The TV market is divided into two segments, the first one is affordable and built while keeping the price in mind. The second type is ultra-premium offerings that incorporate the cutting edge of technology.
Xiaomi has been successful in establishing itself as a leading budget TV maker in India, while Samsung and LG rule the top-tier bracket. Now, OnePlus intends to enter this market with OnePlus TV and has slowly started revealing some features.
OnePlus has confirmed to India Today that it will launch a premium TV with 55-inch 4K QLED screen. OnePlus CEO Pete Lau says it’ll follow their smartphone philosophy with TVs as well. That is to offer solid basics, premium experience at a relatively better price and great attention to detail.
QLED stands for quantum-dot light-emitting diode. Unlike OLED, QLED technology relies on LED backlighting. This is a term Samsung uses for its quantum dot TVs and it is the only brand which has a significant portfolio in this segment.
Throughout the interview, Samsung and Sony were frequent touchpoints for the executive, with Lau noting, “We want to benchmark the image and sound quality against the most premium quality products currently available in the market…”
Lau also said the OnePlus TV features a custom user interface on top of Android TV. He added the company is “optimizing” the OS “very deeply.” Obviously, there are plans of connecting your OnePlus phone seamlessly to the TV and an app that’ll let you enter text data without relying on a remote.
The launch is expected to happen at the end of September. The company has already clarified that the TV will not be cheap and the launch price will be in the premium segment.
Motorola razr will soon come to India
Will mostly be an unlocked variant
There’s no doubt that 2019 has been one of the most exciting years in consumer technology. For a long time, we’ve been fantasizing about foldable displays and many brands were in a race to be the first one to grab the spot. Samsung’s Galaxy Fold was unveiled some time back and is now available for purchase in many markets.
Lenovo-backed Motorola brand has been making affordable as well as midrange phones for quite some time. Now, it’s aiming for the premium market and their first product has revolutionary next-gen technology along with old-school nostalgia.
Resurrecting the razr lineup, the all-new phone comes with a retro, yet iconic, flip-phone design that incorporates a foldable display. It has two screens — one on the outside and one that bends on the inside. Once unfolded, you’ll see a 6.2-inch flexible OLED that can completely bend without a bump.
Around the same time as the announcement, Motorola’s Indian social media handle posted teasers of the razr, hinting at its possible arrival to India in near future. Those teasers now have been confirmed.
You’re gonna flip. The all-new #motorolarazr is coming soon to India! Register now and #bethefirst to #feeltheflip of #razr. https://t.co/noQEeXiyoI#razr#feeltheflip#bethefirst#hellomoto#motorolarazr pic.twitter.com/J9pVBwuf97
— Motorola India (@motorolaindia) November 14, 2019
Motorola India’s website has a dedicated page for the phone where interested folks can register their interest. This confirms that it’ll be launching in the country soon. Additionally, this will also mean that interested users around the globe could have an opportunity to buy an unlocked variant of the phone.
Currently, razr is available exclusively via Verizon in the U.S. On the other hand, the Indian market consists of unlocked phones only.
The Samsung Galaxy Fold is the only foldable smartphone currently on sale in India and has sold out in each of the sales rather quickly. The razr could act as a slightly cheaper alternative for anyone specifically looking for a foldable option. The Fold is locally priced at INR 1,64,999 (US$ 2,290).
The global pricing is US$ 1,499 (INR 1,08,000), though we expect the launch price to be higher because of additional import duties and dynamic currency conversions.
Realme skyrockets in India mobile market as Samsung falls
Xiaomi continues to hold its spot
This year Xiaomi and Realme have been constantly fighting each other in the affordable phone segment. Each month we witnessed the launch of a new product, that always ended up killing the competitors previous offering. It’s a never-ending cycle.
However, the sales figures have proven that there’s still no clear winner in sight. According to IDC’s Q3 2019 report, Xiaomi continues to lead the market with a share of 27 percent, followed by Samsung at 18.9 percent. Realme is at the fourth spot with 14.3 percent, just below Vivo.
On the flipside, Realme has registered year-over-year growth of a whopping 400 percent, while Xiaomi grew at a modest 8.5 percent. Unfortunately, Samsung is having a hard time tackling the two younger brands and registered a fall of 8.5 percent.
The average selling price for a smartphone was INR 11,000 (US$ 159). Data also showed that phones under INR 15,000 (US$ 200) still account for 80 percent of the market. But, this segment saw its share drop by five percent on a yearly basis.
The Redmi 7A and Redmi Note 7 Pro were the highest shipped models in the complete market. Realme’s online sales were at 26.5 percent and its shipments were 6.7 million. This also means that number two, three and four smartphone players are closely matched in terms of shipments.
With more than 50 percent share, Apple remained the dominant player in the premium segment, which includes smartphones in the range of US$ 500 and more.
Nokia branded smart TVs will soon be a thing
Coupled with JBL audio
Nokia TVs are on the horizon.
India’s e-commerce giant Flipkart has announced that it has entered into a strategic partnership with Nokia to launch Nokia-branded Smart TVs. Flipkart will not only distribute the brand’s smart TVs but is also handling the manufacturing in India.
This will mark Nokia’s entry in an extremely crowded market where new players like OnePlus have just recently arrived. Xiaomi has also been doubling down with its wider range of products and incumbents like Samsung, LG, and Panasonic continue to command a huge share of the market.
A launch timeline hasn’t been revealed yet, but we do know the TVs will sport audio by JBL. Besides Nokia, Huawei’s Honor and Motorola recently launched smart TVs in the country.
The company is known for its research and patents in the telecom industry and continues to work on it. On the side, it has licensed the Nokia brand to third parties like HMD Global for smartphones.
Flipkart was acquired by Walmart sometime back and the platform intends to leverage its online reach in tier 2 and 3 towns. Besides, all the TVs will be assembled in India under the central government’s Make in India campaign. This will help them avoid import duty on finished products as well as enjoy the direct benefits of the scheme.
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