Japan and its culture have drawn people like moth to a flame. It’s incandescently captivating, irresistible, magnetizing. One even embraces and allows it to seep into their lives.

That’s what happened to Tong Cheuk Fung, a Hong-Kong born, Singaporean watch strap artist whose humble beginnings started in Kyoto, Japan’s ancient capital.

Living in Japan made Tong love its crafts and culture, giving birth to 47Ronin — Tong’s very own watch strap brand designed and handcrafted by marrying horology, smartwatches, and Japanese art.

Japanese art on your wrists

47Ronin’s name traces back to a chronicle from over 300 years ago, where 47 Ronins — free-roaming Samurais without a master — exhibited bravado and loyalty through vengeance against the injustice committed to their late master.

The watch straps embody this tale to its designs, catering to a certain niche resembling Ronins; free-spirited individuals leading a life according to their own philosophy.

With pieces made and sourced from Japan, 47Ronin wraps the country’s history and beauty on people’s wrists through its watch straps. Most of its pieces were made from exotic materials such as leather, Kimono textile, and Katana elements — all sourced from Japan.

Where future meets history

Traditional crafts are declining; handcrafted straps are already considered a sunset industry. The advent of futuristic wearables made the younger generation prefer minimalist and sleek designs by the likes of Apple, Samsung, and Google.

For the fashion-oriented, hybrid smartwatches are the favored statement often sold by designer brands such as Fossil, Michael Kors, Frédérique Constant, and Skagen.

Yet even with a decline in demand and appreciation, 47Ronin perseveres to preserve the craftsman’s spirit and its culture. The brand cultivated designs that work with analog timepieces and smartwatches, putting the attention to the strap rather than the technology.

The traditional craft’s heritage lives on as 47Ronin forges its historic design into modern wristwatches. The Japanese-inspired Singaporean brand worked with technology companies like Mobvoi and produced bespoke designs for Apple watches.

Personalized, artisanal straps

Since 47Ronin’s watch straps are handcrafted by Tong himself,  ordered pieces are instilled with the artist’s creative thoughts, and tailored to the customer’s wrist and watch’s components.

The Singaporean brand houses multiple collections, too, where customers can pick a design that resonates with their personality.

Most designs retail above US$ 200, entailing a personalized process — communicating to customize the lug width, length, and thickness, and sourcing rare materials — for four weeks and up to two months.

47Ronin certainly pushes itself as an exemplar of art rather than an accessory, creating a unique proposition among leather watch straps.

A heart for the environment and people

Nowadays, sustainability becomes an integral part of a business. 47Ronin partakes in the fight to a sustainable future through its up-cycling program.

The watch strap maker retrieves damaged watch straps and buckets to repair it, preserving an artisanal watch straps’ life. Old watch straps and buckles are also retrieved and reused to create new products.

Moreover, 47Ronin collaborated with 20 local watchmakers in Singapore as a means to lift each other up, as businesses and online sales have been affected by the COVID-19 crisis.

Shop custom, artisanal watch straps at 47Ronin’s online store with free worldwide shipping.