Her GadgetMatch

Birdshot producer highlights value of taking things slow

‘There’s a reward when you take things slow’

Published

November 29, 2018

Rodneil Quiteles

“Anyone can be a filmmaker. If you have a story, if you have the talent, you can just do it.”

This is how filmmaker Pamela L. Reyes described the filmmaking landscape today. She’s been in the industry for close to a decade now and has worn different hats: From writer to producer to director.

Smartphones, GoPros, and prosumer cameras have enabled more people to tell their stories visually. Reyes says this wasn’t the case back when she started. Back then, she explains, “When you make films, you really have to want it a lot.”

“Before you had to find the film cameras, you had to find the crew members that really want to make films,” she elaborated. Filmmaking used to be a pipe dream, but that isn’t the case anymore, not with a variety of tools becoming more accessible to a lot of people. While that’s mostly a good thing, it has also created its own problem.

“There are really good artists everywhere but at the same time there are really bad films being made,” said Reyes adding that with the volume of films being made it has “become harder to weed out the bad ones.”

Making Filipino films internationally competitive

The craft, though, definitely goes beyond the tools you make it with. Especially when you want your films to do well internationally.

“There’s a reward when you take things slow,” said Reyes, who has won and been nominated for various local and international awards for her role as producer for the award-winning film Birdshot. She says it’s also about uplifting the film’s production value. That includes creating a good and sustainable working environment on set.

We’ve all heard our fair share of stories from people in the film industry about insane work hours and talent fees that are not paid on time. Reyes wants to do away with these practices.

It starts, she says, with building the right kind of team all while making sure that everyone is paid appropriately, on time, and that their well-being is taken into consideration by making sure the work hours are reasonable.

“There’s no shortcut to making good films,” said Reyes, who is currently working on a few local and international films. She believes in investing the right amount of time when making films. Consequently, she’s turned down projects which demand that she rush things.

“Don’t rush it. The best film will come out if there’s a lot of love and passion in it,” she explains.

Stories that are true

A Visual Communication graduate from the University of the Philippines Diliman, Reyes shared that she initially had an agency job that lasted no longer than three days. She said she “knew right away” that it wasn’t for her.

Her calling is in storytelling. When asked which stories she wants to tell the most, she beamingly replied: “I really want to tell stories that are true.”

“Most of the films I do are kind of feminist. That’s what I really want to push for because I haven’t seen that in a lot of films here [in the Philippines]. One that’s truly feminist. By that I mean you show what you have to show. You say what you have to say.”

Reyes is currently working on a coming-of-age film and a horror film — two of her favorite genres. Talking excitedly about her two projects, she once again highlighted the importance of taking the right amount of time in developing films. This way, you get the reaction you want to get out of your audience which is what pushes her to keep on making films.

“It’s just seeing the reaction of people and knowing that I affected their life a bit or I scared them a bit, made them think a bit. That’s the payoff that is enough for us to keep going.”

In a fast-paced world where we have a constant diet of content that’s bite-sized but oftentimes fails to hold our attention, Reyes champions the importance of running at your pace. Haste makes waste and to create something that you’re truly proud of and elicits a reaction from your intended audience, you need to take your time.

Related Topics:Birdshot Pamela L Reyes specials

Entertainment

ITZY’s YUNA is Infinix’s first ever global brand ambassador

Infinix is in with YUNA in the scene

Published

February 27, 2026

Vincenz

Graphics by Vincenz Lee | GadgetMatch

Infinix is entering a new era — and the brand is bringing one of K-Pop’s most sought-after stars along the ride.

A first for Infinix

In line with the launch of the latest NOTE 60 series, Infinix has also named YUNA of ITZY as its very first Global Brand Ambassador. The company calls this a bold step forward for both innovation and style.

For the record, this is the first time Infinix has tapped a global ambassador — and the choice makes sense. YUNA is known for her confidence, vibrant energy, and unapologetic self-expression. These qualities align closely with Infinix’s “Joy Tech, Beyond Limits” philosophy.

In a statement, YUNA shared her excitement about the partnership. She said she’s looking forward to connecting with fans in a new way and creating meaningful stories together with the brand.

For Infinix, this collaboration is more than just a celebrity endorsement. It signals a shift in how the company wants to position itself globally — not just as a smartphone maker, but as a lifestyle tech brand for expressive, tech-savvy youth.

The more, the merrier

The partnership goes along the debut of the NOTE 60 Series, further fueling Infinix’s move toward a more premium smartphone experience.

Like YUNA, the NOTE 60 line also brings notable names in the table:

Powered by Snapdragon from Qualcomm
Design collaboration with Pininfarina
Audio tuned with JBL

It’s a clear attempt that Infinix wanted to elevate both performance and design by blending in flagship-level specs, more refined aesthetics, and immersive sound altogether.

Infinix says this launch also marks its expansion into more premium international markets.

With YUNA as the face of the brand, the company hopes to strengthen its appeal among younger users who want both powerful hardware and a device that matches their personality.

Rather than focusing purely on specs, Infinix is leaning into storytelling — highlighting how technology can spark creativity, joy, and individuality.

With the NOTE 60 Series and YUNA front and center, Infinix appears ready to redefine its brand identity on a global scale.

Accessories

Razer fully unwraps these limited BLACKPINK Edition gaming gear

They are finally coming in your area!

Published

January 22, 2026

Vincenz

Initially teased a month ago, the much-awaited BLACKPINK x Razer collab has finally been revealed for all the BLINKs to see (and purchase).

Hitting the ‘DEADLINE’

ICYMI, BLACKPINK (or K-Pop’s biggest female quartet composed of Jennie, Lisa, Rosé, and Jisoo) started their highly-anticipated ‘DEADLINE’ World Tour just last year.

With Razer’s signature dark black styling paired with BLACKPINK’s bold and iconic pink scheme, this collaboration felt like the perfect match.

Now, if you’re the type of BLINK who still has a severe sepanx (like yours truly), all these limited BLACKPINK-themed gaming gear by Razer might just be the cure.

That said, here are all the BLACKPINK Edition gaming accessories you should expect from the Singaporean-American gaming giant.

Ornata V3 Tenkeyless – BLACKPINK Edition

A low-profile RGB keyboard with clicky Mecha-Membrane switches.

DeathAdder Essential – BLACKPINK Edition

Gaming mouse with ergonic comfort and precision alongside mechanical switches and programmable buttons.

Gigantus V2 – Medium – BLACKPINK Edition

Razer’s smooth and durable mouse mat with that BLACKPINK flair

Enki X – BLACKPINK Edition

Badly-needed gaming chair for all-day comfort combined with BLACKPINK’s aesthetics — made for your marathon gaming sessions.

Pricing and Availability

Here are the SRP of the special Razer x BLACKPINK Edition gaming essentials:

Ornata V3 Tenkeyless – BLACKPINK Edition = US$ 119.99
DeathAdder Essential – BLACKPINK Edition = US$ 49.99
Gigantus V2 – Medium – BLACKPINK Edition = US$ 29.99
Enki X – BLACKPINK Edition = US$ 499.99

These will all be released worldwide (excluding Canada and Japan) by the 2nd quarter of 2026.

Currently, Razer has set-up a pop-up store in Hong Kong. BLINKs in the area can experience all the special gaming gear with dedicated photo zones in the scene.

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A post shared by Richard Lai (@richardlaihk)

This popped right in time as BLACKPINK will hold the Hong Kong stop of their ‘DEADLINE’ tour for three straight days — from January 24 (Saturday) until January 26, 2026 (Monday).

Moreover, these might just be the perfect complement to the quatro’s upcoming ‘DEADLINE’ EP by February 27, 2026.

Might as well, an advanced 10th year anniversary gift this August 2026.

Deals

Trade in your old device and switch to Dyson at SM Podium

A simple trade-in lets you enjoy Dyson’s latest technology with better value!

Published

November 25, 2025

Her

Sometimes, the right upgrade arrives at the perfect moment.

Dyson is giving everyone that chance with its Trade to Upgrade event happening from November 25 to 28 at the 2F Atrium of SM Podium.

It’s a limited run designed for anyone who has been waiting to switch to smarter cleaning, cooler airflow, or sleeker styling.

The idea is simple: Bring your old purifier, vacuum, or hair tool from any brand, working or not, and switch to a Dyson machine within the same category.

You can enjoy up to 30 percent off when you trade in a purifier for a Dyson purifier, a vacuum for a Dyson vacuum, or a hair dryer or styler for a Dyson hair tool.

It’s a straightforward way to upgrade your daily routines with technology that performs better and looks better at home.

The event also welcomes shoppers who are not trading in. Dyson is offering flexible payment options with zero percent installment for up to twenty-four months on all machines, including the Airwrap Coanda 2X and the Amber Silk finish.

This gives more room to choose the device that fits your lifestyle without rushing the decision.

Whether you are setting up a smarter home or refreshing your everyday essentials, this event is a chance to experience Dyson’s design and engineering in a more accessible way.