Entertainment
NewJeans’ new MV is shot entirely on an iPhone 14 Pro
More like “Shot on Hanni 14 Pro”
NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.
Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.
Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)
Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.
The Creative Process
With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.
The power of iPhones and Gen Zs
With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.
More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.
And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

You can now watch NewJeans freshly-released ETA music video here:
And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!
Entertainment
SEGA, Netflix announce Crazy Taxi film adaptation
1st in planned slate of film adaptations, including Sonic and STRANGER THAN HEAVEN
SEGA and Netflix have announced a new Crazy Taxi film adaptation. This will usher in a new collaboration era with the parties also developing adaptations for Sonic and STRANGER THAN HEAVEN.
Such a slate of future adaptations reflects the range of SEGA’s library as it draws on Netflix’s experience bringing beloved game worlds to new audiences.
The first project features Crazy Taxi, which will be written by Dan Gregor and Doug Mand. The beloved writing duo was behind the 2025 reboot of The Naked Gun.
Also on board to help helm the production are the same visionaries behind the Sonic franchise: Neal H. Moritz, Toby Ascher, and Toru Nakahara.
Crazy Taxi has been an arcade hit since 1999, putting players behind the wheel of a fearless cabbie racing the clock through chaotic city streets.
There’s flying off ramps, dodging traffic, and chasing tips with punk-rock energy that has become the series’ signature.
The latest title in the franchise, Crazy Taxi: World Tour, is set for a 2027 release. You can watch its trailer below:
Entertainment
Now Playing: Resident Evil
Horror and comedy join forces in Zach Cregger’s latest masterpiece.
The intersection between horror and comedy is separated by a thin wall of air. In modern times, we’ve seen comedy legends, such as Jordan Peele and John Krasinski, make the successful jump into horror. Some have theorized that laughter is a pain response, which links it to the adrenaline-filled thrill of experiencing horror. Personally, I believe that mastering comedic timing also complements the timing of scary moments in horror. Comedy-trained directors just get it. That’s why the melding of the two genres is always something to look for, and that’s why Zach Cregger’s Resident Evil is a must watch.
Coming from last year’s Weapons, Cregger established himself in the annals of horror history, despite learning the art of filmmaking from cult comedy classics like Miss March and The Whitest Kids U’Know. Weapons (and Barbarian before it) expertly balances the essentials of horror with dark comedy. If you’ve seen either of these movies, then you know what you’re in for with Resident Evil.
Based on the games or the past movies?
Resident Evil is tagged as second reboot of the movie franchise after 2021’s disastrous attempt, starring Kaya Scodelario, which barely registered a hiccup in the oeuvre of Resident Evil films. However, like 2021’s failure, Cregger’s take bases itself primarily on the events of the games, specifically around the plot of Resident Evil 2.
Bryan, a medical courier played by Austin Abrams, is tasked with delivering a top-priority package to Raccoon City. Unbeknownst to him, the way leading into Raccoon City (and the fabled city itself) is already overrun with mutated monstrosities.
And so, Bryan, a courier inexperienced with combat (much less surviving against zombies), must fight his way into the city to deliver his charge.
A worthy protagonist
Over the years, the franchise has seesawed between capable action heroes, like Leon Kennedy, and those who can barely survive, like Biohazard‘s Ethan Winters. On that scale, Bryan falls deeply into Winters’s side of the spectrum. He’s ill-equipped to survive a zombie apocalypse. He even admits that his barebones knowledge of guns comes from videogames. He attempts to shoot locks, thinking they’d work as they do in games. He is not a character you’d want to follow if you’re looking for a gruff man gunning down hordes of zombies with a machine gun.
But that’s exactly what makes this horror film worth watching. Bryan is us. Though there were times I was screaming at the screen because he wouldn’t do the obviously logical thing of running away from blatant traps, our fragile protagonist mimics how we would all react in a horrific situation: a deer in the headlights stuck staring.
Every situation feels more frightful. You don’t know how you’d react. He doesn’t know how he’d react. We’re just stuck trailing along for his ride. If he lingers too long looking at a zombie about to bite him, you have no choice but to look along with him. As a horror protagonist, he’s perfect.
When a camera does the work
Of course, inept protagonists aren’t new to horror. Practically all good horror films will feature a helpless hero standing up to the monster. See: the “final girl” era of horror.
Resident Evil elevates this trope by allowing the camera to do the heavy lifting. The film’s expert transitions into first-person perspectives and over-the-shoulder ones amp up the frights. When Bryan sweeps a room with a gun, the camera takes you down to the muzzle. You become the one sweeping along with him. You see the darkness as he does. The style creates an impressive layer of immersion that brings you into his trauma. Plus, if we’re going with comparisons, the transitions feel like a game taking you from a cutscene back into control of your character.
And it’s not just the perspectives, too. The film mimics several tense moments oft found in horror games, like gingerly creeping through a thin ledge when one false move can mean plummeting to your death. Resident Evil also has scenes in a dark tunnel, the sewers, and an overrun hospital. It’s a veritable who’s who of horror settings. But they all just work. It’s like you’re in a Resident Evil game.
When goofy becomes scary
But that’s enough of how the movie was made. How scary is it?
Taking them from their respective contexts, each monster is goofy. There’s an infirm zombie spewing acid bile that Bryan just bullies around. There’s a seemingly innocent young girl with a tentacle foot. There’s a zombie katamari.
And if that’s not enough, the casting is filled with masters of comedic timing like Paul Walter Hauser, Zach Cherry, and Austin Abrams himself. The first two play bumbling representatives of Umbrella Corporation, people who are too incompetent to do their job. Abrams is the bumbling everyman who can’t make heads or tails of what’s happening. Comedy is a living, breathing presence in this film.
But that’s not to say that this is a comedy film. The horror is still top notch. Cregger just knows how to time everything right.
Unlike modern films today, like in The Conjuring universe, Resident Evil is not a scare-a-minute film. It will not bombard you with jumpscares.
Now, to be fair, there are a fair bit including fakeouts. In fact, under normal circumstances, I’d dislike how many there are. But here, each jumpscare comes with a lengthy period to catch your breath. The film gives you time to relax, to laugh, and, eventually, lower your guard for the next scare. It’s a balanced pace that’s kept up throughout the entire film.
This is exactly how you should pace a horror movie.
Should you watch Resident Evil?
Even with its uniquely comedic style, Resident Evil is one of the most faithful adaptations of a video game I’ve ever seen. Like a game, Cregger’s pacing knows when to let you, the viewer, breathe and when to thrust you back into its monstrosities.
Humor will always go hand in hand with horror. Though the responses to these two categories are technically different, they’re both genres about facing the unexpected. On the box, Resident Evil says that it’s a horror film, but it’s so much more. If you want to laugh, cry, and cower in fear all in the same movie, this is the movie to watch.
Entertainment
Max vs 100 will feature Max Verstappen race against 100 go-karters
The live event will stream at midnight on September 17.
As a child, one of my favorite thought experiments is to imagine who would win in a fight between my favorite characters at the time and a number of other random beings. For example, will Superman prevail against 100 Magnetos? Those are the ways I kept my young mind occupied. Now, as a former child, I still do the same thing but with more realistic people, like imagining if Steph Curry can win against 100 high schoolers. This week, ESPN and Disney+ are making one of those imaginary fights real: Formula 1 legend Max Verstappen versus 100 go-karters.
In an upcoming live event streaming exclusively on Disney+, Max vs 100 will pit the four-time world champion against 100 go-karters from everywhere in pop culture. This gaggle of 100 will include popular content creators such as Twitch streamer ExtraEmily, car photographer Larry Chen, and NBA shooting coach Chris Matthews.
All 101 drivers will race around one of the most iconic tracks in Formula 1 history, Silverstone in England. The track will be reconfigured to match the special race.
Of course, this is more than just a parade of go-karts. Max Verstappen will start at the back of the grid, meaning he has to overtake all 100 racers to win. Now, the Dutch driver is no stranger to winning from the back. In 2024, he won the Sao Paulo Grand Prix despite starting from P17 (out of 20 racers). Max vs 100, though familiar for the driver, presents a different challenge. Can he overtake 100 times to win the race?
Max vs 100 will stream live through Disney+ on September 17, 12:00am PHT.
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