The last decade went by just like that and we’ve seen evolutions of many kinds. Technology and the internet changed the world for better or for worse.
The way we understand, consume, and own things are now different from how they were just 10 years ago — from politics, health, culture, entertainment, travel; even the career opportunities available to everyone. Here are the technology that shaped the decade:
1. Short form video
Social media has made consuming and distributing information so much different from how it was many years before. One of the things to transform over the last decade is video.
We’re starting the list off with the latest platform to take over the internet: TikTok.
Reminiscent of the now-defunct app Vine, on TikTok users record videos of anything under the sun — from skits, to dance challenges, to cute pets.
A lot of these videos go viral not just on TikTok itself, but on other platforms too. The app is slowly becoming the next generation’s go-to app for sharing their activities on the internet and it’s bound to evolve even further from here.
A few years before TikTok got so popular, millennials used Snapchat — and a lot of people still do.
The idea behind the app is simple, yet unheard of at the time of its launch. Everything you post, whether a photo or video, disappears within 24 hours.
Not long after, Instagram copied the feature and called it Instagram Stories. Even though Instagram has long been the go-to platform for sharing mundane, everyday photos, it’s also evolved to a host of highly curated photos with themes, and grids.
Most recently, Instagram also launched IGTV, its answer to YouTube’s popularity.
Because of all its features, the app has created an entire industry of creators and influencers.
2. Livestreaming, YouTube, and other video creators
Speaking of industry, content creation and livestreaming on the internet became a thing this decade, too. It’s spurred new jobs and business opportunities that no one before thought was possible…
Apps like Twitch has allowed gamers to make a living out of streaming the games that they play including their reactions. Many users, even non-gamers, enjoy watching them.
The market for these kinds of videos is so huge that on YouTube, the most popular channel is Swedish gamer PewDiePie. This year he surpassed the 100 million subscriber mark. No other YouTuber is even remotely close to reaching as many subscribers any time soon.
But the platform has become so popular that a lot of other users thrive off of it enough to make a living — from us tech YouTubers, beauty vloggers, to comedians — even kids! So much so that the highest-paid creator for the last two years is 8-year-old Ryan of Ryan’s World.
It’s worth mentioning that Facebook Live and Instagram Live have also become another go-to platform for a lot of people. Us at GadgetMatch use them to answer questions and share unboxing experiences with you guys in real time.
3. Content streaming
This decade we didn’t just stream user-generated content; the way we consume movies, TV shows, and music also changed. Gone are the days of renting and buying DVDs, iPods, record players. Now we access everything with a few taps on our smartphones…
I don’t know about you but all of my music I listen to on apps like Spotify and Apple Music. Instead of buying albums and owning multiple physical records, a subscription on these platforms gives me access to all my favorite artists and songs — on the go!
The same goes for movies and TV shows. Everything can be played on demand with apps like Netflix, Hulu, HBO Go, and Amazon Prime Video.
You can watch them anywhere, and on any screen with friends, or family — even alone. Who says you have to go to the movies on your own when you can just do it at the comforts of your own home?
4. Communication and human interactions
Netflix and chill with your significant other especially in winter is fun, too. Asking someone out to the movies is still pretty common, but meeting people and dating have also evolved in the last 10 years.
Today, the act of swiping has taken on a whole new meaning — to swipe is to want to meet a stranger.
Dating apps like Tinder and Bumble have made it possible to connect people who are worlds apart, literally and figuratively.
It’s not just the way we form romantic relationships that changed; messaging apps like Whatsapp, iMessage, Messenger, and LINE have made talking to friends and family easier and a lot faster.
Conversations now unfold on our screens that often times we forget to put our phones down to talk in real life.
Emoji, stickers, and memes
Of course, not everyone is able to convey tone and context with just texting. With the help of emoji, stickers, and memes, communicating with someone miles apart has become more interactive and dynamic like never before.
5. Sharing Economy
Having your own car or office has become optional for a lot of people thanks to the boom of the sharing economy.
Apps like Uber, Lyft, Grab, and Gojek have not only become an alternative to taxis, they’ve completely changed the face of mobility.
Millennials especially are choosing to use ride-sharing apps to get to their day-to-day — eliminating the need to worry about parking space, maintenance, and other responsibilities that come with driving your own car.
Why book a hotel when you can stay at a house with a kitchen, washer and dryer, and live like a local? That’s the idea behind Airbnb.
I personally love using Airbnb when traveling. Aside from being cheaper, you also get a chance to meet your hosts and make new friends all around the world.
6. Cash alternatives
More and more businesses and cities have been going cashless, but in many places it’s not just about having a credit card.
In China for example, WeChat Pay or AliPay have become more common than both credit card and cash payments. In the US, there’s Venmo.
Even Facebook has Facebook Pay, LINE has LINE Pay, Samsung has Samsung Pay, Apple has Apple Pay. You get the picture. Maybe one day wallets will become a thing of the past, too.
And then there’s block chain. It’s not necessarily become as widespread as we’d hoped but both startups and bigger companies use it as an alternative to wiring money abroad and pay salaries to employees who live in other countries, mainly to avoid losing a lot of money foreign exchange rates.
The use of hashtags have also changed over the years. From merely an identifier of tweets and instagram posts, hashtags have been used to spread awareness for illnesses (#icebucketchallenge), spark movements (#metoo) and give voice to the oppressed (#blacklivesmatter), and protest, start revolutions, and even oust governments (#arabspring).
And now, to hardware. While a lot of ports evolved there are those that are also dying.
USB-C is slowly replacing other ports for data transfer, charging — even audio listening.
3.5mm audio jack
The headphone jack is starting to become obsolete in a lot of devices as brands seek to make phones and laptops more compact and portable.
The last decade has also seen concept devices without any ports at all… but we probably won’t see those come to fruition until the next few years.
9. Big Display
Probably the most notable change that we’ve seen is that on the tangible thing we interact with the most in our day to day: the smartphone display.
Initially mocked by Apple founder Steve Jobs when it launched, the Samsung Galaxy Note was the first to popularize the form factor of phones we’re enjoying today.
Now the big display is common, and small phones the rare Pokemon.
In more recent years manufacturers have been finding ways to make the big display experience even better. They removed bezels and used the infamous notch instead.
The experience has been a hit or miss; I personally don’t mind it as much.
Another solution that brands have come up with is the pop/up camera.
Although really cool at first we know this is pretty temporary until tech like underdisplay cameras become more developed.
Last but not the least, while it hasn’t exactly shaped the decade, the foldable display is paving the way for the next one.
Based on what we’ve seen so far, it’s going to be really exciting. We can’t wait for it to develop and reach its peak, and forever change the way we use our devices.
Which tech changed the way you live the most? And which one are you most excited about? Let us know in the comments below!
Stylish leather accessories: His and Hers
Accessories to help complement your look ✨
More and more manufacturers are designing gadgets as a fashion statement. Depending on how you style it, a device can make or break a look.
If you haven’t tried it before, you can build outfits around a device and make it a focal point. These stylish accessories can help complement the look you’re going for.
His: Rugged Case for Pixel Buds A-Series in Rustic Brown
Give your wireless earbuds case a rugged makeover with a sleek leather cover. The raw, vegetable tanned leather is sourced from one of America’s oldest tanneries and the case has an optical light pipe to allow the Pixel Bud’s LED charging indicator to shine through.
Hers: Native Union Clic Heritage Case in Sapin
A premium phone deserves an elegant case that lasts, not a clear jelly case that will turn yellow in a few months. The Native Union Clic Heritage is made with a blend of smooth and cross-grained Italian leather and finished with gold accents to match even your favorite pair of earrings.
His: AirTag Leather Loop in Rustic Brown
Upgrade your everyday carry with a leather loop for your AirTag. Track your keys, camera, umbrella, or your bag with this minimal and sleek accessory. It’s designed to beautifully patina with time creating a MagSafe charging experience unique to you.
Hers: Stow Slim for MacBook in Sage
Your laptop doesn’t have to go into a clunky black bag. Truth be told, it deserves better than that. The Stow Slim protects your laptop from anything that might scratch it in your tote, but it looks just like a casual clutch that you wear with a flirty top and wide leg trousers.
His: Nomad Card Wallet in Rustic Brown
Keep your cards and cash secure in this slim card wallet from Nomad. It can fit up to 10 cards, including the Card for AirTag that will launch in September. Now the two essentials in your pockets match, too!
Hers: Heritage Card Holder in Sapin
Carry your cards and a little bit of cash in a matching card holder as your iPhone case. You would instantly look more put together when you want to walk into a cafe for a cup of joe.
Dancing in the rain? Capture it with the Galaxy A52 5G
Content creation with IP67
The Samsung Galaxy A52 5G is easily the best flagship-loke phone without the wallet-robbing price.
And with flagship specs, come flagship lenses. These make the Galaxy A52 5G the best content creator phone.
With its quad-camera’s 64MP main shooter and 32MP selfie camera, it’s really no surprise this phone’s got all the specs you want and need for content creation.
A quick swipe into more camera features, gives you loads to choose from. The Samsung Galaxy A52 5G is feature packed. From delivering stunning stills, to features like 4K video, Fund Mode, nothing comes close to making content all in one phone.
From silly obscure intros, to filming your new indoor hobbies, to finding the best moments while vlogging. And it doesn’t stop there.
The phone has IP67, protecting it against dust and sand. It can also work for at least 30 minutes while under 15cm to 1m of water.
Want to record quality TikToks? Play and stream? Or, Vlog your day-to-day? You ca do those, plus watch and immerse in other’s content on the 6.5” Full HD+ AMOLED display with a 120Hz refresh rate.
The Samsung Galaxy A52 5G is a heavy hitting midranger. Whether you’re watching content or making it!
This feature is collaboration between GadgetMatch and Samsung Philippines.
I’m missing the Olympics because I don’t have cable
And it sucks
It’s 2021. The Tokyo 2020 Olympics, which was delayed due to the Coronavirus pandemic, is in full swing as of writing. However, as someone whose primary source of media entertainment all comes from streaming, there’s no easy and convenient way for me to watch the games. Major bummer.
I like to enjoy my media a certain way; I prefer to stream them on my TV. Which is why majority of the content I consume come from YouTube, Netflix, and the occasional Amazon Prime, HBO Go (Yep, not even HBO Max), and Apple TV.
I find it incredibly baffling that the stakeholders involved in bringing the games to the people failed to come to an agreement to make it easily accessible on the aforementioned platforms. It’s 2021. Why on earth am I not able to watch the greatest sporting event on the planet the way I want to?
Believe me, I hear the privilege in my words. Regardless, I still feel marginalized.
So how can you watch the Olympics right now?
I asked a friend who’s been covering the games. He watches through cable and had to pay a PhP 150 fee (around US$ 3/ SG$ 4) to avail of the Tokyo 2020 Premium from a particular cable provider.
Thing is, the whole Olympic coverage in the Philippines is locked to the MVP group of companies. You wanna follow the games, you’re gonna have to do it on one of their platforms.
Here’s an excerpt from their press release on the Tokyo 2020 Olympic coverage:
“Sports fans will have comprehensive access to the Olympic Games — from the Opening Ceremonies all the way to when the games conclude — on free to air via TV5 and One Sports. One Sports+ on Cignal TV will also dedicate a significant amount of their daily hours to broadcast the events, with Cignal also opening up two exclusive channels dedicated to broadcast the games 24/7. Cignal Play, in addition to live channels TV5, One Sports & One Sports+, will be offering exclusive channels broadcasting live updates to its subscribers, along with exclusive content not available on the TV broadcast. Cignal TV’s One News leads the group’s round-the-clock news coverage, featuring results, updates, and highlights.”
Comprehensive? Maybe. For platforms within the MVP group of companies. If you’re not subscribed to any of these, well, that’s just too bad. It’s good for business and I completely understand how the whole thing works. Doesn’t mean I have to like it.
The coverage also missed to televise or showcase Hidilyn Diaz’s historic gold medal win in the Weightlifting competition. If you’ve been following sports news, the Philippines was expected to get a medal in this event. Sadly, the moment was only known following updates from reporters on the ground.
How I wish it was handled
I’m sure there’s a lot more that goes into it in terms of TV and broadcasting rights, but we’re literally at an age where plenty of folks have decided to cut the cord and rely on streaming for content.
On YouTube, you can buy and/or rent movies and shows. The platform and structure exists for pay-to-watch content. They could have even made tiers or packages like charge a certain amount to gain access to all the games, a different and lower amount if you just want to follow a certain sport and/or a certain event.
Maybe the potential earnings to do so didn’t justify the costs to implement it. Whatever the case, it’s still incredibly frustrating.
Sure, I can go through the hoopla of setting up a VPN and look for streaming sites. But that’s more even more cumbersome. I don’t mind paying a convenience fee if it means that after a long day of work I can kick back, relax, and watch some damn sports.
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