Entertainment

When Tech, Gaming, and K-Pop Collide

Not only sweeping music charts, but also dominating the tech and gaming partnership scene

Graphics by Vincenz Lee | GadgetMatch

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I am so like a broken record for always saying that I’m one among the “veterans” who witnessed the early rise of K-Pop way back in 2009. This also means I’m no stranger when it comes to seeing K-Pop artists endorse a particular brand and/or product.

From the introduction of Samsung’s first AMOLED phone with After School x Son Dam Bi, LG’s Lollipop with 2NE1 x BIGBANG, SNSD (or Girls’ Generation)’s numerous collaboration with Intel and LG, all the way to Samsung introducing the BLACKPINK Edition Samsung Galaxy A80 as well as Galaxy S20+’s BTS Edition, these are solid testaments that tech x K-Pop partnerships have always been a thing and continues to exist as K-Pop grows every single year.

Graphics by Vincenz Lee | GadgetMatch

Fast Forward this 2023, the K-Pop scene has truly taken the world by storm. A lot of people not only started to enjoy listening to K-Pop without that unnecessary judgment. They also adore groups left and right to the point where every single K-Pop fandom has grown exponentially in a short time.

Brands have had the perfect opportunity to tap idol groups to showcase their tech or game for the masses to see and enjoy. It’s a win-win situation for all parties involved — K-Pop stars, fandom, entertainment agencies, and companies altogether.

NewJeans

Without a doubt, NewJeans is K-Pop’s hottest group right now. That’s with the fact that the group is just a year old who made their surprise debut last July 2022.

Aside from sweeping music charts and being the fastest girl group to bag numerous Daesang/대상 (grand prizes) in major music awards shows, NewJeans has also topped the collaborations list with their numerous brand partnerships.

Luxury fashion brands like Gucci, Armani Beauty (Hanni), Dior (Haerin), Burberry + YSL Beauty (Danielle), Chanel (Minji) and Louis Vuitton (Hyein) are for another story. The biggest tech brands and a gaming company were all-in for these power “rookies”.

‘ETA’ Music Video #ShotOniPhone

After several unpaid brand placements of iPhones and Apple products on NewJeans’ several music videos, a partnership between the two has finally happened.

NewJeans iPhone

Despite being a Korean group, their agency ADOR (under HYBE Labels) chose Apple instead for this very special collaboration.

But it’s not just all about showing last year’s iPhones. The team actually used an iPhone 14 Pro to showcase its capabilities when it comes to mobile videography.

ICYMI, you can watch the whole #ShotoniPhone music video here (after reading the article of course):

READ MORE: NewJeans’ new MV is shot entirely on an iPhone 14 Pro

League of Legends + GODS

Both K-Pop and League of Legends are already well-known way before the pandemic has even started.

But admit it or not, the volume of K-Pop fans peaked over the course of the pandemic. The same thing can be said with the amount of gamers the world has today.

Released just last October 2023, NewJeans partnered with Riot Games to sing ‘GODS’ — the official anthem for League of Legends’ Worlds 2023. And if the music video isn’t enough, you can also watch how all of them ate the stage with this special collaborative track.

 

Fun fact: Much like NewJeans topping music charts, South Korea’s very own T1 (headlined by Faker) also topped this year’s LoL championship. It was also evident when Keria fanboyed for the group — but hilariously showed no expressions during their photo opportunity with the girls.

LG gram Style NewJeans Edition

Last but definitely not the least is brand from the hometown of K-Pop itself — LG Electronics.

Even though they have stopped selling smartphones for good, LG is unstoppable when it comes to bringing innovative products in their lineup — the LG gram included.

While this special edition meant a cutesy 2023 LG gram with NewJeans decals, it also serves as a cool collector’s item for any Bunnies out there. The limited edition laptop also comes with exclusive goodies.

Specs-wise, it’s also no slouch as it packs a powerful hardware despite being slim and ultra-light.

READ MORE: LG just launched a limited edition NewJeans laptop

BONUS: NewJeans Pop-Ups

LINE

Being one of the leading messaging platforms in Japan, Thailand, Taiwan, and Indonesia, it makes sense that LINE launched several NewJeans pop-up stores around Asia.

 

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For Bunnies who happened to be hardcore merch collectors, this collection was a real heaven (but hellish for your wallets with the staggering amount of price tags).

Spotify

Coincidentally during the course of Rodneil’s South Korea visit during the August 2023 Galaxy Unpacked, it was also the time when Spotify launched special “Bunnyland” pop-ups both in Seoul and Jakarta.

 

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LE SSERAFIM x Overwatch 2

Also one of the hottest K-Pop acts right now is none other than LE SSERAFIM.

Being another group from HYBE Labels (under Source Music), it makes sense for them to have the same partnership treatment as NewJeans — but with a different game publisher.

Overwatch 2 | LE SSERAFIM

However, unlike League of Legends which is an old MOBA game released way back in 2009, Overwatch 2 is an FPS game released by Blizzard Entertainment just last 2022.

And just like how perfectly-aligned this collaboration was, it’s also the perfect time for you to listen to ‘Perfect Night’ if you still haven’t.

P.S: It’s a full English track and is easy on the ears.

READ MORE: Overwatch 2, LE SSERAFIM team-up to give us a ‘Perfect Night’

ITZY

The third on this list is ITZY — JYP Entertainment’s second active girl group since TWICE (and the company’s fourth girl group if we will include Wonder Girls and miss A).

Mobile Legends: Bang Bang

Mobile Legends ITZY

Shanghai’s Moonton Games made ITZY as the new ambassador of their ever-popular MOBA game Mobile Legends: Bang Bang (MLBB). But unlike the two groups aforementioned, ITZY just showed a short yet sweet-sounding collaborative track (more like a snippet).

For MIDZYs who are also hardcore MLBB players, they actually made users avail exclusive ALLSTAR rewards with a pretty hefty amount of diamonds plus special skins.

READ MORE: Mobile Legends welcomes ITZY as ambassadors

Casio

The Japanese watch maker wouldn’t miss out on bringing a special partnership with this very special K-Pop group.

ITZY G-SHOCK

ITZY were named as the company’s new ambassador for their globally-renowned G-SHOCK line — much like how ITZY served as a global sensation K-Pop group.

With five members in the roster, Casio has also made five different collections for everyone to choose.

READ MORE: ITZY named Casio G-SHOCK ambassador 

Jisoo (BLACKPINK) x Dyson

Just right before 2023 ends, Dyson has surprised BLINKs by making Jisoo as the brand’s new ambassador.

Jisoo for Dyson

Much like her debut solo track ‘꽃’ (which also translates to flower), Dyson has released an exclusive, limited-edition AirWrap Multi Styler in the Ceramic Pop colorway that exudes beauty and elegance like Jisoo and any flower in existence.

READ MORE: Jisoo of BLACKPINK is new Dyson Ambassador

Samsung

It would be a complete miss if South Korea’s largest tech brand would not choose to collaborate with their country’s hottest and brightest K-Pop stars.

IVE x Galaxy S23

Remember when BLACKPINK suddenly showed off the new Galaxy S9 phones in their “Kill This Love” music video? Well, Samsung isn’t a stranger to that.

This time around, the new Galaxy S23 phones were revealed in IVE’s ‘I AM’ music video out of nowhere (marked at 1:05). And to make it more Samsung-coded, the world “Galaxy” has been repeatedly used in the song’s chorus.

*BTW, this is actually the group’s third comeback track and not a special collaboration song.

BTS x Galaxy Z Fold5/Z Flip5

Samsung is known for being the triumph brand when it comes to foldables — and some members of K-Pop’s triumph boy group attest to that Galaxy Z Fold5 and Galaxy Z Flip5 superiority.

The Freestyle

With SUGA already being introduced, it’s also the right time to introduce Samsung’s small yet smart projector.

Initially released during CES 2022, The Freestyle is currently (and already) on its 2nd iteration.

Samsung chose SUGA as the core endorser of The Freestyle. It depicts the projector being able to be moved freely — anywhere you like.

It’s much like how the BTS member enjoys his own freedom and uses his free time by watching full-on entertainment with Samsung’s stylish projector aside from producing music.

Galaxy Buds2 Pro

As I already mentioned SUGA, his “Agust D” side is also known for being one among K-Pop’s best producers. It makes 100% sense why they chose him to be the main celebrity endorser of Samsung’s pioneering line of earbuds.

BONUS: Samsung Galaxy Unpacked July 2023

During Samsung’s Galaxy Unpacked event last July 2023, some of the world-renowned K-Pop groups and members were invited during the unfolding of the Galaxy Z Fold5 and Z Flip5.

Stray Kids, Jeongyeon (TWICE)

Jang Wonyoung (IVE)

SUGA (BTS)

Entertainment

SEGA, Netflix announce Crazy Taxi film adaptation

1st in planned slate of film adaptations, including Sonic and STRANGER THAN HEAVEN

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SEGA and Netflix have announced a new Crazy Taxi film adaptation. This will usher in a new collaboration era with the parties also developing adaptations for Sonic and STRANGER THAN HEAVEN.

Such a slate of future adaptations reflects the range of SEGA’s library as it draws on Netflix’s experience bringing beloved game worlds to new audiences.

The first project features Crazy Taxi, which will be written by Dan Gregor and Doug Mand. The beloved writing duo was behind the 2025 reboot of The Naked Gun.

Also on board to help helm the production are the same visionaries behind the Sonic franchise: Neal H. Moritz, Toby Ascher, and Toru Nakahara.

Crazy Taxi has been an arcade hit since 1999, putting players behind the wheel of a fearless cabbie racing the clock through chaotic city streets.

There’s flying off ramps, dodging traffic, and chasing tips with punk-rock energy that has become the series’ signature.

The latest title in the franchise, Crazy Taxi: World Tour, is set for a 2027 release. You can watch its trailer below:

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Now Playing: Resident Evil

Horror and comedy join forces in Zach Cregger’s latest masterpiece.

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The intersection between horror and comedy is separated by a thin wall of air. In modern times, we’ve seen comedy legends, such as Jordan Peele and John Krasinski, make the successful jump into horror. Some have theorized that laughter is a pain response, which links it to the adrenaline-filled thrill of experiencing horror. Personally, I believe that mastering comedic timing also complements the timing of scary moments in horror. Comedy-trained directors just get it. That’s why the melding of the two genres is always something to look for, and that’s why Zach Cregger’s Resident Evil is a must watch.

Coming from last year’s Weapons, Cregger established himself in the annals of horror history, despite learning the art of filmmaking from cult comedy classics like Miss March and The Whitest Kids U’Know. Weapons (and Barbarian before it) expertly balances the essentials of horror with dark comedy. If you’ve seen either of these movies, then you know what you’re in for with Resident Evil.

Based on the games or the past movies?

Resident Evil is tagged as second reboot of the movie franchise after 2021’s disastrous attempt, starring Kaya Scodelario, which barely registered a hiccup in the oeuvre of Resident Evil films. However, like 2021’s failure, Cregger’s take bases itself primarily on the events of the games, specifically around the plot of Resident Evil 2.

Bryan, a medical courier played by Austin Abrams, is tasked with delivering a top-priority package to Raccoon City. Unbeknownst to him, the way leading into Raccoon City (and the fabled city itself) is already overrun with mutated monstrosities.

And so, Bryan, a courier inexperienced with combat (much less surviving against zombies), must fight his way into the city to deliver his charge.

A worthy protagonist

Over the years, the franchise has seesawed between capable action heroes, like Leon Kennedy, and those who can barely survive, like Biohazard‘s Ethan Winters. On that scale, Bryan falls deeply into Winters’s side of the spectrum. He’s ill-equipped to survive a zombie apocalypse. He even admits that his barebones knowledge of guns comes from videogames. He attempts to shoot locks, thinking they’d work as they do in games. He is not a character you’d want to follow if you’re looking for a gruff man gunning down hordes of zombies with a machine gun.

But that’s exactly what makes this horror film worth watching. Bryan is us. Though there were times I was screaming at the screen because he wouldn’t do the obviously logical thing of running away from blatant traps, our fragile protagonist mimics how we would all react in a horrific situation: a deer in the headlights stuck staring.

Every situation feels more frightful. You don’t know how you’d react. He doesn’t know how he’d react. We’re just stuck trailing along for his ride. If he lingers too long looking at a zombie about to bite him, you have no choice but to look along with him. As a horror protagonist, he’s perfect.

When a camera does the work

Of course, inept protagonists aren’t new to horror. Practically all good horror films will feature a helpless hero standing up to the monster. See: the “final girl” era of horror.

Resident Evil elevates this trope by allowing the camera to do the heavy lifting. The film’s expert transitions into first-person perspectives and over-the-shoulder ones amp up the frights. When Bryan sweeps a room with a gun, the camera takes you down to the muzzle. You become the one sweeping along with him. You see the darkness as he does. The style creates an impressive layer of immersion that brings you into his trauma. Plus, if we’re going with comparisons, the transitions feel like a game taking you from a cutscene back into control of your character.

And it’s not just the perspectives, too. The film mimics several tense moments oft found in horror games, like gingerly creeping through a thin ledge when one false move can mean plummeting to your death. Resident Evil also has scenes in a dark tunnel, the sewers, and an overrun hospital. It’s a veritable who’s who of horror settings. But they all just work. It’s like you’re in a Resident Evil game.

When goofy becomes scary

But that’s enough of how the movie was made. How scary is it?

Taking them from their respective contexts, each monster is goofy. There’s an infirm zombie spewing acid bile that Bryan just bullies around. There’s a seemingly innocent young girl with a tentacle foot. There’s a zombie katamari.

And if that’s not enough, the casting is filled with masters of comedic timing like Paul Walter Hauser, Zach Cherry, and Austin Abrams himself. The first two play bumbling representatives of Umbrella Corporation, people who are too incompetent to do their job. Abrams is the bumbling everyman who can’t make heads or tails of what’s happening. Comedy is a living, breathing presence in this film.

But that’s not to say that this is a comedy film. The horror is still top notch. Cregger just knows how to time everything right.

Unlike modern films today, like in The Conjuring universe, Resident Evil is not a scare-a-minute film. It will not bombard you with jumpscares.

Now, to be fair, there are a fair bit including fakeouts. In fact, under normal circumstances, I’d dislike how many there are. But here, each jumpscare comes with a lengthy period to catch your breath. The film gives you time to relax, to laugh, and, eventually, lower your guard for the next scare. It’s a balanced pace that’s kept up throughout the entire film.

This is exactly how you should pace a horror movie.

Should you watch Resident Evil?

Even with its uniquely comedic style, Resident Evil is one of the most faithful adaptations of a video game I’ve ever seen. Like a game, Cregger’s pacing knows when to let you, the viewer, breathe and when to thrust you back into its monstrosities.

Humor will always go hand in hand with horror. Though the responses to these two categories are technically different, they’re both genres about facing the unexpected. On the box, Resident Evil says that it’s a horror film, but it’s so much more. If you want to laugh, cry, and cower in fear all in the same movie, this is the movie to watch.

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Entertainment

Max vs 100 will feature Max Verstappen race against 100 go-karters

The live event will stream at midnight on September 17.

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As a child, one of my favorite thought experiments is to imagine who would win in a fight between my favorite characters at the time and a number of other random beings. For example, will Superman prevail against 100 Magnetos? Those are the ways I kept my young mind occupied. Now, as a former child, I still do the same thing but with more realistic people, like imagining if Steph Curry can win against 100 high schoolers. This week, ESPN and Disney+ are making one of those imaginary fights real: Formula 1 legend Max Verstappen versus 100 go-karters.

In an upcoming live event streaming exclusively on Disney+, Max vs 100 will pit the four-time world champion against 100 go-karters from everywhere in pop culture. This gaggle of 100 will include popular content creators such as Twitch streamer ExtraEmily, car photographer Larry Chen, and NBA shooting coach Chris Matthews.

All 101 drivers will race around one of the most iconic tracks in Formula 1 history, Silverstone in England. The track will be reconfigured to match the special race.

Of course, this is more than just a parade of go-karts. Max Verstappen will start at the back of the grid, meaning he has to overtake all 100 racers to win. Now, the Dutch driver is no stranger to winning from the back. In 2024, he won the Sao Paulo Grand Prix despite starting from P17 (out of 20 racers). Max vs 100, though familiar for the driver, presents a different challenge. Can he overtake 100 times to win the race?

Max vs 100 will stream live through Disney+ on September 17, 12:00am PHT.

SEE ALSO: Disney+ is moving to a global app experience

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