Enterprise

LG is changing its logo [Update: Only its visual identity]

Plus a new typeface

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Earlier this year, Nokia updated its logo to reflect a more modern outlook going into the future. The new logo traded in its classic look for a flatter design. Now, months after that switch, LG is also updating its logo for something more modern.

Today, the South Korean company has presented its new logo going forward. The new logo is ditching the iconic 3D look for something flatter. It’s virtually the same logo but without the 3D effect. Additionally, it uses a lighter shade of red called LG Active Red.

Besides changing the look, LG has also updated how the logo can interact with users. Instead of just a static image, the logo is more animated. Using the “L” and the “G” as parts of a face, it can mimic the movements of a head including winking, nodding, and head-bobbing. It’s all in an effort to look more vibrant and youthful.

Apart from the logo, the company changed the typeface of its “Life’s Good” slogan. It will use the slogan more widely across its product portfolio.

Despite leaving the smartphone industry years ago, the brand still has a thriving product portfolio buoyed by display technology and appliances. It’s uncertain how the new brand identity might change the products themselves, but it’s a nice refresh.

UPDATE: LG has confirmed that it is not changing its logo entirely. While the logo remains unchanged, it will follow the more dynamic update listed above.

SEE ALSO: LG just launched a limited edition NewJeans laptop

Enterprise

Global Connect Show Shenzhen empowers Chinese enterprises

Opportune time for new Chinese enterprises to go global

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The Global Connect Show Shenzhen 2026 (GCS SZ 2026) was successfully held on June 1 at China’s innovation hub.

More than 100 Chinese enterprises joined the event, encouraged to expand into international markets.

The program focused on three core pillars:

  • Chinese brand going global
  • Global channel connection
  • Dedicated “Into the Enterprise” series

China has developed a new generation of internationally competitive companies across various sectors, including:

  • consumer electronics
  • smart hardware
  • artificial intelligence
  • robotics

As these companies enter a new phase of going global, demand is growing for global communications, brand building, market trust, and localized business networks.

As such, the Global Connect Show is one of the platforms to be able to strengthen the relationship across enterprises, partners, business associations, and even media and influencers.

It is a significant window for innovative brands to enter global retail channels by building compelling brand narratives and developing strong localized operations.

This year’s GCS is the third staging of the show, which consistently aims to match Chinese brands with partners through a results-first approach. Such an approach includes hands-on product experiences, presentations, and one-on-one meetings.

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Enterprise

New US-China ban might affect 75% of phones, laptops

Companies can no longer use Chinese labs to test their products.

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The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.

Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.

Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.

This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.

Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.

SEE ALSO: TikTok finally gets a buyer in the United States

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Enterprise

OnePlus has reportedly merged with realme

Both brands were previously rumored for restructuring early this year.

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OnePlus 13

OnePlus has a problem. For a while now, rumors have swirled about the company’s dissolution. For their part, the company has continued to deny the reports, citing business as usual. Likely to their dismay, the reports just keep coming. Today, sources have hinted that OnePlus has merged with realme.

Back in January, it was rumored that OnePlus would be closing up shop this year. Since the company very quickly denied the rumors, the report hardly made waves. However, a suspected merger with realme is more difficult to debunk.

For one, realme is itself in a very interesting position. Also back in January, realme was reportedly moving back into being a sub-brand of OPPO. Coupled together with the OnePlus debacle, all this internal restructuring seems par for the course.

According to Digital Chat Station on Weibo, OnePlus and realme have already concluded the merger. The two brands have reportedly united their Chinese and international operations under one roof. Likewise, their marketing will be the same. Pete Lau will still be the main head for this new division.

As with anything of this nature, take this with a grain of salt. OPPO, OnePlus, and realme have not issued any official statements concerning a merger or a shutdown for any brand.

SEE ALSO: realme is reportedly going back to being an OPPO sub-brand

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