Cameras
The Sony Alpha 7C is a compact full-frame camera
World’s first smallest and lightest full-frame camera
If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
The Canon EOS R6 Mark III has officially been launched in the Philippines. The full-frame CMOS camera is the latest addition to the Canon EOS R mirrorless line, and is officially priced at PhP 164,998 in the market (body only).
Customers can get it with these two lens for a corresponding bundle price as well:
- With RF24-105mm IS STM: PhP 186,998
- With RF24-105mm L IS USM: PhP 244,998
The regular bundle includes a CF Express Type B Card while the preorder bundle includes an LP-E6P battery. Preorder period is from December 1 to 31.
In addition, the new RF45mm F1.2 STM lens has also been revealed. It brings exceptional bokeh and a 72mm full-frame equivalent crop factor for PhP 25,298.
Uncompromised storytelling
The EOS R6 Mark III features a higher 32.5-megapixel resolution compared to the usual 24.1MP resolution. This, alongside improved speed, performance, and reliability, allows for uncompromised storytelling.
A standout feature is the camera’s 3:2 Open Gate 7K 30p RAW recording, the first of its kind. This provides greater flexibility for reframing. Creators can source videos with horizontal, vertical, cinematic, and more aspect ratios from the same footage.
For stills, the camera can capture up to 150 shots at 40fps on high-speed continuous shooting mode (electronic shutter).
And despite the higher processing load, it maintains the same high-speed continuous shooting rate. That’s up to 40 fps on electronic shutter and up to 12 fps on mechanical or electronic first-curtain shutter.
In addition, the camera features a user-friendly pre-continuous shooting feature. Before the shutter button is fully pressed, up to 20 continuous shots can be recorded in any still format.
This ensures no moment is missed, especially in scenarios like weddings or sports where there retakes aren’t an option.
More specs, details, and features about the new camera here: Canon announces EOS R6 Mark III camera, RF45mm f/1.2 STM lens
GoPro has officially unveiled three new offerings for filmmakers and creators: the MAX2 360 camera, LIT HERO miniature lifestyle camera, and Fluid Pro AI gimbal.
The MAX2 is priced at US$ 499.99 while the Drone-Like Aerial Bundle which includes a carbon fiber extension pole and protective case retails for US$ 649.99.
On the other hand, the pocket-sized LIT HERO retails for US$ 269.99. Several bundles are also available starting at US$ 332.99. Lastly, the Fluid Pro AI gimbal sells for US$ 299.99.
MAX2: True 8K 360 camera
The MAX2 360 camera is easy to use, and features twist-and-go replaceable lenses made from durable, water-repelling optical glass.
The camera can capture up to 8K 360 video. That’s 21% more resolution than the competition for superior detail and sharpness.
Such quality is combined with the MAX2’s 10-Bit Color to enable the most professional-looking 360 content.
Users can also shoot in GP-Log to maximize dynamic range, details, and post-production flexibility.
In addition, for audio quality, there are six industry-leading microphones for 360 audio, along with improved Bluetooth functionality, 360 stereo audio, and advanced wind noise reduction.
For stills, users will also get 29MP 360 photos for a high resolution should they need to crop, zoom, and reframe via the GoPro Quik App.
Speaking of post-processing, the Quik App offers AI-powered tools. GoPro subscribers also enjoy unlimited cloud-storage.
LIT HERO: Capture whatever, whenever
The ultra-compact LIT HERO lifestyle camera features a built-in light, enabling users to capture photos and videos under various scenarios with a retro vibes look.
The camera can capture up to 4K resolution at 60fps. Creators can also film at 2x slo-mo for different uses.
There is also an optional 4:3 aspect ratio from which creators can get cropped vertical clips for social posts.
Built with GoPro durability, the LIT HERO comes with a rugged and waterproof design at up to 16 feet (five meters).
On a single charge, the camera can record continuously for over 100 minutes at its highest video setting.
Fluid AI Pro gimbal: For all creators
Lastly, the Fluid Pro AI gimbal is designed for GoPro cameras, smartphones, and even point-and-shoot cameras weighing up to 400 grams.
Designed to meet the needs of today’s creators, the AI Subject Tracking gimbal features a 3-axis gimbal with interchangeable mounts.
The tracker can lock onto a person’s face or body and automatically track them in frame with precision. This tracker can also face either forward or back.
The gimbal even comes with an integrated fill light should you need to balance the light in shots.
The Fluid Pro AI lasts up to 18 hours in one go, and can even double as a power bank.
I have a confession. When I first got the Insta360 X4 Air, I thought it was something I could take on easily. I’ve been reviewing tech for over a decade now. I’ve fiddled my way through enough of them to be in this headspace. But that was my mistake.
The Insta360 X4 Air, being the first 360 camera that I spent longer than a day with, humbled me right away. Part of that humility came from realizing that shooting with dual 1/1.8-inch sensors and full 8K 360 capture isn’t just “point and shoot.” You’re not just framing a subject. You’re framing the entire environment, and that requires a different mindset.
It wasn’t the usual smartphone review that I could write in my sleep. It was something else entirely. Even as someone who has professionally produced videos for the web for years, this was something new to me.
The thing is, the way it’s being marketed is that it’s something you bring with you, turn on, and just forget about. Just let it capture everything and make your adjustments later.
And to be fair, the X4 Air leans into that philosophy. AdaptiveTone, Active HDR, and InstaFrame Mode are designed around the idea that you shoot first and carve out the story in post. That runs counter to how I’ve operated, especially recently.
My philosophy is to be as intentional as possible with every shot and every frame. My post-production process starts as early as the time I conceptualize the video.
With the volume of stuff that we have to produce, we don’t always execute this perfectly. But it’s a nice general guideline that has saved me multiple times on multiple projects.
An outdoor camera
I am primarily an indoors person. That’s why most of our 360 and action camera reviews were handled by our more outdoorsy member, MJ. And to its credit, the X4 Air is built for the outdoors in a very literal sense.
It weighs just 165 grams, slips easily into any sling or backpack, and its user-replaceable lenses now have a tougher optical coating that doubles drop resistance. It also has waterproofing up to 15 meters, plus FlowState Stabilization and 360° Horizon Lock to keep things steady regardless of how chaotic the shooting environment gets.
So, does that mean myself and the Insta360 X4 Air are a mismatch? Not necessarily. I do travel a fair bit – at least once every quarter – and I can see the X4 Air being handy in those mostly work trips.
And because it shares the same 8K 30 fps 360 video system and replaceable lens setup as the flagship X5, you’re not giving up much by picking the lighter option. It even supports most of the X5 accessories, which makes it a flexible travel companion.
Unfortunately, I had no such trips during my time with the X4 Air. That’s why I’m not exactly thrilled by the samples I produced. But that’s more a knock on my lifestyle than the camera.
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360 camera: A new tool, a new challenge
Recognizing that I’m out of my depth and comfort zone, I quickly trooped to YouTube and looked up Insta360 sample videos. The videos were all incredible but none of them I could recreate right away.
The X4 Air does make things friendlier with Twist to Shoot, Gesture Control, and Voice Control. You can start recording hands-free, which helps when you’re figuring out your flow.
InstaFrame even saves a ready-to-share flat video on top of the full 360 archive. But you still need time to understand the angles, the movement, and the kind of shots that actually make sense once you start reframing.
I’m excited to take the Insta360 X4 Air in my upcoming trips and find a way to incorporate it into my workflow. I guess that’s the question you should ask yourself if this is a camera you’re eyeing. It’s an incredible tool, sure. But is it the right one for the content you intend to produce?
Too costly to try?
At PhP 21,999 (or PhP 24,999 for the Starter Bundle with the 114 cm Invisible Selfie Stick, lens cap, and extra battery), it’s quite an investment.
You’re paying for the full 8K workflow, the stabilisation system, the improved low-light algorithms, the waterproofing, the tougher lens coating, and the AI-driven editing tools inside the Insta360 app. You’re also getting a one-year, 200 GB Insta360+ cloud subscription for backups and quick sharing.
The prudent thing to do is to do your research. Find out the work it takes to make the videos you want to make with a 360 cam and see if it’s something that you would be able to sustain.
@rodneilInsta360 X4 Air test clip. 🎳♬ som original – Darkness Music
Is the Insta360 X4 Air your GadgetMatch?
The Insta360 X4 Air is a Swipe Right, but you have to be purposeful about your intended use. Sure, you can do the just-turn-it-on-and-think-about-it-later approach, but I don’t think you’ll be maximizing it that way.
At worst, it’s an expensive extra cam that you’ll only occasionally use. At best, it’s the tool that adds dynamic shots you simply can’t capture any other way.
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