Automotive
Ford launches the all-new Ford Ranger FX4 MAX
Off-road beast
What is it like to live the Ranger Life? Ford believes that it should be lived-out to the qmax with the all-new 2021 Ford Ranger FX4MAX! The all-new 4×4 variant bolsters Ford’s dominance of the local 4×4 passenger truck market.
The 2021 Ford Ranger FX4MAX slots itself between the range-topping Ford Ranger Raptor and the Wildtrak and offers the best of both worlds in terms of performance and hauling capacity as well as safety and convenience features.
The FX4 MAX’s suspension brings an off-road stance and capability with the new 2.0-inch monotube FOX TM shock absorbers in both front and rear. The rear suspension has a remote reservoir and leaf springs, enabling rapid recovery from extensive and prolonged off-road use. These are teamed with tuned coil-springs at the front. The leaf springs have been modified to provide greater compliance off road, while balancing payload and towing capability.
Complementing the FX4 MAX’s suspension are 17-inch alloy wheels with BFGoodrich all-terrain tires. The BFGoodrich tires provide outstanding traction on unsealed surfaces and feature tougher sidewalls.
Ranger FX4 MAX’s exterior catches the eye with the iconic F-O-R-D grille and a full-length tubular sports bar finished in matte black that allows easy access of the load box. Body-mounted metal hoop side steps with non-slip finish toughen the look and showcase the FX4 MAX’s commanding presence and attitude.
Inside you are treated to materials new to Ranger line with carbon-accents and Miko Suede inserts with FX4 MAX embroidery on the seats. Sports pedals provide better grip as well as all-weather floor mats for convenience and for when things get rough. The leather-wrapped steering wheel as well as the door inserts and dashboard integrate Black Alley inserts for a fresh and dynamic contrasting design.
Unique to the FX4 MAX is the auxiliary switch pack. Fitted on Ford trucks globally, including the legendary F-Series, this feature gives FX4 MAX owners the ability to easily connect and operate auxiliary accessories and equipment in a seamless and integrated solution. To support such additions, the FX4 MAX features a specific 250A alternator to support power supply to multiple accessories and reduce reliance on the vehicle’s battery.
Just like the Ranger Raptor and Wildtrak 4×4, the Ranger FX4 MAX is equipped with the 2.0- liter Bi-Turbo diesel engine, capable of generating 213PS of power and 500NM of torque. This is seamlessly mated with the 10-speed automatic transmission and thanks to the rugged and re-tuned suspension mated to leaf springs in the rear, it reinforces the powertrain and enables the FX4MAX a 981kg payload as well as 3,500kg of towing capability.
The Ranger FX4 MAX is also equipped with a host of smart and safety features that elevate the driving experience, while keeping both drivers and passengers protected on the road.
For convenience and connectivity, the Ranger FX4 MAX features an 8-inch color touchscreen, Apple CarPlay and Android Auto capability, Smart Keyless Entry with Push Button Start, SYNC 3 with Voice-Activated controls, Bluetooth with Phone/Audio streaming, two USB ports, and six speakers.
The Ranger FX4 MAX also offers unmatched safety and security with driver-assist features such as Cruise Control, ABS + EBD, Electronic Stability Control Including Roll-over Mitigation and Traction Control, Hill Launch Assist, Hill Descent Control, driver and passenger airbags, Rear Parking Sensors, and Child Seat ISOFIX Anchorage Points.
The Ranger FX4 MAX comes in six colors, including Arctic White, Absolute Black, Aluminum Metallic, Meteor Grey, Blue Lightning, and True Red. It will be available in all Ford dealerships nationwide starting March 10, 2021 at a launch price of PhP 1,698,000.
Automotive
ACMobility launches EV safety program to help drivers make the switch
The new “Drive Electric” curriculum covers everything from charging safety to actual EV ownership costs.
ACMobility, the Ayala Group’s mobility arm, launched its “Drive Electric. EV Safety Program,” and it’s aimed at pretty much anyone curious about EVs.
That means advocates, people thinking about buying one, fleet operators, and just regular folks who want to understand what they’re getting into.
The goal is straightforward: clear up the misconceptions around EVs by giving people practical, easy-to-follow information on how the technology and charging infrastructure actually work.
The program covers safety guidelines, the real costs of ownership, and how charging works, so people can decide for themselves if going electric makes sense for them.
At the launch, ACMobility CEO Jaime Alfonso Zobel de Ayala talked about the bigger picture, saying the company’s priority is to empower drivers to shift to a more sustainable and cost-effective transport option.
He framed the program as part of that commitment, aiming to give drivers practical tools and accessible technical knowledge on EVs.
Building the curriculum with actual experts
ACMobility didn’t build this alone. The program came together with professional instruction partners and close coordination with the Department of Energy, the Bureau of Fire Protection, the Electric Vehicle Association of the Philippines, and the Philippine EV Community.
The curriculum runs five modules deep, and it tackles the questions people actually ask before buying an EV: what it really costs to own one long-term, how much you can save, how to charge safely, what to do in an emergency, and how the technology itself works.
What comes after the launch
ACMobility says this is just the start. The company plans to roll out educational seminars nationwide for drivers looking to make the switch, expanding into corporate sessions, community workshops, and showcases at bigger industry events.
Future sessions will pair the technical side with actual test drives, so people get hands-on time with EVs alongside the expert guidance.
Automotive
Ford’s new Everest lineup brings V6 engine to the top, tech down the line
A new V6-powered Platinum flagship leads the range, while driver-assist tech spreads further down to the Sport and Active.
Modern mobility is no longer defined strictly by mechanical horsepower. Instead, intelligent software, sensor suites, and connected interfaces shape how we move through the world.
Ford Philippines is recalibrating the Everest lineup for 2027, putting advanced vehicle technology at the heart of the daily commute and weekend escapes.
Intelligence at the Core
The most significant shift happens inside the cabin, where driver-assist features transition from luxury upgrades to non-negotiable standards.
The Active trim redefines entry-level technology by embedding Autonomous Emergency Braking with Pedestrian Detection and Forward Collision Warning into the baseline drive for PhP 1,949,000.
Combined with a central 12-inch infotainment screen, dual-zone climate control, and rain-sensing wipers, the system processes environment data continuously to protect passengers before a driver even reacts.
Stepping up to the Sport trim at PhP 2,219,000 expands this digital protective bubble. Here, the 12-inch ecosystem integrates Adaptive Cruise Control with Stop and Go, Lane Centering, and a 360-degree camera system.
Blind Spot Information with Cross-Traffic Alert and automatic braking turns tight urban parking and congested highway navigation into effortless single-button maneuvers.
Power engineered for precision
At the top of the technical spectrum sits the new V6 Platinum flagship, priced at PhP 2,849,000.
Its 3.0-liter Turbo Diesel V6 engine generates 250PS and 600Nm of torque, governed by an intelligent full-time four-wheel-drive system that actively routes traction across variable terrain.
Matrix LED headlamps adapt lighting patterns dynamically to prevent glare for oncoming traffic while maximizing peripheral visibility.
Inside, a 12-speaker Bang & Olufsen sound system, 10-way power memory seats, and active heating and ventilation create a high-tech sanctuary on wheels.
Refined aesthetics and ecosystem support
The design-focused Wildtrak trim continues to pair its proven 2.0-liter Turbo 4×4 platform with updated visual cues at PhP 2,669,000. Featuring 20-inch alloy wheels and Ignite Orange accents, it bridges functional hardware with distinctive styling.
Reservations across all four variants is now open nationwide. To back its hardware and digital infrastructure, Ford includes its 5-Star Care Package through September 30, providing five years of warranty, scheduled maintenance, and roadside assistance.
Coupled with the Ford Family Guarantee digital service platforms, the refresh ensures the technology on board remains supported long after you leave the showroom floor.
Automotive
The new Ranger Raptor is now a connected truck, not just a fast one
Ford app connectivity finally lands on the Raptor, alongside two new V6-powered Wildtrak variants.
Power has never been the Ranger Raptor’s problem. It has always known how to command the trail, but living with a high-performance truck day to day usually demands a different kind of effort.
Ford Philippines is changing that balance by giving the Raptor a digital link to your phone, turning a raw performance vehicle into a thoughtful daily companion.
Smart connectivity for real life
Through the Ford app, the Raptor connects directly to your routine. You can start the engine remotely on a hot afternoon to cool down the cabin before stepping inside, track your vehicle’s location in a crowded lot, or check oil life without popping the hood.
The 3.0L V6 EcoBoost engine under the bonnet still pushes out a fierce 397PS and 583Nm, but raw horsepower is no longer the only story worth sharing.
Underneath, the hardware receives an upgrade designed for total control on and off the road. New FOX 2.5 Live Valve Shocks automatically adjust to terrain, cutting internal damper friction in half for a smoother ride whether you are commuting or heading off-grid.
A selectable exhaust system lets you tailor the V6 rumble to your surroundings, switching smoothly between Quiet, Normal, Sport, and Baja modes.
The new Ranger Raptor is priced at PhP 2,879,000, supported by a PhP 20,000 cash discount with Ford’s 5-Star Care Package or a PhP 150,000 all-in down payment.
Space and utility for the open road
Ford is also expanding the lineup with two new V6-powered Wildtrak options designed for long drives and weekend escapes.
The Wildtrak X pairs a 3.0L V6 diesel engine (250PS, 600Nm) with full-time 4×4, Bilstein dampers, all-terrain tires, and a refined interior.
Inside, a 12-inch infotainment screen and a 10-speaker Bang & Olufsen sound system make every journey feel premium, all for PhP 2,609,000.
Meanwhile, the standard V6 Wildtrak introduces a refreshed front grille, new 18-inch wheels, and updated interior accents at PhP 2,469,000.
All three models are now open for reservations at Ford dealerships nationwide, bringing connected intelligence and effortless power to every drive.
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