News

TECNO gets even more inclusive with #ToneProud campaign

All thanks to TECNO’s Universal Tone technology and a vast database of 268 skin tone patches

Published

November 4, 2024

Vincenz

Almost a year after the Future Lens 2023 Event in Shanghai, China I attended last December 2023, TECNO proudly presents their #ToneProud campaign which aims to combat skin tone bias as well as being inclusive all throughout.

Inclusivity and Diversity

Despite being headquartered in China where whitewashing is quite rampant, TECNO has dared to fight back by making skin tone diversity a crucial part of their imaging algorithm. That’s also because TECNO values its target market very well. A reason why they are currently the number one smartphone brand in Africa.

With TECNO’s self-developed Universal Tone (UT) technology, it shows the true beauty of an individual regardless of what skin tone color s/he has. And with the emergence of AI (Artificial Intelligence), there’s some skin-type bias going behind — which came from a 2018 study by MIT and Stanford University.

And with last year’s introduction of UT technology, TECNO is proudly launching their #ToneProud campaign this 2024.

268 Skin Tone Patches

Through the #ToneProud campaign, TECNO is highlighting its Universal Tone technology’s 268 skin tone patches to showcase human skin tone diversity. TECNO also has the industry’s largest and most accurate skin tone database — which is also continuously expanding.

This huge number of skin tone patches is a result of years worth of global research. These also serve as a vital foundation of an all-inclusive smartphone imaging algorithm that sets a new standard for multi-skin tone imaging.

Jack Guo, the General Manager of TECNO said that they understood what skin tone misrepresentation and underrepresentation meant for a lot of consumers. And with this campaign, TECNO is also heavily investing their imaging R&D to innovate technologies that will solve the problem with faking skin tone.

By totally eliminating skin tone bias and promoting inclusive and authentic skin tone representation, TECNO enables users to capture every shade of humanity and properly represent everyone in one frame.

To mark the launch of this campaign, TECNO is encouraging consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at www.268toneproud.com and share their photo on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO.

Being proud of one’s tone

This campaign aims to raise awareness about skin tone diversity. At the same time, TECNO wanted to showcase their very-own 268 skin tone database to consumers.

With these specific color codes assigned to different skin tones with scientific classification, TECNO not only combats skin tone bias, they also restore color and display accuracy for the fairest representation.

TECNO’s awareness campaign is supported and joined by global celebrities of color such as Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille, and Polish actress Ewa Kępys.

These celebrities have together shared their experiences of being misrepresented for their corresponding skin tones.

Related Topics:Tecno TECNO #ToneProud TECNO Universal Tone

Gaming

Call of Duty drops the PlayStation 4 starting with its next game

Is this the beginning of the end for the PlayStation 4?

Published

May 8, 2026

Luigi Leonardo

When can we declare that a console is officially dead? Is it as soon as the launch of the next generation? Is it when games no longer come out on the console? Recently, Call of Duty has confirmed that the next game will not be available anymore on the PlayStation 4, which presents an important question: Is the PlayStation 4 officially dead?

Call of Duty is one of the most persistent gaming franchises today. The last entry, Black Ops 7, is still available for the PlayStation 4 and the Xbox One. Both consoles were launched over twelve years ago. (If that doesn’t make you old, the current generation was launched almost six years ago.)

As such, the franchise is one of the last stalwarts keeping the past generation alive. This week, Call of Duty, via a post on X, confirmed that the next game will not arrive on the PlayStation 4. Presumably, this also means the Xbox One.

Not sure where this one started, but it’s not true. The next Call of Duty is not being developed for PS4.

— Call of Duty (@CallofDuty) May 4, 2026

Currently, we don’t have details about the upcoming game yet. But a new entry is confirmed to arrive later this year.

With the departure of the Call of Duty franchise, it’s fair to ask what will become of the old generation moving forward. Over the years, developers have started shying away from the PlayStation 4 and the Xbox One. Since the franchise still maintains a steady fan base today, a lot of PlayStation 4 users might be forced to make an upgrade to play the latest entry.

News

TCL CSOT Unveils ‘APEX Pixel’ innovations at SID Display Week 2026

Breakthroughs in display technologies

Published

May 7, 2026

GadgetMatch

Graphics by Vincenz Lee | GadgetMatch

Pushing the boundaries of display physics, TCL CSOT has officially launched its APEX Pixel framework at SID Display Week 2026.

This unified innovation path targets the microscopic architecture of pixels across FMM OLED, Inkjet-printed (IJP) OLED, and LCD panels to redefine clarity, power efficiency, and color volume.

The Super Pixel revolution

The highlight of the showcase is the Super Pixel technology for mobile FMM OLEDs.

By increasing sub-pixel density by roughly 1.8%, TCL CSOT has achieved sharpness comparable to WQHD standards while slashing power consumption by 25%.

Key mobile prototypes on display include:

6.9-inch Ultra-Clarity Display: Features a 2608×1200 resolution with a 0.5mm top bezel
165Hz High-Refresh Panel: Utilizes a Real RGB layout to boost motion smoothness by 40% over standard 120Hz screens
Ultra-Low Power 8T LTPO: A 420PPI powerhouse that reduces SoC power draw by a quarter.

IJP OLED and the Tri-Fold Future

TCL CSOT continues to lead the transition toward Inkjet-printed (IJP) OLED.

By utilizing the world’s first 8.6-generation IJP line, the company has debuted a 28-inch Foldable and Portable IJP OLED Monitor.

This “Real Stripe” RGB display features a tri-fold design that expands from a 16-inch footprint to a 28-inch workspace.

IJP OLED allows for larger light-emitting areas, occupying 50% to 60% of the pixel. This leads to a significantly enhanced luminous efficiency compared to traditional evaporation methods.

RGBC: The New Standard for LCD

For large-scale cinema experiences, TCL CSOT introduced RGBC Four-Color Technology.

By adding a Cyan sub-pixel to the traditional RGB matrix, the 85-inch WHVA Ultra LCD TV achieves a staggering 131% of the BT.2020 color gamut.

This hardware-level shift allows for more saturated hues and finer resolution rendering that traditional three-color pixels cannot replicate.

Through APEX Pixel, TCL CSOT is no longer just chasing size, but perfecting the very atoms of the digital image.

News

iPhone 17 is the best-selling phone of 2026 so far

Meanwhile, the Galaxy S26 series didn’t make the top ten list.

Published

May 7, 2026

Luigi Leonardo

With more than a quarter of the year done and dusted, it’s time to figure out which smartphone has taken the early lead in the charts. According to the numbers, it can’t get any clearer. The iPhone 17 is currently dominating the charts.

According to Counterpoint Research, the bestselling smartphone in the world as of the first quarter is the base iPhone 17. The model took 6 percent of the global share in unit sales. Meanwhile, the iPhone 17 Pro Max and Pro took the second and third spots, respectively. Only a bit surprisingly, Apple rounded out its quarter with the iPhone 16 taking the number 6 slot.

The stranger thing is Samsung’s presence on this list. The South Korean brand took five spots on the top 10 list. However, none of them are of the Galaxy S26 series. All of them are from the Galaxy A series: in order, Galaxy A07 4G, A17 5G, A56, A36, and A17 4G. (The Galaxy S26 series narrowly missed the top 10.)

That makes nine. The final spot was taken by the Xiaomi Redmi A5.

Going only by the last two paragraphs, you’ll likely assume that the midrange market is rightfully dominating the charts in the months following the Christmas season. However, the iPhone 17’s dominance confirms that Apple has not lost its stride.

Plus, with the iPhone 17e only just having launched, Apple might continue its run well into 2026.