Entertainment
When Tech, Gaming, and K-Pop Collide
Not only sweeping music charts, but also dominating the tech and gaming partnership scene
I am so like a broken record for always saying that I’m one among the “veterans” who witnessed the early rise of K-Pop way back in 2009. This also means I’m no stranger when it comes to seeing K-Pop artists endorse a particular brand and/or product.
From the introduction of Samsung’s first AMOLED phone with After School x Son Dam Bi, LG’s Lollipop with 2NE1 x BIGBANG, SNSD (or Girls’ Generation)’s numerous collaboration with Intel and LG, all the way to Samsung introducing the BLACKPINK Edition Samsung Galaxy A80 as well as Galaxy S20+’s BTS Edition, these are solid testaments that tech x K-Pop partnerships have always been a thing and continues to exist as K-Pop grows every single year.

Graphics by Vincenz Lee | GadgetMatch
Fast Forward this 2023, the K-Pop scene has truly taken the world by storm. A lot of people not only started to enjoy listening to K-Pop without that unnecessary judgment. They also adore groups left and right to the point where every single K-Pop fandom has grown exponentially in a short time.
Brands have had the perfect opportunity to tap idol groups to showcase their tech or game for the masses to see and enjoy. It’s a win-win situation for all parties involved — K-Pop stars, fandom, entertainment agencies, and companies altogether.
NewJeans
Without a doubt, NewJeans is K-Pop’s hottest group right now. That’s with the fact that the group is just a year old who made their surprise debut last July 2022.

Aside from sweeping music charts and being the fastest girl group to bag numerous Daesang/대상 (grand prizes) in major music awards shows, NewJeans has also topped the collaborations list with their numerous brand partnerships.
Luxury fashion brands like Gucci, Armani Beauty (Hanni), Dior (Haerin), Burberry + YSL Beauty (Danielle), Chanel (Minji) and Louis Vuitton (Hyein) are for another story. The biggest tech brands and a gaming company were all-in for these power “rookies”.
‘ETA’ Music Video #ShotOniPhone
After several unpaid brand placements of iPhones and Apple products on NewJeans’ several music videos, a partnership between the two has finally happened.

Despite being a Korean group, their agency ADOR (under HYBE Labels) chose Apple instead for this very special collaboration.
But it’s not just all about showing last year’s iPhones. The team actually used an iPhone 14 Pro to showcase its capabilities when it comes to mobile videography.

ICYMI, you can watch the whole #ShotoniPhone music video here (after reading the article of course):
READ MORE: NewJeans’ new MV is shot entirely on an iPhone 14 Pro
League of Legends + GODS
Both K-Pop and League of Legends are already well-known way before the pandemic has even started.
But admit it or not, the volume of K-Pop fans peaked over the course of the pandemic. The same thing can be said with the amount of gamers the world has today.
Released just last October 2023, NewJeans partnered with Riot Games to sing ‘GODS’ — the official anthem for League of Legends’ Worlds 2023. And if the music video isn’t enough, you can also watch how all of them ate the stage with this special collaborative track.
Fun fact: Much like NewJeans topping music charts, South Korea’s very own T1 (headlined by Faker) also topped this year’s LoL championship. It was also evident when Keria fanboyed for the group — but hilariously showed no expressions during their photo opportunity with the girls.
LG gram Style NewJeans Edition
Last but definitely not the least is brand from the hometown of K-Pop itself — LG Electronics.
Even though they have stopped selling smartphones for good, LG is unstoppable when it comes to bringing innovative products in their lineup — the LG gram included.

While this special edition meant a cutesy 2023 LG gram with NewJeans decals, it also serves as a cool collector’s item for any Bunnies out there. The limited edition laptop also comes with exclusive goodies.

Specs-wise, it’s also no slouch as it packs a powerful hardware despite being slim and ultra-light.
READ MORE: LG just launched a limited edition NewJeans laptop
BONUS: NewJeans Pop-Ups
LINE
Being one of the leading messaging platforms in Japan, Thailand, Taiwan, and Indonesia, it makes sense that LINE launched several NewJeans pop-up stores around Asia.
View this post on Instagram
For Bunnies who happened to be hardcore merch collectors, this collection was a real heaven (but hellish for your wallets with the staggering amount of price tags).
Spotify
Coincidentally during the course of Rodneil’s South Korea visit during the August 2023 Galaxy Unpacked, it was also the time when Spotify launched special “Bunnyland” pop-ups both in Seoul and Jakarta.
#KPopStop #02
Went to a @NewJeans_ADOR X @SpotifyKR pop-up event. pic.twitter.com/Onk7s1sSfj
— rodneil (@rodneilquiteles) July 29, 2023
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LE SSERAFIM x Overwatch 2
Also one of the hottest K-Pop acts right now is none other than LE SSERAFIM.
Being another group from HYBE Labels (under Source Music), it makes sense for them to have the same partnership treatment as NewJeans — but with a different game publisher.

However, unlike League of Legends which is an old MOBA game released way back in 2009, Overwatch 2 is an FPS game released by Blizzard Entertainment just last 2022.
And just like how perfectly-aligned this collaboration was, it’s also the perfect time for you to listen to ‘Perfect Night’ if you still haven’t.
P.S: It’s a full English track and is easy on the ears.
READ MORE: Overwatch 2, LE SSERAFIM team-up to give us a ‘Perfect Night’
ITZY
The third on this list is ITZY — JYP Entertainment’s second active girl group since TWICE (and the company’s fourth girl group if we will include Wonder Girls and miss A).
Mobile Legends: Bang Bang

Shanghai’s Moonton Games made ITZY as the new ambassador of their ever-popular MOBA game Mobile Legends: Bang Bang (MLBB). But unlike the two groups aforementioned, ITZY just showed a short yet sweet-sounding collaborative track (more like a snippet).
For MIDZYs who are also hardcore MLBB players, they actually made users avail exclusive ALLSTAR rewards with a pretty hefty amount of diamonds plus special skins.
READ MORE: Mobile Legends welcomes ITZY as ambassadors
Casio
The Japanese watch maker wouldn’t miss out on bringing a special partnership with this very special K-Pop group.

ITZY were named as the company’s new ambassador for their globally-renowned G-SHOCK line — much like how ITZY served as a global sensation K-Pop group.
With five members in the roster, Casio has also made five different collections for everyone to choose.
READ MORE: ITZY named Casio G-SHOCK ambassador
Jisoo (BLACKPINK) x Dyson
Just right before 2023 ends, Dyson has surprised BLINKs by making Jisoo as the brand’s new ambassador.

Much like her debut solo track ‘꽃’ (which also translates to flower), Dyson has released an exclusive, limited-edition AirWrap Multi Styler in the Ceramic Pop colorway that exudes beauty and elegance like Jisoo and any flower in existence.
READ MORE: Jisoo of BLACKPINK is new Dyson Ambassador
Samsung
It would be a complete miss if South Korea’s largest tech brand would not choose to collaborate with their country’s hottest and brightest K-Pop stars.
IVE x Galaxy S23
Remember when BLACKPINK suddenly showed off the new Galaxy S9 phones in their “Kill This Love” music video? Well, Samsung isn’t a stranger to that.
This time around, the new Galaxy S23 phones were revealed in IVE’s ‘I AM’ music video out of nowhere (marked at 1:05). And to make it more Samsung-coded, the world “Galaxy” has been repeatedly used in the song’s chorus.
*BTW, this is actually the group’s third comeback track and not a special collaboration song.
BTS x Galaxy Z Fold5/Z Flip5
Samsung is known for being the triumph brand when it comes to foldables — and some members of K-Pop’s triumph boy group attest to that Galaxy Z Fold5 and Galaxy Z Flip5 superiority.
The Freestyle
With SUGA already being introduced, it’s also the right time to introduce Samsung’s small yet smart projector.
Initially released during CES 2022, The Freestyle is currently (and already) on its 2nd iteration.
Samsung chose SUGA as the core endorser of The Freestyle. It depicts the projector being able to be moved freely — anywhere you like.
It’s much like how the BTS member enjoys his own freedom and uses his free time by watching full-on entertainment with Samsung’s stylish projector aside from producing music.
Galaxy Buds2 Pro
As I already mentioned SUGA, his “Agust D” side is also known for being one among K-Pop’s best producers. It makes 100% sense why they chose him to be the main celebrity endorser of Samsung’s pioneering line of earbuds.
BONUS: Samsung Galaxy Unpacked July 2023
During Samsung’s Galaxy Unpacked event last July 2023, some of the world-renowned K-Pop groups and members were invited during the unfolding of the Galaxy Z Fold5 and Z Flip5.
Stray Kids, Jeongyeon (TWICE)
Jeongyeon of @JYPETWICE and @Stray_Kids are in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/iRClQ0NeAI
— GadgetMatch (@gadgetmatch) July 26, 2023
Bonus photo for ONCEs and STAYs.
감사합니다 🙏#SamsungUnpacked #JoinTheFlipSide pic.twitter.com/GtTvkgHGZW— GadgetMatch (@gadgetmatch) July 26, 2023
Today, I breathed the same air as Jeongyeon of TWICE all thanks to #SamsungUnpacked. So, #JoinTheFlipSide lol
감사합니다, @SamsungMobile pic.twitter.com/eFhLtIFtoq
— rodneil (@rodneilquiteles) July 26, 2023
Jang Wonyoung (IVE)
Wonyoung of IVE @IVEstarship is also in attendance at #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/eGpJz8SlC8
— GadgetMatch (@gadgetmatch) July 26, 2023
Look: @sydney_sweeney and Wonyoung of @IVEstarship at #SamsungUnpacked #JoinTheFlipSide
They shared a moment earlier in the program. pic.twitter.com/EpUCKoan3p
— GadgetMatch (@gadgetmatch) July 26, 2023
SUGA (BTS)
Suga of @bts_bighit is indeed in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/dRbf9Mp5ft
— GadgetMatch (@gadgetmatch) July 26, 2023
Entertainment
This Is the Way to the Theater: What to Know Before ‘The Mandalorian & Grogu’
Din Djarin and Grogu Primer
Strap your Beskar tight and warm up the N-1 Starfighter. The galaxy’s favorite father-son duo is finally hitting the big screen! “The Mandalorian and Grogu” will officially trade the small screen for the cinema this coming May 22. The hype is stronger than a Jedi’s grip on a lightsaber. There’s plenty of ground to cover before the opening crawl starts, whether you’re a hardcore dweller of the Outer Rim or just someone who thinks Grogu is the cutest thing since Ewoks.
This isn’t just another mission; it’s a full-on cinematic event directed by Jon Favreau himself. We’ve rounded up five essential things you need to know before you head to the theater to make sure you aren’t more confused than a Stormtrooper in a hallway. From political shifts in the New Republic to some very surprising new faces, here is your ultimate primer for the next chapter of the Star Wars saga.
1. Brush Up on the “Mando-Verse” (Seasons 1–3)
Now is the time to binge if you haven’t seen the Disney+ series. The film is a direct continuation of Din Djarin’s journey from bounty hunter to adoptive father. You’ll want to remember that Season 3 ended with Din officially adopting Grogu and settling into a quiet life on Nevarro—at least until the New Republic came knocking. Think of this movie as “Season 4,” but with a massive theatrical budget and even shinier Beskar.
2. Don’t Skip “The Book of Boba Fett”
It’s the “homework” no one expected, but Episodes 5 and 6 of The Book of Boba Fett are essentially The Mandalorian Season 2.5. This is where Grogu makes the massive choice to leave Luke Skywalker’s training and return to his “Dad-alorian.” You’ll be very confused about why the little green guy is back in the cockpit instead of lifting rocks at a Jedi temple if you skip these episodes. Unfortunately, this is not a Jedi mind trick.
3. Meet the New Boss: Sigourney Weaver
Sci-fi royalty is officially entering the Star Wars universe! Sigourney Weaver joins the cast as Colonel Ward, a leader of the New Republic’s Adelphi Rangers. Since Din Djarin is now working as a “freelance” operative for the New Republic, she’s basically his high-stakes boss. Seeing the woman who faced down Xenomorphs take on the Imperial Remnant is the crossover we didn’t know we needed.
4. There’s a New Hutt in Town
Move over, Jabba! The Bear star Jeremy Allen White is voicing Rotta the Hutt, Jabba’s son (yes, the “Punky Muffin” from The Clone Wars movie). But don’t expect a cute baby slug; Rotta is now a gladiatorial threat who fights in the pits. If the rumors of him twirling twin hand-axes are true, Din and Grogu are going to have their hands full with this “Hutt-onis Creed.”
5. The Return of Fan Favorites
Keep your eyes peeled for Zeb Orrelios! The Lasat hero from Star Wars Rebels (voiced by Steve Blum) is making his big-screen debut after that brief live-action cameo in the series. With Dave Filoni co-writing, the film is packed with deep-cut references for “Filoni-verse” fans. Plus, rumors of a Martin Scorsese cameo as an Ardennian cook might just make this the most legendary Star Wars cast to date.
The Way is clear: catch up on your streaming, grab your popcorn (and maybe some blue milk), and get ready for a cinematic jump to lightspeed. “The Mandalorian and Grogu” is about to prove that while the galaxy is big, family is the greatest adventure of all. May the Force be with you!
I was hyped and pleasantly surprised walking out of the cinema.
Mortal Kombat II is proof that something great can emerge even from a shoddy foundation.
Where Mortal Kombat I felt like a high budget Hollywood B movie. The sequel levels everything up. It felt a lot more confident from the start—like it knew exactly what it wanted to be.
It didn’t take long to feel the difference either. Somewhere within the first hour, it was already clear this was operating on a completely different level.
Night and day from MK1
It’s funny because I didn’t even see Mortal Kombat I until a day before Mortal Kombat II’s screening.
There was a moment when the main characters were journeying through the desert. I paused, watched something else, then came back just to power through. That wasn’t the case with MK II.
MK1 had a really strong start showcasing the history between Scorpion and Sub-Zero, but it quickly went downhill. The main character was easily its weakest part. MK II fixes that by finally telling the story from the lens of actual characters that exist in Mortal Kombat lore.
If anything, the biggest difference is tone. MK1 felt like it took itself a little too seriously. MK II is self-aware of how absurd everything is. It’s campy without being too cheeky.
And more importantly—it actually feels like a proper action blockbuster. Not stitched together. Not dragging. Just locked in from start to finish.
Cage & Kitana
Johnny Cage and Kitana brought their own brand of charisma, humor, and energy. They were the perfect anchors for the kind of story MK II wanted to tell.
Cage, especially, changes the tone of every scene he’s in. He feels like what Cole Young should have been—a self-aware, not too serious lens for the audience to grasp the world of Mortal Kombat.
Where Cage is the funny, grounded audience stand-in, Kitana is the heart and soul of the film.
It’s her story that kicks things off. While MK1 arguably had the stronger intro, MK II delivers a more consistent vibe and energy throughout. Kitana’s emotional journey becomes the core, and her growth alongside Cage’s is what ties everything together.
The returning cast, meanwhile, feels like proper foundations. Like veterans welcoming new, highly billed members and giving them space to shine.
And then there’s Kano. Absolutely loved Kano here. He was already an asshole in the first one—and somehow even more so in the sequel. But this time, his motivations and decisions actually make even more sense. His banter with Cage was also hilarious.
It’s a fighting game movie. Relax.
A lot of the charm comes from how the movie embraces its absurdity.
Johnny Cage, in particular, calls out everything that sounds ridiculous about the Mortal Kombat tournament. He practically calls it unbelievably stupid without actually saying it—but does it in a way that’s inviting and incredibly funny.
It feels self-aware that it’s a campy fighting game movie—and it fully commits to that. That balance is what lets it be corny, campy, absurd, and bizarre… but in an endearing way.
There’s also some heart here. Like I said, Cage brings the humor, but Kitana brings the emotional weight. She grounds the film without clashing with its tone. Her journey gives the story something to hold onto beyond just fights.
And yes, even if it’s tighter than the first film, there will still be moments where you go, “huh?” That’s fine.
This is a fighting game movie. These stories are rarely known for being deep. What matters is that MK II makes the most of what it has—and finds a solid balance of humor, heart, and chaos.
Finish him.
The fights are just better. Plain and simple.
They’re edited better. Yes, there are still quick cuts—very Hollywood—but the sequences feel more sustained. Each hit also felt weightier than the first film. You actually feel the impact.
And when the fatalities come, they hit harder. They’re at the right level of gore—not too much, not too little. Each one gets a reaction. They’re cool without being self-indulgent.
What also helps is how distinct each fight feels. They lean into each character’s style, so nothing feels repetitive. It genuinely feels like the fighting game come to life.
The pacing is spot on too. People wanted a tournament—and that’s exactly what we got. Fights come one after the other in the best way possible, and each one tells its own story without taking away from the main plot.
It really does feel like a proper tournament arc. And a damn good one at that.
Flawless Victory? Not quite.
There are still moments that will make casual viewers go, “huh?” Some lines of dialogue. Some head-scratching beats. But given the film’s tone, they land anyway.
The story is tighter, but still shallow. It’s a fighting game movie—don’t expect it to say anything profound. Its job is to tie everything together and build around the fights, and that’s exactly what it does.
There are still small messy moments here and there. But you’ll likely walk away on a high. Maybe even wanting to watch it again. Because everything it does right—it does really well.
If this were a fighting game match, MK1 felt like barely scraping by but still getting the win in Round 1. Then, Mortal Kombat II is the second round which feels more like a definitive victory.
And yeah—Kitana? She’ll make you glad you have eyes. Will make you want to shout “Get over here” every time she’s on screen.
I didn’t watch The Devil Wears Prada when it first came out in 2006.
I came to it a few years later, at a time when I was still figuring things out—career, identity, even the kind of movies I allowed myself to enjoy. It wasn’t something I would’ve picked on my own back then.
At the time, it felt like a story about love versus career. I was about to graduate with a Mass Communication degree, unsure of where I was headed, trying to make sense of both ambition and connection.
Watching it again recently, it lands differently.
It’s less about choosing between two things—and more about understanding who you are, and having the courage to follow that honestly.
That’s what makes The Devil Wears Prada 2 feel so deliberate. It doesn’t just revisit the past. It builds on it.
Growth over spectacle
There’s a version of this sequel that could’ve leaned entirely on nostalgia. Bigger moments. Sharper outfits. A louder version of what already worked.
This isn’t that.
The film is grander, but in ways that feel earned. It embraces the 20-year gap instead of ignoring it, placing its characters exactly where you’d expect them to be—not in status, but in spirit.
Miranda Priestly still commands every room, but no longer feels as unassailable as she once did.
Andy Sachs carries experience. She’s no longer the green assistant, but an accomplished journalist whose relationship with Miranda still shapes her decisions.
Emily Charlton feels fully realized—no longer orbiting power, but owning her place within it.
And Nigel remains a pillar. Dependable to both Miranda and Andy, an almost invisible hand that guides more than it claims.
None of them feel stuck in who they were. That’s the point.
What it says about the work
This is where the film hit me the hardest.
Working in tech media, I constantly see the push toward generative AI—toward making everything faster, more efficient, more scalable. A lot of it is impressive. Some of it is genuinely useful.
But some of it is also unsettling.
We’re at a point where generative visuals can fool people. Where audio—music even—can sound convincing enough that you stop questioning where it came from. That’s the part that lingers.
Because music, for me, is personal. It’s how I process things. And realizing that something artificial can mimic that emotional weight—even if imperfectly—feels dangerous in a quieter, harder-to-define way.
This film doesn’t shout about AI. It doesn’t need to. Instead, it argues for something more fundamental.
That the human touch still matters.
That taste, judgment, and intention aren’t things you can replicate at scale.
That the pain of heartbreak, the joy of victory, and the complicated weight of living—these are things that come from experience. And experience leaves a mark. We leave a part of ourselves in everything we create, whether we mean to or not.
That’s something I don’t think can ever be fully replicated.
AI is a helpful tool. But it should not be relied upon for things that require a piece of our soul.
Direction that understands power
A lot of that message lands because of how The Devil Wears Prada 2 is directed.
Blocking and staging do most of the talking. Who stands where, who moves first, who stays still—these choices define power before any dialogue kicks in.
The camera follows emotion closely. Moments of uncertainty feel slightly unsteady. Scenes of control are composed and precise.
It’s not trying to impress you. It knows exactly what it’s doing.
Sound that knows its place
The sound design follows that same discipline.
Nothing competes. Nothing distracts.
Every element feels intentional–supporting the scene instead of demanding attention. It’s cohesive in a way that’s easy to overlook, but once you notice it, you realize how much it’s doing.
Dialogue that winks, but doesn’t linger
There are a few “wink” moments–lines that echo the original, callbacks that longtime fans will catch instantly.
But the film shows restraint.
It never lets those moments take over. They’re accents, not the foundation.
Nostalgia used with purpose
That restraint carries through how the film handles nostalgia as a whole.
It doesn’t rely on it. It uses it.
Parallels to the original are there, but they exist to highlight change—not to recreate what once worked.
It’s less about remembering.More about understanding what time has done.
Why it works now
What makes The Devil Wears Prada 2 land isn’t just that it’s well-made.
It’s that it feels necessary.
In a world that keeps pushing toward speed, output, and efficiency, this film slows things down just enough to remind you what actually matters.
The intention behind every line, every scene feels sharp—like it could only come from people who care. Who care about the craft. Who care about making something that connects.
It might sound like a tired argument. But it’s still true.
The breadth and depth of humans who care is irreplaceable.
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