News

TECNO gets even more inclusive with #ToneProud campaign

All thanks to TECNO’s Universal Tone technology and a vast database of 268 skin tone patches

Published

November 4, 2024

Vincenz

Almost a year after the Future Lens 2023 Event in Shanghai, China I attended last December 2023, TECNO proudly presents their #ToneProud campaign which aims to combat skin tone bias as well as being inclusive all throughout.

Inclusivity and Diversity

Despite being headquartered in China where whitewashing is quite rampant, TECNO has dared to fight back by making skin tone diversity a crucial part of their imaging algorithm. That’s also because TECNO values its target market very well. A reason why they are currently the number one smartphone brand in Africa.

With TECNO’s self-developed Universal Tone (UT) technology, it shows the true beauty of an individual regardless of what skin tone color s/he has. And with the emergence of AI (Artificial Intelligence), there’s some skin-type bias going behind — which came from a 2018 study by MIT and Stanford University.

And with last year’s introduction of UT technology, TECNO is proudly launching their #ToneProud campaign this 2024.

268 Skin Tone Patches

Through the #ToneProud campaign, TECNO is highlighting its Universal Tone technology’s 268 skin tone patches to showcase human skin tone diversity. TECNO also has the industry’s largest and most accurate skin tone database — which is also continuously expanding.

This huge number of skin tone patches is a result of years worth of global research. These also serve as a vital foundation of an all-inclusive smartphone imaging algorithm that sets a new standard for multi-skin tone imaging.

Jack Guo, the General Manager of TECNO said that they understood what skin tone misrepresentation and underrepresentation meant for a lot of consumers. And with this campaign, TECNO is also heavily investing their imaging R&D to innovate technologies that will solve the problem with faking skin tone.

By totally eliminating skin tone bias and promoting inclusive and authentic skin tone representation, TECNO enables users to capture every shade of humanity and properly represent everyone in one frame.

To mark the launch of this campaign, TECNO is encouraging consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at www.268toneproud.com and share their photo on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO.

Being proud of one’s tone

This campaign aims to raise awareness about skin tone diversity. At the same time, TECNO wanted to showcase their very-own 268 skin tone database to consumers.

With these specific color codes assigned to different skin tones with scientific classification, TECNO not only combats skin tone bias, they also restore color and display accuracy for the fairest representation.

TECNO’s awareness campaign is supported and joined by global celebrities of color such as Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille, and Polish actress Ewa Kępys.

These celebrities have together shared their experiences of being misrepresented for their corresponding skin tones.

Related Topics:Tecno TECNO #ToneProud TECNO Universal Tone

News

TCL expands mobile lineup with latest NXTPAPER series

3 new smartphone models featuring a paper-like viewing experience

Published

August 10, 2026

GadgetMatch

TCL has expanded its mobile lineup with the launch of the latest NXTPAPER smartphone series.

Part of the new NXTPAPER roster are the NXTPAPER 60 Ultra, NXTPAPER 70 Pro, and K70 Power 4G.

The new generation of smartphones is designed to deliver smarter, more comfortable, and more powerful mobile experiences for today’s connected lifestyle.

At the heart of the lineup is the company’s proprietary NXTPAPER technology, and award-winning display innovation.

It combines both hardware and software advancements to reduce eyestrain while preserving vivid colors and sharp picture quality. The result is a paper-like viewing experience.

Bannering the roster is the NXTPAPER 60 Ultra. It is powered by a Dimensity 7400 Elite processor and runs on Android 16.

It comes with up to 512GB of internal storage and 12GB of base RAM, plus 12GB more for expansion.

In front is an expansive 7.2-inch 120Hz FHD+ display featuring Nxtpaper 4.0 and a 32MP selfie camera, while at the back is a 50MP main camera, along with a 50MP 3X telephoto camera.

This variant houses a 5,200mAh battery with support for 33W charging.

Right under the 60 Ultra is the NXTPAPER 70 Pro. It is powered by a Dimensity 7300 processor, and comes with a 6.9-inch 120Hz FHD+ display and a 50MP main shooter.

This model has 8GB of RAM and 256GB of internal storage. It has a similar 5,200mAh battery with 33W charging.

Lastly, the K70 Power 4G is a budget choice, with a Helio G100 Ultra chipset, 6.75-inch 120Hz display, 4GB of RAM, 128GB of storage, and a 50MP main camera.

Price, availability

In the Philippines, the latest NXTPAPER smartphones are available for the following pricing:

NXTPAPER 60 Ultra: PhP 35,995
NXTPAPER 70 Pro: PhP 22,995
K70 Power 4G: PhP 9,495

All devices are available through Shopee.

Apps

Canva teams up with SB19 to turn A’TIN’s passion into creativity

Campaign lets fans access assets, editable templates, more

Published

August 8, 2026

GadgetMatch

Canva Philippines has joined forces with SB19 and Sony Music Entertainment to launch the “Kaya sa Canva” campaign.

This first-of-its-kind initiative is aimed at transforming the popular Filipino boy band’s fanbase into creators by giving them access to official design assets, exclusive templates, and powerful creative tools.

That’s of course as fans have a way of creating artwork, banners, and more outputs to honor their idols.

As such, the partnership enables the A’TIN (SB19’s fanbase) to access the Canva-exclusive SB19’s Creative Hub.

This dedicated space lets fans access assets, including SB19-inspired sticker packs, custom typography, and editable templates inspired by the group.

Fans around the world will initially have access to templates for photo-booth strips, wallpapers, posters, and videos.

The campaign will then expand with Canva-exclusive assets celebrating the group’s New Era, as well as their latest single, “Lawless”.

Meanwhile, the original song “KAYA” is accompanied with an upbeat music video, doubling as a love letter to A’TIN and a masterclass in Canva’s tools.

Every visual and animation is fan-inspired, a celebration of the creativity, passion, and dedication that’s defined in the community from day one.

News

The iPhone 18 might sell out for an unexpected reason

The ongoing shortage might play a part in the phone selling out earlier than expected.

Published

August 7, 2026

Luigi Leonardo

An iPhone selling out is not news. Because of how popular the phones are, it’s within the realm of probability that Apple runs out of stock at some point. According to a new report, this year won’t be any different… but it’s for an entirely different reason.

First reported by analyst Tim Culpan, Apple is reportedly struggling to meet its demand for semiconductors for the iPhone 18 and the foldable iPhone. The ongoing memory shortage is cutting off Apple’s ability to deliver the required supply of smartphones in a timely fashion. The report even claims that TSMC, which helps produce the iPhone, is sitting on a shipment of processors, worth US$ 1 billion, that don’t have memory chips.

Now, Apple is still confident that it can weather the launch. However, if the shortage persists, the iPhone 18 generation will likely sell out much more quickly than expected.

It’s an interesting time for Apple to experience such a shortage. It’s been heavily rumored that the company will launch its very first foldable phone next month, creating a new market for the brand. Apple definitely wants this attempt to succeed after the tepid response to its last new product, the Vision Pro.