Cameras
Fujifilm X-T30 Review: Remembering my love for photography
An ode to how I first fell in love
I fell in love with photography when I was around 10. There was a different kind of glee whenever my hands carried a compact camera. My younger self would capture photos that I find beautiful, even things with little to no significance like walls, sidewalks, and ugly buildings. It’s probably the reason why I pursued photography and made a career out of it. I just love photography so much.
Soon after joining GadgetMatch, I found myself using my camera less and less. I started leaning towards smartphone cameras, taking snaps to be uploaded on social media and sample photos for our smartphone reviews and camera shootouts. Everything became for work and I forgot why I love photography.
When I got my hands on Fujifilm’s latest camera, the X-T30, there was a yearning inside me — to go around, to see places, to take on an adventure. And I did.
An ode to my love for photography
The Fujifilm X-T30 made me remember why I fell in love with photography. It was like the days when I was 10 years old, carrying a compact camera innocently. The X-T30 felt like an invitation to try photography, once again.
Its vintage look is like a trip down memory lane. It brims with nostalgia and takes you to the wonders of your humble beginnings. No wonder I felt like a kid again, curious about the world and ready to explore.
But despite the classic approach, the Fujifilm X-T30 still has a modern and sleek feel to it. It’s something that youngsters would love to use during their travels; something that will let them flaunt their love of photography without appearing like a professional photographer.
Going back to where it first started
The X-T30 made me want to use cameras again instead of smartphones during my travels. When I went on an adventure, I kept my smartphone in my bag and focused on taking photographs. The X-T30 is lightweight at 383g and was made with portability in mind. Even though I have thin, fragile arms, I can carry the camera with just one hand.
Despite using a Fujifilm camera in my earlier trips, I found it confusing to navigate Fujifilm’s dials and other functions. It’s because I’ve been using Sony’s mirrorless cameras for more than two years already that I’ve grown accustomed to its design.
Nonetheless, you don’t have to be a quick learner to figure out Fujifilm’s cameras, especially the X-T30. Once you start getting the hang of it, you’ll be unstoppable in taking lots of photographs. It packs a lot of camera modes, complemented by easily accessible controls to suit different situations.
It’s also easier to grip and hold, with ample space for your hand beside the controls. It has a tiltable touchscreen LCD monitor too, so you can take amazing low and high angle shots.
With this camera, you will truly love to fall in love with photography again. I repeat: Photography, not mobile photography. There’s a difference.
Reminding you of your potential
Just like every mirrorless camera out there, the Fujifilm X-T30 can provide my photography needs. But what sets this camera apart from its competitors is its ability to be a beast in photography, despite being small. Some dubbed it a “Little Giant,” and I couldn’t agree more.
The X-T30 sports an even better sensor and processor, the latest X-Trans CMOS 4 and X-Processor 4, respectively. With the combination of these two, it’s easier to take photos quickly with outstanding quality. Your photos will look rich in colors and tones and you can now track a moving subject faster with its improved face- and eye-detection AF. It’s even more accurate as it can let you select faces and focus on them.
Additionally, you can take photos swiftly, too! The mechanical shutter will let you shoot continuously at up to 8.0fps in full resolution, while the electronic shutter allows a high-speed continuous shooting of up to 30fps. Oh, you can take 4K/30P videos too!
This camera just reminded me of my potential when I was just starting, and the potential that I can still achieve. How one can dream big and believe in itself that it can do a lot of things. Despite being small and compact, the Fujifilm X-T30 is one powerful camera.
To put my heart on my sleeve once again
In this age, photographs are meant to be shared. However, taking photographs with the X-T30 didn’t feel like I want to brag about my shots. Yes, I’m happy (and proud) that I didn’t lose my skill and passion, but the photographs I took felt too personal. It’s as if an array of emotions linger in every photo, and personal stuff makes me shy away from the spotlight since it makes me vulnerable.
It’s just like falling in love with someone. We’re afraid of showing off our emotions (or works, in this scenario) that we tend to avoid confronting these mixed feelings — ranging from joy, fear, bliss, and frustration.
Using the Fujifilm X-T30 made me take photos for my own consumption and keep it to myself — just like what I do when I love someone.
On another note, taking photographs with the X-T30 made it less about me and more about the world around me. When I was using a smartphone, I’ve always taken selfies and asked people to take my photo so I can post it on Instagram. This time around, it’s just me, the camera, and the moments waiting to be captured during my adventures.
Even our producer Vincenz focused more on his surrounding during his travels. Here’s an example of the night shot he perfected by being in tune with the world around him:
- Shot by Vincenz Lee | GadgetMatch
- Shot by Vincenz Lee | GadgetMatch
Knows how to match you (and your aesthetic)
What I love about Fujifilm is its unique Film Simulation modes. It lets me use a certain film as a preset to be applied to the photo I’m taking. For instance, my favorite is ETERNA, which subdues the color as if it’s a still from a movie. Take a look at the example below:
While it’s better to apply our favorite presets and our own editing style during the post-processing, Fujifilm’s Film Simulation modes made me feel like it knows me, my taste, preference, and aesthetics. And even though I have a particular set of style that I like, there are still a lot of films to choose from. I think what I’m saying is we all deserve something (or someone) that offers more than what else you want — and the X-T30 has that.
Some of the film simulations are Fujifilm’s very own photographic films: PROVIA, which delivers radiant colors exactly as you remember them, and Velvia, which provides high saturation and vivid colors.
There are also ASTIA offering soft tones for outdoor portraits, CLASSIC CHROME for creating subtle colors and muted tones, ACROS for a monochromatic shot that is rich in texture and deep blacks. Furthermore, PRO Neg. Hi and PRO Neg. Std both offers natural skin tones with the former creating high-contrast portraits while the latter produces realistic and softer tones in portraits.
There are stories that we can keep in our hearts forever
While on the boat looking out on the horizon, it dawned on me that I haven’t checked my smartphone in a while. I started living in the moment. One second, I’ll be stunned by the gorgeous landscapes we encountered along the way. Another second, I’m out shooting these vivid sceneries.
I’m astounded with how Fujifilm made me focus on capturing these wonders. It’s also amazing how it lets me keep these stories and it hit me: We can store these memories in different ways — it can be uploaded on social media, saved on our smartphones’ clouds and galleries, or for old souls, printed on a scrapbook and kept in a photo album.
Photographs, for me, are forms of moments translated into something tangible. Fujifilm lets you decide how to keep these memories. It remains modern in a way that it lets you transfer your photographs to your smartphone through its Camera Remote app and Bluetooth connectivity. It also has a micro USB cable for you to connect it to your laptop or PCs, since I’m sure some of you would opt to print your photographs the old-fashion way.
Is the Fujifilm X-T30 your GadgetMatch?
If you’re looking for a travel companion or getting back into photography as a hobby, the Fujifilm X-T30 is the right match for you. It’s basically a down-sized X-T3 complete with style and power.
The Fujifilm X-T30 starts at a retail price of PhP 52,990 (US$ 1,012) for its body only and PhP 75,990 (US$ 1,452) for the 18-55mm lens kit bundle. It’s now available in stores nationwide.
Cameras
Canon PhotoMarathon returns, introduces video, open categories
Happening on April 18 in BGC, Taguig
The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.
The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.
For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.
Here’s a quick breakdown of the contest categories and their corresponding prizes:
Main Category (Photo)
- Open to Canon users only
- Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
- Open to all camera brands
- Prize: Canon EOS R8 with 24-50mm
Video Category
- Open to all camera brands
- Canon Prize winner: Canon EOS R50 V
- Non-Canon Prize winner: Canon Powershot V1
The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.
To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.
To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.
These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.
Cameras
Canon EOS C50 cinema camera price in the Philippines
Smallest, lightest cinema camera made for today’s filmmakers, creators
Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.
The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.
It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.
Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.
This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.
Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.
Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.
In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.
Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.
Photo performance
For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).
The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.
Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.
Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.
This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.
Professional interface
Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.
There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.
During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.
Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.
The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.
Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.
For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.
To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.
For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.
The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.
SEE ALSO: Sony’s mobile motion capture system, mocopi, is coming to Singapore
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