Cameras
The Sony Alpha 7C is a compact full-frame camera
World’s first smallest and lightest full-frame camera
If you’ve been waiting for a full-frame camera that’s easy to carry around then this latest from Sony was made just for you. The Sony Alpha 7C is the world’s smallest and lightest full-frame camera.
The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop6 wide dynamic range and high-speed image data processing.
At 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera. Sony achieves this build through upgraded 5-axis in-body stabilization and shutter units, and the utilization of monocoque construction, which is often used in the bodies of cars and aircrafts.
Full-frame image quality, Advanced Autofocus
Standard ISO extends up to 51,200 and is expandable to ISO 50-204,80012 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output13 for natural gradations.
The Sony Alpha 7C is also equipped with Sony’s vaunted autofocus tech. It has the Real-time Eye AF for both humans and animals feature. In addition, “Tracking On + AF-On” is now assignable to a custom key. It can be activated at once while the AF-ON button is pressed.
It locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.
The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE and it’s also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.
Shoot 4K video
Full-frame full-pixel readout without the need for pixel binning makes it possible to capture
more than twice20 the amount of data required for 4K video (QFHD: 3840 x 2160). It’s then oversampled to produce high quality 4K footage with exceptional detail and depth.
In addition, the Alpha 7C supports HDR (HLG21) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.
The Alpha 7C features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The Movie button has been placed on the top of the camera making it easier to operate while recording in selfie mode.
A digital audio interface has been added to the camera’s Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings.
New lens perfect for the Sony Alpha 7C
Launching alongside the Alpha 7C are the FE 28-60mm F4-5.6 and the HVL-F28RM.
The new FE 28-60mm F4-5.6 offers the world’s smallest and lightest form factor in a standard zoom lens. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments.
The FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters.
The HVL-F28RM is a compact flash designed to match Sony’s mirrorless cameras for a compact, manageable system. This compact, easy-to-use flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators.
Pricing and availability
The new Alpha 7C compact full-frame camera will retail for US$ 1799.99 (body only)/ US$ 2,099.99 (with kit lens) and will be available at selected retail shops and online stores from October 2020.
The FE 28-60mm F4-5.6 zoom lens will retail for US$ 499.99 and will be available at selected retail shops and online stores from January 2021.
The HVL-F28RM flash will retail for US$ 249.99 and will be available at selected retail shops and online stores from November 2020.
Cameras
DJI’s Inspire 3 Basic Package make 8K aerial filmmaking more accessible
A streamlined kit for independent filmmakers!
DJI has officially introduced the Inspire 3 Basic Package, a streamlined kit designed to lower the barrier of entry for professional aerial cinematography.
Since its debut in 2023, the Inspire 3 has established itself as the primary choice for studio film and television productions.
This new package provides a cost-effective path for independent filmmakers to integrate 8K aerial imaging into their workflow or for production houses to scale their existing fleet.
Cinema-grade performance in a portable form factor
The Inspire 3 remains a revolutionary all-in-one drone, built to handle the rigorous demands of high-end sets.
At the core of the package is the Zenmuse X9-8K Air Gimbal Camera, which features dual native ISO and more than 14 stops of dynamic range.
These specifications translate to high-fidelity footage that retains authentic colors and accurate skin tones, even when filming in challenging urban environments or varying lighting conditions.
By utilizing the DJI Cinema Color System (DCCS) and the O3 Pro transmission system, the drone acts as a reliable partner in movement, ensuring that technical performance supports the creative vision without the need for overly complex setups.
Essential tools for modern production
The Basic Package is curated to include the core hardware necessary for professional use while allowing for modular expansion. The kit features:
- The Inspire 3 Aircraft and Zenmuse X9-8K Air Gimbal Camera
- Four TB51 Intelligent Batteries to support extended shooting schedules
- Specialized storage solutions, including the Inspire 3 Trolley Case and Gimbal Camera Case
Filmmakers who require the full ecosystem can still purchase key peripherals separately, such as the RC Plus remote controller, allowing the gear to grow alongside their specific project needs.
Price, availability
The DJI Inspire 3 Basic Package is available starting today through authorized retailers and the official DJI store. The package retails for PhP 615,049.
This release reinforces the philosophy that while technology provides the tools, the focus remains on the life and stories captured through the lens.
The DJI Osmo Pocket 3 might be the most popular camera in recent history. The tiny action camera constantly sells out, thanks to creators and would-be vloggers. Because of the current generation’s popularity, everyone is looking forward to the next-generation Osmo Pocket 4. Though it’s still unannounced, the new camera has suddenly made a surprising appearance out in the wild.
The leak shockingly comes from an authorized DJI retailer in Kuala Lumpur. Supposedly, a customer entered the store with what they claimed was an Osmo Pocket 4. The store, DronesKaki, even shot a now-deleted video of the unannounced camera, rescued by New Camera.
Based solely on the short video, the Osmo Pocket 4 looks and feels very familiar to those who’ve already used the Pocket 3. The three-axis gimbal system still keeps shots in place for taking videos while on the move. The 2-inch rotating screen looks identical to the current one, especially because of intuitive settings and controls.
However, the biggest standout is the built-in LED light sitting atop the camera. Despite how convenient and easy to use it is, the Pocket 3 doesn’t exactly shine in low-light conditions, prompting users to always bring an external flash. If the leak is true, the Osmo Pocket 4 cures this issue to some extent. (Built-in flashes aren’t usually standout solutions, but they can work in a pinch.)
Still, take the leak with a grain of salt. Though the store could have deleted the video because of a request from DJI, they could have also deleted it because it’s not the Osmo Pocket 4. At this point, we won’t know, but current rumors speculate that the camera is launching soon.
SEE ALSO: DJI Osmo Action 6 review: An adventurer’s best friend
Cameras
Canon PhotoMarathon returns, introduces video, open categories
Happening on April 18 in BGC, Taguig
The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.
The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.
For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.
Here’s a quick breakdown of the contest categories and their corresponding prizes:
Main Category (Photo)
- Open to Canon users only
- Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
- Open to all camera brands
- Prize: Canon EOS R8 with 24-50mm
Video Category
- Open to all camera brands
- Canon Prize winner: Canon EOS R50 V
- Non-Canon Prize winner: Canon Powershot V1
The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.
To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.
To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.
These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.
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