Malaysia
OPPO launches an Avengers-themed F11 Pro
Currently limited to Malaysia
Last month, OPPO launched the F11 Pro. The new smartphone flaunts an improved 48-megapixel pop-up camera worthy of its price. Given the company’s recent canning of the R series, the F11 Pro shows a lot of promise for the brand’s smartphone future. OPPO still has its sights set on market domination.
However, the smartphone’s recent release offers another timely opportunity for the brand. In just one to two weeks, the year’s most awaited movie, Avengers: Endgame, will open in theaters around the globe. As always, a new Marvel flick is a prime branding opportunity for a lot of companies. Like others, OPPO is capitalizing on the blockbuster opening.
In Malaysia, OPPO has announced the launch of a limited-edition variant for the F11 Pro. The Marvel’s Avengers Limited Edition sports a snazzy blue back with a red Avengers logo. The variant launched with a promotional video interspersed with shots from the movie’s trailers. Unfortunately, the video does not include the edition’s specifications or bundled accessories.
Very likely, the variant will carry the same specs as the regular F11 Pro. However, given the promotion, the device will likely come with Marvel-themed accessories.
Currently, OPPO is the only one offering an Avengers-themed device. However, more devices might pop up as we draw closer to the opening date. Last year, OnePlus and Acer both released limited editions of their own devices to promote Avengers: Infinity War.
The OPPO F11 Pro carries a Helio P70 processor, 6GB of RAM, and 64GB of internal storage. The battery clocks in a capacity of 4000mAh. However, the Marvel’s Avengers Limited Edition will likely carry a more premium price tag.
SEE ALSO: OPPO F11 Pro: Price and availability in the Philippines
Events
Stellar Blade: PlayStation taps cosplayers to play Eve for game’s launch
Exclusive items up for grabs too
PlayStation Asia has tapped different cosplayers to dress-up as Eve in anticipation of sci-fi action adventure title Stellar Blade. Larissa Rochefort, Le Josette, and Rurusama will grace a one-of-a-kind meet and greet event on April 27. That’s the same weekend of the game’s launch.
There will be three simultaneous meet and greets across Indonesia, Malaysia, and Singapore. Since slots are limited, fans are encouraged to register via PlayStation Asia’s link here.
The venue and time details are as follows:
- Indonesia: GSSHOP, Gandaria City Lt. 2, Jakarta, 1:00 PM to 4:00 PM
- Malaysia: Anime Fest+ 2024 booth A25 and A26, Tropicana Gardens Mall Convention Centre, Kuala Lumpur, 2:00 PM to 4:00 PM
- Singapore: 313@Somerset, 3:00 PM to 5:00 PM
Aside from seeing the cosplayers as the title’s main character, fans will also get a chance to redeem exclusive merchandise and try the game on PlayStation 5. Based from PlayStation Asia’s posts, prizes include exclusive vinyl and USB flash drives.
Here’s a glimpse of the cosplayers.
Rurusama
Larissa Rochefort
Le Josette
GadgetMatch was already able to try Stellar Blade‘s demo preview. For a quick refresher, here’s the link where you’ll find more details about the game’s visuals, character designs, gameplay, and more: Stellar Blade First Impressions
It’s fitting that PlayStation Asia thought of this idea for a launch event. We already know for a fact that players can customize Eve with various outfits. Seeing the cosplayers in the flesh is like seeing different versions of Eve. And that’s just a glimpse of the entire sci-fi world Shift Up’s platformer is about to offer.
Stellar Blade will be accessible by April 26.
Genshin Impact is among the most popular mobile games in Southeast Asia. Establishing its presence further in Malaysia, HoYoverse’s hit open-world RPG has collaborated with equally renowned pizza chain Pizza Hut for a six-week promotional campaign with the official slogan “A Tasty Adventure with Pizza Hut.”
The two brands are bringing the unique experience to Malaysia this time. This, following the success of familiar campaigns in China, Taiwan, and Japan.
There will be a lot of physical manifestation of the collaboration at Pizza Hut Malaysia stores; three flagship stores will be transformed into Genshin Impact-themed scenery to become the perfect haven for fans.
Exclusive fan events will be held at these three stores on the following dates:
- Pizza Hut Sunway Pyramid: July 8
- Pizza Hut Queensbay Mall (Penang): July 15
- Pizza Hut Midvalley Southkey (Johor Bahru): July 22
Tickets to the event are priced at MYR 60, inclusive of a MyBox Melts Genshin Impact Premium meal set worth MYR 47.90, a limited-edition merchandise, and in-game inspired beverage.
The Pizza Hut x Genshin Impact merchandise will release in three phases to allow players to collect items featuring specific characters:
- July 5 to 18: Ningguang
- July 19 to August 1: Yelan
- August 2 to 15: Xiangling
Fans may choose from two MyBox Melts collaboration combo packages:
- Standard Meal Set: MYR 27.90 + photocards + sticker packs
- Premium Meal Set: MYR 47.90 + photocard + sticker pack + notebook
Malaysia
Study: Smartphones least affordable in Philippines, Vietnam
About two months’ worth of salary
With inflation rates skyrocketing everywhere lately, consumers wonder how much spending power has been generally affected.
Well, a recent iPrice study, “Highly Connected, But Highly Priced: Smartphones Out of Reach for Many in SEA”, revealed that when it comes to smartphone affordability, the Philippines, Vietnam, and Indonesia lag behind considerably.
The study took into account the salaries of workers in the three countries, and found out that mid-range smartphones cost twice an employee’s monthly salary on average.
In the same countries, high-end smartphones come as expensive investments, as they cost anywhere between about three to six times the monthly average salary of workers.
And as if adding insult to injury, the prices of phones top brands like Apple, OPPO, vivo, and Samsung are generally higher in the Philippines and Indonesia compared to other countries in the region.
This leads to consumers opting for postpaid plans from telecom providers, capitalizing on the free device in exchange of a two-year lock-in period.
The finding is a stark contrast to the same smartphones’ affordability in Singapore and Malaysia. In those two peninsular countries, phones cost only about a third of an employee’s monthly average salary.
The main takeaway from the study is: average monthly salaries do not only differ from one ASEAN country to another; for some reason, products and services in countries with less spending power also cost more. Life is unfair, isn’t it?
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