Entertainment
NewJeans’ new MV is shot entirely on an iPhone 14 Pro
More like “Shot on Hanni 14 Pro”
NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.
NewJeans ended 2022 with Ditto as a banger. Now they’ve started 2023 with OMG as another banger!
THE Min Heejin direction continues to live on as the MV concept is intriguing a la RV’s Peek-A-Boo
Also surprised to see iOS/iPhone/Siri for brand placementhttps://t.co/PrRLO4qYx2
— . (@vincenzvangogh) January 2, 2023
Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.
Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)
Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.
The Creative Process
With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.
The power of iPhones and Gen Zs
With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.
More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.
I love NewJeans ever since the surprise MV release not only because
-Attention is a bop
-all members have good visual/vocalsbut because I adore ADOR (pun intended) esp when Min Heejin is the CEO after being with SMENT for years as the creative director for SNSD/f(x)/SHINee/EXO pic.twitter.com/5h8hVEAtKE
— . (@vincenzvangogh) July 29, 2022
And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

You can now watch NewJeans freshly-released ETA music video here:
And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!
Entertainment
Prime Video releases 1st-look image of Sophie Turner as Lara Croft
Production now officially underway
Prime Video has announced that production for the new Tomb Raider series is now officially underway.
In addition, it also teased audiences by releasing the first-look image of Sophie Turner as Lara Croft.
In the photo, the 29-year-old English actress dons the iconic Lara Croft outfit, with a dark teal top, tight fit shorts, and belt with twin gun holsters.
Turner is known for her appearance in the Game of Thrones series, as well as her portrayal of Jean Grey in two X-Men movies.
Based on the legendary video game franchise, the series follows the globe-trotting adventures of the world-famous archaeologist and reimagines the beloved character for a new generation.
Aside from Turner, the upcoming series stars the following actors:
- Sigourney Weaver
- Jason Isaacs
- Martin Bobb-Semple
- Jack Bannon
- John Heffernan
- Bill Paterson
- Paterson Joseph
- Sasha Luss
- Juliette Motamed
- Celia Imrie
- August Wittgenstein
Phoebe Waller-Bridge leads the series production, serving as creator, writer, executive producer, and co-showrunner.
She is joined by Chad Hodge as co-showrunner and executive producer. Meanwhile, Jonathan Van Tulleken will serve as director and producer.
In Eat Pray Love, recent divorcee Liz Gilbert goes on a journey of self-discovery by travelling to Italy, India, and Bali. Someone should tell Gilbert that Japan is everyone’s preferred Eat Pray Love destination these days. Today, tourists from all over the world like going to Japan because of its different, almost perfect serene, culture.
However, the truth of Japan is less romantic than what’s shown in travelogues: absurd working hours, not enough time for personal life, and societal pressures to do only what’s expected. It’s this Japan that Rental Family wants you to see.
Truths
In Rental Family, Brendan Fraser plays Phillip Vanderploeg, a struggling American actor living in Japan. After failing to land a gig outside of the odd commercial here and there, an unconventional opportunity suddenly lands on his lap: to work for a rental family agency, which provides stand-ins for social situations. In one case, Philip pretends to be a young woman’s groom, so her family doesn’t ask questions when she moves and starts a life of her own in Canada.
It’s no surprise that Philip exclaims a loud “the f*ck?” when he first realizes what the firm does. Aiko (Mari Yamamoto), one of his colleagues, explains that this is how Japan works. Instead of paying for therapy, the Japanese people would rather pay for someone to pretend for them. For an outsider looking in, the practice seems strange, but it’s real. Rental family agencies have been around for a while.
Despite Aiko’s insistence that this is a Japanese phenomenon, Philip eventually understands that these agencies provide something more than just a country-exclusive need: the desire to be seen and to be heard.
Rental Family is a film that speaks to everyone. Often, we need someone to fill those gaps in our lives: a missing father, a missing lover, a missing friend. It’s a truth that should feel self-evident, but the film remains a poignant reminder of whatever, whoever is missing in our lives. We see ourselves in Kikuo Hasegawa (Akira Emoto), a retired actor who just wants a friend before his memory withers away. We see ourselves in Mia Kawasaki (Shannon Mahina Gorman), a young girl whose father left her.
And lies
Philip plays a multitude of roles: a father, a journalist, a cheerleader, a groom, a friend. It’s his job to play a role so credible that his client believes in the illusion. Essentially, he’s a professional liar.
However, Philip finds himself also believing in the same lies he’s crafted. He gets attached to a few of his clients, especially Mia whom he quickly becomes close to, as if as her real father. Even when his boss Shinji (Takehiro Hira) tells him not to get too personal with his clients, he cares for them beyond his initial assignment.
It’s the lie that makes the movie so believable. Who among us has never felt inadequate to play a certain role? Too incompetent to be a father, a lover, and a friend?
Ironically, the one who plays the part most authentically is the one person willing to build the lie, Philip. He becomes a better companion to their clients than the people closest to them. As the saying goes, “fake it ‘till you make it.”
Sometimes, the mask slips. Sometimes, Philip’s boss warns him that he’s too close, or a client ends the relationship themselves. When this happens, Philip has to confront the lie, which can mean that he tells his client that he was lying.
And yet, he doesn’t leave as if it’s just the conclusion of a deal. He opens up and makes himself vulnerable. He confronts what he did and promises to do better. Lying is easier, and we lie all the time. We tell ourselves that we’re the best at what we do. If we do it enough, we start to believe.
But Rental Family is about the truth behind the lie. An untruth can be the foundation, but a relationship only truly prospers with being vulnerable. It’s about realizing that, just as the other person needs us, we also need them. We’re all rental families in our own way.
Entertainment
One Piece: Into the Grand Line ‘Rise of the Baroques’ teaser revealed
Lera Abova excels as Miss All-Sunday, additional villains previewed
Netflix has officially revealed the “Rise Of The Baroques” teaser trailer of One Piece: Into the Grand Line.
The action-packed trailer puts focus on the dangerous and formidable secret society, the Baroque Works.
There was a lot of screen time for Lera Abova, excelling as Miss All-Sunday. This includes a conversation with Monkey D. Luffy wherein she warns the Straw Hats leader of possible dangers.
The clip then shifts to most of the explosive action that is about to unfold in the season, including the perilous quests the Straw Hats are about to take on as they sail into the Grand Line.
In the process, the teaser trailer has revealed the additional cast playing the other Baroque Works members:
- Charithra Chandran as Miss Wednesday
- Lera Abova as Nico Robin/Miss All-Sunday
- David Dastmalchian asMr. 3
- Camrus Johnson asMr. 5
- Jazzara Jaslyn as Miss Valentine
- Daniel Lasker as Mr. 9
- Sophia Anne Caruso as Miss Goldenweek
Season 2 of the Netflix live-action adaptation of One Piece officially sets sail on March 10.
In this season, a the Straw Hat pirates search for the world’s greatest treasure, they will encounter bizarre islands and a host of formidable new enemies.
The series stars Iñaki Godoy, Mackenyu, Taz Skylar, Emily Rudd, and Jacob Romero. Watch the “Rise Of The Baroques” trailer below:
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