Enterprise

realme’s strategy is to go beyond smartphones

But with smartphones still as the central hub

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The rise of realme over the last two years has been nearly meteoric. After building a foundation in Southeast Asia, the brand has announced at IFA 2020 that they’re now ready to take on Europe. Their strategy is to go beyond smartphones but with that personal mobile device as the central hub for everything.

Sound familiar? What realme aims to do appear to be a mish-mash of what Huawei and Xiaomi are doing. Not bad examples to follow seeing as how Huawei sky-rocketed in popularity (US-China trade war notwithstanding), and how Xiaomi has built a cult following for offering smart home devices for less.

Disrupting the smartphone market

We’ve already talked about how realme has been a disruptor by offering flagship features for phones in the lower and upper midrange category. The features range from debuting the 64MP camera, adding a 90Hz refresh rate, and many more.

They have also had success with their budget offering — the realme C series. These budget phones are well-built and have enough oomph for what you may need a smartphone for.

The next frontier is 5G and naturally, realme is also partaking in that area with the realme V series and realme X series.

The realme V Series is mainly for solving low battery anxiety in the 5G era with flash charging and mega battery, enabling better 5G experience. The realme V5 was launched in China in August with 5000mAh mega battery and 30W Dart Charge. Launched in September, realme V3 is designed to bring 5G closer to more people by pricing at at the budget $150 segment.

Meanwhile, the realme X Series is positioned as a lighter and thinner 5G flagship with powerful performance. It will adopt cutting-edge technology and craftsmanship to bring industry-leading trendsetting design and bring a unique experience for the young. Recently, realme X7 and X7 Pro were launched as the 1st choice among 5G flagship with 120Hz AMOLED screen and 65W SuperDart charge.

1+4+N

realme has also started offering a bunch of AIOt products that can be linked to the still developing realme Link App. We’ve seen the some TWS buds and most recently the realme Watch. But it doesn’t stop there.

They’re taking a “1+4+N” strategy meaning they look to lure you into the ecosystem by offering products that first work with the smartphone and extending their reach from that.

  • 1 Core: realme takes smartphone as the core of realme AIoT ecosystem to connect, manage and control all AIoT product with realme Link App.
  • 4 Smart Hubs: realme makes Smart TV, Smart Speaker, Smart Watch and Smart Earphone as the top 4 smart hubs to help consumers manage and control more AIoT products together with smartphones.
  • N AIoT products: The ‘N’ here represents realme’s commitment to bring a plethora of new AIOT and peripheral product, and trendsetting lifestyle products for our fans. realme aims to build a trendsetting community for the young.

realme is poised to launch over 50 AIoT products in 2020, and 100 in 2021, to make AIoT become a part of our lives in a more easy and affordable way.

In 2020 Q4, realme will enhance this AIoT ecosystem with its first 55” TV, wireless and TWS ANC earphone, medium and high-end smartphone, and smart camera and smart bulb.

A brand for the youth

realme also has its cross-hairs squarely focused on the youth. The idea is to bring this new digital home lifestyle closer to the youth. To do that, they need to make the products affordable but made with quality. For the most part, they’re on the right track.

At present, realme has over 45 million users in 61 markets worldwide. They’re top 5 in Singapore, top 4 in Australia, top 4 in India, and top 4 in SEA. As mentioned earlier, the next market of interest is Europe then Latin America.

Enterprise

Qualcomm isn’t scared of Google’s in-house processor

Will continue to work with Google

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Earlier today, Google unveiled its first-ever in-house chipset, the Tensor. Naturally, the announcement holds a lot of promise for the company’s upcoming flagship series. The Pixel 6 series looks amazing even from teases. However, the announcement is likely a blow for the company that Google previously depended on chips: Qualcomm. For its part though, Qualcomm isn’t scared of the Tensor.

According to a tweet from Walter Bloomberg, globally renowned chipmaker Qualcomm isn’t backing down from Tensor’s huge promise for the upcoming Pixel phones. A spokesperson is still reportedly working with Google for existing and future Qualcomm-based devices.

Unfortunately, the report does not indicate which devices that Qualcomm is pertaining to. Currently, we already know that the upcoming Pixel 6 series will sport the Tensor. Whatever it is pertaining to isn’t the upcoming flagship series.

Currently, it is reaping the fruits from the Snapdragon 888 chipset unveiled late last year. The company is likely preparing for the Snapdragon 888 Plus soon. Honor has already promised a smartphone with the upgraded chipset coming later this year.

In general, the company has no real reason to be scared of Google’s latest chipset. Currently, Google has not revealed any plans to market the chipset towards other smartphone makers. The Tensor will likely be a Pixel exclusive for now.

SEE ALSO: Qualcomm launches a phone for Snapdragon Insiders, costs $1500

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OnePlus shipments grew by a whopping 257 percent

Fastest growing phone brand in the US

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OnePlus Nord CE

Last year, OnePlus started an experiment: Can it reinvigorate its midrange lineup with the new Nord series? The Nord series promised a new identity for the company to delineate its flagship offerings from its midrange ones. It was a hip refresh. And, according to new data, it looks like the new series is paying off.

Compared to this time last year, OnePlus’ global shipments grew by a whopping 257 percent for the first half of the year (via AndroidCentral). The impressive growth can only point to the success of the Nord series. Since the series’ first announcement, OnePlus has added more and more devices for the lineup, ultimately leading to the Nord 2 today. The company says that they shipped over 1 million Nord phones since the start of the year.

Besides the shipment growth, OnePlus is also touting sales growth all over the world including territories like the United States, Europe, and India. Most notably, OnePlus grew its shipments in the United States by an astronomical 428 percent, effectively making it the fastest-growing smartphone brand in the country for the first half of 2021.

Additionally, OnePlus’ Europe numbers grew by 304 percent. China saw a 124 percent increase. Finally, the company supposedly grabbed 48 percent of the market share in India.

Of course, the YoY increase shouldn’t be a huge surprise. Taking out any new series that came out last year, the entire smartphone industry crashed under the COVID-19 pandemic. The industry is bouncing back.

SEE ALSO: No OnePlus 9T or 9T Pro, rumor says

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Xiaomi leaps forward in Fortune Global 500 list

Now at number 338

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Since Huawei’s rapid fall from the smartphone rankings, Chinese smartphone makers have rushed to fill in the hole left behind by the former leader of the Chinese smartphone race. According to the latest rankings, Xiaomi has already done well for itself in the standings. The tech company is already the second largest smartphone maker in terms of sales. Xiaomi is already making strides in another leaderboard: the Fortune Global 500 list.

As always, Fortune has released the list of companies that are worth more than the rest this year. Of note, Xiaomi is number 338 — a huge jump from its place last year at 422. It’s Xiaomi’s third year on the list. The jump reflects the company’s success following its removal from the U.S. blacklist.

Another thing to note is that 135 of the companies on the list are of Chinese origin. Chinese companies are on the rise after the 2020 pandemic.

Xiaomi’s position is impressive but not entirely a surprise. Besides smartphones, the company also has its hands on different industries like wearables and lifestyle products. Most recently, Xiaomi was reportedly working on a revolutionary smart band with a 360-degree display.

For reference, Xiaomi’s rivals Apple and Samsung are at a higher position on the Fortune Global 500 list. Apple is currently sitting at number 6. Samsung is at number 15. The Chinese company still has a lot of ground to cover, but it’s on the right path.

SEE ALSO: Xiaomi’s 200W charger is coming next year

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