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Why TECNO is the next big thing in smartphone photography
Three new camera technologies that will break boundaries in imaging
Most smartphone brands nowadays invest much of their R&D into professional smartphone photography. TECNO isn’t an exception in this list.
Not only are they bringing the best smartphone hardware they could provide for their wallet-friendly handsets, they’re also getting serious in delivering new camera technologies to the masses.
These will open doors to a new world of imaging. It will also provide exceptional results that were not possible before due to hardware and/or software limitations.
Xiaohan Huang, TECNO’s Director for Image R&D Center, presented three main pain-points when it comes to shooting photos in a smartphone. Those could be addressed with TECNO’s latest innovations in mobile imaging.
Liquid Telephoto Macro Lens
The problem most brands encounter when producing smartphones is that telephoto zoom lens takes too much space. TECNO solves this with their headlining “liquid” telephoto macro lens.
This new type of telephoto shooter incorporates a liquid-filled lens into the actual telephoto module. It adapts a lens curvature depending on how close or far you are from a subject.
This unique liquid lens also ensures better macro shots. It can get to as close as 5cm that traditional periscope telephoto lens fail to provide. Those lenses rely on increasing the overall motor drive — which is also inefficient and expensive to make.
TECNO’s approach relies on adjusting and utilizing the voltage to adjust the lens curvature. This not only gives the best details in a shot possible, but also maintains the thinness and the compact form factor of the smartphone.
W-Shaped Adjustable Physical Aperture
Unlike usual flagship smartphone cameras with the traditional aperture opening, TECNO steps it up a notch with their very-own W-Shaped aperture. This was inspired from the eyes of a cuttlefish.
Much like a standard smartphone lens with dual variable aperture system, TECNO’s patented technology allows users to manually adjust the camera’s aperture. It also precisely manages light while eliminates that annoying glare. This is one of the biggest pain-points in smartphone cameras.
This new type of aperture also ensures better photographs even when challenged by scenarios with harsh backlight. No need to compromise between having poor/dark subjects or overexposed skies.
Universal Tone (UT) Technology
TECNO is among the few phone brands that connect its partners to its users. And ICYMI, TECNO is the leading phone brand in Africa as well as being a rising brand among Southeast Asian nations.
They say most AI algorithms that phone brands have do not deliver the true color of people in color.
But with TECNO’s plethora of R&D centers across the globe alongside leading global universities such as Singapore’s Nanyang Technological University (NTU), they have more than enough sample sets to make Universal Tone (UT) technology a reality when taking picture-perfect and accurately-colored portraits.
With this, people of color will also feel they are respected and accepted. Something many smartphone manufacturers fail to deliver.
Sony x TECNO
While Computational Photography is becoming more prevalent, it would still not be possible to achieve a desirable image output without having a great image sensor. Phones still need hardware components in order to make smartphone photography even better. These are: image sensor, lens, back-end processor, camera module, and other necessary components.
Jun Zhang, the Director of Sony’s Semiconductor Mobile Engineering in China, told us that they constantly improve to make their sensors even better. And with TECNO stepping into the scene, they are teaming up with Sony in bringing the best camera tech possible. This results in a more seamless collaboration with one another.
And with the debut of Sony’s dual-layer stacked sensor “LYTIA”, Sony’s director also told us that they’re moving forward with that direction to ensure excellence in imaging quality without sacrificing the overall heft of a smartphone. Something we’ve encountered with 1-inch mobile sensors. No definite word though if TECNO plans on bringing us a smartphone with the latest LYTIA sensor just yet.
The Future of Lens
Nigel Atherton, the Editor in Chief of UK’s leading photography magazine Amateur Photographer is very thrilled with how the smartphone photography scene will look like in the next one to two years thanks to TECNO’s imaging innovation. As someone who has a culturally-diverse family, he told us that the UT technology would be further utilized when taking portraits and photos with family and friends.
For him, the two other camera technologies by TECNO together with Sony’s promised improvements in sensor also meant better dynamic range, reduced noise, and improved signal processing for faster imaging output.
We never witnessed how any of these new imaging technologies by TECNO work in real life. However, the ever-growing Chinese smartphone brand proudly says these three new technologies are compatible with one another and might be in a future (flagship) device soon (Clue: three letters?)
More so, TECNO has also kept video shooting in mind while they are working with these new camera innovations. As Universal Tone (UT) is software-based, it’s been continuously observed by TECNO. Meanwhile, the two other imaging innovations are hardware-based so TECNO said they could definitely be used for dynamic shooting as well.
Xiaomi maintains its great value proposition with its tablet offerings. In 2023, it was the Xiaomi Pad 6. This time, in 2024, it’s the Xiaomi Pad 6S Pro 12.4.
Price and availability
The tablet will be available in two variants and are priced as follows:
- 12+512GB — PhP 39,999
- 8+256GB — PhP 33,999
It comes in classic Black and White colors.
Meanwhile, the accessories are priced as follows:
- Focus Pen — PhP 3,499
- Touchpad Keyboard — PhP 6,499
Discounted from May 3 to 9
Naturally, these will be available at special slashed prices from May 3 to 9 on the Shopee exclusive online sale.
- 12+512GB — PhP 37,199
- 8+256GB — PhP 31,199
Buyers will get free Redmi Buds 4 Active (valued at Php 999) for every checkout of the Xiaomi Pad 6S Pro.
Unboxing the tablet and its accessories
Like the tablet that preceded it, the 6S Pro came with a generous accompaniment of accessories. Other than the tablet itself, there’s the Cover, Touchpad Keyboard, and the Focus Pen.
Watch the unboxing below.
@gadgetmatch This is our favorite Android tablet right now! #XiaomiPad6SPro #Xiaomi
Xiaomi Pad 6S Pro 12.4 specs
- Display — 12.4” 144Hz 3K display, supports Dolby Vision
- Processor — Snapdragon 8 Gen 2
- Battery — 10,000mAh, 120W HyperCharge
- RAM and Storage — 8GB+256GB / 12GB+512GB
- OS — Xiaomi HyperOS
- Cameras — 50MP main (4K, 60 FPS video), 2MP depth, 32MP front (1080p, 30 FPS video)
- Connectivity — USB 3.2 Gen 1, Bluetooth 5.3, WiFi 7
- Audio — Six (6) speakers, support for Dolby Atmos, Hi-Res, Hi-Res wireless
Here’s a quick excerpt from our review:
“The Xiaomi Pad 6S Pro 12.4 has a mouthful of a name with a feature set that’s just as packed. It’s a device made for many purposes. It’s both a workmate, a creative companion, and a relaxation buddy.”
Huawei’s P Series is now Pura. The company says the rebrand represents a new chapter. But the Pura essentially is the same lineage as the P Series — expert mobile photography and fashion forward. Now, the Huawei Pura 70 Series has been confirmed to come to the Philippines.
The Huawei Pura 70 series has three phones: the Huawei Pura 70, Huawei Pura 70 Pro, and Huawei Pura 70 Ultra. Pricing are as follows
The Huawei Pura 70 (12GB+256GB) is priced at PhP 47,999. It comes in Black, White, and Pink. Meanwhile, the Huawei Pura 70 Pro (12GB+512GB) retails for PhP 59,999 which comes in Black and White. Last and surely not the least is the Huawei Pura 70 Ultra (16GB+512GB) that comes in Black and Green. This one retails for PhP 79,999.
Pre-orders are live as of May 2, 2024. Every pre-order comes with the following:
- Mystery Gifts Worth PhP 17998
- 1-year Accidental Damage Protection Worth PhP 3999
- Deposit PhP 1000 Get PhP 3000 Token
The Pura 70 Ultra will come with an Inbox Magnetic case while the other two models have a Magnetic Case Worth PhP 1999.
Huawei Pura 70 Series
The Huawei Pura 70 Series is a reinvention of Huawei’s camera-toting lineup. The new smartphones again promise huge improvements to the world of smarthpone photography.
The series is equipped with a new generation of Ultra Lighting camera system. Combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments.
The Huawei Pura 70 Ultra also equipped with the industry’s first Ultra Lighting Pop-out Camera. It’s an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.
Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera. It promises to produce clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb light-gathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.
SEE ALSO:
Huawei Pura 70 Pro Unboxing and First Impressions
GadgetSnaps: Huawei Pura 70 Pro in Shenzhen
The pandemic turned facemasks into a fashion trend. While most brands fought over who could present the most stylish way to protect yourself from the virus, tech companies rushed to pack the most features into a light wearable. Because the pandemic introduced health risks that the world barely understood, most of these products aren’t the safest around. Now, years after introducing its RGB-infused mask, Razer finds itself in trouble over disproven claims.
In 2021, Razer introduced the Zephyr. It was cyberpunk-looking facemask that supposedly carried N95 filters. Over the years, the company failed to have its claims certified. What’s worse, critics analyzed the product and found that the filters did not, in fact, keep 95 percent of particles away. (That’s why an N95 mask is named as such.)
Today, the Federal Trade Commission is asking over US$ 1.1 million in refunds to customers who purchased a Zephyr in the past. According to the proposal, Razer misled consumers by claiming the mask had N95 filters. The company also never submitted the product for testing. Though Razer eventually removed the claims, it wasn’t enough.
Additionally, the proposal is seeking US$ 100,000 in damages and a ban on Razer from selling and marketing any further health-inspired products in the future.
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