News

TECNO gets even more inclusive with #ToneProud campaign

All thanks to TECNO’s Universal Tone technology and a vast database of 268 skin tone patches

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Almost a year after the Future Lens 2023 Event in Shanghai, China I attended last December 2023, TECNO proudly presents their #ToneProud campaign which aims to combat skin tone bias as well as being inclusive all throughout.

Inclusivity and Diversity

Despite being headquartered in China where whitewashing is quite rampant, TECNO has dared to fight back by making skin tone diversity a crucial part of their imaging algorithm. That’s also because TECNO values its target market very well. A reason why they are currently the number one smartphone brand in Africa.

With TECNO’s self-developed Universal Tone (UT) technology, it shows the true beauty of an individual regardless of what skin tone color s/he has. And with the emergence of AI (Artificial Intelligence), there’s some skin-type bias going behind — which came from a 2018 study by MIT and Stanford University.

And with last year’s introduction of UT technology, TECNO is proudly launching their #ToneProud campaign this 2024.

268 Skin Tone Patches

Through the #ToneProud campaign, TECNO is highlighting its Universal Tone technology’s 268 skin tone patches to showcase human skin tone diversity. TECNO also has the industry’s largest and most accurate skin tone database — which is also continuously expanding.

This huge number of skin tone patches is a result of years worth of global research. These also serve as a vital foundation of an all-inclusive smartphone imaging algorithm that sets a new standard for multi-skin tone imaging.

Jack Guo, the General Manager of TECNO said that they understood what skin tone misrepresentation and underrepresentation meant for a lot of consumers. And with this campaign, TECNO is also heavily investing their imaging R&D to innovate technologies that will solve the problem with faking skin tone.

By totally eliminating skin tone bias and promoting inclusive and authentic skin tone representation, TECNO enables users to capture every shade of humanity and properly represent everyone in one frame.

To mark the launch of this campaign, TECNO is encouraging consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at www.268toneproud.com and share their photo on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO.

Being proud of one’s tone

This campaign aims to raise awareness about skin tone diversity. At the same time, TECNO wanted to showcase their very-own 268 skin tone database to consumers.

With these specific color codes assigned to different skin tones with scientific classification, TECNO not only combats skin tone bias, they also restore color and display accuracy for the fairest representation.

TECNO’s awareness campaign is supported and joined by global celebrities of color such as Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille, and Polish actress Ewa Kępys.

These celebrities have together shared their experiences of being misrepresented for their corresponding skin tones.

News

Xiaomi 18 Pro series is launching globally, Xiaomi confirms

Xiaomi’s phone with two screens is finally going global.

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As you can probably read from our reviews, we were impressed with the Xiaomi 17 series. Like previous years, the Chinese brand knows how to make impressive flagships. Unfortunately, despite our raving, the world didn’t get the complete flagship experience because the Xiaomi 17 Pro and Pro Max were exclusive for Chinese users. This year, however, the Xiaomi 18 Pro and Pro Max will finally grace the entire world with their presence.

Recently, Xiaomi unveiled the Xiaomi 18 Pro duo. Normally, the launch of the Pro series doesn’t make waves outside of China because of the exclusive release. However, soon after the series’ debut, Xiaomi CMO Xu Fei officially confirmed that the duo will make a global debut sometime this year.

Now, the launch of the two smartphones should catch your eye. While the regular Xiaomi 18 series belongs to the more traditional form factors for smartphones, the two Pro models feature a smaller 2.7-inch (or a 2.9-inch) LTPO AMOLED rear screen, adding that extra bit of spice even if the phone is facing downwards. Other than that, the series comes with up to a Snapdragon 8 Elite Extreme Gen 6 chipset, up to 16GB of RAM, and up to 1TB of storage. It also features a trio of rear cameras including a 200-megapixel main sensor, a 200-megapixel periscope lens, and a 50-megapixel ultrawide sensor. In front, it has a 50-megapixel selfie shooter. Finally, the series goes up to an 8500mAh battery.

To be clear, there is a chance that the global version won’t match these specs. Regardless, it’s surely an impressive phone when it does launch elsewhere.

 

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Apps

Google Photos can now censor your kid’s face better

The new Redact feature can censor sensitive information.

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Censoring photos is heavy work. Either you stick on random emojis or draw an indiscriminate splotch of doodles to cover sensitive information. It’s an imperfect art but an essential one to protect privacy. Today, Google Photos is getting a Redact feature which can censor sensitive bits with pixelated blocks.

An addition to the Markup tool, Redact acts like a nifty pen that can hide information that you don’t want seen. Unlike a ghastly emoji or a splotch, the censored bar mixes better with the surrounding elements. In the example that Google used, a censored license plate blends well with the car it’s attached to, making the photo look more cohesive. Besides license plates, it’s the perfect tool for covering other information like phone numbers, addresses, and the faces of your loved ones.

Google Photos is also rolling out Moods, a set of filters that give photos a nostalgic look, including a 2000s night digicam vibe that’s popular today. There are also 15 new Remix templates to add more creation options.

Both the Redact and the Moods features will roll out to Android users starting today. The new Remix templates, however, will be limited to some countries on both Android and iOS.

SEE ALSO: Google will force Android users to use Gemini next month

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News

Power Mac Center SM Aura is now an Apple Premium Partner store

With a new protection plan dubbed as “1Protect” for your precious new iPhones

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Photos and graphics by Vincenz Lee | GadgetMatch

Power Mac Center has upgraded its SM Aura branch into an Apple Premium Partner (APP) store. The “APP” designation is the highest tier for reseller stores worldwide.

Originally opened in 2014, the redesigned store now houses its retail space, training center, and a service center in one.

The new space also puts more emphasis on learning. Free group demos will be held every Friday to Sunday. These will cover topics such as iPad creativity, or camera features, personalization, and Continuity for the latest iPhone series.

To celebrate the opening, customers can also score discounts on select Apple devices and accessories until September 27, 2026.

Deals include up to:

  • ₱PhP 36,000 off MacBook Pros
  • PhP 19,500 off iPads
  • PhP 3000 off Apple Watches; and
  • PhP 11,000 off iPhone models

There are also service discounts until September 25. Plus, new iPhones purchases here are also covered with 1Protect device protection.

ICYMI, it’s a partnership between PMC and Bolttech. It’s basically a new way to protect your precious new iPhones.

Your regular one-year warranty does not cover accidental drops and water damage. Purchasing this new device protection plan (good for one year) gives you an unlimited dose of that.

Parts are guaranteed original and is an official part of AppleCare Services.

This protection program also covers one-time unwarranted exchanges (or change of mind returns) from micro scratches to color options. It will even replace your iPhone (of the same model and configuration) if it was stolen once.

There’s also the 1 Infinite loyalty program. Members can earn points from purchases and redeem them for devices, accessories, services, and training.

The Power Mac Center SM Aura APP store is located on Level 2 and is open daily from 10AM to 10PM.

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