India

Xiaomi Mi LED TV 4 with 4K HDR launched in India

Xiaomi is further widening its product array in India

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Xiaomi has finally taken its first steps into India’s smart television space with the launch of the Mi LED Smart TV 4. India is the first country to get this device outside its home country, China. The company is touting this to be the world’s thinnest LED TV and that it has been customized for Indian users.

The television set is just 4.9mm thick and features a frame-less design which you might be familiar with if you’ve seen the Mi Mix 2. The design is reminiscent of the smartphone and looks sleek and elegant. Xiaomi claims it’s 38 percent slimmer than the Samsung Galaxy S8.

The display itself is 55 inches in size and supports 4K and HDR content, a rarity for televisions in this price range. It has Dolby+ DTS Cinema Sound and has Wi-Fi connectivity for streaming TV shows and movies. The TV has a remote which is very much similar to the Amazon Fire Stick remote and can control the television and any Indian DTH set-top box.

Xiaomi’s new Mi LED Smart TV runs the Android-based PatchWall UI that learns with usage over time and offers personalized recommendations based on the user’s viewing patterns. Xiaomi has over 10 content partners that will provide both local and international content in over 15 regional languages. The list includes the likes of Alt Balaji, Voot, SunNxt, Hungama Play, and Hotstar, among others. The bigger focus has been on personalization and curation.

The TV is powered by a quad-core 64-bit TV processor coupled with 2GB RAM and 8GB memory. As for connectivity, you get Wi-Fi, Bluetooth 4.2, three HDMI ports, two USB ports, AV-in, Ethernet, and S/PDIF audio output. The company is also touting the presence of Dolby+ DTS Cinema Audio Quality on the Mi TV 4, with two 8W duct inverted speakers.

There are some limited period offers with the Xiaomi Mi TV, like three months of free subscription to both Sony Liv and Hungama Play. The Mi IR cable, which makes it possible for the TV to integrate the set-top content into the PatchWall, costing INR 299 is also free. And finally, Xiaomi is offering free on-site installation with the Mi LED Smart TV 4.

The Mi LED Smart TV 4 (55-inch) will be available on February 22 at Mi.com and Flipkart for a price of INR 39,999 (US$ 625).

India

POCO X2 now official with 120Hz display, Snapdragon 730G

It has finally arrived!

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After a long wait, POCO has officially unveiled the POCO X2 in India today. The brand used to be a sub-brand of Xiaomi but recently turned completely independent. The brand has also emphasized that the phone is not a successor of the POCO F1, but a completely new series.

On the front, it has a 6.67-inch screen with a ratio of 20:9 and a 120Hz refresh rate. The brand is calling the higher refresh rate “Reality Flow” and it has been incorporated via an LCD panel. Keep in mind, apps and games need to support a higher refresh rate to fully deliver a smooth experience.

It’s powered by a Snapdragon 730G processor along with an Adreno 618 GPU. Just like the POCO F1, it also gets liquid cooling for enhanced longer periods of gaming. The brand repeatedly compared its offering aginst the Realme X2, the opponent it intends to take on. For power backup, you get a 4,500 mAh battery that supports 27W fast charging. And, the fast charging brick is included with the phone by default.

It houses up to 8GB LPDDR4 RAM and 256GB internal storage. The phone is being targeted as a fast device that can handle any task you throw at it. The fingerprint scanner is now mounted on the side and the back is protected by Corning Gorilla Glass 5.

On the rear is a Sony IMX686 64-megapixel primary camera paired with a 2-megapixel portrait sensor, 2-megapixel macro lens, and an 8-megapixel wide-angle sensor. This is the first phone to sport the Sony IMX686 sensor in India. On the front is a 20-megapixel primary camera along with a 2-megapixel portrait sensor.

POCO continues to retain the headphone jack. Additionally, it’s splash-proof and also houses an IR blaster on the top.

Pricing and availability

It’ll be available in three colors — Atlantis Blue, Matrix Purple, and Phoenix Red. In India, the 6GB+64GB variant is priced at INR 15,999, the 6GB+128GB is priced at INR 16,999 while the 8GB+256GB option costs INR 19,999.

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Enterprise

Vivo now second-most shipped smartphone brand in India

Their aggressive expansion strategies have paid off

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Vivo continues to ride high from its expansion efforts in India. Just last quarter of 2019, it overtook Samsung to become the second most shipped smartphone brand in India.

In the latest findings from Counterpoint Research, Vivo composed 21% of the total smartphone shipped to Indian users. This figure is a sharp contrast to Q4 2018, wherein the company composed of just 10% for all smartphone shipments.  As such, the year-on-year (YoY) growth of Vivo from Q4 2018 to Q4 2019 is an astounding 132%.

The growth of Vivo helped it overtake Samsung to become the second most shipped smartphone brand in India. Samsung’s position dropped from 20% in Q4 2018 to 19% in Q4 2019 – which is not that bad for the Korean company.

While Vivo’s expansion efforts in both online and offline realm propelled the company, it still can’t compete with Xiaomi’s growth for both quarters. Xiaomi posted a 7% YoY growth, composing 27% of all smartphone shipped in India.

The latest findings came from Counterpoint’s research regarding India’s smartphone market. The latest research showed the growing market for smartphones in the country. As a matter of fact, it finally surpassed the US to become the second-largest smartphone market in the world.

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India

Poco X2 is coming in February

The wait is almost over

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The long wait is now almost over. POCO India just revealed that the next Pocophone will launch on February 4, 2020.

Announced in a tweet, the next phone will be called POCO X2 and, according to the company, will make you go “Bruh, it’s Smooth AF.”

Why smooth? It’s likely referring to a high screen refresh rate — a feature that was introduced in 2019 by the likes of OnePlus and ASUS and will likely come to several phones in 2020. It’s possible the POCO X2 will have up to a 120hz screen refresh rate.

The phone’s dedicated website also highlighted the cameras, a Qualcomm Snapdragon chip, liquid cooling, and fast charging. If the POCO X2 will carry on the “flagship killer” tag that the Pocophone F1 carried, then it wouldn’t be a stretch to think that it will carry the latest Qualcomm SoC.

There’s still a lot that we don’t know, but we don’t have to wait too long to find out!

SEE ALSO: POCO is now officially an independent brand

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