India

Realme X50 Pro with Snapdragon 865, 5G launches

India’s first 5G phone

Published

February 24, 2020

Shivam Vahia

After a long wait, Realme has finally launched the Realme X50 Pro today. It has 5G and comes equipped with the flagship Snapdragon 865 processor.

To start with, it has a glass body construction that gives a matte finish thanks to AG Glass technology and multiple layers of coating. For exterior protection, it consists of Gorilla Glass 5. It’ll be available in Moss Green and Rust Red color options.

On the front is a 6.4-inch AMOLED display with Full HD+ resolution and a 20:9 screen ratio. Realme claims it has a wide color gamut for accurate reproduction and refreshes at 90Hz.

Powering the phone is a Snapdragon 865 processor along with 5G support. It supports all majorly used 5G bands in service around the world and automatically switches between 4G and 5G for maximum efficiency. It gets up to 12GB of RAM along with 256GB internal storage. For extended periods of uninterrupted gaming, liquid cooling has also been included.

On the rear is a 64-megapixel primary camera, something we’ve previously seen on the Realme X2 Pro. Backing the primary camera is an 8-megapixel wide-angle lens, a 12-megapixel telephoto lens, and a portrait lens. For selfies, a 32-megapixel primary camera along with an 8-megapixels wide-angle lens are located on the front.

Backing these internals is a 4200mAh battery that supports 65W SuperDart fast charging. Realme claims it can charge 60 percent in just 20 minutes. It also supports 18W PD charging and 30W VOOC charging. Lastly, it runs on RealmeUI out of the box.

Realme’s first premium phone in India

This is the first time Realme has launched a premium offering in India.

The Realme X50 Pro starts at INR 37,999 (US$ 527) for the base variant with 6GB RAM and 128GB storage. There’s an 8GB RAM variant with 128GB storage priced at INR 39,999 (US$ 555) and the maxed-out model goes up to 12GB RAM and 256GB storage and costs INR 44,999 (US$ 625). The phone goes on sale in India from today, February 24, on Flipkart and Realme India store.

It’s worth noting that even though it’s India’s first 5G phone, users will not be able to leverage it completely since 5G hasn’t rolled out in the country yet. In fact, the country is yet to auction spectrum to telecom companies and experts estimate a roll-out in 2022.

India

Samsung overtakes Xiaomi as top phone brand in India

As of Q4 2022

Published

March 17, 2023

Luigi Leonardo

Attacking a huge smartphone market is difficult. With preferences constantly evolving, it can get tricky to figure out the best lineup to capture most of a market. Samsung, however, has just done it. In the last quarter of 2022, Samsung has taken the crown from Xiaomi as the bestselling smartphone brand in India.

India is an important market for most smartphone brands. It’s one of the largest markets in the world. However, despite its size, the biggest players are often those who offer more affordable devices for consumers. Budget is the name of the game if a brand wants to make it big in the country.

Things are changing, though. According to new market data (via Reuters), Samsung has nabbed the throne from the former leader, Xiaomi. In the last quarter of 2022, the Korean brand grabbed 20 percent of the market, while the latter only got 18 percent.

In a trend dubbed as premiumization, Indian consumers are reportedly enjoying more disposable income, resulting in more willingness to buy pricier products. Additionally, the report hints that consumers have started equating lower prices with inferior quality.

With the market trending towards more premium products, Samsung took the lead with a lineup that consists more of midrange to premium devices. It will also be interesting to see if Apple, an even more premium brand, can also make a dent in the Indian market.

Enterprise

Apple is preparing to open its first stores in India

Based on new job listings

Published

January 10, 2023

Luigi Leonardo

For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.

First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.

Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.

Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.

India

India to enforce USB-C on all phones by 2024

Smartphones and wearables affected

Published

January 3, 2023

Luigi Leonardo

Last year, the European Union made a lot of waves by announcing the impending enforcement of USB-C across all devices sold in the region. Other countries, such as Brazil, joined in by pondering its own version of the same policy. Then, as 2022 wound to a definitive close, India, skipping a more deliberative phase, has announced a sweeping enforcement of USB-C coming in 2025.

In approximately two years’ time, most devices sold within India must use USB-C ports (via Business Standard). More specifically, Indian lawmakers have included smartphones and wearables as part of the new policy. Like policies in other countries, India’s policy revolves around the drive to reduce e-waste from devices.

Naturally, as is the case in other countries, Apple is the brand most affected by the ruling. While most Android-based smartphones already use USB-C across the board, Apple’s device still rely on the proprietary Lightning cable, severing a significant chunk of the populating from the more universal standard.

The country is nothing to shrug off, either. India is one of the largest smartphone markets in the world. Though Android is much more prevalent than Apple, India’s new policy is certainly a significant speed bump for the iPhone maker.

Though Apple has publicly protested against the new policies, the company has also confirmed that it will comply with the new rules. While it has a slightly lengthier timeframe in India, the brand has to comply in the European Union by the end of 2024.