Enterprise

Dyson to hire 400 engineers in the Philippines for its new software R&D lab

The company believes in the country’s young and great engineering talent pool.

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Technology company Dyson — the one behind those revolutionary hair styling tools and vacuums — is opening a new software lab in the Philippines. The company plans to hire 400 Filipino engineers with aims to develop embedded software for a new generation of intelligent machines.

“The Philippines is home to bright, young engineers who share Dyson’s ambition to develop technologies for the future,” Dyson Chief Operating Officer Scott Maguire said.

“Dyson has been growing in the Philippines for this reason and it is a nation that clearly celebrates both engineers and technology,” Maguire added, noting the existence of good technical universities in the country.

“We hire a lot of people straight from university. I came from university into Dyson,” admitted Maguire. “Our culture is very much about young, bright engineers filled with energy,” he added. “We’re confident that the talent pool is there.”

In 2016, Dyson opened its Philippines Advanced Manufacturing (PAM) facility in Laguna. The facility, which is responsible for producing the company’s Hyperdymium motor, spans ten thousand square meters and employs 600 people. This particular motor is at the heart of the company’s vacuums, the Supersonic Hairdryer, and the AirWrap.

The new software lab will be located in Alabang and is part of Dyson’s GBP 2.75 billion investment in future technology. The company is hoping to double its product portfolio by 2025. It’s also expected to accelerate the development of new Dyson machines that are often tasked with solving everyday problems intelligently.

It will also form part of Dyson’s global Research, Design and Development team, which spans, USA, UK, Shanghai, Singapore, and Malaysia. 

Dyson recognizes Filipino talent

The announcement of the new software lab comes at the heels of a Filipino being the first ever sustainability winner of the James Dyson Award (JDA).

Called the AuREUS system, it’s invented by Filipino electrical engineering student Carvey Ehren Maigue from Mapua University. AuREUS is a material derived from rotting fruits and vegertables and can be attached to a pre-existing structure or surface to harvest UV light. It then converts it to visible light to generate electricity in a way that traditional solar panels can’t. Carvey’s ingenuity impressed James Dyson himself and received a prize of PhP 1,900,000.

Beyond the Philippines

The major investment in R&D also brings interesting developments in two other countries.

In Singapore, Dyson is progressing plans to open its new global head office complex. Its R&D facilities will also be expanded to cover a growing number of fields including machine learning and robotics.

A new University research program is also set to be established to drive product development. Plans are also being made for a new advanced manufacturing hub in the country.

Meanwhile, in the UK, the company is delving deeper into robotics research and AI, investing in the Dyson UK Innovation Campuses both Malmesbury and Hullavington. Both campuses employ over 4,000 people and are expected to drive new research in fields of study including products for sustainable healthy indoor environments and well-being. 

Roles in the Philippines software lab will include embedded software engineers, automation test engineers, program managers, release train engineers, and more.

Interested? Candidates can now express their interest here or submit their application to [email protected].

Enterprise

Cebu Pacific becomes 1st SEA low-cost carrier with Starlink Wi-Fi

Rollout expected to begin in 2027

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Cebu Pacific has introduced Starlink, making it the first low-cost airline in Southeast Asia to bring Wi-Fi in the sky for passengers.

The rollout is expected to begin in 2027. Starlink delivers an unparalleled broadband experience inflight, with high-speed, low-latency Wi-Fi capable of HD streaming, online gaming, productivity and more.

Beyond enhancing the passenger experience, Starlink will also support improved operational connectivity for Cebu Pacific’s flight crews and operational teams. This enables better operational efficiency.

The collaboration is a significant milestone for Philippine aviation. The rollout forms part of Cebu Pacific’s continued investment in customer experience and digital innovation.

As part of the partnership, Cebu Pacific and Indigo Partners portfolio airlines, Wizz Air, and JetSMART expect to install Starlink on over 1,000 aircraft.

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Enterprise

Google ordered to pay EUR 4.1 billion in fines

The EU alleges that Google uses its apps to establish an unfair dominance.

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European fines have unintentionally become a normal part of doing business in the American technology space. For too long have American companies paid paltry fines to prevent harsher regulation in the European Union. Now, for the first time, Google is about to pay a record-breaking fine that goes beyond “paltry.”

Today, via CNBC, Google has been ordered to pay an astonishing EUR 4.1 billion (or approximately US$ 4.67 billion) in fines. The fine is in response to an anti-competition case.

This has been a long time coming for Google. The original case started in 2018. At the time, the European Union accused the brand of using anti-competitive practices to ensure its dominance in the smartphone market. According to the courts, the company’s bundling of first-party apps for every Android smartphone gives them an unfair advantage in the market and lessens the user’s choice in selecting apps.

For years, Google has fought the fine to seemingly no avail. Now, the company has lost its final attempt, which means that the fine still stands. On the bright side, they did get it reduced from the original EUR 4.34 billion fine.

The European Union is the scourge of every American tech company (and a godsend to consumers). Most notably, the continent’s government forced Apple to adopt USB-C, leading to a more universal experience across brands.

Google’s hefty fine aims to do the same. And it is quite hefty. Whereas previous fines were in the millions (and hence, negligible for most companies), a fine in the billions is more tangible.

SEE ALSO: Google might limit free storage to only 5GB

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foodpanda relaunches cult-favorite roast chicken brand after 8 years of persistent search queries

Heritage chain Andok’s returns to the platform, driven entirely by long-term user analytics.

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In the world of e-commerce and food delivery, platform algorithms usually dictate what consumers see. But occasionally, consumer behavior is so relentless that it shapes the platform’s strategy.

In a move driven entirely by long-term user analytics, foodpanda has officially relaunched Andok’s, one of the Philippines’ most iconic heritage rotisserie chains, back onto its platform after an eight-year absence.

The search bar as a digital wishlist

The decision to ink the partnership wasn’t just a marketing play. It was a response to an ongoing data anomaly. Despite being offline from the foodpanda platform for eight years, Andok’s consistently ranked as one of the most-searched merchants on the app.

Year after year, users treated the empty search results page as an unofficial wishlist. This persistent search intent gave foodpanda a clear, data-backed signal of pent-up demand.

Prior to the official digital rollout, teaser campaigns on social media validated this demand, generating thousands of organic interactions from users anticipating the return.

Bridging heritage flavor with digital infrastructure

For foodpanda, onboarding a merchant with this level of built-in demand fits its broader strategy of marketplace optimization and hyper-local network expansion, turning a heritage brand into another data point for how legacy retail plugs into delivery infrastructure.

For Andok’s, the integration works as a fast track to digital scale. A legacy quick-service chain skips years of independent app development and reaches customers already using foodpanda’s existing logistics network, on a platform they already check daily.

Andok’s built its following on charcoal spit-roasted chicken, a slow-cooked technique that’s stayed largely unchanged since the brand’s early days, alongside seasoned grilled pork belly.

More recently, the Dokito line extended that following into crispy fried chicken and chicken burgers, broadening the brand’s appeal beyond its original rotisserie format and giving foodpanda a menu with both heritage pull and everyday fast-food convenience.

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