It’s been five years since the first ROG Phone was released. In just half a decade, it has established itself as THE go-to gaming smartphone. And the ROG Phone 7 Ultimate is the latest in this line that ROG seems to have perfected.
In a media briefing, I asked ROG if the goal of the ROG Phone 7 Ultimate is to attract new users or get older ones to upgrade. To which they answered, “a little bit of both.” The company said they see a core user base that upgrades every two or three years. That behavior appears to be in line with most other smartphone users.
But the ROG Phone isn’t just any other smartphone. It’s a smartphone designed specifically for someone who wants to play mobile games. So, I asked current and former ROG Phone owners what made them buy one. Unsurprisingly, the two most prominent reasons are Gaming Capability and Battery Life.
What mobile gamers want
ASUS has had five years to perfect the ROG Phone formula. And you can say that they have to some extent. The improvements over the last two iterations of the phone have been marginal. They have maintained and refined everything that made users want to buy the phone in the first place.
Gaming performance
While the ROG Phone 7 Ultimate does use a processor that other Android flagships use — the Qualcomm Snapdragon 8 Gen 2. The company does a few things to draw out more of its power.
It showed no signs of struggle in playing any of the games I played. Then again, this is par for the course for any recent ROG Phone. And I tried everything from the power-heavy Honkai Star Rail, the criminally free on Netflix TMNT Shredder’s Revenge, the racing game staple Asphalt 9, and a timeless classic, Subway Surfers.
Interestingly enough, it’s this same reason that keeps the ROG Phone from supporting models beyond 2-3 years. Its features are so specific that it makes more sense to just release a new one over maintaining active support for older models.
Air Triggers
No other manufacturer does air triggers as well as the ROG. The ROG Phone, being especially skewed to gaming, means they’re really the only ones taking the time to master this pretty handy feature.
The air triggers function much like shoulder/trigger buttons on more traditional controllers. They are mappable and can help any player have a more comfortable, if not advantageous, gaming experience while gaming competitively.
It has been especially useful to gamers who play Call of Duty: Mobile and other shooter-type games.
Front-firing speakers
A boon for both gamers and video enjoyers. This is one of the other aspects of the ROG Phone that make just as much of a daily smartphone like other flagship.
Like a broken record, year-after-year, it’s one of the best. It’s loud without distorting the audio. And the sound is generally balanced, as full a sound you can get from a smartphone’s form-factor.
Battery endurance maxed out
Again, this is one of the things that the ROG Phone is fantastic at. If you use it for a couple of days only as a regular smartphone, you won’t feel the need to rush to the nearest power outlet.
When I knew I was pretty much done testing its gaming capabilities, I didn’t use it much to play — only to browse socials, watch a few videos, and answer a few chats. With this usage, it took about two and a half days before I felt the need to juice it up again.
Cool to be cool
A huge talking point during the briefing with the ROG Phone 7 Ultimate is what they did with cooling. In fact, for a few devices now, that’s been one of their main talking points.
Naturally so. You play a demanding game for an extended period and the phone will heat up. To keep the performance at a manageable level, the manufacturer has to be creative with how the cooling works.
And for extra cooling, they also apply the same solution they’ve had for users – an extra cooling unit called the AeroActive Cooler, now also with a “7” to its name.
Is the ROG Phone boring now?
Hear me out. I’m not saying it’s a bad smartphone. But the ROG Phone has reached a level of notoriety that it’s just not as exciting to report on anymore. And that’s true even for the Samsung Galaxies and the iPhones of the world — but that’s another topic altogether.
With the ROG Phone, you know what you’re getting: A gaming smartphone with gaming-specific features. There’s the distinctly gamer look with a bunch of lines that evoke a mech-vibe. In both the top-line models of the ROG Phone 6 and ROG Phone 7, you even get the ROG Vision. It’s a tiny display on the back of the phone whose only real purpose is for showing off.
Of course, you also have the staples — the Air Triggers, front facing speakers, and a display that’s built to keep you immersed. Battery life hovers around the same ballpark too. But writing all of that felt like a slog. Absolutely nothing new
Point is, the ROG Phone is a known quantity. That’s a great thing for fans of the product line. But it doesn’t leave much room to be talked about in the pretty crowded smartphone space.
Is the ROG Phone 7 Ultimate your GadgetMatch?
As a product to report on or write about, I would argue that, yes, it kind of is boring now. Writing about the ROG Phone 7 Ultimate felt like taking a test I already knew the answers to. But that’s only because it knows exactly what it is and who it is for.
Literally no one else is doing it quite like the ROG Phone. From form to function, it’s THE undisputed gaming smartphone of choice. And the ROG Phone 7 Ultimate continues that tradition. It’s the best that the ROG Phone has ever been and that’s something we’ve come to expect year in and year out.
If your smartphone priorities align with that of the ROG Phone, then it is an excellent product. It’s certainly a mobile gamer’s GadgetMatch.
Is it newsworthy? In the general sense, not really. Not anymore. But is it a goddamn good product? Hell yeah it is. One that deserves the GadgetMatch Seal of Approval.
More on the ROG Phone 7 Ultimate here.
Gaming
Civilization VII coming to Apple Arcade this February 5th
Features optimized for iPhone, iPad
Sid Meier’s Civilization VII is getting an Apple Arcade Edition, dropping this February 5th on the gaming subscription service.
Developed by Behaviour Interactive and Firaxis Games, the latest entry to the Civilization series will now be enjoyed by those on Apple devices.
It will enable them to experience the strategic depth of building an empire to stand the test of time.
In Sid Meier’s Civilization VII, strategic decisions shape the identity of an evolving empire. Players rule as one of many legendary leaders from throughout history.
In the process, they will steer the course of their story by choosing a new civilization to represent their empire in each age of human advancement.
Players will construct cities and architectural wonders to expand territory. They will also improve civilization with technological breakthroughs, and conquer or cooperate with rival civilizations.
The Apple Arcade Edition of the game comes with new features. These include an exclusive mobile experience and intuitive touch controls optimized for iPhone and iPad.
For those interested, the Civilization VII Apple Arcade Edition’s App Store page is available here.
Earlier last year, the strategy title also released for VR, providing players with a new perspective on how to build their empire.
Gaming
The Switch 2 is getting its first Joy-Con color variant
It’s not as showy as the first Switch’s Joy-Cons.
When the Nintendo Switch 2 and its almost-all-black Joy-Cons launched, you might have wondered about how the dual controllers will rock other colors. After all, the original Switch’s ecosystem constantly tempted users with quirky color options. Because the Switch 2 uses a black shell, will future Joy-Cons look just as tempting? Now, we have our answer.
Today, Nintendo has announced its first color variant for the Switch 2 Joy-Con. We should have seen this coming, but the new variant will not have a completely redesigned shell. Instead, the controller will change the colors of the inner rails and the rings around the joysticks. This pair will rock light purple for the left Joy-Con and light green for the right one.
As you enjoy #MarioTennisFever, you’ll also have the opportunity to give your #NintendoSwitch2 a new look!
The first new colored Joy-Con 2 controllers—Light Purple and Light Green—also arrive Feb 12.
Pre-purchase now: https://t.co/xoK6jsePMp pic.twitter.com/JoE8r4oOQl
— Nintendo of America (@NintendoAmerica) January 8, 2026
It’s a tad bit disappointing, especially when you’re comparing it to the previous model. It’s practically impossible to rep the new colors out in public because the inner rails are hidden by the Switch 2. It also doesn’t help that the console itself will still have its red and blue colors, clashing with the new variant.
That said, the Joy-Cons still look pretty cool when separated from the console. But it all depends on when the console gets more games that use only a single Joy-Con.
Thankfully, that’s coming soon. The color variant will launch alongside the upcoming Mario Tennis Fever, the perfect game for single Joy-Cons. Both will come out on February 12.
The new colors will sell for an eye-watering US$ 99.99.
SEE ALSO: Yes, someone made a fries holder for your Nintendo Switch 2
CES 2026
Lenovo Legion Pro Rollable Concept was possible thanks to TCL
Also responsible behind the foldable display of the new motorola razr fold
At this year’s CES 2026 in Las Vegas, TCL CSOT (China Star Optoelectronics Technology) and Lenovo have further proved their long-term partnership. The newest Lenovo Legion Pro Rollable Concept and the motorola razr fold are equipped with displays by TCL CSOT.
Lenovo Legion Pro Rollable Concept
The continuous collaboration of the two mighty Chinese companies bring out something that has been envisioned in laptops for quite a while now.
Ever imagined of a conventional laptop with standard 16:9 display that can instantly stretch into a 21:9 widescreen monitor? Well, the Lenovo Legion Pro Rollable Concept proves it’s more than possible.
Pioneering this partnership starts with TCL CSOT’s rollable display. Dubbed as the Lenovo PureSight OLED Gaming display. From a regular 16-inch 16:9 display, it completely transforms into an ultra-wide screen — stretching between 21.5 all the way to 24 inches.
For gamers and even e-sports athletes who seek visual flexibility (literally and figuratively), the display adapts to three (3) different training phases.
- Focus Mode (16 inches) for honing reflexes
- Tactical Mode (21.5 inches) for enhanced situational awareness
- Arena Mode (24 inches) for full-scale competitive simulation
Behind that rollable display tech by TCL CSOT lies a dual-motor, tension-based system. This not only means that the rollable display can unroll smoothly, the expansion is not just controlled, its contraction also delivers minimal vibration and noise.
There’s also a dedicated tensioning mechanism that ensures consistent tautness across the OLED panel. Low-friction materials then secures durability throughout the rolling cycle.
motorola razr fold
Finally, after a long wait, motorola finally unveils their first ever book-style foldable.
The motorola razr fold headlines TCL CSOT’s 8.1-inch 2K LTPO flexible inner display. And unlike most foldable offerings in the market today, it supports a stylus!
When closed, its 6.6-inch external display delivers the familiarity of a candy-bar smartphone. Furthermore, its sleek, striking, and slim silhouette will feel comfortable in one’s hands.
Not much has been shared but more details will soon be unfolded by motorola.
The Co-Innovation Legacy
The steady legacy of TCL CSOT and Lenovo has already delivered consumer-ready products past the convention center show floor showcase.
Those include the Lenovo Yoga Slim 9i with a flexible 4K OLED display unveiled at CES 2025. Even the motorola razr 60 series flip-style foldables launched last July 2025 was not missed.
And, with the introduction of the Legion Pro Rollable Concept and the motorola razr fold, both companies continue to turn advanced display research into practical, user-focused products — setting new standards for performance, comfort, and sustainability.
With past display innovations, these newer advancements offer a more immersive viewing experience, better eye comfort, and flexiblility across various user applications.
This continuous collaboration highlights the companies shared commitment to advancing display technology and elevating the visual experience for users worldwide.
TCL CSOT’s constant strive for innovation is mainly driven by their APEX values:
- A-mazing Display Experience
- P-rotective of Eye Health
- E-co-Friendly to build and use; and
- X-Unlimited Imaginative Potential
Jun Zhao, the Senior Vice President of TCL Technology and CEO of TCL CSOT, states that the company is dedicated in providing Lenovo high-quality displays and custom diplay solutions that turn advanced technology into something “We are dedicated to providing Lenovo with high-quality, custom display solutions that turn advanced technology into everyday excellence, and
He also says “they look forward to exploring new frontiers together.”
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