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LG is changing its logo [Update: Only its visual identity]

Plus a new typeface

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Earlier this year, Nokia updated its logo to reflect a more modern outlook going into the future. The new logo traded in its classic look for a flatter design. Now, months after that switch, LG is also updating its logo for something more modern.

Today, the South Korean company has presented its new logo going forward. The new logo is ditching the iconic 3D look for something flatter. It’s virtually the same logo but without the 3D effect. Additionally, it uses a lighter shade of red called LG Active Red.

Besides changing the look, LG has also updated how the logo can interact with users. Instead of just a static image, the logo is more animated. Using the “L” and the “G” as parts of a face, it can mimic the movements of a head including winking, nodding, and head-bobbing. It’s all in an effort to look more vibrant and youthful.

Apart from the logo, the company changed the typeface of its “Life’s Good” slogan. It will use the slogan more widely across its product portfolio.

Despite leaving the smartphone industry years ago, the brand still has a thriving product portfolio buoyed by display technology and appliances. It’s uncertain how the new brand identity might change the products themselves, but it’s a nice refresh.

UPDATE: LG has confirmed that it is not changing its logo entirely. While the logo remains unchanged, it will follow the more dynamic update listed above.

SEE ALSO: LG just launched a limited edition NewJeans laptop

Enterprise

Sony teams up with 13 companies for sustainable global supply chain

Sustainability through introduction of renewable plastics

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Sony WH-1000XM6

Sony, along with several companies, have established the world’s first global supply chain for the production of renewable plastics that can be used in Sony’s high-performance audiovisual products.

The supply chain consists of 14 companies across five countries and regions. The various plastic materials manufacture through this supply are slated for use in Sony’s products that will launch worldwide.

High-performance products such as audiovisual equipment involve a wide variety of plastics. The result is a complex supply chain that makes it difficult to visualize and manage the entire flow.

Additionally, plastic components that require high performance in terms of flame resistance and optical properties cannot be fully replaced with plastics from material recycling.

To address these challenges, these 14 companies have collaborated to visualize the existing supply chain for Sony’s products:

  • Sony Corporation
  • Mitsubishi Corporation
  • ADEKA CORPORATION
  • CHIMEI Corporation
  • ENEOS Corporation
  • Formosa Chemicals & Fibre Corporation
  • Hanwha Impact Corporation
  • Idemitsu Kosan Co., Ltd.
  • Mitsui Chemicals, Inc.
  • Neste Corporation
  • Qingdao Haier New Material Development Co.
  • Ltd., SK Geo Centric Co., Ltd.
  • Toray Industries, Inc.
  • Toray Advanced Materials Korea Inc.

Sustainability through renewable plastics

The new supply chain created will enable the production of multiple types of renewable plastics from biomass resources with a mass balance approach.

This allows Sony to proactively source raw materials for its products with quality, as well as properties equivalent to virgin fossil-based plastics.

Defining the supply chain also helps the companies track and document GHG (Greenhouse Gas) emissions data in a verifiable way.

This allows participating companies to leverage the data to advance efforts to reduce their carbon footprint going forward.

Sony’s initiative with a wide range of global partners is part of the “Creating NEW from reNEWable materials” jointly launched by the electronics giant and Mitsubishi.

It aims to achieve zero usage of virgin fossil-based plastics through the introduction of renewable plastics.

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realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

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A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches

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Samsung warns that tech prices might increase this year

And it’s all because of AI.

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The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

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