Philippines

Brother Philippines launches trade-in madness promo

For the new school year

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Brother Philippines | Brother DCP T420W
File photo: Brother DCP-T420W

Brother Philippines has announced the return of its “Trade-In Madness Promotion” starting June 14. They offer discounts up to 30% on select printers.

The promotion allows customers to trade in any old printing device, regardless of brand or condition, for a discount on new Brother inkjet printers.

Celebrating its 25th anniversary in the Philippines, Brother Philippines aims to support students and professionals preparing for the new school year. Glenn Hocson, President of Brother Philippines, stated the promotion reflects the company’s commitment to providing affordable technology while promoting environmental responsibility.

Customers can trade in old printers, fax machines, typewriters, or all-in-one units at authorized Brother dealers and stores. Discounted models include the MFC-T920DW and MFC-T930DW, as well as other models in the company’s refill tank series. Each traded-in machine is eligible for one discount, with a limit of three purchases per customer per day.

The initiative also supports the UN Sustainable Development Goal 12 by promoting responsible consumption and production through the proper disposal of old electronics. This aligns with Brother Philippines’ existing sustainability efforts, such as its annual Ocean Cleanup Drive and Green Project recycling program.

Full details and participating stores are available on the Brother Philippines promo website.

News

nubia joins durability competition with launch of V80 Max

Budget smartphone introduces durability-related upgrades

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Not to be left behind in the budget smartphone durability and waterproofness competition, nubia has launched nubia V80 Max in the Philippines.

The latest device starts at just PhP 6,499 via ecommerce platforms like Lazada, Shopee, and TikTok Shop. It has a regular retail price of PhP 9,999.

Unarguably, the most significant upgrades from the V70 Max are the 1.8-meter drop resistance and IP64 water and dust resistance.

The phone features 360-degree all-round protection for impacts, ensuring they keep up with most competitors offering the similar durability-laden features.

Everywhere else, the improvements are incremental. The budget handset is powered by an octa-core processor with up to 1.8GHz clock speed.

The phone houses a 6,000mAh battery with support for Bypass Charging and even reverse charging.

In front is a 6.9-inch 720p display with up to 780 nits of brightness, which is 41.8% brighter than the previous generation. On paper, the panel is also capable of up to 120Hz refresh rate.

For its cameras, the nubia V80 Max has a 50MP main camera coupled with a 16MP front camera.

Additional OS features include AI Scam Alert, AI Social Publisher, and more. The V80 Max also introduces weak signal optimization for challenging areas.

It even has a network-free communication capability of its own, called nubia LinkFree.

Customers can get the new budget device in five colorways: Stardust Purple, Stellar Silver, Aurellia Gold, Sky Cyan, and Space Black.

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News

Beyond the Box, Digital Walker turn over Tesla Model Y to iPhone 17 raffle winner

What began as an iPhone 17 launch-day purchase became a once-in-a-lifetime moment for a first-time iPhone user.

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Beyond the Box and Digital Walker officially turned over a Tesla Model Y to Joshua Juanillo, the lucky winner of their iPhone 17 launch raffle.

What started as a simple purchase quickly turned into a moment that felt bigger than the box. Joshua, a 27-year-old employee and long-time Android user, earned a single raffle entry after buying an iPhone 17 base model on the first day of sale at Digital Walker Glorietta.

It was his first time switching to iPhone, and already a milestone on its own. He had no idea it would lead to something this life-changing.

The surprise didn’t stop there. During the turnover, Beyond the Box and Digital Walker CEO Charles Paw added another unexpected gift to the moment, a brand-new iPhone Air, turning an already unforgettable day into something even more surreal.

This is the kind of story that captures what Beyond the Box and Digital Walker mean when they say Go Beyond. It’s about transforming a regular retail experience into a memory that stays with you long after the receipt fades.

With his new iPhone now seamlessly integrated with his Tesla Model Y, Joshua steps into a smarter, more connected way to drive, navigating and controlling his car straight from his phone.

The turnover was made even more meaningful as Joshua celebrated the moment with his family and girlfriend by his side, sharing a once-in-a-lifetime win that started with a single purchase and a leap of faith.

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Automotive

BYD expands PH presence with entry of DENZA luxury EVs

4 initial showrooms planned

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BYD Group premium sub-brand DENZA is officially entering the Philippine market.

The move marks a strategic shift to capture the luxury “new energy vehicle” (NEV) segment, beyond the company’s existing mass-market offerings.

This expansion follows a period of rapid growth for BYD in the Philippines under its distributor, ACMobility.

By introducing DENZA, the group aims to offer a tiered ecosystem of electrified transport that ranges from budget-friendly options to high-output luxury ones.

The sub-brand’s initial lineup could possibly include the high-end MPV, DENZA D9.

It features a triple-motor system and high-capacity batteries that provide significant electric-only range before the gasoline generator engages.

Potentially, SUVs DENZA B5 and DENZA B8 will also be introduced locally, positioned as plug-in hybrid EVs.

Offerings under the DENZA sub-brand will be distributed locally by BYD Philippines Corp.

Advanced technology, comfort

DENZA’s entry focuses on “passenger-centric engineering” rather than traditional luxury excess.

The vehicles will feature two of BYD’s flagship technologies: the DiSus system and e3 platform.

The first is an intelligent body control system that manages vehicle motion to balance executive-level ride comfort with sharp handling.

Meanwhile, the e3 Platform is a high-performance architecture utilizing a three-motor drivetrain.

This setup lets drivers pull off advanced maneuvers such as “crab-walking” and “compass turns,” while enhancing stability during high-speed travel or emergency situations.

Strategic presence

DENZA will establish a dedicated retail network separate from standard BYD showrooms to support its positioning.

The sub-brand is planning four initial locations in Makati, Greenhills, Alabang, and Cebu.

Once it officially rolls out, DENZA expects to compete against luxury vans like the Toyota Alphard and Lexus LM.

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