Enterprise

realme’s strategy is to go beyond smartphones

But with smartphones still as the central hub

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The rise of realme over the last two years has been nearly meteoric. After building a foundation in Southeast Asia, the brand has announced at IFA 2020 that they’re now ready to take on Europe. Their strategy is to go beyond smartphones but with that personal mobile device as the central hub for everything.

Sound familiar? What realme aims to do appear to be a mish-mash of what Huawei and Xiaomi are doing. Not bad examples to follow seeing as how Huawei sky-rocketed in popularity (US-China trade war notwithstanding), and how Xiaomi has built a cult following for offering smart home devices for less.

Disrupting the smartphone market

We’ve already talked about how realme has been a disruptor by offering flagship features for phones in the lower and upper midrange category. The features range from debuting the 64MP camera, adding a 90Hz refresh rate, and many more.

They have also had success with their budget offering — the realme C series. These budget phones are well-built and have enough oomph for what you may need a smartphone for.

The next frontier is 5G and naturally, realme is also partaking in that area with the realme V series and realme X series.

The realme V Series is mainly for solving low battery anxiety in the 5G era with flash charging and mega battery, enabling better 5G experience. The realme V5 was launched in China in August with 5000mAh mega battery and 30W Dart Charge. Launched in September, realme V3 is designed to bring 5G closer to more people by pricing at at the budget $150 segment.

Meanwhile, the realme X Series is positioned as a lighter and thinner 5G flagship with powerful performance. It will adopt cutting-edge technology and craftsmanship to bring industry-leading trendsetting design and bring a unique experience for the young. Recently, realme X7 and X7 Pro were launched as the 1st choice among 5G flagship with 120Hz AMOLED screen and 65W SuperDart charge.

1+4+N

realme has also started offering a bunch of AIOt products that can be linked to the still developing realme Link App. We’ve seen the some TWS buds and most recently the realme Watch. But it doesn’t stop there.

They’re taking a “1+4+N” strategy meaning they look to lure you into the ecosystem by offering products that first work with the smartphone and extending their reach from that.

  • 1 Core: realme takes smartphone as the core of realme AIoT ecosystem to connect, manage and control all AIoT product with realme Link App.
  • 4 Smart Hubs: realme makes Smart TV, Smart Speaker, Smart Watch and Smart Earphone as the top 4 smart hubs to help consumers manage and control more AIoT products together with smartphones.
  • N AIoT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and peripheral product, and trendsetting lifestyle products for our fans. realme aims to build a trendsetting community for the young.

realme is poised to launch over 50 AIoT products in 2020, and 100 in 2021, to make AIoT become a part of our lives in a more easy and affordable way.

In 2020 Q4, realme will enhance this AIoT ecosystem with its first 55” TV, wireless and TWS ANC earphone, medium and high-end smartphone, and smart camera and smart bulb.

A brand for the youth

realme also has its cross-hairs squarely focused on the youth. The idea is to bring this new digital home lifestyle closer to the youth. To do that, they need to make the products affordable but made with quality. For the most part, they’re on the right track.

At present, realme has over 45 million users in 61 markets worldwide. They’re top 5 in Singapore, top 4 in Australia, top 4 in India, and top 4 in SEA. As mentioned earlier, the next market of interest is Europe then Latin America.

Enterprise

Qualcomm acquires Nuvia and Apple’s ex-chief architect

A promising future for Qualcomm

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Quite often, it’s a big deal when a big company acquires a smaller company. However, you might not have heard of this new one from Qualcomm. Today, Qualcomm acquires Nuvia, a 2019 startup. If you haven’t heard of it, here’s a short TL;DR on why it’s important: Nuvia’s founder worked on Apple’s A14 processor.

Currently, Nuvia is still in the chipmaking business albeit under its own banner. However, the startup’s credentials are impressive. As mentioned above, Nuvia CEO Gerard Williams III was Apple’s former chief architect for processors between A7 and A14. The company’s senior vice presidents for engineering John Bruno and Manu Gulati were also part of Williams’ team for a while. Before his Apple stint, Williams also worked with ARM for chips in the past.

Now, Nuvia is promising a lot. Last year, the company’s Phoenix chipset boasted superior single-core performance compared to its competitors. According to tests, Phoenix outed almost double the performance of other processors for considerably less power.

With the acquisition, Qualcomm is now on track for a widely successful future. Currently, the company is still the industry’s leader for premium smartphone processors. As for its competitors, Apple launched the M1 processor for laptops and MediaTek recently reached the top spot for overall smartphone sales.

SEE ALSO: Qualcomm has announced a larger and faster fingerprint sensor

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CES 2021

Lenovo unveils the ThinkReality A3, its first smart glasses

That virtual monitor feature is a nice thing to have

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CES 2021 is in full swing with Lenovo joining the party. One of the products the company launched this year is focused solely on the enterprise market — the ThinkReality A3. This is a pair of smart glasses that double as a virtual monitor which could come in handy during these times.

Lenovo is touting the ThinkReality A3 as the most advanced and versatile lightweight smart glass in the enterprise market. With this pair of smart glasses, users can make use of a virtual monitor that extends their workflow. It connects via USB-C for quick and seamless integration with PC or any Motorola smartphone.

The concept of a virtual monitor is particularly useful for people who need extra space to work with. With Lenovo’s smart glasses, users can enjoy a second display that can be customized to their liking.

What’s cool about these smart glasses is that they can follow and adapt to the user’s orientation. This is all thanks to the stereoscopic 1080P display and dual fish-eye cameras for room-scale tracking. Of course, Lenovo is also allowing for further display customization. Users can select the personal office mode or place the virtual monitor anywhere for a much versatile workflow.

Powering the device is the Qualcomm Snapdragon XR1, a chipset designed for wearables. An 8MP RGB camera in the smart glasses inputs 1080P videos for expert use cases. Optional updates include an industrial frame to make the smart glasses more durable and safer to use.

Two editions, two different use cases

The ThinkReality A3 will come in two editions: PC and industrial edition. The former tethers to a laptop or a mobile workstation so users can utilize a virtual monitor and use regular Windows apps. Unlike secondary monitors though, these smart glasses are much more compact and allow for total productivity. Plus, users can also carry a pair like a traditional eyewear.

Meanwhile, the industrial edition hooks to a Motorola smartphone for hands-free AR tasks. Through the ThinkReality software, users can use mixed reality applications and content for their business.

As part of Lenovo’s ThinkReality solutions, the A3 joins other products like the A6 headset in the company’s push towards wearable computing. The ThinkReality A3 will come to select markets worldwide starting mid-2021. Enterprise users may visit Lenovo’s webpage to find out more about it.

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Enterprise

Alibaba’s Jack Ma hasn’t been seen in two months, what’s happening?

China is also clamping down on big tech

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Jack Ma, the co-founder of Alibaba and Ant Group, hasn’t been seen in public for the last two months. Since October, he hasn’t made a public appearance or posted anything on social media.

He was also supposed to appear on a TV show as a judge, but even that didn’t materialize. The last Ma was seen publicly was in Shanghai, where he criticized China’s regulatory system amid Ant’s IPO. Soon after the speech, Chinese regulators blocked the world’s largest IPO that was valued at a whopping US$ 37 billion.

Ant is a financial company that leverages Alipay’s reach to offer loans and investment options to the average user. Lending in China is a cumbersome process, and Ant was able to find a middle-way by using technology and user data to ease automated lending. However, it’s now ordered to overhaul large swaths of its business to prevent monopolistic behavior.

A CNBC report says that Ma is lying low, but not missing. The revelation comes after the internet was abuzz with Ma’s disappearance, and many thought China’s opaque law had gobbled him. Even though it sounds like an exaggeration, incidents like these are commonly reported in China, and the disappearances are usually state-backed.

While American lawmakers are trying to curb the growth of big tech companies like Google, Apple, Amazon, and Facebook, Chinese authorities are also pursuing their own big tech companies like Alibaba and Tencent.

The crackdown on Ma’s businesses has wiped more than US$ 10B from his net worth and knocked him into second place on the list of China’s richest people.

While Ma has been out of the spotlight, his companies have made it clear that they are listening to Beijing. Both Alibaba and Ant are cooperating with the regulator, and a few steps have already been taken, like closing down music streaming app Xiami. We expect more announcements in the coming months.

Read Also: Everything you need to know about the congressional big tech hearing

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