Enterprise

realme’s strategy is to go beyond smartphones

But with smartphones still as the central hub

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The rise if realme over the last two years has been nearly meteoric. After building a foundation in Southeast Asia, the brand has announced at IFA 2020 that they’re now ready to take on Europe. Their strategy is to go beyond smartphones but with that personal mobile device as the central hub for everything.

Sound familiar? What realme aims to do appear to be a mish-mash of what Huawei and Xiaomi are doing. Not bad examples to follow seeing as how Huawei sky-rocketed in popularity (US-China trade war notwithstanding), and how Xiaomi has built a cult following for offering smart home devices for less.

Disrupting the smartphone market

We’ve already talked about how realme has been a disruptor by offering flagship features for phones in the lower and upper midrange category. The features range from debuting the 64MP camera, adding a 90Hz refresh rate, and many more.

They have also had success with their budget offering — the realme C series. These budget phones are well-built and have enough oomph for what you may need a smartphone for.

The next frontier is 5G and naturally, realme is also partaking in that area with the realme V series and realme X series.

The realme V Series is mainly for solving low battery anxiety in the 5G era with flash charging and mega battery, enabling better 5G experience. The realme V5 was launched in China in August with 5000mAh mega battery and 30W Dart Charge. Launched in September, realme V3 is designed to bring 5G closer to more people by pricing at at the budget $150 segment.

Meanwhile, the realme X Series is positioned as a lighter and thinner 5G flagship with powerful performance. It will adopt cutting-edge technology and craftsmanship to bring industry-leading trendsetting design and bring a unique experience for the young. Recently, realme X7 and X7 Pro were launched as the 1st choice among 5G flagship with 120Hz AMOLED screen and 65W SuperDart charge.

1+4+N

realme has also started offering a bunch of AIOt products that can be linked to the still developing realme Link App. We’ve seen the some TWS buds and most recently the realme Watch. But it doesn’t stop there.

They’re taking a “1+4+N” strategy meaning they look to lure you into the ecosystem by offering products that first work with the smartphone and extending their reach from that.

  • 1 Core: realme takes smartphone as the core of realme AIoT ecosystem to connect, manage and control all AIoT product with realme Link App.
  • 4 Smart Hubs: realme makes Smart TV, Smart Speaker, Smart Watch and Smart Earphone as the top 4 smart hubs to help consumers manage and control more AIoT products together with smartphones.
  • N AIoT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and peripheral product, and trendsetting lifestyle products for our fans. realme aims to build a trendsetting community for the young.

realme is poised to launch over 50 AIoT products in 2020, and 100 in 2021, to make AIoT become a part of our lives in a more easy and affordable way.

In 2020 Q4, realme will enhance this AIoT ecosystem with its first 55” TV, wireless and TWS ANC earphone, medium and high-end smartphone, and smart camera and smart bulb.

A brand for the youth

realme also has its cross-hairs squarely focused on the youth. The idea is to bring this new digital home lifestyle closer to the youth. To do that, they need to make the products affordable but made with quality. For the most part, they’re on the right track.

At present, realme has over 45 million users in 61 markets worldwide. They’re top 5 in Singapore, top 4 in Australia, top 4 in India, and top 4 in SEA. As mentioned earlier, the next market of interest is Europe then Latin America.

Enterprise

TikTok is suing Trump

Citing violation of free speech and due process

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Late last week, President Donald Trump issued a final directive against TikTok’s Chinese operations in the United States. Starting late Sunday, Apple and Google will forcibly pull the popular platform out of their respective app stores. TikTok doesn’t have much recourse. To stave off the potential shutdown, TikTok is suing Trump.

Reported by The Wall Street Journal, ByteDance filed an eleventh-hour lawsuit against the administration for violating the right to free speech. Further, the company claims the lack of due process in the impending ban.

Over the past two months, Trump fired off a vicious crusade against TikTok. Back in August, his administration issued a deadline for the platform to either leave the country or find an American buyer.

Since then, Oracle has emerged as the winner for TikTok’s US operations. Over the weekend, Trump has also “given the deal [his] blessing,” as reported by Reuters. With the deal, Oracle will create a new corporation, named TikTok Global, for the platform’s US operations. The upcoming company will recruit American directors and a security consultant on the board.

That said, TikTok’s fate is still up in the air. Whereas TikTok’s strategy will delay the ban, Trump’s erratic moves will force the platform to quickly shift to American control. More news will likely surface after the weekend.

SEE ALSO: China would rather shut TikTok down than sell it

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Enterprise

Trump is now targeting Tencent Games

Investigating Epic Games and Riot Games

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Today, the Trump administration finally administered a coup de grâce against TikTok and WeChat. The government has effectively blocked the popular platforms from app stores nationwide. Now, they are setting their sights on another target. Trump is now targeting Tencent Games.

According to Bloomberg, the Trump administration has officially asked League of Legends’s Riot Studios and Fortnite’s Epic Games for their ties to Tencent Games. Notably, the Chinese Tencent Games owns Riot Games, plus a minority stake in Epic Games.

The Committee on Foreign Investment inquired “about their security protocols in handling Americans’ personal data.” Both League of Legends and Fortnite are still two of the most popular multiplayer games today. Naturally, millions of Americans play these games every day.

Of course, it’s no surprise that the American government is now pursuing Tencent Games for their alleged Chinese ties. WeChat’s ban, in fact, stems from its ties to Tencent. At the time of WeChat’s first involvement in the ongoing ban, pundits also speculated on the eventual attack against Tencent’s other properties. Now, it’s materializing.

At this point, no one knows if Trump’s latest attack will go anywhere. The administration is likely still handling the successful attack against TikTok and WeChat.

SEE ALSO: Oracle wins bid for TikTok’s US operations

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Enterprise

XTREME to launch new appliances and open more stores

Also plans to open 20 stores by end of 2020

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XTREME — a Philippine home appliance brand — is going big this year. For 2020, the brand is expanding its portfolio of appliances. To mark the expansion, the brand also aims to open 20 more stores nationwide before the year ends.

Aggressive expansion plans

With the COVID-19 pandemic in full swing, most businesses are slowing down with their plans to expand. However, that is not the case for XTREME. The brand has been aggressively marketing its appliances through a series of promos on Lazada and Shopee.

Now, the brand is planning to expand even further by opening new stores nationwide. By the end of 2020, 20 concept stores will serve more buyers looking for affordable appliances. That is a huge jump from today’s five stores nationwide. However, it doesn’t stop there. The brand is actually targeting to open 50 to 60 stores by the end of Q1 2021.

With store expansion comes brand-new products from the brand. These new products will solidify the brand’s lineup of affordable home appliances. These include Android TVs, tower fans, baking ovens, rangehood, dishwashers, air fryers, pressure cookers, and air coolers. Some of XTREME’s product lineup has also received meaningful updates.

Appliances for everyone

XTREME really has a wide range of appliances for every Filipino buyer. The brand has managed to build on their products by selling them at affordable prices. Their product portfolio ranges from LED TVs to speakers, air conditioners, refrigerators, gas ranges, microwave ovens, multi-cookers, and electric fans.

All these appliances are available on all XTREME concept stores nationwide. For those who prefer to shop online, the brand has a Lazada and Shopee store as well. All product information is easily accessible from their website, so buyers have a clear idea of what they’re buying.

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