Bandersnatch, Netflix has invested more and more in interactive content. In fact, besides its growing library of interactive content, the company is also working on its own video games for the future. Amid the rise of interactive content, Netflix is also working on a new collaboration to bolster its library. Netflix and WWE are releasing an interactive movie featuring The Undertaker.

Escape The Undertaker is an interactive Halloween film from both WWE Studios and Netflix. As the title indicates, the film stars Mark Calloway, otherwise known for his in-ring persona The Undertaker. Viewers have to guide the members of The New Day, a faction consisting of WWE stars Big E, Kofi Kingston, and Xavier Woods, to… well, escape The Undertaker. The fearsome legend invited The New Day to his mansion. Unbeknownst to the trio, The Undertaker’s mansion is filled with traps which The New Day have to escape from.

WWE Studios is no stranger to cinematic experiences. Before the age of Netflix, WWE produced and released action and horror films featuring their superstars including Steve Austin, John Cena, and Kane. In recent history, the company’s more creative arm got a breath of fresh air with last year’s cinematic matches. Because of the pandemic, WWE held more cinematic matches to compensate for the pandemic’s limitations. Coincidentally, one of those matches also included The Undertaker’s final match before retiring.

Escape The Undertaker premiers on Netflix on October 5.

SEE ALSO: Netflix gives first look of live action Cowboy Bebop

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