Infinix is entering a new era — and the brand is bringing one of K-Pop’s most sought-after stars along the ride.

A first for Infinix

In line with the launch of the latest NOTE 60 series, Infinix has also named YUNA of ITZY as its very first Global Brand Ambassador. The company calls this a bold step forward for both innovation and style.

For the record, this is the first time Infinix has tapped a global ambassador — and the choice makes sense. YUNA is known for her confidence, vibrant energy, and unapologetic self-expression. These qualities align closely with Infinix’s “Joy Tech, Beyond Limits” philosophy.

In a statement, YUNA shared her excitement about the partnership. She said she’s looking forward to connecting with fans in a new way and creating meaningful stories together with the brand.

For Infinix, this collaboration is more than just a celebrity endorsement. It signals a shift in how the company wants to position itself globally — not just as a smartphone maker, but as a lifestyle tech brand for expressive, tech-savvy youth.

The more, the merrier

The partnership goes along the debut of the NOTE 60 Series, further fueling Infinix’s move toward a more premium smartphone experience.

Like YUNA, the NOTE 60 line also brings notable names in the table:

• Powered by Snapdragon from Qualcomm
• Design collaboration with Pininfarina
• Audio tuned with JBL

It’s a clear attempt that Infinix wanted to elevate both performance and design by blending in flagship-level specs, more refined aesthetics, and immersive sound altogether.

Infinix says this launch also marks its expansion into more premium international markets.

With YUNA as the face of the brand, the company hopes to strengthen its appeal among younger users who want both powerful hardware and a device that matches their personality.

Rather than focusing purely on specs, Infinix is leaning into storytelling — highlighting how technology can spark creativity, joy, and individuality.

With the NOTE 60 Series and YUNA front and center, Infinix appears ready to redefine its brand identity on a global scale.

Initially teased a month ago, the much-awaited BLACKPINK x Razer collab has finally been revealed for all the BLINKs to see (and purchase).

Hitting the ‘DEADLINE’

ICYMI, BLACKPINK (or K-Pop’s biggest female quartet composed of Jennie, Lisa, Rosé, and Jisoo) started their highly-anticipated ‘DEADLINE’ World Tour just last year.

With Razer’s signature dark black styling paired with BLACKPINK’s bold and iconic pink scheme, this collaboration felt like the perfect match.

Now, if you’re the type of BLINK who still has a severe sepanx (like yours truly), all these limited BLACKPINK-themed gaming gear by Razer might just be the cure.

That said, here are all the BLACKPINK Edition gaming accessories you should expect from the Singaporean-American gaming giant.

Ornata V3 Tenkeyless – BLACKPINK Edition

A low-profile RGB keyboard with clicky Mecha-Membrane switches.

DeathAdder Essential – BLACKPINK Edition

Gaming mouse with ergonic comfort and precision alongside mechanical switches and programmable buttons.

Gigantus V2 – Medium – BLACKPINK Edition

Razer’s smooth and durable mouse mat with that BLACKPINK flair

Enki X – BLACKPINK Edition

Badly-needed gaming chair for all-day comfort combined with BLACKPINK’s aesthetics — made for your marathon gaming sessions.

Pricing and Availability

Here are the SRP of the special Razer x BLACKPINK Edition gaming essentials:

• Ornata V3 Tenkeyless – BLACKPINK Edition = US$ 119.99
• DeathAdder Essential – BLACKPINK Edition = US$ 49.99
• Gigantus V2 – Medium – BLACKPINK Edition = US$ 29.99
• Enki X – BLACKPINK Edition = US$ 499.99

These will all be released worldwide (excluding Canada and Japan) by the 2nd quarter of 2026.

Currently, Razer has set-up a pop-up store in Hong Kong. BLINKs in the area can experience all the special gaming gear with dedicated photo zones in the scene.

 

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This popped right in time as BLACKPINK will hold the Hong Kong stop of their ‘DEADLINE’  tour for three straight days — from January 24 (Saturday) until January 26, 2026 (Monday).

Moreover, these might just be the perfect complement to the quatro’s upcoming ‘DEADLINE’ EP by February 27, 2026.

Might as well, an advanced 10th year anniversary gift this August 2026.

Sometimes, the right upgrade arrives at the perfect moment.

Dyson is giving everyone that chance with its Trade to Upgrade event happening from November 25 to 28 at the 2F Atrium of SM Podium.

It’s a limited run designed for anyone who has been waiting to switch to smarter cleaning, cooler airflow, or sleeker styling.

The idea is simple: Bring your old purifier, vacuum, or hair tool from any brand, working or not, and switch to a Dyson machine within the same category.

You can enjoy up to 30 percent off when you trade in a purifier for a Dyson purifier, a vacuum for a Dyson vacuum, or a hair dryer or styler for a Dyson hair tool.

It’s a straightforward way to upgrade your daily routines with technology that performs better and looks better at home.

The event also welcomes shoppers who are not trading in. Dyson is offering flexible payment options with zero percent installment for up to twenty-four months on all machines, including the Airwrap Coanda 2X and the Amber Silk finish.

This gives more room to choose the device that fits your lifestyle without rushing the decision.

Whether you are setting up a smarter home or refreshing your everyday essentials, this event is a chance to experience Dyson’s design and engineering in a more accessible way.