News
Why TECNO is the next big thing in smartphone photography
Three new camera technologies that will break boundaries in imaging
Most smartphone brands nowadays invest much of their R&D into professional smartphone photography. TECNO isn’t an exception in this list.
Not only are they bringing the best smartphone hardware they could provide for their wallet-friendly handsets, they’re also getting serious in delivering new camera technologies to the masses.

These will open doors to a new world of imaging. It will also provide exceptional results that were not possible before due to hardware and/or software limitations.

Xiaohan Huang, TECNO’s Director for Image R&D Center, presented three main pain-points when it comes to shooting photos in a smartphone. Those could be addressed with TECNO’s latest innovations in mobile imaging.
Liquid Telephoto Macro Lens
The problem most brands encounter when producing smartphones is that telephoto zoom lens takes too much space. TECNO solves this with their headlining “liquid” telephoto macro lens.
This new type of telephoto shooter incorporates a liquid-filled lens into the actual telephoto module. It adapts a lens curvature depending on how close or far you are from a subject.

This unique liquid lens also ensures better macro shots. It can get to as close as 5cm that traditional periscope telephoto lens fail to provide. Those lenses rely on increasing the overall motor drive — which is also inefficient and expensive to make.
TECNO’s approach relies on adjusting and utilizing the voltage to adjust the lens curvature. This not only gives the best details in a shot possible, but also maintains the thinness and the compact form factor of the smartphone.
W-Shaped Adjustable Physical Aperture
Unlike usual flagship smartphone cameras with the traditional aperture opening, TECNO steps it up a notch with their very-own W-Shaped aperture. This was inspired from the eyes of a cuttlefish.

Much like a standard smartphone lens with dual variable aperture system, TECNO’s patented technology allows users to manually adjust the camera’s aperture. It also precisely manages light while eliminates that annoying glare. This is one of the biggest pain-points in smartphone cameras.

This new type of aperture also ensures better photographs even when challenged by scenarios with harsh backlight. No need to compromise between having poor/dark subjects or overexposed skies.
Universal Tone (UT) Technology
TECNO is among the few phone brands that connect its partners to its users. And ICYMI, TECNO is the leading phone brand in Africa as well as being a rising brand among Southeast Asian nations.
They say most AI algorithms that phone brands have do not deliver the true color of people in color.

But with TECNO’s plethora of R&D centers across the globe alongside leading global universities such as Singapore’s Nanyang Technological University (NTU), they have more than enough sample sets to make Universal Tone (UT) technology a reality when taking picture-perfect and accurately-colored portraits.

With this, people of color will also feel they are respected and accepted. Something many smartphone manufacturers fail to deliver.
Sony x TECNO
While Computational Photography is becoming more prevalent, it would still not be possible to achieve a desirable image output without having a great image sensor. Phones still need hardware components in order to make smartphone photography even better. These are: image sensor, lens, back-end processor, camera module, and other necessary components.
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Jun Zhang, the Director of Sony’s Semiconductor Mobile Engineering in China, told us that they constantly improve to make their sensors even better. And with TECNO stepping into the scene, they are teaming up with Sony in bringing the best camera tech possible. This results in a more seamless collaboration with one another.
And with the debut of Sony’s dual-layer stacked sensor “LYTIA”, Sony’s director also told us that they’re moving forward with that direction to ensure excellence in imaging quality without sacrificing the overall heft of a smartphone. Something we’ve encountered with 1-inch mobile sensors. No definite word though if TECNO plans on bringing us a smartphone with the latest LYTIA sensor just yet.
The Future of Lens
Nigel Atherton, the Editor in Chief of UK’s leading photography magazine Amateur Photographer is very thrilled with how the smartphone photography scene will look like in the next one to two years thanks to TECNO’s imaging innovation. As someone who has a culturally-diverse family, he told us that the UT technology would be further utilized when taking portraits and photos with family and friends.

For him, the two other camera technologies by TECNO together with Sony’s promised improvements in sensor also meant better dynamic range, reduced noise, and improved signal processing for faster imaging output.

We never witnessed how any of these new imaging technologies by TECNO work in real life. However, the ever-growing Chinese smartphone brand proudly says these three new technologies are compatible with one another and might be in a future (flagship) device soon (Clue: three letters?)
More so, TECNO has also kept video shooting in mind while they are working with these new camera innovations. As Universal Tone (UT) is software-based, it’s been continuously observed by TECNO. Meanwhile, the two other imaging innovations are hardware-based so TECNO said they could definitely be used for dynamic shooting as well.
Apps
Canva teams up with SB19 to turn A’TIN’s passion into creativity
Campaign lets fans access assets, editable templates, more
Canva Philippines has joined forces with SB19 and Sony Music Entertainment to launch the “Kaya sa Canva” campaign.
This first-of-its-kind initiative is aimed at transforming the popular Filipino boy band’s fanbase into creators by giving them access to official design assets, exclusive templates, and powerful creative tools.
That’s of course as fans have a way of creating artwork, banners, and more outputs to honor their idols.
As such, the partnership enables the A’TIN (SB19’s fanbase) to access the Canva-exclusive SB19’s Creative Hub.
This dedicated space lets fans access assets, including SB19-inspired sticker packs, custom typography, and editable templates inspired by the group.
Fans around the world will initially have access to templates for photo-booth strips, wallpapers, posters, and videos.
The campaign will then expand with Canva-exclusive assets celebrating the group’s New Era, as well as their latest single, “Lawless”.
Meanwhile, the original song “KAYA” is accompanied with an upbeat music video, doubling as a love letter to A’TIN and a masterclass in Canva’s tools.
Every visual and animation is fan-inspired, a celebration of the creativity, passion, and dedication that’s defined in the community from day one.
News
The iPhone 18 might sell out for an unexpected reason
The ongoing shortage might play a part in the phone selling out earlier than expected.
An iPhone selling out is not news. Because of how popular the phones are, it’s within the realm of probability that Apple runs out of stock at some point. According to a new report, this year won’t be any different… but it’s for an entirely different reason.
First reported by analyst Tim Culpan, Apple is reportedly struggling to meet its demand for semiconductors for the iPhone 18 and the foldable iPhone. The ongoing memory shortage is cutting off Apple’s ability to deliver the required supply of smartphones in a timely fashion. The report even claims that TSMC, which helps produce the iPhone, is sitting on a shipment of processors, worth US$ 1 billion, that don’t have memory chips.
Now, Apple is still confident that it can weather the launch. However, if the shortage persists, the iPhone 18 generation will likely sell out much more quickly than expected.
It’s an interesting time for Apple to experience such a shortage. It’s been heavily rumored that the company will launch its very first foldable phone next month, creating a new market for the brand. Apple definitely wants this attempt to succeed after the tepid response to its last new product, the Vision Pro.
SEE ALSO: Did Tim Cook just confirm that iPhone prices are going up?
News
These “smart” glasses just sold out in under a week
DuckDuckGo touts that these glasses have zero AI, zero cameras, and an infinite battery life.
Smart glasses are in a weird place right now. While a chunk of the population views them as cool and innovative, another significant chunk sees them as a privacy nightmare. If you’re in the latter group but want to see what life is like on the former, DuckDuckGo has a new product: a pair of anti-surveillance glasses with no camera or AI, otherwise known as just normal sunglasses.
If it’s not obvious, yes, it’s a troll product. DuckDuckGo is a search engine famously known for pushing privacy as a priority, opposing Google’s penchant for advertising and AI. Now, the search engine is taking on the smart glasses market.
Partnering with Knockaround, DuckDuckGo released the Paso Robles, a pair of sunglasses touted as having zero cameras, an always-offline mode, and a battery life of infinity.
It’s a statement piece. The rims have a logo mark, similar to the Meta’s glasses. The packaging also states that the glasses are “designed to block the sun, not send data to the cloud.”
Now, if you want a pair, they cost only US$ 35, as opposed to Meta’s US$ 299 price tag, but they are already sold out.
Which says quite a bit about today’s sentiment against AI and for privacy. Of course, to be fair, DuckDuckGo’s supply is certainly less than Meta’s stock for their smart glasses. It does, however, prove that the sentiment is there.
As of now, the world is slowly realizing that unimpeded smart glasses aren’t such a good idea, leading to people concerned about their privacy. In fact, some states have already started banning the technology in certain public spaces.
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