Enterprise

realme’s strategy is to go beyond smartphones

But with smartphones still as the central hub

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The rise of realme over the last two years has been nearly meteoric. After building a foundation in Southeast Asia, the brand has announced at IFA 2020 that they’re now ready to take on Europe. Their strategy is to go beyond smartphones but with that personal mobile device as the central hub for everything.

Sound familiar? What realme aims to do appear to be a mish-mash of what Huawei and Xiaomi are doing. Not bad examples to follow seeing as how Huawei sky-rocketed in popularity (US-China trade war notwithstanding), and how Xiaomi has built a cult following for offering smart home devices for less.

Disrupting the smartphone market

We’ve already talked about how realme has been a disruptor by offering flagship features for phones in the lower and upper midrange category. The features range from debuting the 64MP camera, adding a 90Hz refresh rate, and many more.

They have also had success with their budget offering — the realme C series. These budget phones are well-built and have enough oomph for what you may need a smartphone for.

The next frontier is 5G and naturally, realme is also partaking in that area with the realme V series and realme X series.

The realme V Series is mainly for solving low battery anxiety in the 5G era with flash charging and mega battery, enabling better 5G experience. The realme V5 was launched in China in August with 5000mAh mega battery and 30W Dart Charge. Launched in September, realme V3 is designed to bring 5G closer to more people by pricing at at the budget $150 segment.

Meanwhile, the realme X Series is positioned as a lighter and thinner 5G flagship with powerful performance. It will adopt cutting-edge technology and craftsmanship to bring industry-leading trendsetting design and bring a unique experience for the young. Recently, realme X7 and X7 Pro were launched as the 1st choice among 5G flagship with 120Hz AMOLED screen and 65W SuperDart charge.

1+4+N

realme has also started offering a bunch of AIOt products that can be linked to the still developing realme Link App. We’ve seen the some TWS buds and most recently the realme Watch. But it doesn’t stop there.

They’re taking a “1+4+N” strategy meaning they look to lure you into the ecosystem by offering products that first work with the smartphone and extending their reach from that.

  • 1 Core: realme takes smartphone as the core of realme AIoT ecosystem to connect, manage and control all AIoT product with realme Link App.
  • 4 Smart Hubs: realme makes Smart TV, Smart Speaker, Smart Watch and Smart Earphone as the top 4 smart hubs to help consumers manage and control more AIoT products together with smartphones.
  • N AIoT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and peripheral product, and trendsetting lifestyle products for our fans. realme aims to build a trendsetting community for the young.

realme is poised to launch over 50 AIoT products in 2020, and 100 in 2021, to make AIoT become a part of our lives in a more easy and affordable way.

In 2020 Q4, realme will enhance this AIoT ecosystem with its first 55” TV, wireless and TWS ANC earphone, medium and high-end smartphone, and smart camera and smart bulb.

A brand for the youth

realme also has its cross-hairs squarely focused on the youth. The idea is to bring this new digital home lifestyle closer to the youth. To do that, they need to make the products affordable but made with quality. For the most part, they’re on the right track.

At present, realme has over 45 million users in 61 markets worldwide. They’re top 5 in Singapore, top 4 in Australia, top 4 in India, and top 4 in SEA. As mentioned earlier, the next market of interest is Europe then Latin America.

Enterprise

Samsung is increasing the prices of its chipsets

Others have already accepted

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Shortages are still plaguing the tech industry. Because of various lockdowns throughout the past few years, new devices haven’t met the surge of demand from consumers. Besides not delivering devices, companies also deal with a loss in profit. Inevitably, that lost profit would rear its head in another way. Samsung, a major player in the chipmaking industry, has decided to up its chipset prices.

First reported by Bloomberg, Samsung is renegotiating the prices of its chipsets. If successful, the company’s clients will reportedly pay between 15 to 20 percent more to get their components. Additionally, chips made on legacy nodes will likely pay more in the end.

According to the report, some clients, currently unnamed, have already agreed to the price increase. Others are still in the process of negotiations. Though it’s certainly more expensive, the current forecast speculates that most clients will likely take the new deal. For one, other companies have already upped their prices as well. Samsung isn’t alone. However, the South Korean company has an advantage: more high-tech machines resulting in better chips and faster production.

Of course, the story doesn’t end there. While some clients have already accepted, there is no indication as to who will ultimately shoulder the brunt of the price increase. Will this mean more expensive devices in the future, or will companies graciously take a lesser margin of profit?

SEE ALSO: Samsung Galaxy S22+ review: Love at first touch

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Qualcomm unveils its plans for Wi-Fi 7

Can reach up to 33Gbps speeds

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The transition from 5G to 6G shouldn’t be the only thing we’re excited for. Companies are also working on huge improvements for Wi-Fi. Because of the ongoing popularity of 5G, not a lot of the spotlight was shone on the current Wi-Fi 6 and 6E standards. However, home internet is just as important. Now, the future wants to make things even faster. Qualcomm has announced the next chips to introduce Wi-Fi 7.

Recently, the company officially revealed the Wi-Fi 7 Networking Pro Series. The lineup will eventually don the future of routers for a variety of environments including home and enterprise use. According to Qualcomm, the chips will reach speeds of up to 33Gbps with stabler connections and lesser interference. They will support 2.4GHz, 5GHz, and 6GHz channels.

For reference, Wi-Fi 6 and 6E can reach only up to 9.6Gbps speeds. Though the jump is certainly dramatic, reaching higher speeds is crucial in today’s time when 4K streaming is quickly becoming a norm.

Of course, patience is key. Amid Qualcomm’s announcement, Wi-Fi 7 isn’t exactly here yet. Both networks and router makers haven’t released any products for the standard. However, some sources, like MediaTek, are currently predicting 2023 as a target date for the new standard’s launch in some capacity.

SEE ALSO: MediaTek hosts world’s first demo of Wi-Fi 7

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Enterprise

Samsung announces UFS 4.0

Coming to smartphones and smart cars

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While most consumers focus on the number of gigabytes a smartphone has, a lesser known specification is quietly improving a user’s experience. If you’ve owned any recent Samsung phone, you might have noticed “UFS 3.1” in the specs. Universal Flash Storage helps the smartphone process data faster. Now, Samsung has launched an improved version of the standard: UFS 4.0.

Announced recently, the new standard promises an impressive improvement from the current one. UFS 4.0 reportedly reaches up to 23.2Gbps per lane, double the speeds of UFS 3.1. While the latter finds its home in the Galaxy S22 series, the former will try to find its way into automotive and VR applications.

Using Samsung’s 7th-generation V-NAND technology, the standard can deliver sequential read speed of up to 4200MB/s and write speeds of up to 2800MB/s. Storages with the standard will also come in various capacities up to 1TB.

Samsung will produce the storage starting the third quarter of this year. With the timing down right, the standard will likely make its debut in upcoming smartphones from the company. Besides that, the company is also linking up with other companies around the globe for future partnerships with the standard. It aims to create a global ecosystem helped by the new standard.

SEE ALSO: Samsung is building phone batteries inspired by cars

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