TECNO Future Lens. Smartphone Photography. TECNO Future Lens. Smartphone Photography.

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Why TECNO is the next big thing in smartphone photography

Three new camera technologies that will break boundaries in imaging

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Most smartphone brands nowadays invest much of their R&D into professional smartphone photography. TECNO isn’t an exception in this list.

Not only are they bringing the best smartphone hardware they could provide for their wallet-friendly handsets, they’re also getting serious in delivering new camera technologies to the masses.

TECNO Phantom V Flip

These will open doors to a new world of imaging. It will also provide exceptional results that were not possible before due to hardware and/or software limitations.

TECNO Future Lens. Smartphone Photography.

Xiaohan Huang, TECNO’s Director for Image R&D Center, presented three main pain-points when it comes to shooting photos in a smartphone. Those could be addressed with TECNO’s latest innovations in mobile imaging.

Liquid Telephoto Macro Lens

The problem most brands encounter when producing smartphones is that telephoto zoom lens takes too much space. TECNO solves this with their headlining “liquid” telephoto macro lens.

This new type of telephoto shooter incorporates a liquid-filled lens into the actual telephoto module. It adapts a lens curvature depending on how close or far you are from a subject.

TECNO Future Lens. Smartphone Photography.

This unique liquid lens also ensures better macro shots. It can get to as close as 5cm that traditional periscope telephoto lens fail to provide. Those lenses rely on increasing the overall motor drive — which is also inefficient and expensive to make.

TECNO’s approach relies on adjusting and utilizing the voltage to adjust the lens curvature. This not only gives the best details in a shot possible, but also maintains the thinness and the compact form factor of the smartphone.

W-Shaped Adjustable Physical Aperture

Unlike usual flagship smartphone cameras with the traditional aperture opening, TECNO steps it up a notch with their very-own W-Shaped aperture. This was inspired from the eyes of a cuttlefish.

TECNO Future Lens. Smartphone Photography.

Much like a standard smartphone lens with dual variable aperture system, TECNO’s patented technology allows users to manually adjust the camera’s aperture. It also precisely manages light while eliminates that annoying glare. This is one of the biggest pain-points in smartphone cameras.

This new type of aperture also ensures better photographs even when challenged by scenarios with harsh backlight. No need to compromise between having poor/dark subjects or overexposed skies.

Universal Tone (UT) Technology

TECNO is among the few phone brands that connect its partners to its users. And ICYMI, TECNO is the leading phone brand in Africa as well as being a rising brand among Southeast Asian nations.

They say most AI algorithms that phone brands have do not deliver the true color of people in color.

But with TECNO’s plethora of R&D centers across the globe alongside leading global universities such as Singapore’s Nanyang Technological University (NTU), they have more than enough sample sets to make Universal Tone (UT) technology a reality when taking picture-perfect and accurately-colored portraits.

With this, people of color will also feel they are respected and accepted. Something many smartphone manufacturers fail to deliver.

Sony x TECNO

While Computational Photography is becoming more prevalent, it would still not be possible to achieve a desirable image output without having a great image sensor. Phones still need hardware components in order to make smartphone photography even better. These are: image sensor, lens, back-end processor, camera module, and other necessary components.

Jun Zhang, the Director of Sony’s Semiconductor Mobile Engineering in China, told us that they constantly improve to make their sensors even better. And with TECNO stepping into the scene, they are teaming up with Sony in bringing the best camera tech possible. This results in a more seamless collaboration with one another.

And with the debut of Sony’s dual-layer stacked sensor “LYTIA”, Sony’s director also told us that they’re moving forward with that direction to ensure excellence in imaging quality without sacrificing the overall heft of a smartphone. Something we’ve encountered with 1-inch mobile sensors. No definite word though if TECNO plans on bringing us a smartphone with the latest LYTIA sensor just yet.

The Future of Lens

Nigel Atherton, the Editor in Chief of UK’s leading photography magazine Amateur Photographer is very thrilled with how the smartphone photography scene will look like in the next one to two years thanks to TECNO’s imaging innovation. As someone who has a culturally-diverse family, he told us that the UT technology would be further utilized when taking portraits and photos with family and friends.

TECNO Future Lens. Smartphone Photography.

For him, the two other camera technologies by TECNO together with Sony’s promised improvements in sensor also meant better dynamic range, reduced noise, and improved signal processing for faster imaging output.

TECNO Future Lens. Smartphone Photography.

We never witnessed how any of these new imaging technologies by TECNO work in real life. However, the ever-growing Chinese smartphone brand proudly says these three new technologies are compatible with one another and might be in a future (flagship) device soon (Clue: three letters?)

More so, TECNO has also kept video shooting in mind while they are working with these new camera innovations. As Universal Tone (UT) is software-based, it’s been continuously observed by TECNO. Meanwhile, the two other imaging innovations are hardware-based so TECNO said they could definitely be used for dynamic shooting as well.

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Power Mac Center SM Aura is now an Apple Premium Partner store

With a new protection plan dubbed as “1Protect” for your precious new iPhones

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Photos and graphics by Vincenz Lee | GadgetMatch

Power Mac Center has upgraded its SM Aura branch into an Apple Premium Partner (APP) store. The “APP” designation is the highest tier for reseller stores worldwide.

Originally opened in 2014, the redesigned store now houses its retail space, training center, and a service center in one.

The new space also puts more emphasis on learning. Free group demos will be held every Friday to Sunday. These will cover topics such as iPad creativity, or camera features, personalization, and Continuity for the latest iPhone series.

To celebrate the opening, customers can also score discounts on select Apple devices and accessories until September 27, 2026.

Deals include up to:

  • ₱PhP 36,000 off MacBook Pros
  • PhP 19,500 off iPads
  • PhP 3000 off Apple Watches; and
  • PhP 11,000 off iPhone models

There are also service discounts until September 25. Plus, new iPhones purchases here are also covered with 1Protect coverage options.

ICYMI, it’s a partnership between PMC and Bolttech. It’s basically a new way to protect your precious new iPhones.

Your regular one-year warranty does not cover accidental drops and water damage. Purchasing this new coverage plan (good for one year) gives you an unlimited dose of that.

Parts are guaranteed original and is an official part of AppleCare Services.

This protection program also covers one-time unwarranted exchanges (or change of mind returns) from micro scratches to color options. It will even replace your iPhone (of the same model and configuration) if it was stolen once.

There’s also the 1 Infinite loyalty program. Members can earn points from purchases and redeem them for devices, accessories, services, and training.

The Power Mac Center SM Aura APP store is located on Level 2 and is open daily from 10AM to 10PM.

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MediaTek launches the Dimensity 9600 Pro

Smartphones are scheduled to launch later this year.

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The stage is set for next year’s smartphones. Both MediaTek and Qualcomm have unleased their upcoming flagship chipsets for the coming generation. If you’re looking for the Qualcomm side of things, go here. But if you’re looking for MediaTek, then you’re in the right place.

The Dimensity 9600 Pro adopts the 2nm process mode, which makes MediaTek one of the first companies to use it. The chip itself features a 2+3+3 All Big Core CPU. Specifically, it has two C2-Ultra cores going up to 4.55GHz, three C2-Pro cores going up to 4.35GHz, and three C2-Pro ones going up to 3.1GHz. This configuration can reportedly achieve 17 percent better single-core performance and 15 percent higher multi-core performance.

Besides all that power inherently built in, the chipset also has the G2-Ultra NX GPU. This GPU can deliver 27 percent higher peak performance, 24 percent lower power consumption, 18 percent faster raytracing, and gaming at up to 185 frames per second.

Finally, the chipset has the Imagiq 1290 ISP. With this engine, the processor can handle 60fps motion capture and 4K240 direct-output ultra-slow-motion video.

Alongside the Dimensity 9600 Pro, MediaTek is also launching the Dimensity 9600M, a slightly more lightweight option of the Pro that deliver flagship level performance to more users outside of that price point.

Smartphones that will come with the Dimensity 9600 Pro and 9600M will launch sometime in the fourth quarter.

SEE ALSO: MediaTek unveils Dimensity 9500s, 8500 mobile processors

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Qualcomm unveils the Snapdragon 8 Elite Gen 6 series

This time, there are two models.

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The end of the year always heralds the next step of processors for next year’s smartphones. Besides the oodles of phone rumors we’ll have before the year ends, these new processors give us a powerful hint of what the new machinery can do. Today, Qualcomm has unveiled that next generation, announcing the Snapdragon 8 Elite Gen 6 and the Snapdragon 8 Elite Extreme Gen 6.

Yes, this time, the Snapdragon flagship chipset will come in two flavors. Let’s start with the Snapdragon 8 Elite Gen 6.

The “base” model of the duo has an octa-core Oryon CPU with two prime cores going up to 5GHz. It also has an Adreno GPU that touts 35 percent faster performance compared to the previous generation. Additionally, the chipset has a 16MB Flex Cache which can supposedly leverage the cache better to deliver better single-threaded performance.

The Snapdragon 8 Elite Gen 6 will also have a new Spectra ISP. The engine can support single image capturing at 320 megapixels, or 64 megapixels with a triple rear camera combo. It also supports 8K video capturing at 30fps. Further, Intelligent Pixel Control features better contextualization skills so the camera can more accurately detect what you’re taking a photo or video of.

Finally, the X105 5G modem offers the usual array of 5G connectivity options but also goes up to supporting Bluetooth 6 and Wi-Fi 8.

Meanwhile, the Snapdragon 8 Elite Extreme Gen 6 offers much of the same as the duo’s regular model. However, it features 18MB of high performance memory, video recording that goes up to 60fps at 8K resolution, and new Matrix Cores that boost frame generation for gaming.

As expected, both models will appear in new smartphones from later this year to next year.

SEE ALSO: Qualcomm is raising its prices this year

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