News
TECNO promises advanced AI-powered smartphone cameras for 2025
Plus a glimpse of how everything runs in TECNO’s cutting-edge factory in Chongqing
TECNO held its fourth Future Lens event this December 2024.
As a refresher, last year’s Future Lens 2023 is where the company has announced camera improvements both in the hardware and software side such as the Liquid Telephoto Macro Lens, W-Shaped Adjustable Aperture, and Universal Tone (UT) technology.

In this year’s Future Lens 2024, we get to see AI-driven imaging solutions that will power cameras in TECNO smartphones in 2025 and the years to come.
AI in Imaging
Dubbed as the “TECNO Image Matrix” (TIM), this is the brand’s all-new “brain” for AI-powered imaging processes. This new AI vision strategy aims to implement the brand’s practical AI capabilities straight to imaging.

It’s pretty hard to say each and every process in simpler terms. But to sum these all up, the new process ensures that future TECNO smartphones will deliver fast yet high-quality image quality without actually consuming and compromising the overall computational power of the camera hardware and the device as a whole.

The combination of four engines stated above make the AI-powered imaging experience unparalleled and seamless for actual users — especially in terms of optimizing color, scene, and image quality. It even promises high dynamic prowess during low-light / night time.
The TECNO Image Matrix will be the foundation of the brand’s new and optimized AI-powered functions — AI Shooting Quality++, Portrait Master, Video Master, AI Snap and AI Image Studio.
EVS Dynamic Snapshot
Another AI-powered functionality introduced by TECNO is the EVS Dynamic Snapshot.

This is basically TECNO’s answer when capturing fast-moving subjects — which is still one of the pain-points in modern smartphone cameras.
To alleviate this type of concern, most brands tend to collect pixels frame-by-frame. But, TECNO’s approach is different.

This technology uses high dynamic tracking to intelligently lock onto fast-moving subjects. At the same time, the tech pinpoints the pixel changes at an ultra-high frequency.
These are all possible through specific AI algorithms made by TECNO combined with the power of RGB camera sensor to capture static objects. At the same time, the EVS sensor detects those function and keeps all the motion data intact.
The result? Sharp, blur-free, and crystal-clear photographs without the need for professional cameras and lenses — regardless if it’s about taking a photograph of a flying bird or a fast sports car in action.
Tap Any Zoom Dual Prism Telephoto
The annual event would not be complete without announcing an imaging capability with the power of hardware in it.

While it sounds complex (and mouthful), TECNO’s Tap Any Zoom camera tech solves three major challenges experienced when using any modern telephoto lens: focusing difficulties, frequent blurring, and re-framing issues.
As simple as double-tapping any subject that you want to capture (either from the 1x wide or ultra-wide angle mode), the camera instantly zooms to the optimal level (up to 30x) for fast and precise framing.

The lens-shift OIS (Optical Image Stabilization) as well as the dual-prism wide swing angle effectively reduces impact from external vibrations. This further ensures sharp and stable shots.
Moreover, the dual prism lens offer a wider range of shooting area. It has the ability to take images up to with 14 times the zoom of a standard 125mm focal length lens. This new hardware gives the ability to take ultra-wide-angle photos with an even greater perspective.
The combination of long-range scanning function and 400MP pixel auto-assembly ensure perfect high-resolution imagery altogether.
There’s even a telephoto sweep function that stitches full-frame shots without distortion — which is often overlooked in panorama shots.
Stop At Nothing
The whole Future Lens 2024 event was introduced by Nicole Scott — currently a producer for BloombergTV as well as an Award-Winning Documentary Maker.

She is actually close to our hearts as she had several appearances in some of our YouTube videos and write-ups during her prime in MobileGeeks.de.

There’s also Laury Bai, TECNO’s CMO (Chief Marketing Officer) who presented all the imaging possibilities through the all-new TECNO Image Matrix.

It would also be amiss without Xiaohan Huang’s presence — TECNO’s Director in Image R&D Center.

The first half of the event was concluded with a panel discussion between the media together with Nicole, Xiaohan, and Nigel Atherton of Amateur Photographer.

Some of the questions and curiosities were asked and answered during this segment. These were all connected to the new imaging features aforementioned as well as TECNO’s concrete plans of implementing these camera features in their upcoming products.

Moreover, this further proves and solidifies TECNO’s vision of breaking boundaries in imaging through cutting-edge camera hardware and practical yet responsive software — especially with the emergence and power of AI in ever-growing world of tech.
The brand’s “Stop At Nothing” philosophy might sound challenging and too ambitious for such a rising brand. However, it also serves as a motivation for them to deliver and innovate more powerful, intuitive, and creative imaging solutions each year — especially in emerging markets where it’s often overlooked.
Smartphones: Assembled, Tried, and Tested
In my six years working for GadgetMatch, I never had the chance to witness how production and assembly work in a smartphone company. Not until TECNO provided us a glimpse of their cutting-edge factory in Chongqing without recording restrictions.

Mind you, my colleague MJ told me it was surprising that they allowed cameras inside the production factory. This means TECNO is confident to show how they assemble, try, and test the smartphones they make.
From manufacturing and completing the actual components needed…


Testing each and every crucial part…



And even assembling everything in place.


In another part of the plant is where we get to see how the phones get tried and tested in terms of overall usability and durability.


Camera works even after repeated dust resistance test
Those include various tests such as dust resistance, water splashing plus immersion, and even repeated drop tests for several times.

TECNO CAMON 30 during the water IPX8 water resistance test

TECNO Spark Go 1 unscathed after repeated drop test
This just shows that TECNO has a tedious, rigorous, yet systematized process when testing their smartphones — regardless if its a budget, midrange, or a flagship smartphone.

Two Vinces, One Photo: Here’s GadgetMatch’s Vincenz and Yanko Design’s Vincent capturing that phone drop test in action
Photos and words aren’t enough. Here’s a 60-second round-up I did of the actual factory tour.
@gadgetmatch Tried & Tested: This is how TECNO smartphones are made #TECNOFutureLens2024 #foryou #fyp ♬ original sound – GadgetMatch
BONUS: TECNO Coffee?!
TECNO has also showed us how they produce coffees in another production facility.

These beans were ethically-sourced from Ethiopia. The boxes weren’t lying as Gesha Village is popular for its coffee beans.
And ICYMI, TECNO tops Africa’s smartphone brand ranking.

That’s not all. They even let us know the actual taste of just one among the various coffee products they produce.

While there’s no official word during the tour talk, I’m just assuming that the LOEWE. Design Edition of the CAMON 30 series is where they got their discarded coffee beans in order to manufacture the actual backing of the phones.

Photo by TECNO
The result? These Yirgo-branded coffee products that they also sell for a surprisingly wallet-friendly price.
Lifestyle
Sticker season is back, and so is the planner your ~friends~ might fill in for you
Starbucks Traditions turns 24 with five pieces in the 2027 collection!
There are two kinds of people during the holidays: those who start planning their Christmas shopping early and those who hear the word merienda and immediately calculate how many Starbucks drinks stand between them and a new planner.
If you belong to the latter, consider this your annual reminder. Starbucks Traditions returns to the Philippines on November 3 for its 24th year, bringing a bigger collection with five pieces this time around. And suddenly, your afternoon coffee plans have acquired a very specific financial objective.
The 2026 collection carries the theme “Wrapped in Joy,” celebrating the little surprises that make the holidays feel special.
Think thoughtful gestures, unexpected visits, and friends who actually follow through on plans. You know, the rarest Christmas miracle of all.
Finally, someone is making plans for the planner
Starbucks is giving this year’s campaign a little emotional backstory with “Kami Naman,” a holiday film about Mara, the friend who somehow became the designated organizer of every barkada gathering.
You know her. She’s the one who starts the group chat, finds the restaurant, checks everyone’s availability, and sends the follow-up message when nobody responds.
This time, her friends decide she’s had enough administrative duties for one lifetime. They surprise her at Starbucks with a planner already filled with gatherings they’ve organized for her throughout the year.
Set to Eraserheads’ “With a Smile,” the film is a sweet reminder that the friend who makes everyone else’s holidays special deserves a little magic herself. The song will also be playing in Starbucks stores from November 3 to January 4.
You can watch the full film on Starbucks Philippines’ social media channels. Consider forwarding it to your group chat, particularly if you have been carrying the entire social calendar on your back.
Why your current coffee accessories suddenly feel inadequate
This year’s collection looks ready to be wrapped and placed under the Christmas tree, with copper, ivory, and black setting the mood. Each piece has its own appeal, which makes choosing a favorite a rather complicated exercise in holiday budgeting.
The Siren Planner with Pouch is for the organized one who has approximately 47 things to remember and would prefer to make that 48 with a beautiful planner. It also comes with a surprise keychain in one of five designs, giving you another tiny mystery to obsess over.
The Travel Case with Towel makes its debut in the collection, and suddenly, the idea of booking a little getaway sounds very reasonable. You may have nowhere to go yet, but at least your travel essentials will be beautifully organized when the opportunity presents itself.
For your everyday caffeine arrangements, there’s the 20oz Stainless Steel Tumbler and the 24oz Cold Cup. Both are practical additions to your daily rotation, although you may find yourself explaining why you need another drinking vessel when your kitchen cabinet is already staging a protest.
Then there’s the 20oz Glass Mug, which is arguably the most emotionally persuasive purchase of the bunch.
You don’t necessarily need another mug. You simply deserve one that makes your morning coffee feel a little more special. That’s a perfectly respectable argument, as far as your holiday shopping budget is concerned.
The 19-sticker strategy
Now comes the part that requires a little planning. From November 3, 2026 to January 4, 2027, every Tall, Grande, or Venti handcrafted beverage earns you one e-sticker. You can collect them through the Starbucks PH App or a QR Promo Card.
Reach 19 e-stickers and you can redeem one piece from the 2027 Starbucks Traditions collection until March 5, 2027.
The strategy is fairly straightforward. You order your usual handcrafted beverage, invite your friends for merienda, and let the stickers accumulate. Suddenly, that afternoon coffee with your best friend has a second purpose, and your usual catch-up session feels a little more productive.
Before committing to a particular piece, take a look at the full collection at starbuckstraditions.ph. You might already have your eye on the planner, or you could find yourself unexpectedly falling for the glass mug. Either way, knowing what you’re collecting for makes the sticker-counting considerably more exciting.
Since its Philippine debut in 2004, Starbucks Traditions has become one of those holiday rituals that people look forward to every year. It’s the season of comparing sticker counts, coordinating coffee runs, and celebrating the little rewards that make an ordinary afternoon feel festive.
It’s been a while since the last time we got a FromSoftware game. Elden Ring Nightreign felt like an age ago, even if it was launched just last year. Plus, the title isn’t even a new one, technically, since it’s just building off of Elden Ring. Unfortunately, our wait for a new FromSoftware game has to go on for a little bit longer. FromSoftware has delayed the launch of The Duskbloods to 2027.
The Duskbloods is an interesting addition to the FromSoftware oeuvre. Compared to the usual fare, the Switch-exclusive title is a multiplayer extraction game with a distinctly Bloodborne-like feel. If you’re used to FromSoftware’s usual formula, The Duskbloods represents a huge change.
But it’s a welcome one, nonetheless. If the recently released Elden Ring port of the Switch 2 is any indication, FromSoftware does have a handle of what performance looks like on the console.
Sadly, the new title needs a bit more time in the oven. Citing “final adjustments to game rules and balancing,” FromSoftware is delaying the launch of the game to 2027. According to the studio, this is in response to the successful network test a while back.
The delay shouldn’t come off as a surprise. Though the studio promised a 2026 launch for the title, most of the year has passed without a definite launch date. That was already a telltale sign that a delay was coming.
At the very least, the delay comes with the benefit of launching the game farther away from Grand Theft Auto VI and the Ocarina of Time remake, which will surely dominate holiday gaming this year.
The launch of the new MacBook Pro is a polarizing one, to say the least. The notebook introduces a new touchscreen feature that isn’t really an automatic hit for fans. Some have even pointed out how Steve Jobs once said that touchscreen MacBooks were a bad idea. If you’re a part of this group, a new discovery might alleviate your worries a little bit. Apparently, you can turn off the new MacBook Pro’s touchscreen functionalities.
According to MacStories’s Federico Viticci, the new MacBook Pro with Touch includes accessibility features that can turn off the touchscreen entirely. Other early testers have also corroborated this option.
A touchscreen notebook isn’t the most popular type of laptop. Though this particular display has been available for quite a while, it hasn’t really taken off. Case in point, Apple’s announcement hasn’t been met with the warmest of fanfare.
It’s also telling that Apple baked in a way to turn this setting off. At the very least, we didn’t have to wait a while. The hullabaloo is reminiscent of the reception to Liquid Glass, another polarizing feature that Apple eventually made configurable for detractors.
Also, this isn’t the first time that Apple tried experimenting with the MacBook. Do you remember the short-lived Touch Bar?
Strangely, it’s such a strong contrast to the MacBook Neo launched earlier this year. Whereas that particular model debuted to applause, the new MacBook Pro attracted more raised eyebrows.
SEE ALSO: What the MacBook should touch on instead
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