News
TECNO’s two new telephoto tech redefines the future of mobile imaging
Slimmer telephoto structure and seamless continuous zoom, comin’ thru!
TECNO continues to break boundaries in imaging with their recent line of smartphones — the CAMON 40 Premier highlighting that claim as it’s one of the market’s midrangers that deliver excellent camera quality without compromising overall price.
At this year’s event, not only this marks the fifth anniversary of its annual Future Lens showcase, they are delivering two new innovations in mobile imaging.
Two New Tele-nnovation
From 2023’s W-Shaped Liquid Telephoto Macro Lens to last year’s (very mouthful) Tap Any Zoom Dual Prism Telephoto, TECNO introduces two new flagship-level telephoto zoom innovations for future smartphones.
Dual-Mirror Reflect Telephoto
First and foremost, this new type of telephoto tech is based on a smaller telephoto module 50% smaller than traditional systems.
That’s all thanks to its coaxial optical structure that enables an evern slimmer design slimmer without totally compromising the zoom performance.
Moreover, this type of telephoto module also creates a distinct “doughnut-shaped” bokeh and low-light shots that are also strong.
Freeform Continuum Telephoto
This is another breakthrough of TECNO in terms ofd telephoto zoom tech.
From the term itself, the Freeform Continuum Telephoto tech provides true continuous optical zoom from 1x to 9x. By that, it totally eliminates those unwanted “focal jumps” very apparent in modern-day smartphone camera systems.
TECNO says this achieves with a pro-grade zoom performance comparable to camcorders. Still, providing full image quality and sharp detail at every distance and angle.
Advancing the TECNO Image Matrix
That said, it’s not always limited to just announcing an upgraded camera hardware and advanced optics alongside an intelligent camera software experience . TECNO seamlessly bridges all of these with its already-existing imaging architecture, the TECNO Image Matrix (TIM).
The uprising brand is also committed to imaging that favors humans in all races, as well as providing industry-leading color science with their very first automated imaging lab collab with DXOMARK.
ICYMI, it unifies AIGC-enhanced hardware and intelligent algorithms. This system also powers technologies such as TECNO’s revolutionary Universal Tone (UT) technology that continues to deliver accurate and inclusive color rendering of diverse skin tones — eliminating the racial bias in image processing.
Technology that understands culture makes it possible. Cultural accuracy at the center — cultural fidelity the core in mobile photography. And in the wisest words of Amateur Photographer’s Musa Bwanali, “Every culture has a story worth telling.”
In addition to that, she told her that TECNO truly knows the path they’re aiming for. “This is not just about technical progress. It’s human progress.”
Why Focus on Telephoto?
Shenghao Bai, a Senior Analyst from Counterpoint, has revealed that more and more phone brands have invested and applied telephoto and periscope zoom lenses among their smartphones during the first half of 2025 — regardless if it’s a flagship model or a midrange one.
Furthermore, periscope zoom lenses is the most challenging part among smartphones nowadays. Not only with all the varying sizes of lens modules, quality also differs from one brand to another.
TECNO’s latest tech developments in telephoto modules demonstrate the clear alignment with these trends. And it’s not just zooming in and capturing light. Also, intelligently understand scenes and intention of users.
Quick Fire Q&A
After the very-detailed presentation, some media friends were encouraged to ask anything and everything under the sun.
* These were answered in Mandarin by TECNO’s Director of Image R&D Centre, Xiaohan Huang, and was translated live for us by a human translator. The answers you will see here are non-verbatim and was simplified by the author during the writing process.
1. Is it possible to fuse these two new tech together?
Technically and mechanically speaking, it is impossible and incompatible.
Other than the high-precision requirement, processing and manufacturing these modules are already very challenging to begin with.
2. Are there any realistic timeline for these to be available for users?
All I can tell is that, 2026 will be challenging for commercialization. For the freeform telephoto, it is very difficult. The two lens module groups in this unit have a high requirement for processing and manufacturing.
On the other hand, the Dual-Mirror Reflect Telephoto is ready to be commercialized.
However, TECNO is still testing what will be the effect for its intended users. Commercialization and market-size are key factors for this survey.
3. Is TECNO re-considering to go back in making flagship smartphones (like the Phantom X2 Pro) or just focus on CAMON series moving forward?
There’s no definite answer to going back and moving forward. New technologies are very costly with an expensive sale price.
That said, TECNO’s main goal is to focus and bring the latest and greatest to these users. This technique can solve the painpoints of mobile photography in the middle or lower-end spectrum of the market.
4. Is it possible to bring these two telephoto technologies to phones like the TECNO Slim?
If you don’t mind getting the bump thicker, it is doable. But realistically speaking, it is still too thick for this product — thicker than we wanted it to be. Therefore, it’s merely impossible to do it just yet.
There are phone markets that are willing to sacrifice overall camera performance in favor of a pleasing design and appearance. Also, cameras aren’t only the bottleneck, battery longevity is for another.
Bringing it to the Slim series may not be possible (for now) but should be doable for TECNO’s another set of phone series.
5. When can the DXOMARK collab be seen in TECNO’s phones?
Even though the first fully-automated imaging lab was announced just this year, TECNO and DXOMARK has already established a long-term partnership for many years now.
At TECNO, we clearly focus and prioritize on portrait shooting. And, with our heavy reliance on DXOMARK’s professional quantifiable benchmarking tools and technologies, we are hoping to further deepen this relationship.
With all that being said, the collab can be felt and seen by 2026 without a specific date.
Shaping the Future of Mobile Imaging
Building on innovations ranging from periscope telephoto lenses to full-system imaging frameworks, TECNO reaffirmed its ambition to make pro-grade imaging accessible across global markets.
Through continued research partnerships and advanced testing facilities, it aims to deliver more personalized, authentic, and creatively empower photography experiences both for professionals, hobbyists, and even just casual users.
Together with TECNO’s “Stop At Nothing” mantra, they will continue to focus on breaking through the boundaries of smartphone camera innovation for the next five years — and the foreseeable future.
Lifestyle
Sticker season is back, and so is the planner your ~friends~ might fill in for you
Starbucks Traditions turns 24 with five pieces in the 2027 collection!
There are two kinds of people during the holidays: those who start planning their Christmas shopping early and those who hear the word merienda and immediately calculate how many Starbucks drinks stand between them and a new planner.
If you belong to the latter, consider this your annual reminder. Starbucks Traditions returns to the Philippines on November 3 for its 24th year, bringing a bigger collection with five pieces this time around. And suddenly, your afternoon coffee plans have acquired a very specific financial objective.
The 2026 collection carries the theme “Wrapped in Joy,” celebrating the little surprises that make the holidays feel special.
Think thoughtful gestures, unexpected visits, and friends who actually follow through on plans. You know, the rarest Christmas miracle of all.
Finally, someone is making plans for the planner
Starbucks is giving this year’s campaign a little emotional backstory with “Kami Naman,” a holiday film about Mara, the friend who somehow became the designated organizer of every barkada gathering.
You know her. She’s the one who starts the group chat, finds the restaurant, checks everyone’s availability, and sends the follow-up message when nobody responds.
This time, her friends decide she’s had enough administrative duties for one lifetime. They surprise her at Starbucks with a planner already filled with gatherings they’ve organized for her throughout the year.
Set to Eraserheads’ “With a Smile,” the film is a sweet reminder that the friend who makes everyone else’s holidays special deserves a little magic herself. The song will also be playing in Starbucks stores from November 3 to January 4.
You can watch the full film on Starbucks Philippines’ social media channels. Consider forwarding it to your group chat, particularly if you have been carrying the entire social calendar on your back.
Why your current coffee accessories suddenly feel inadequate
This year’s collection looks ready to be wrapped and placed under the Christmas tree, with copper, ivory, and black setting the mood. Each piece has its own appeal, which makes choosing a favorite a rather complicated exercise in holiday budgeting.
The Siren Planner with Pouch is for the organized one who has approximately 47 things to remember and would prefer to make that 48 with a beautiful planner. It also comes with a surprise keychain in one of five designs, giving you another tiny mystery to obsess over.
The Travel Case with Towel makes its debut in the collection, and suddenly, the idea of booking a little getaway sounds very reasonable. You may have nowhere to go yet, but at least your travel essentials will be beautifully organized when the opportunity presents itself.
For your everyday caffeine arrangements, there’s the 20oz Stainless Steel Tumbler and the 24oz Cold Cup. Both are practical additions to your daily rotation, although you may find yourself explaining why you need another drinking vessel when your kitchen cabinet is already staging a protest.
Then there’s the 20oz Glass Mug, which is arguably the most emotionally persuasive purchase of the bunch.
You don’t necessarily need another mug. You simply deserve one that makes your morning coffee feel a little more special. That’s a perfectly respectable argument, as far as your holiday shopping budget is concerned.
The 19-sticker strategy
Now comes the part that requires a little planning. From November 3, 2026 to January 4, 2027, every Tall, Grande, or Venti handcrafted beverage earns you one e-sticker. You can collect them through the Starbucks PH App or a QR Promo Card.
Reach 19 e-stickers and you can redeem one piece from the 2027 Starbucks Traditions collection until March 5, 2027.
The strategy is fairly straightforward. You order your usual handcrafted beverage, invite your friends for merienda, and let the stickers accumulate. Suddenly, that afternoon coffee with your best friend has a second purpose, and your usual catch-up session feels a little more productive.
Before committing to a particular piece, take a look at the full collection at starbuckstraditions.ph. You might already have your eye on the planner, or you could find yourself unexpectedly falling for the glass mug. Either way, knowing what you’re collecting for makes the sticker-counting considerably more exciting.
Since its Philippine debut in 2004, Starbucks Traditions has become one of those holiday rituals that people look forward to every year. It’s the season of comparing sticker counts, coordinating coffee runs, and celebrating the little rewards that make an ordinary afternoon feel festive.
It’s been a while since the last time we got a FromSoftware game. Elden Ring Nightreign felt like an age ago, even if it was launched just last year. Plus, the title isn’t even a new one, technically, since it’s just building off of Elden Ring. Unfortunately, our wait for a new FromSoftware game has to go on for a little bit longer. FromSoftware has delayed the launch of The Duskbloods to 2027.
The Duskbloods is an interesting addition to the FromSoftware oeuvre. Compared to the usual fare, the Switch-exclusive title is a multiplayer extraction game with a distinctly Bloodborne-like feel. If you’re used to FromSoftware’s usual formula, The Duskbloods represents a huge change.
But it’s a welcome one, nonetheless. If the recently released Elden Ring port of the Switch 2 is any indication, FromSoftware does have a handle of what performance looks like on the console.
Sadly, the new title needs a bit more time in the oven. Citing “final adjustments to game rules and balancing,” FromSoftware is delaying the launch of the game to 2027. According to the studio, this is in response to the successful network test a while back.
The delay shouldn’t come off as a surprise. Though the studio promised a 2026 launch for the title, most of the year has passed without a definite launch date. That was already a telltale sign that a delay was coming.
At the very least, the delay comes with the benefit of launching the game farther away from Grand Theft Auto VI and the Ocarina of Time remake, which will surely dominate holiday gaming this year.
The launch of the new MacBook Pro is a polarizing one, to say the least. The notebook introduces a new touchscreen feature that isn’t really an automatic hit for fans. Some have even pointed out how Steve Jobs once said that touchscreen MacBooks were a bad idea. If you’re a part of this group, a new discovery might alleviate your worries a little bit. Apparently, you can turn off the new MacBook Pro’s touchscreen functionalities.
According to MacStories’s Federico Viticci, the new MacBook Pro with Touch includes accessibility features that can turn off the touchscreen entirely. Other early testers have also corroborated this option.
A touchscreen notebook isn’t the most popular type of laptop. Though this particular display has been available for quite a while, it hasn’t really taken off. Case in point, Apple’s announcement hasn’t been met with the warmest of fanfare.
It’s also telling that Apple baked in a way to turn this setting off. At the very least, we didn’t have to wait a while. The hullabaloo is reminiscent of the reception to Liquid Glass, another polarizing feature that Apple eventually made configurable for detractors.
Also, this isn’t the first time that Apple tried experimenting with the MacBook. Do you remember the short-lived Touch Bar?
Strangely, it’s such a strong contrast to the MacBook Neo launched earlier this year. Whereas that particular model debuted to applause, the new MacBook Pro attracted more raised eyebrows.
SEE ALSO: What the MacBook should touch on instead
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