Cameras

FUJIFILM announces the GFX50S II medium format camera

This is by far their cheapest medium format camera

Published

September 3, 2021

Vincenz

It hasn’t even been a year ever since FUJIFILM announced the GFX100S, and now it has a new, yet more affordable, medium format sibling. Just a refresher, the GFX50S II (read as GFX50S Mark II) is the successor to 2017’s GFX50S.

Medium format camera for less

The FUJIFILM GFX50 S II has a 51.4-megapixel large-format sensor that’s 1.7 times bigger than a 50-megapixel 35mm full-frame sensor you’ll find on most high-end DSLRs and mirrorless cameras nowadays. This means you get better image quality whenever you take photographs.

What makes this different is its specialized design. This camera uses smaller light-collecting micro lenses on the image sensor in order to create wider gaps between pixels. Not only does this result to sharper images, it also brings better ISO sensitivity, dynamic range, and better post-processing flexibility.

With a new Pixel Shift Multi-Shot function, the FUJIFILM GFX50S II can capture and generate 200-megapixel images without lapses in color presentation. This works by recording and combining 16 RAW images into one DNG (Digital Negative) RAW file via its “Pixel Shift Combiner” software.

A GFX100S minus the 102-megapixel image sensor

Some things stay the same though — but it’s not a bad thing. Just like the GFX100S, it weighs at just 900g (1.9lb). It also has a magnesium alloy body for utmost robustness and durability without sacrificing heft. The camera is also weather-sealed, dust and moisture-resistant, and most of all, can work in cooler places under -10ºC (or 14ºF). It even has the same 3.2-inch LCD monitor with support for tilting that an EVF (electronic viewfinder) cannot always shoot in high and low-angle shooting.

Moreover, the FUJIFILM GFX50S II is powered by the similar X-Processor 4 quad-core processor which fusions its high-speed image processing together with ultra-fast and high-precision Auto Focus (AF) system. The latest algorithm brings more life to the photos captured by this camera.

Stable, sharp shots

It even has the same 5-axis IBIS (In-Body Image Stabilization) but unlike the GFX100S, the GFX50S II is able to bring up to 6.5-stops of Vibration Reduction — which is the highest in the history of its kind. This became possible with a high-performance gyro sensor and accelerometer that can both detect motions with high accuracy rate. This just means you’ll get less-blurred shots with sharp details and more precise Face / Eye Detection as well as subject tracking.

For easier operability, it has six customizable C1-C6 controls that can be modified and assigned depending on your liking. There’s even a switch between shooting Stills and Videos for added convenience so you don’t have to rotate the Mode dial all the way. There’s even a 1.8-inch sub LCD monitor at the top for better control of the EXIF settings.

Lastly, FUJIFILM’s signature Film Simulation is still here and were not left behind. You can choose between 19 different presets designed for different types of subjects and scenes. An effect can be seen directly an image through Live View.

A new FUJINON lens

The FUJINON GF35-70mm F/4.5-5.6 WR is FUJIFILM’s new interchangeable zoom lens for their large-format GFX cameras. It weighs just around 390g, making it a total of only 1300g when paired with the GFX100S or the GFX50S II. Despite it being lightweight, it’s great lens that delivers high-resolution images with fast AF performance as well.

This is an 11-elements lens with one aspherical element and two ED elements in nine groups. Paired with a stepping motor, operability is silent when shooting fast subjects while still being able to retain focus and sharpness. Just like the new FUJIFILM GFX50S II, the lens is also dust and moisture-resistant that works in sandy deserts or tropical rainforests and can withstand temperatures below -10ºC or 14ºF.

Two new XF lenses, too

Other than the new GF lens, FUJIFILM also brings two new lenses for the X Series: the FUJINON XF 23mm and XF 33mm f/1.4 II LM WR. While they’re different in the size of focal lengths, they actually share the same aperture of f/1.4 with nine aperture blades. This not only provides brighter shots with less noise at night, it also brings the best of shallow Depth of Field while still being able to preserve sharper images.

Both of these lenses consist of 15 lens elements with two aspherical and three ED elements in 10 groups that reduces chromatic and spherical aberration when shooting. They even possess a silent yet fast and highly-accurate AF system. This is meant for photographers who love to capture fast-moving subjects.

Best of all? They’re also dust and moisture-resistant at 11 locations. The ability to withstand cold temperatures is still here so you can shoot astrophotography shots even in colder nights.

More lenses to come

If you’re a heavy FUJIFILM user, there are a total of 17 G-mount lenses being developed for the GFX series. One of them is a tilt and shift lens that can correct image distortions to produce undistorted photographs — more helpful in architecture shots.

For the X-Series, the current 2021 lens roadmap will bring a total of 40 interchangeable X-mount lenses. There’s the XF 18-120mm catered for videographers who rely on versatile zoom lenses. There’s also the XF150-600mm ultra-telephoto zoom lens ideal for wildlife and sports photography. Despite the long focal distance, it will actually be compact and lightweight lens meant for the XF camera line.

Pricing and Availability

A body-only FUJIFILM GFX50S II retails for PhP 223,990 and goes up to PhP 251,990 if you’ll buy it with its GF 35-70mm f/4.5-5.6 WR kit lens. Both of these will be available by the end of September 2021. Practically speaking, it costs just like the usual full-frame cameras out there.

If you’ll compare it with FUJIFILM’s recent medium format camera releases, you’ll get a price cut of more than PhP 200,000 to 400,000. This makes it the cheapest medium-format camera available so far.

Meanwhile, you can grab it as early as September 9 until the 25th and enjoy their exclusive pre-order perks including:

Free 1-piece NP-W235 (worth PhP 3,990)
Free 1-piece BC-W235 Dual Battery CHarger (worth PhP 3,990)
Exclusive GFX workshop with FUJIFILM X-Photographer

For more details, just look at the pre-order mechanics below.

FUJINON Lenses

If you just want the lenses, you have to wait a little bit before you get your hands on them. The pricing and availability of the new FUJINON lenses (plus one lens hood) are as follows:

GF 35-70mm f/4.5-5.6 WR – PhP 55,990 (Late November 2021 release)
XF 33mm f/1.4 R LM WR – PhP 45,990 (Late September 2021 release)
XF 23mm f/1.4R LM WR – PhP 55,990 (November 2021 release)
LH-XF23 II Lens Hood – PhP 3,990 (November 2021 release)

Related Topics:Fujifilm FUJIFILM GFX50S II GFX50S II

Cameras

Canon EOS C50 cinema camera price in the Philippines

Smallest, lightest cinema camera made for today’s filmmakers, creators

Published

December 6, 2025

Manila Connoisseur

Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.

The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.

It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.

Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.

This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.

Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.

Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.

In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.

Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.

Photo performance

For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).

The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.

Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.

Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.

This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.

Professional interface

Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.

There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.

During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.

Cameras

Sony launches the new Alpha 7 V

Get yourself a full-frame mirrorless camera for Christmas.

Published

December 4, 2025

Luigi Leonardo

Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.

The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.

Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.

For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.

To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.

For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.

The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.

Cameras

DJI Osmo Action 6 review: An adventurer’s best friend

This might be the best action camera yet?

Published

November 22, 2025

MJ Jucutan

My life as an athlete with a love for adventure often throws me into days that move faster than I can track.

One moment I am at the gym before sunrise, convincing myself that today I will stretch properly. Next, I am sprinting through airports or packing for a weekend race that I definitely did not plan for (but signed up for anyway because that is who I am).

When the DJI Osmo Action 6 entered my life, it felt like finding a piece of gear that immediately understood the mess I willingly put myself through.

I have always wanted a camera that could move with me (and survive me), preferably without making me feel guilty every time I jump off something or run through something.

I wanted a camera that did not need pampering. Something that would not make me pause my life so I could “protect the gear.”

Then suddenly, there it was. I had an entire month with the Osmo Action 6, and it almost felt like the universe handed me something that finally matched my pace. It followed me through unexpected moments that felt too good not to capture.

Made for those who ~really~ move

The first thing I noticed was how easy it was to hold the Osmo Action 6. It felt secure even when my hands were wet or drenched in sweat from training, as if it wasn’t bothered at all that I was already exhausted at 7 a.m.

Most of its controls are placed so intuitively that it felt like the camera was gently guiding me, saying, “Don’t overthink it. Just press this. Go live your life.”

The user interface was so straightforward that even people who have never touched an action camera would know what to do.

The screen reacts quickly and the settings are easy to reach. Its layout feels like it was made for people who move first and think later.

It removes every excuse to miss a moment because you were too busy trying to understand how the device works.

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A post shared by Jaye (@hemjaye)

Out of the box, the Osmo Action 6 gives you everything you need: a 1.5m extension rod, three Extreme Battery Plus units inside a multifunctional battery case, two locking screws, a curved adhesive base, a USB-C 3.1 cable, and two Dual-Direction Quick Release Adapter Mounts.

Depending on your lifestyle, accessories like the floating handle, the dual direction mini extension rod (which doubles as a tripod), the 360-degree wrist strap, and the hanging neck mount all serve one purpose: keep you hands-free so you can focus on living your story.

Inside a race course

During the Spartan Race’s Asia-Pacific Championship in Alviera, Porac, Pampanga, I joined the open category simply because I wanted to film my moments inside the course.

I could never join the Age Group Championship wearing a red band only to slow down for content. My competitive self would revolt.

I have always raced in the front pack with elite athletes and seasoned racers. Content creation is a blessing until you’re in a race and your pride says absolutely not.

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A post shared by Jaye (@hemjaye)

So my friend (also an elite athlete) and I became last-minute racers thanks to Mang Inasal Philippines. We joined the Sprint Category, which covers 5 kilometers with 20 obstacles (plus three extra because championship vibes).

Armed with only the Osmo Action 6 on a dual direction mini extension rod, I climbed walls and nets, carried sandbags, passed through hanging obstacles, and ran under an open trail where the sun genuinely felt personal.

Alviera is hot. We call it Hellviera for a reason. Yet the camera kept going despite direct sunlight and constant movements.

I dialed the resolution down to 2.7K because long 4K recording will always test thermal limits. Even then, it stayed reliable.

Like a scene straight out of an adventure documentary

The stabilization was genuinely magical. The frame stayed clean and level even when my hands were doing a million different things, like swinging my arms, gripping nets, adjusting grip, and bracing for impact.

Whether you choose RockSteady or HorizonSteady, your running sequences will look cinematic and documentary-level.

When we climbed or jumped, the shots had that adventure-film energy. There were no jitter or weird warping. No “Sorry, can you do that again?” moments.

We did not need retakes, and we did not need to check footage mid-race. The Osmo Action 6 kept up with the pace of an endurance athlete.

The built-in microphones even picked up our voices clearly. Pair it with DJI’s wireless mic and you get clean commentary that feels like the behind-the-scenes of your own sports film.

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Calm moment underwater

One of the most meaningful moments came when I lent the Osmo Action 6 to GadgetMatch’s Account Manager and Resident Host, Noela Amparo-Oro, for her birthday.

She wanted to celebrate by freediving, which honestly feels like the most poetic thing you can do for yourself. So I handed her the camera and said, “Go live your birthday moment. Capture it.”

Action cameras deserve to see actual action, not city sidewalks pretending to be adventures.

Noela had fun descending into the clear blue water. The footage she brought back made my heart stop for a moment. It was surreal. Like she had slipped into another world and returned with proof that it existed.

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A post shared by Noela 🎧❣️🎶 (@noeyylovesyou)

I have seen plenty of underwater clips from action cameras that turned murky or desaturated, requiring heavy color adjustments. The Osmo Action 6 did not do that. Underwater, it preserved colors beautifully.

The details of her movements; the subtle shimmer of light across her skin; and the calm flow of bubbles. Everything was captured with clarity that felt emotional.

The Osmo Action 6 handled depth and shifting light with ease. Watching the clips felt like I had been there beside her, suspended underwater.

Even Noela could not believe the footage. And the fact that the camera does not need an underwater case up to 20 meters makes the experience feel even more freeing.

A picture quality to love

The Osmo Action 6 uses a large 1/1.1-inch square CMOS sensor that lets in more light, allowing underwater clips to remain balanced and detailed even in low-light environments.

With 10-bit color support, gradients in the water and sky looked vivid. The variable aperture paired with the sensor gives you the flexibility to shoot under harsh sunlight or underwater without losing depth or mood.

Exposure transitions also felt natural, and the highlights stayed controlled while the shadows held detail. The Osmo Action 6 preserved the emotional tone of each scene without flattening the story.

As James Rusameekae from Physical: Asia said, it is simply “Wow!”

Is the DJI Osmo Action 6 your GadgetMatch?

The DJI Osmo Action 6 excelled in every environment I threw it into. Water, low light, heat, fast movement, and unpredictable conditions? It handled everything with ease.

I collected footage filled with emotion and energy, and everything remained steady and sharp.

The clips felt complete even before editing, like they were already telling a story. (I uploaded some of them straight to my Instagram Story!)

If you live an active life and thrive outdoors, the Osmo Action 6 will meet your needs. You will appreciate how quick it is to use, and you will love the size, durability, and picture quality.

It feels like the kind of gadget you bond with, which makes it a Swipe Right!

Anyone who wants a companion for adventures will find comfort in the Osmo Action 6. For me, it is a Super Swipe.

With the experience I had, and the ease it brings to my life whenever I am out and about, PhP 24,390 for the Standard Combo feels like an investment in moments that matter.

The DJI Osmo Action 6 deserves the GadgetMatch Seal of Approval.

If you do not live an active lifestyle, the Osmo Pocket Series or Osmo Nano might suit you better since it is built for city travelers. But if you want to look adventurous — and you have the budget — who am I to stop you?

The DJI Osmo Action 6 retails for PhP 29,990 for the Adventure Combo, giving you all the accessories you may or may not need.