Cameras
Fujifilm X-A5 review: The perfect camera to up your social media game
Yep, I did an #OOTD challenge
When the Fujifilm X-A5 was announced, I was beyond excited.
You see, I own and shoot with a pink X-A3 for my stuff outside of work and my personal vlogging.
And sure, the fact that it was a pretty bright pink was part of what convinced me to get the X-A3, but it’s not just the color that drew me to this shooter. I wanted a small camera that I could bring on trips without being too bulky, something my frail arms could actually hold up for times I do decide to vlog. My non-negotiable was that “flippity screen” (yes, folks, I made that term up), the camera screen that flips upwards so you can see yourself as you shoot or record.
So, when the XA-5 came out, I was curious to see what improvements this new mirrorless camera had.
Quick specs
If you’ve already noticed by now, this will not be your typical camera review. For the benefit of those looking for camera specs, I’ll list them here, but know that this would probably be the last I mention them in this whole piece. This review will revolve around my experience with the X-A5 in the context of my needs when it comes to cameras.
The Fujifilm X-A5 is a mirrorless camera — this means it’s lighter and more compact than DSLRs. It’s equipped with a 24.2-megapixel APS-C image sensor and is capable of reaching ISO 12800 (which may mean good things for low-light shots). It’s also the first X series camera with phase detection which means that this device will focus twice as fast as previous cameras, like my X-A3. The body comes bundled with an XC 15-45mm f/3.5-5.6 kit lens and it has a built-in internal flash.
Now that we got that out of the way, let’s move on.
Looks matter
In true Fujifilm fashion, this camera looks like a pretty Instagrammable itself. The body has clean matte aluminum-silver details that extend to the buttons and the back. The body itself is textured and comes in black, brown, or pink. Of course, I pushed for the pink one.
Button placements are about the same: On/Off toggle with the shutter button, mode dial, exposure compensation dial, and a function key up top, and the usual buttons like menu, video record, playback, and other shortcuts are on the back of the camera. The display is also a touchscreen for easier navigation. Basically, if you’ve used an X series Fujifilm camera before, you’ll know where everything is. 
This camera, dubbed Fujifilm’s smallest mirrorless camera, is light and it fits my hands perfectly. Although, I’d have to admit: There isn’t much of a size difference between the X-A5 and my trusty X-A3, save for the X-A3’s bigger kit lens.
The thing is, there’s no way I’m lugging around a big camera on vacation trips and the X-A5 (as well as my old X-A3) is a size that I find acceptable — it’s not as bulky and it’s small enough to fit in my bag with everything else I decide to bring around on trips.
Pointing and shooting
Fujifilm is a beloved brand in photography and it comes as no surprise that this camera can capture stunning pictures. I mean look at these sample shots…
Although I know my camera basics, I am not the best in shooting or handling cameras, mine or otherwise. The X-A5 was amazingly easy to use, especially since I’m already familiar with the past model. Honestly, I’ve had my share of crappy photos but these samples actually impressed me. Low-light photos, however, are a different story. Like many devices on the market now, you don’t exactly get the best photos when lighting conditions aren’t ideal.
The X-A3, my previous camera, only had Wi-Fi connectivity which means that it could only transfer photos when my phone is connected to the camera’s Wi-Fi. This process was a little cumbersome as that connection gets cut when you switch back to an actual network to get on the internet. That is now a problem of the past. The XA-5 is equipped with Bluetooth connectivity so that mean transferring photos from camera to your phone is so easy — you can even do it automatically and while connected to the internet through Wi-Fi.
Also, tourist selfies can go from this:
To this:
Yep, connecting the camera to the app allows you to take photos and videos remotely. This means you don’t need another person to take your photos; you can control everything with your phone.
#OOTD Challenge!
Now, I generally suck at #OOTDs and posed travel content in general but I felt it was time for a challenge. I’d seen a lot of Instagram influencers tout their Fujifilm cameras so I wondered: Could I take the same photos with this thing?
Since I was traveling with the boyfriend when I was testing out this camera, I enlisted his help and had him be my token Instagram Boyfriend — ah the things we do for work!
I stood at random picturesque spots in Hong Kong and did the best travel/wanderlust/OOTD poses I could muster (which always translated to me looking up, for some reason). Since I’m not so big on editing, I only used the VSCO app on my phone to slightly adjust these photos and add a filter. Again, transferring photos to my phone for editing (and eventual posting) was a breeze because of connectivity functions. The results are as follows:
Needless to say, I was pretty happy with the pics, despite my awkward and repetitive posing. Expect these shots to be on my Instagram feed soon.
Videos and vlogging
One of the big things I use my camera for is vlogging. The fact that this thing is light is a big plus for me because it’s the weight my frail arm can handle as I hold out the camera to shoot myself. I mean, I have no idea how people actually shoot video with those humongous vlogging rigs, but that’s not a problem with the X-A5.
Although I’ve shot vlogs with this camera, my main gripe with this thing is that there’s no movie mode on it. This makes it a little hard to preview settings on the screen for shooting video — a problem I’ve grappled with on my X-A3 as well. The camera is capable of recording in 4K, which is literally bigger videos, but the camera display lags too much on that setting so I’d suggest sticking to a lower resolution like 1080p.
What’s great though is that there’s a touch-to-focus feature on video now, something only previously found on the photo mode. The X-A5 is also equipped with an audio port so you can now improve your vlog audio with an external mic.
Is the Fujifilm X-A5 your GadgetMatch?
Obviously, there are bigger, badder, and more expensive cameras out there that do a whole lot that this dainty thing can’t. But, that’s not the point (and those cameras are probably not pink). This shooter is designed for a certain demographic: those, like me, who want a simple, easy-to-use device in a light, compact, and stylish body. It’s not the best camera out there and at its price point, that would be pretty impossible. Nonetheless, it’s a camera that I really enjoy using.
If you’re like me and you’re looking for a more compact camera for IG photos and social media posts with great phone and app integration, you should consider the X-A5. It’s a great camera for beginners and enthusiasts who are just wetting their toes in the pool of content creation.
The Fujifilm retails for US$ 599 in the US and PhP 34,990 in the Philippines.
SEE ALSO: Fujifilm X-A5 is brand’s smallest and lightest mirrorless camera
Cameras
Canon PhotoMarathon returns, introduces video, open categories
Happening on April 18 in BGC, Taguig
The Canon PhotoMarathon is officially returning this year and is introducing more categories for enthusiasts to join in.
The 2026 edition, the 19th in the Philippines, will happen on April 18 at the BGC Amphitheater in Taguig City.
For the first time, Canon is opening the competition to non-Canon users. Even those with just smartphones can register. The brand has also added a video category.
Here’s a quick breakdown of the contest categories and their corresponding prizes:
Main Category (Photo)
- Open to Canon users only
- Prize: Canon EOS R6 Mark III with RF24-105mm f/4-7.1 IS STM
Open Category (Photo)
- Open to all camera brands
- Prize: Canon EOS R8 with 24-50mm
Video Category
- Open to all camera brands
- Canon Prize winner: Canon EOS R50 V
- Non-Canon Prize winner: Canon Powershot V1
The full mechanics will be announced on the day of the competition itself to make it even more challenging for those taking part.
To join, simply download the Canon PH Delightful app, create an account, go to the Events tab and select the Canon PhotoMarathon banner. Registration is already open.
To build up hype for the upcoming event, Canon will host photowalks, school tours, and regional tours leading up to the PhotoMarathon.
These are designed to engage photographers at every skill level. Admission is free and open to all digital camera users.
Cameras
Canon EOS C50 cinema camera price in the Philippines
Smallest, lightest cinema camera made for today’s filmmakers, creators
Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.
The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.
It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.
Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.
This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.
Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.
Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.
In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.
Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.
Photo performance
For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).
The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.
Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.
Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.
This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.
Professional interface
Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.
There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.
During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.
Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.
The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.
Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.
For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.
To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.
For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.
The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.
SEE ALSO: Sony’s mobile motion capture system, mocopi, is coming to Singapore
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