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TECNO gets even more inclusive with #ToneProud campaign

All thanks to TECNO’s Universal Tone technology and a vast database of 268 skin tone patches

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Almost a year after the Future Lens 2023 Event in Shanghai, China I attended last December 2023, TECNO proudly presents their #ToneProud campaign which aims to combat skin tone bias as well as being inclusive all throughout.

Inclusivity and Diversity

Despite being headquartered in China where whitewashing is quite rampant, TECNO has dared to fight back by making skin tone diversity a crucial part of their imaging algorithm. That’s also because TECNO values its target market very well. A reason why they are currently the number one smartphone brand in Africa.

With TECNO’s self-developed Universal Tone (UT) technology, it shows the true beauty of an individual regardless of what skin tone color s/he has. And with the emergence of AI (Artificial Intelligence), there’s some skin-type bias going behind — which came from a 2018 study by MIT and Stanford University.

And with last year’s introduction of UT technology, TECNO is proudly launching their #ToneProud campaign this 2024.

268 Skin Tone Patches

Through the #ToneProud campaign, TECNO is highlighting its Universal Tone technology’s 268 skin tone patches to showcase human skin tone diversity. TECNO also has the industry’s largest and most accurate skin tone database — which is also continuously expanding.

This huge number of skin tone patches is a result of years worth of global research. These also serve as a vital foundation of an all-inclusive smartphone imaging algorithm that sets a new standard for multi-skin tone imaging.

Jack Guo, the General Manager of TECNO said that they understood what skin tone misrepresentation and underrepresentation meant for a lot of consumers. And with this campaign, TECNO is also heavily investing their imaging R&D to innovate technologies that will solve the problem with faking skin tone.

By totally eliminating skin tone bias and promoting inclusive and authentic skin tone representation, TECNO enables users to capture every shade of humanity and properly represent everyone in one frame.

To mark the launch of this campaign, TECNO is encouraging consumers worldwide to celebrate skin tone diversity and show that they are proud of their own skin tones. Users across the globe are invited to discover their own skin tone code at www.268toneproud.com and share their photo on Instagram using the hashtags #ToneProud, #UniversalTone, and #TECNO.

Being proud of one’s tone

This campaign aims to raise awareness about skin tone diversity. At the same time, TECNO wanted to showcase their very-own 268 skin tone database to consumers.

With these specific color codes assigned to different skin tones with scientific classification, TECNO not only combats skin tone bias, they also restore color and display accuracy for the fairest representation.

TECNO’s awareness campaign is supported and joined by global celebrities of color such as Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, Nigerian singer-songwriter Johnny Drille, and Polish actress Ewa Kępys.

These celebrities have together shared their experiences of being misrepresented for their corresponding skin tones.

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Next iPhone might get rid of the Action Button

Both functions will be in one button instead.

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In a world with a love-hate relationship with extra buttons on a phone, Apple has gone to the deeper end and included two buttons in the latest iPhones: the Action Button and the Camera Control. Next year, Apple might consolidate the two buttons into one, ridding itself of the Action Button.

According to a Weibo leak from Instant Digital, Apple will merge the two buttons starting with next year’s iPhones. Though technically a new button in itself, the merged version will, based on the leak, retain more Camera Control than the Action Button.

Of course, both functions can coexist in the same button. The Camera Control activates with a single press, while the Action Button needs a longer press. In the merged button, a single press can still open the camera and a longer press can activate whatever the user sets it to.

Both buttons have had a storied past. The Action Button came in 2023, replacing the Ring/Silent Switch. Meanwhile, the Camera Control debuted a year later, offering control over the camera with a capacitive button. The current iterations retain both buttons on the same phone.

Personally, as someone used to creating content, the Camera Control button is ultimately a boon to get those shots quickly while in the moment. Retaining that functionality is definitely worthwhile.

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Enterprise

NVIDIA CEO admits to having an affair with alleged Chinese spy

The company is currently investigating the allegations.

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In one of the craziest headlines this year, NVIDIA CEO Jensen Huang has admitted to having an affair with an alleged Chinese spy.

Over the weekend, a heavy allegation claimed that the NVIDIA CEO had a relationship with a person actively involved in Chinese intelligence. Since Huang is involved in business globally, the accusation isn’t a light one. In fact, it’s serious enough that Huang admitted to the affair late this past Sunday.

In an internal letter reported by Associated Press, the CEO acknowledged the existence of the affair with a business executive. Of note, Huang did not confirm the executive’s ties to Chinese intelligence. NVIDIA, however, will conduct its own investigations regarding the allegations. Despite the allegations, Huang will remain as the company’s CEO. The company is also confident that the alleged spy did not compromise NVIDIA’s secrets.

According to The New York Times, the executive, Alice Huang, was reportedly feeding information back to Beijing, despite being an executive of the Singapore-based Megaspeed, which is already a serious customer of NVIDIA.

Now, NVIDIA is currently in a prime position when it comes to the industry today. Formerly a huge proponent of gaming peripherals, the company is now one of the biggest names in AI hardware, allotting a lot of its products for data centers. Huang’s allegations come at an interesting time.

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Sony revives classic Walkman headphones with USB-C MDR-3R

Iconic 1980s headphones

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Sony MDR-3R

Sony is bringing back one of its iconic Walkman-era headphones with the MDR-3R. The new wired headphones modernize the original MDR-3 with USB-C connectivity and updated features.

Introduced in 1979, the original Walkman and MDR-3 headphones helped popularize portable music listening. The MDR-3R carries that legacy forward with a familiar design and modern conveniences.

The headphones retain the original’s lightweight, open-ear construction. They also feature interchangeable blue and orange ear pads. Sony even gives the packaging and instruction manual a design inspired by the original model.

The MDR-3R connects to compatible smartphones and other devices through USB-C. Users can listen to music without charging, pairing, or installing updates. A built-in microphone and in-line remote also make calls and playback controls more convenient.

Sony equipped the headphones with the same 23mm driver units as the original MDR-3. The company also tuned them to closely reproduce the original’s sound signature. They deliver balanced audio, natural vocals, and the emotional richness associated with Sony headphones.

Sony MDR-3R gets a Stranger Things edition

Sony is also launching a special MDR-3R Stranger Things Edition. The collaboration celebrates the 1980s inspiration shared by the Walkman era and Netflix’s popular series.

Inspired by Max’s signature headphone style and the mysterious Upside Down, the special edition features exclusive design details. These include an engraved Stranger Things logo and custom packaging.

Sony also considered environmental impact when developing the headphones. Approximately 25 percent of the plastic used in the product comes from recycled materials. The packaging is also plastic-free.

Price and availability

Sony has opened preorders for the MDR-3R and MDR-3R Stranger Things Edition. Availability and pricing vary by market.

In the United States, the standard MDR-3R costs US$59.99, while the Stranger Things Edition costs US$79.99. The standard model is available through Sony and authorized retailers.

In Singapore, both models will launch in December 2026. The standard MDR-3R costs SG$89, while the Stranger Things Edition costs SG$129. Both are exclusive to Sony Stores and Sony Store Online.

In the Philippines, Sony has yet to announce local pricing and availability. Based on US pricing, the headphones would cost approximately PHP 3,500 for the standard edition and PHP 4,700 for the Stranger Things Edition, before local taxes and retail adjustments.

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