Entertainment
When Tech, Gaming, and K-Pop Collide
Not only sweeping music charts, but also dominating the tech and gaming partnership scene
I am so like a broken record for always saying that I’m one among the “veterans” who witnessed the early rise of K-Pop way back in 2009. This also means I’m no stranger when it comes to seeing K-Pop artists endorse a particular brand and/or product.
From the introduction of Samsung’s first AMOLED phone with After School x Son Dam Bi, LG’s Lollipop with 2NE1 x BIGBANG, SNSD (or Girls’ Generation)’s numerous collaboration with Intel and LG, all the way to Samsung introducing the BLACKPINK Edition Samsung Galaxy A80 as well as Galaxy S20+’s BTS Edition, these are solid testaments that tech x K-Pop partnerships have always been a thing and continues to exist as K-Pop grows every single year.

Graphics by Vincenz Lee | GadgetMatch
Fast Forward this 2023, the K-Pop scene has truly taken the world by storm. A lot of people not only started to enjoy listening to K-Pop without that unnecessary judgment. They also adore groups left and right to the point where every single K-Pop fandom has grown exponentially in a short time.
Brands have had the perfect opportunity to tap idol groups to showcase their tech or game for the masses to see and enjoy. It’s a win-win situation for all parties involved — K-Pop stars, fandom, entertainment agencies, and companies altogether.
NewJeans
Without a doubt, NewJeans is K-Pop’s hottest group right now. That’s with the fact that the group is just a year old who made their surprise debut last July 2022.

Aside from sweeping music charts and being the fastest girl group to bag numerous Daesang/대상 (grand prizes) in major music awards shows, NewJeans has also topped the collaborations list with their numerous brand partnerships.
Luxury fashion brands like Gucci, Armani Beauty (Hanni), Dior (Haerin), Burberry + YSL Beauty (Danielle), Chanel (Minji) and Louis Vuitton (Hyein) are for another story. The biggest tech brands and a gaming company were all-in for these power “rookies”.
‘ETA’ Music Video #ShotOniPhone
After several unpaid brand placements of iPhones and Apple products on NewJeans’ several music videos, a partnership between the two has finally happened.

Despite being a Korean group, their agency ADOR (under HYBE Labels) chose Apple instead for this very special collaboration.
But it’s not just all about showing last year’s iPhones. The team actually used an iPhone 14 Pro to showcase its capabilities when it comes to mobile videography.

ICYMI, you can watch the whole #ShotoniPhone music video here (after reading the article of course):
READ MORE: NewJeans’ new MV is shot entirely on an iPhone 14 Pro
League of Legends + GODS
Both K-Pop and League of Legends are already well-known way before the pandemic has even started.
But admit it or not, the volume of K-Pop fans peaked over the course of the pandemic. The same thing can be said with the amount of gamers the world has today.
Released just last October 2023, NewJeans partnered with Riot Games to sing ‘GODS’ — the official anthem for League of Legends’ Worlds 2023. And if the music video isn’t enough, you can also watch how all of them ate the stage with this special collaborative track.
Fun fact: Much like NewJeans topping music charts, South Korea’s very own T1 (headlined by Faker) also topped this year’s LoL championship. It was also evident when Keria fanboyed for the group — but hilariously showed no expressions during their photo opportunity with the girls.
LG gram Style NewJeans Edition
Last but definitely not the least is brand from the hometown of K-Pop itself — LG Electronics.
Even though they have stopped selling smartphones for good, LG is unstoppable when it comes to bringing innovative products in their lineup — the LG gram included.

While this special edition meant a cutesy 2023 LG gram with NewJeans decals, it also serves as a cool collector’s item for any Bunnies out there. The limited edition laptop also comes with exclusive goodies.

Specs-wise, it’s also no slouch as it packs a powerful hardware despite being slim and ultra-light.
READ MORE: LG just launched a limited edition NewJeans laptop
BONUS: NewJeans Pop-Ups
LINE
Being one of the leading messaging platforms in Japan, Thailand, Taiwan, and Indonesia, it makes sense that LINE launched several NewJeans pop-up stores around Asia.
View this post on Instagram
For Bunnies who happened to be hardcore merch collectors, this collection was a real heaven (but hellish for your wallets with the staggering amount of price tags).
Spotify
Coincidentally during the course of Rodneil’s South Korea visit during the August 2023 Galaxy Unpacked, it was also the time when Spotify launched special “Bunnyland” pop-ups both in Seoul and Jakarta.
#KPopStop #02
Went to a @NewJeans_ADOR X @SpotifyKR pop-up event. pic.twitter.com/Onk7s1sSfj
— rodneil (@rodneilquiteles) July 29, 2023
View this post on Instagram
LE SSERAFIM x Overwatch 2
Also one of the hottest K-Pop acts right now is none other than LE SSERAFIM.
Being another group from HYBE Labels (under Source Music), it makes sense for them to have the same partnership treatment as NewJeans — but with a different game publisher.

However, unlike League of Legends which is an old MOBA game released way back in 2009, Overwatch 2 is an FPS game released by Blizzard Entertainment just last 2022.
And just like how perfectly-aligned this collaboration was, it’s also the perfect time for you to listen to ‘Perfect Night’ if you still haven’t.
P.S: It’s a full English track and is easy on the ears.
READ MORE: Overwatch 2, LE SSERAFIM team-up to give us a ‘Perfect Night’
ITZY
The third on this list is ITZY — JYP Entertainment’s second active girl group since TWICE (and the company’s fourth girl group if we will include Wonder Girls and miss A).
Mobile Legends: Bang Bang

Shanghai’s Moonton Games made ITZY as the new ambassador of their ever-popular MOBA game Mobile Legends: Bang Bang (MLBB). But unlike the two groups aforementioned, ITZY just showed a short yet sweet-sounding collaborative track (more like a snippet).
For MIDZYs who are also hardcore MLBB players, they actually made users avail exclusive ALLSTAR rewards with a pretty hefty amount of diamonds plus special skins.
READ MORE: Mobile Legends welcomes ITZY as ambassadors
Casio
The Japanese watch maker wouldn’t miss out on bringing a special partnership with this very special K-Pop group.

ITZY were named as the company’s new ambassador for their globally-renowned G-SHOCK line — much like how ITZY served as a global sensation K-Pop group.
With five members in the roster, Casio has also made five different collections for everyone to choose.
READ MORE: ITZY named Casio G-SHOCK ambassador
Jisoo (BLACKPINK) x Dyson
Just right before 2023 ends, Dyson has surprised BLINKs by making Jisoo as the brand’s new ambassador.

Much like her debut solo track ‘꽃’ (which also translates to flower), Dyson has released an exclusive, limited-edition AirWrap Multi Styler in the Ceramic Pop colorway that exudes beauty and elegance like Jisoo and any flower in existence.
READ MORE: Jisoo of BLACKPINK is new Dyson Ambassador
Samsung
It would be a complete miss if South Korea’s largest tech brand would not choose to collaborate with their country’s hottest and brightest K-Pop stars.
IVE x Galaxy S23
Remember when BLACKPINK suddenly showed off the new Galaxy S9 phones in their “Kill This Love” music video? Well, Samsung isn’t a stranger to that.
This time around, the new Galaxy S23 phones were revealed in IVE’s ‘I AM’ music video out of nowhere (marked at 1:05). And to make it more Samsung-coded, the world “Galaxy” has been repeatedly used in the song’s chorus.
*BTW, this is actually the group’s third comeback track and not a special collaboration song.
BTS x Galaxy Z Fold5/Z Flip5
Samsung is known for being the triumph brand when it comes to foldables — and some members of K-Pop’s triumph boy group attest to that Galaxy Z Fold5 and Galaxy Z Flip5 superiority.
The Freestyle
With SUGA already being introduced, it’s also the right time to introduce Samsung’s small yet smart projector.
Initially released during CES 2022, The Freestyle is currently (and already) on its 2nd iteration.
Samsung chose SUGA as the core endorser of The Freestyle. It depicts the projector being able to be moved freely — anywhere you like.
It’s much like how the BTS member enjoys his own freedom and uses his free time by watching full-on entertainment with Samsung’s stylish projector aside from producing music.
Galaxy Buds2 Pro
As I already mentioned SUGA, his “Agust D” side is also known for being one among K-Pop’s best producers. It makes 100% sense why they chose him to be the main celebrity endorser of Samsung’s pioneering line of earbuds.
BONUS: Samsung Galaxy Unpacked July 2023
During Samsung’s Galaxy Unpacked event last July 2023, some of the world-renowned K-Pop groups and members were invited during the unfolding of the Galaxy Z Fold5 and Z Flip5.
Stray Kids, Jeongyeon (TWICE)
Jeongyeon of @JYPETWICE and @Stray_Kids are in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/iRClQ0NeAI
— GadgetMatch (@gadgetmatch) July 26, 2023
Bonus photo for ONCEs and STAYs.
감사합니다 🙏#SamsungUnpacked #JoinTheFlipSide pic.twitter.com/GtTvkgHGZW— GadgetMatch (@gadgetmatch) July 26, 2023
Today, I breathed the same air as Jeongyeon of TWICE all thanks to #SamsungUnpacked. So, #JoinTheFlipSide lol
감사합니다, @SamsungMobile pic.twitter.com/eFhLtIFtoq
— rodneil (@rodneilquiteles) July 26, 2023
Jang Wonyoung (IVE)
Wonyoung of IVE @IVEstarship is also in attendance at #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/eGpJz8SlC8
— GadgetMatch (@gadgetmatch) July 26, 2023
Look: @sydney_sweeney and Wonyoung of @IVEstarship at #SamsungUnpacked #JoinTheFlipSide
They shared a moment earlier in the program. pic.twitter.com/EpUCKoan3p
— GadgetMatch (@gadgetmatch) July 26, 2023
SUGA (BTS)
Suga of @bts_bighit is indeed in attendance for #SamsungUnpacked #JoinTheFlipSide pic.twitter.com/dRbf9Mp5ft
— GadgetMatch (@gadgetmatch) July 26, 2023
There is a part of me that wants to say, if you want a feel-good, wholesome movie experience, go see Disney Pixar’s Hoppers.
But on the flip side, if you want an absurd, humorous, nonsensical-yet-totally-makes-sense dark comedy masked in an animated adventure, then you especially need to see it.
We can always argue that Pixar titles — and animated films in general — cater to adult audiences.
However, slotting in We Bare Bears creator Daniel Chong to helm this latest Disney Pixar masterpiece makes for a spectacularly unique ride.
It’s interestingly odd for a Pixar film, though not so far removed from the family-friendly, “happy ending” trope that feels unrecognizable.
I just personally loved Chong’s approach, driving the narrative with unpredictable humor, sharp twists, and a sci-fi premise that, come to think of it, isn’t actually theoretically impossible.
It’s so entertaining that you briefly forget you’re watching a Pixar movie. There are no dull moments and just a great ride from start to finish.
Nature vs. development
The premise is a familiar real-life dilemma we’ve seen for decades. In Hoppers, the suburban town of Beaverton where our protagonist Mabel lives, is under constant development.
Specifically, there’s the “Beltway Project”, an initiative by Mayor Jerry Generazzo, to connect residential areas to the town center via an elliptical highway.
As in reality, progress comes with collateral damage. In the film’s case, it’s the animals living in the local greenery.
Mabel isn’t going to let that happen. The movie quickly establishes her origin story in the first few minutes.
It shows how her relationship with her aging grandmother formed her special bond with “The Glade”. This lush forest was their favorite hangout as Mabel grew up. And that’s where she begun appreciating and caring for animals deeply.
Years have passed, and Mabel is now a fervent college student activist stopping at nothing to ensure the animals she grew up with can still live peacefully.
She has done a lot, from petitions to convincing people to support her cause. Without that many teammates by her side, she ultimately confronts the mayor herself. This is where she gets challenged to “make something happen” in 48 hours to convince the mayor to call the project off.
From ‘real’ to ‘sci-fi’
At this point, the movie dramatically switches from grounded reality to high-concept sci-fi. Mabel accidentally discovers her professor, Dr. Sam Fairfax, has developed an ambitious machine capable of transferring your consciousness into a robotic animal.
It was meant to observe animals harmlessly from a closer POV, and I guess you can give the professor the benefit of the doubt.
The entire scene reminded me of Jordan Peele’s Get Out briefly, but the tone shifts when Mabel ends up transported into a robot beaver body herself.
There’s an undeniable, hilarious callback to James Cameron’s Avatar here, from the disorienting “syncing” process to Mabel navigating the world in a body that isn’t hers. The only difference, obviously, is she isn’t a blue alien but rather a cute, child-visual-friendly beaver.
She finds new hope with this tech. But just as she thinks she can simply “communicate” with nature, she is slapped with the reality that in the wild, it’s survival of the fittest.
Logic takes a backseat
From then on, logic takes a backseat, yet it’s the kind of film where suspending your disbelief actually is helpful.
The “pond rules” were the only remaining glimmer of scientific accuracy but then, soon, you realize it would have been total chaos in the pond community just from a food chain standpoint.
Mabel gets introduced to King George and the inner workings of the community. There’s even a later chase when a flock of seagulls carry Diane, the gigantic shark referenced as the group’s “apex predator”, which is obviously impossible.
There’s just so many dumb rules (or lack of) that the internal logic made up for an even funnier film. It’s like Zootopia logic, but cranked up to an even more non-sensical level.
Dilemma
Anyway, Mabel discovers that the cause of the animals’ exodus are fake noise trees blasting high-pitched sounds. These are all the work of Mayor Jerry, doing it on purpose so the Beltway Project gets finished.
Mabel’s audacity leads to an Animal Council meeting, which was unlikely to begin with. Here, the leaders who each represent major animal classes come together.
The Insect Queen and her eventual Insect King son Titus get presented as the real antagonists, with a thirst for domination.
Mabel merely suggested scaring the Mayor back, but the animals decide on a dark uprising. With this, Mabel soon realizes the mayor is in danger.
The conflict is triggered further by her own human instinct when she kills the Insect Queen who annoyingly got into her face. This moment sends Titus into a vengeful rage even more.
This deepens Mabel’s dilemma as she now ironically has to side with the humans — including Mayor Jerry — while navigating the animals’ survivalist and territorial tendencies.
Standstill, unlikely team-up
However, after a long chase, and attempts to communicate with the mayor funnily with her impromptu-formed rag-tag squad, Mabel’s robot beaver eventually gets caught.
The Animal Council eventually discovers the humans’ experimental tech and turns it against them. Under the tutelage of Titus, the animals hold the scientists hostage and forces them to create a robotic clone of Jerry.
Titus’ goal was to use the mayor’s own noise trees meant to scare the animals away from The Glade against the humans gathered for a rally.
Just when all seems lost, the real Mayor Jerry shows a sudden flash of compassion. And perhaps with some Messianic complex involved, he hero-balls his way into a robotic beaver himself for a last-ditch effort to stop Titus.
A lot happened in between, presented with a hefty dose of comedy that keeps you guessing the characters’ fates.
Ultimately, the other animals realize Titus’ purely selfish and evil goals, and his plan backfires when he gets eaten by the Amphibian King.
In the end, the animals team up to destroy their community dam to flood a wildfire inadvertently started by Titus moments earlier.
Then, it’s a classic happy ending: The Glade is restored as a protected area, Mabel and Mayor Jerry reconcile, and the protagonist graduates with a job offer from Dr. Sam herself.
Absurdity ’til the end
The absurdity does not even end when the credits roll. In the post-credits scene, we see the elderly man Mabel previously encountered, who mistook her petition form for a grocery list.
After she takes care of her business at The Glade, Mabel sweetly fulfills the elderly man’s simple errand.
And handing the eggs, milk, and bread back to the man? Ants.
It’s as if it was a delightful Ant-Man nod, especially with the parallels between the logic there and in the MCU wherein a neurotransmitter is needed to lead ants in performing such tasks.
Perhaps, a final wink from Daniel Chong, whose direction makes up for a spectacularly good laugh.
Entertainment
Dune: Part Three teaser trailer: First look at Robert Pattinson’s Scytale
In cinemas this December
The countdown is officially on as Warner Bros. Pictures has released the teaser trailer for Dune: Part Three.
The epic conclusion to Denis Villeneuve’s “Dune” trilogy opens in cinemas and IMAX this December.
In addition, character posters have also been released. Here are some, courtesy of Warner Bros. Pictures:
The highly anticipated film stars Timothée Chalamet, Zendaya, Jason Momoa, Javier Bardem, Rebecca Ferguson, Florence Pugh, Robert Pattinson, Anya Taylor-Joy and Isaach De Bankolé.
The trailer, meanwhile, gives an excellent first look at Pattinson as the main antagonist of the final installment, Scytale.
In the final movie, the plot jumps ahead 17 years after Chalamet’s Paul Atreides ascended to the throne.
There will be a dramatic change in the tone from the first two films, focusing more on psychological thriller instead of a war epic, given the visuals of the previous two installments.
Atreides is now a battle-hardened Emperor, struggling with the “Holy War” that has claimed 61 million lives.
Worse, Scytale will lead a conspiracy from within that attempts to overthrow the protagonist’s empire.
Pattinson’s character will mess with Atreides’ head instead of pure brawns, in a bid to wear him down. This presents the central conflict of the upcoming film.
Universal Pictures has released the final trailer for The Super Mario Galaxy Movie, which hits cinemas early next month.
Chris Pratt and Charlie Day return to play the iconic brothers Mario and Luigi, with the group getting bigger and more lovable with the addition of Donald Glover’s Yoshi.
Other actors returning to voice beloved characters from the franchise are:
- Anya Taylor-Joy as Princess Peach
- Jack Black as Bowser
- Keegan-Michael Key as Toad
- Brie Larson as Rosalina
Worth noting, the Captain Marvel and The Marvels lead actress, Larson, fulfills her dream as a Super Mario fan as her character makes her big-screen debut.
In The Super Mario Galaxy Movie, the plumber brothers are sent into space to save Rosalina from the clutches of Bowser Jr.
Coming along for the ride are Princess Peach, Toad, and Yoshi, their newest companion.
More beloved characters will make their first big-screen appearances, including Pikmin, R.O.B., Birdo, and more.
The trailer also highlights some of the wonderful worlds the protagonists will visit, from the Preshistoric Falls to the Honeyhive Galaxy.
The film will show in theaters on April 1 in the United States and April 4 in the Philippines.
Watch the final trailer here:
-
Reviews5 days agoPOCO X8 Pro Max review: A new beast from the far east
-
News5 days agoPOCO X8 Pro Series: Price, availability in the Philippines
-
Laptops2 weeks agoApple MacBook Neo Review
-
Computers2 weeks agoGIGABYTE collaborates with Capcom for RE Requiem custom PC
-
Apps1 week agoGoogle Maps is finally getting a 3D mode
-
Entertainment2 weeks agoThe internet is thirsting over the One Piece Season 2 cast
-
Features1 week agoGalaxy AI on the Samsung Galaxy S26 Ultra
-
Automotive2 weeks agoBYD is reportedly considering an F1 team












