We were already expecting Apple to unveil the latest version of their mobile operating system simply called iOS 12 at WWDC 2018. The rumors surrounding its new features were pretty quiet, so we didn’t really know what to look forward to.
As it turned out, Apple didn’t focus on making big changes to iOS, but instead made sure that it’ll work smoothly even on older iPhones and iPads. Although, that doesn’t mean there are no new features to be excited about.
iOS 12 may not have the grand change iOS 7 had years ago, but the new update does include some significant additions and improvements like Screen Time, Memoji, Group FaceTime, and grouped notifications.
This is similar to what Google introduced in Android P. Apple wants their uses to have a healthier balance with gadgets and life, so the Screen Time feature in iOS 12 will make sure you’ll get that. It details how much time you’re spending on your device and apps. It can break down app usage by category and also track which one is constantly bugging you with notifications.
You’ll be able to set limits for each app if they become too addictive. A “time’s up” message will display if your allotted time is over, but you can always ask for more if you still want to continue. Parental controls are also integrated in the app, giving parents great control over how often kids stare at their device’s screen.
Memoji and new Animoji
Memoji is probably the most popular of the announcements today. If Animoji lets us become our favorite emoji, Memoji will let you create a personalized character that you can animate. It’s pretty much like Samsung’s AR Emoji, but improved in a lot of aspects. Memoji let’s you have your own appearance, choose skin color, hairstyle, and accessories.
Animoji is not forgotten with a new roster of characters including a ghost, koala, tiger, and a tyrannosaurus rex (or simply T-Rex). Not only that, Animoji now has the ability to detect your tongue. If you stick it out, Animoji will be able to mimic that.
Apple’s built-in video chat app will soon be able to let friends have a video conference with up to 32 people. Like other popular video conferencing apps, group FaceTime sessions will have dynamic video windows that get larger when the user in that window is speaking. You might say it’s a boring update, but hold your horses.
If you don’t feel like showing your face in the call or wanna stir up some fun, you’ll be able to use Animoji and your Memoji character during calls. I can already imagine having a lively video conference even during work meetings.
At last! Grouped notifications is a long overdue fix to iOS’ messy notifications. In iOS 12, you’ll now be able to interact with or dismiss multiple notifications from the same app at once — just like how Android has been doing it for years. Aside from this, there are also new tweaks like individual setup of “Quiet” app notifications that will show up on your lock screen or not make a sound at all.
Better AR and a new Measure app
In iOS 12, augmented reality is still a focus feature. A more powerful AR experience is coming our way on Apple’s mobile devices along with a new Measure app. As the name suggests, the app is for measuring objects or distances around you. It’s practically an AR ruler similar to other third-party apps, but now made by Apple.
All about performance
As mentioned earlier, Apple is working to make iOS feel smoother and faster especially on older devices. Based on their test on a four-year-old iPhone 6, these are what they found about iOS 12’s performance: Apps launch 40 percent faster, the system keyboard shows up 50 percent faster, and the camera launches 70 percent faster.
“For iOS 12, we are doubling down on performance.” — Craig Federighi, Senior VP of Software Engineering for Apple
Apple focuses on what’s in the core to make sure the new update will not slow down older devices. This is probably to address the battery issues and intentional slow down fiasco. iOS 12 will be available for download later this year, but you can join the beta program to get ahead of everyone else. All devices running iOS 11 are eligible to get iOS 12 — nice!
Google is under investigation for abusing Android
Dominating the market comes with a price
Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.
Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.
India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.
The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.
Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.
Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.
Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.
EA is looking into making a mobile version of Apex Legends
To battle with Fortnite
EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?
Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.
Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.
“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.
There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.
Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.
Introducing Bumble’s Spotlight: Pay to get to the top of the page
For just two Bumble coins!
You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.
You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.
Hi Martin! Spotlight is designed to advance your profile to the top for the stack to be viewable by more people instantly. When you use two Bumble Coins to activate Spotlight, for 30 minutes we will shuffle your profile to the top without anyone knowing. 💛
— Bumble (@bumble) February 6, 2019
Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.
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