Entertainment
When Tech, Gaming, and K-Pop Collide
Not only sweeping music charts, but also dominating the tech and gaming partnership scene
I am so like a broken record for always saying that I’m one among the “veterans” who witnessed the early rise of K-Pop way back in 2009. This also means I’m no stranger when it comes to seeing K-Pop artists endorse a particular brand and/or product.
From the introduction of Samsung’s first AMOLED phone with After School x Son Dam Bi, LG’s Lollipop with 2NE1 x BIGBANG, SNSD (or Girls’ Generation)’s numerous collaboration with Intel and LG, all the way to Samsung introducing the BLACKPINK Edition Samsung Galaxy A80 as well as Galaxy S20+’s BTS Edition, these are solid testaments that tech x K-Pop partnerships have always been a thing and continues to exist as K-Pop grows every single year.

Graphics by Vincenz Lee | GadgetMatch
Fast Forward this 2023, the K-Pop scene has truly taken the world by storm. A lot of people not only started to enjoy listening to K-Pop without that unnecessary judgment. They also adore groups left and right to the point where every single K-Pop fandom has grown exponentially in a short time.
Brands have had the perfect opportunity to tap idol groups to showcase their tech or game for the masses to see and enjoy. It’s a win-win situation for all parties involved — K-Pop stars, fandom, entertainment agencies, and companies altogether.
NewJeans
Without a doubt, NewJeans is K-Pop’s hottest group right now. That’s with the fact that the group is just a year old who made their surprise debut last July 2022.

Aside from sweeping music charts and being the fastest girl group to bag numerous Daesang/대상 (grand prizes) in major music awards shows, NewJeans has also topped the collaborations list with their numerous brand partnerships.
Luxury fashion brands like Gucci, Armani Beauty (Hanni), Dior (Haerin), Burberry + YSL Beauty (Danielle), Chanel (Minji) and Louis Vuitton (Hyein) are for another story. The biggest tech brands and a gaming company were all-in for these power “rookies”.
‘ETA’ Music Video #ShotOniPhone
After several unpaid brand placements of iPhones and Apple products on NewJeans’ several music videos, a partnership between the two has finally happened.

Despite being a Korean group, their agency ADOR (under HYBE Labels) chose Apple instead for this very special collaboration.
But it’s not just all about showing last year’s iPhones. The team actually used an iPhone 14 Pro to showcase its capabilities when it comes to mobile videography.

ICYMI, you can watch the whole #ShotoniPhone music video here (after reading the article of course):
READ MORE: NewJeans’ new MV is shot entirely on an iPhone 14 Pro
League of Legends + GODS
Both K-Pop and League of Legends are already well-known way before the pandemic has even started.
But admit it or not, the volume of K-Pop fans peaked over the course of the pandemic. The same thing can be said with the amount of gamers the world has today.
Released just last October 2023, NewJeans partnered with Riot Games to sing ‘GODS’ — the official anthem for League of Legends’ Worlds 2023. And if the music video isn’t enough, you can also watch how all of them ate the stage with this special collaborative track.
Fun fact: Much like NewJeans topping music charts, South Korea’s very own T1 (headlined by Faker) also topped this year’s LoL championship. It was also evident when Keria fanboyed for the group — but hilariously showed no expressions during their photo opportunity with the girls.
LG gram Style NewJeans Edition
Last but definitely not the least is brand from the hometown of K-Pop itself — LG Electronics.
Even though they have stopped selling smartphones for good, LG is unstoppable when it comes to bringing innovative products in their lineup — the LG gram included.

While this special edition meant a cutesy 2023 LG gram with NewJeans decals, it also serves as a cool collector’s item for any Bunnies out there. The limited edition laptop also comes with exclusive goodies.

Specs-wise, it’s also no slouch as it packs a powerful hardware despite being slim and ultra-light.
READ MORE: LG just launched a limited edition NewJeans laptop
BONUS: NewJeans Pop-Ups
LINE
Being one of the leading messaging platforms in Japan, Thailand, Taiwan, and Indonesia, it makes sense that LINE launched several NewJeans pop-up stores around Asia.
View this post on Instagram
For Bunnies who happened to be hardcore merch collectors, this collection was a real heaven (but hellish for your wallets with the staggering amount of price tags).
Spotify
Coincidentally during the course of Rodneil’s South Korea visit during the August 2023 Galaxy Unpacked, it was also the time when Spotify launched special “Bunnyland” pop-ups both in Seoul and Jakarta.
#KPopStop #02
Went to a @NewJeans_ADOR X @SpotifyKR pop-up event. pic.twitter.com/Onk7s1sSfj
— rodneil (@rodneilquiteles) July 29, 2023
View this post on Instagram
LE SSERAFIM x Overwatch 2
Also one of the hottest K-Pop acts right now is none other than LE SSERAFIM.
Being another group from HYBE Labels (under Source Music), it makes sense for them to have the same partnership treatment as NewJeans — but with a different game publisher.

However, unlike League of Legends which is an old MOBA game released way back in 2009, Overwatch 2 is an FPS game released by Blizzard Entertainment just last 2022.
And just like how perfectly-aligned this collaboration was, it’s also the perfect time for you to listen to ‘Perfect Night’ if you still haven’t.
P.S: It’s a full English track and is easy on the ears.
READ MORE: Overwatch 2, LE SSERAFIM team-up to give us a ‘Perfect Night’
ITZY
The third on this list is ITZY — JYP Entertainment’s second active girl group since TWICE (and the company’s fourth girl group if we will include Wonder Girls and miss A).
Mobile Legends: Bang Bang

Shanghai’s Moonton Games made ITZY as the new ambassador of their ever-popular MOBA game Mobile Legends: Bang Bang (MLBB). But unlike the two groups aforementioned, ITZY just showed a short yet sweet-sounding collaborative track (more like a snippet).
For MIDZYs who are also hardcore MLBB players, they actually made users avail exclusive ALLSTAR rewards with a pretty hefty amount of diamonds plus special skins.
READ MORE: Mobile Legends welcomes ITZY as ambassadors
Casio
The Japanese watch maker wouldn’t miss out on bringing a special partnership with this very special K-Pop group.

ITZY were named as the company’s new ambassador for their globally-renowned G-SHOCK line — much like how ITZY served as a global sensation K-Pop group.
With five members in the roster, Casio has also made five different collections for everyone to choose.
READ MORE: ITZY named Casio G-SHOCK ambassador
Jisoo (BLACKPINK) x Dyson
Just right before 2023 ends, Dyson has surprised BLINKs by making Jisoo as the brand’s new ambassador.

Much like her debut solo track ‘꽃’ (which also translates to flower), Dyson has released an exclusive, limited-edition AirWrap Multi Styler in the Ceramic Pop colorway that exudes beauty and elegance like Jisoo and any flower in existence.
READ MORE: Jisoo of BLACKPINK is new Dyson Ambassador
Samsung
It would be a complete miss if South Korea’s largest tech brand would not choose to collaborate with their country’s hottest and brightest K-Pop stars.
IVE x Galaxy S23
Remember when BLACKPINK suddenly showed off the new Galaxy S9 phones in their “Kill This Love” music video? Well, Samsung isn’t a stranger to that.
This time around, the new Galaxy S23 phones were revealed in IVE’s ‘I AM’ music video out of nowhere (marked at 1:05). And to make it more Samsung-coded, the world “Galaxy” has been repeatedly used in the song’s chorus.
*BTW, this is actually the group’s third comeback track and not a special collaboration song.
BTS x Galaxy Z Fold5/Z Flip5
Samsung is known for being the triumph brand when it comes to foldables — and some members of K-Pop’s triumph boy group attest to that Galaxy Z Fold5 and Galaxy Z Flip5 superiority.
The Freestyle
With SUGA already being introduced, it’s also the right time to introduce Samsung’s small yet smart projector.
Initially released during CES 2022, The Freestyle is currently (and already) on its 2nd iteration.
Samsung chose SUGA as the core endorser of The Freestyle. It depicts the projector being able to be moved freely — anywhere you like.
It’s much like how the BTS member enjoys his own freedom and uses his free time by watching full-on entertainment with Samsung’s stylish projector aside from producing music.
Galaxy Buds2 Pro
As I already mentioned SUGA, his “Agust D” side is also known for being one among K-Pop’s best producers. It makes 100% sense why they chose him to be the main celebrity endorser of Samsung’s pioneering line of earbuds.
BONUS: Samsung Galaxy Unpacked July 2023
During Samsung’s Galaxy Unpacked event last July 2023, some of the world-renowned K-Pop groups and members were invited during the unfolding of the Galaxy Z Fold5 and Z Flip5.
Stray Kids, Jeongyeon (TWICE)
Jeongyeon of @JYPETWICE and @Stray_Kids are in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/iRClQ0NeAI
— GadgetMatch (@gadgetmatch) July 26, 2023
Bonus photo for ONCEs and STAYs.
감사합니다 🙏#SamsungUnpacked #JoinTheFlipSide pic.twitter.com/GtTvkgHGZW— GadgetMatch (@gadgetmatch) July 26, 2023
Today, I breathed the same air as Jeongyeon of TWICE all thanks to #SamsungUnpacked. So, #JoinTheFlipSide lol
감사합니다, @SamsungMobile pic.twitter.com/eFhLtIFtoq
— rodneil (@rodneilquiteles) July 26, 2023
Jang Wonyoung (IVE)
Wonyoung of IVE @IVEstarship is also in attendance at #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/eGpJz8SlC8
— GadgetMatch (@gadgetmatch) July 26, 2023
Look: @sydney_sweeney and Wonyoung of @IVEstarship at #SamsungUnpacked #JoinTheFlipSide
They shared a moment earlier in the program. pic.twitter.com/EpUCKoan3p
— GadgetMatch (@gadgetmatch) July 26, 2023
SUGA (BTS)
Suga of @bts_bighit is indeed in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/dRbf9Mp5ft
— GadgetMatch (@gadgetmatch) July 26, 2023
Entertainment
X-Men ’97 returns to Disney+ for second season
Emmy-nominated series to continue mutant team’s story
Marvel Animation’s Emmy-nominated X-Men ’97 is returning to Disney+ for a second season, starting July 1.
Along with this announcement, a trailer and poster have been made available. The first season of the animated series was one of the most-watched Disney+ originals, and a hit with fans and critics alike.
Season 2 continues with the heroic mutant team of X-Men, divided and thrown across different eras in time as they struggle to navigate their return home.
Meanwhile, back in the 1990s, suspicious foes and new strains of mutant intolerance are on the rise in the wake of the protagonists’ absence.
The second season will be comprised of nine episodes. The voice cast includes:
- Ross Marquand as Professor X
- Matthew Waterson as Magneto
- Ray Chase as Cyclops
- Jennifer Hale as Jean Grey
- Alison Sealy-Smith as Storm
- Cal Dodd as Wolverine
- Lenore Zann as Rogue
- George Buza as Beast
The series is executive produced by Brad Winderbaum, Kevin Feige, Louis D’Esposito, Dana Vasquez-Eberhardt, Julia Lewald, Eric Lewald, Larry Houston, and Beau DeMayo.
Jake Castorena serves as the supervising producer. Episodes were written by JB Ballard, Beau DeMayo, Bailey Moore, Antony Sellitti, Brian Ford Sullivan, and Mariah Wilson.
The episodic directors are Emmett Yonemura and Chase Conley.
It’s been a while since a Star Wars movie made me walk out of a cinema feeling genuinely pumped. Not necessarily emotional nor mind-blown. And not even scrambling to re-evaluate the entire franchise. Just… pumped.
The Mandalorian and Grogu feels like a proper Star Wars blockbuster again. The kind built for crowded cinemas, loud reactions, and collective gasps during action sequences. More importantly, it feels approachable in a way the franchise hasn’t always managed to be lately.
As someone whose interest in Star Wars slowly waned after The Rise of Skywalker, this movie felt oddly refreshing.
I watched the film alongside occasional GadgetMatch contributor Dawn, whose relationship with Star Wars sits somewhere adjacent to mine. Familiar with the Skywalker Saga and select spin-offs, but not necessarily deep into every corner of the lore either. Not because it reinvented the wheel. Quite the opposite, actually. It understood exactly what kind of movie it wanted to be.
I came into the film fairly blind. No rewatches, just a little prep work, and no “required viewing” marathons beforehand. And somehow, none of that really mattered.
Even without context from multiple seasons of Disney+ shows, Din Djarin and Grogu’s bond clicks almost immediately. You don’t need a detailed explanation for why these two care deeply about each other. The movie trusts viewers enough to simply accept their connection and move forward.
Grogu also remains ABSOLUTELY THE CUTEST. No further notes.
Well, maybe one more note.
That little guy carries an absurd amount of emotional weight throughout the movie. Whether he’s unintentionally causing chaos, silently reacting to situations, or simply existing onscreen, he consistently draws laughs and reactions from the audience.
There’s one sequence in particular where Grogu takes care of Din that managed to get a few giggles. It’s a small moment, but one that perfectly captures why this duo works. They don’t feel manufactured. They just feel natural.
Safe storytelling done right
One thing we kept coming back to after the screening was how easy the movie was to watch. Not “easy” in a dismissive way. More accessible and comfortable.
It’s the kind of blockbuster that lets you settle into the experience without requiring homework beforehand.
One observation that stood out during our post-movie discussion was describing the film as a “palate cleanser spin-off.” Despite growing up with the Skywalker Saga and several Star Wars spin-offs herself, she appreciated how welcoming the film felt.
“It’s interesting enough to lure you back into the lore and fall back into love with the franchise,” she said.
That really captures the movie’s biggest strength.
The Mandalorian and Grogu doesn’t spend its runtime obsessing over lore density or trying to prove how important it is within the larger Star Wars timeline. Instead, it focuses on delivering a straightforward adventure with familiar emotional beats.
Sometimes, that traditional recipe is enough.
There are definitely moments where the story feels predictable. We found ourselves correctly guessing certain developments well before they happened. But surprisingly, that never hurt the experience.
If anything, the predictability made the movie feel oddly comforting.
The film knows when to slow down for tender scenes, when to ramp things up with explosive action, and when to simply let viewers breathe inside its world. There’s also very little visual fatigue throughout the runtime. The pacing stays clean and the movie rarely overstays its welcome.
One of my favorite sequences involved Rotta the Hutt in a gladiator-like setting that weirdly reminded me of Thor: Ragnarok. It was chaotic, funny, and surprisingly entertaining.
Also, I need it on record that I identified with Rotta look-wise.
That comparison was apparently questionable according to my companion for the screening.
A low-friction way back into Star Wars
More than anything else, The Mandalorian and Grogu reminded me why people fell in love with Star Wars in the first place.
Not through endless callbacks or franchise homework. But through companionship, adventure, and a healthy helping of heart.
Underneath all the sci-fi spectacle and action sequences is a story about choosing to care for people even when it might not be the smartest thing to do in the moment. Din and Grogu’s relationship may often get described online as father-and-son, but honestly, they felt more like disproportionately-sized bros constantly looking out for each other.
And somehow, that dynamic works incredibly well.
By the end of the movie, we arrived at almost the same conclusion. We wanted more.
Not necessarily because this was the greatest Star Wars story ever told. It isn’t trying to be. But it successfully reignited interest in a franchise that can sometimes feel daunting from the outside looking in.
One immediate effect of the movie was successfully convincing my co-viewer to finally start The Mandalorian Season 1 once schedules calm down a bit. In the meantime, Grogu doomscrolling on Instagram will apparently suffice.
Meanwhile, I’m suddenly considering diving back into Star Wars shows I skipped over the years. I might check out The Acolyte. Maybe Obi-Wan Kenobi. Maybe even tap into gaming with the adventures of Cal Kestis if time and workload permit.
That’s probably the biggest compliment I can give this movie. It made me want to care again.
For longtime fans, The Mandalorian and Grogu delivers good, clean Star Wars fun with heart and hype.
For newcomers, it offers a surprisingly low-friction entry point into a universe that can otherwise feel overwhelming.
That might be exactly what Star Wars needed right now.
Entertainment
This Is the Way to the Theater: What to Know Before ‘The Mandalorian & Grogu’
Din Djarin and Grogu Primer
Strap your Beskar tight and warm up the N-1 Starfighter. The galaxy’s favorite father-son duo is finally hitting the big screen! “The Mandalorian and Grogu” will officially trade the small screen for the cinema this coming May 22. The hype is stronger than a Jedi’s grip on a lightsaber. There’s plenty of ground to cover before the opening crawl starts, whether you’re a hardcore dweller of the Outer Rim or just someone who thinks Grogu is the cutest thing since Ewoks.
This isn’t just another mission; it’s a full-on cinematic event directed by Jon Favreau himself. We’ve rounded up five essential things you need to know before you head to the theater to make sure you aren’t more confused than a Stormtrooper in a hallway. From political shifts in the New Republic to some very surprising new faces, here is your ultimate primer for the next chapter of the Star Wars saga.
1. Brush Up on the “Mando-Verse” (Seasons 1–3)
Now is the time to binge if you haven’t seen the Disney+ series. The film is a direct continuation of Din Djarin’s journey from bounty hunter to adoptive father. You’ll want to remember that Season 3 ended with Din officially adopting Grogu and settling into a quiet life on Nevarro—at least until the New Republic came knocking. Think of this movie as “Season 4,” but with a massive theatrical budget and even shinier Beskar.
2. Don’t Skip “The Book of Boba Fett”
It’s the “homework” no one expected, but Episodes 5 and 6 of The Book of Boba Fett are essentially The Mandalorian Season 2.5. This is where Grogu makes the massive choice to leave Luke Skywalker’s training and return to his “Dad-alorian.” You’ll be very confused about why the little green guy is back in the cockpit instead of lifting rocks at a Jedi temple if you skip these episodes. Unfortunately, this is not a Jedi mind trick.
3. Meet the New Boss: Sigourney Weaver
Sci-fi royalty is officially entering the Star Wars universe! Sigourney Weaver joins the cast as Colonel Ward, a leader of the New Republic’s Adelphi Rangers. Since Din Djarin is now working as a “freelance” operative for the New Republic, she’s basically his high-stakes boss. Seeing the woman who faced down Xenomorphs take on the Imperial Remnant is the crossover we didn’t know we needed.
4. There’s a New Hutt in Town
Move over, Jabba! The Bear star Jeremy Allen White is voicing Rotta the Hutt, Jabba’s son (yes, the “Punky Muffin” from The Clone Wars movie). But don’t expect a cute baby slug; Rotta is now a gladiatorial threat who fights in the pits. If the rumors of him twirling twin hand-axes are true, Din and Grogu are going to have their hands full with this “Hutt-onis Creed.”
5. The Return of Fan Favorites
Keep your eyes peeled for Zeb Orrelios! The Lasat hero from Star Wars Rebels (voiced by Steve Blum) is making his big-screen debut after that brief live-action cameo in the series. With Dave Filoni co-writing, the film is packed with deep-cut references for “Filoni-verse” fans. Plus, rumors of a Martin Scorsese cameo as an Ardennian cook might just make this the most legendary Star Wars cast to date.
The Way is clear: catch up on your streaming, grab your popcorn (and maybe some blue milk), and get ready for a cinematic jump to lightspeed. “The Mandalorian and Grogu” is about to prove that while the galaxy is big, family is the greatest adventure of all. May the Force be with you!
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