Hatasu HERO Hatasu HERO

Philippines

What I learned riding the Hatasu HERO

As a 1st-time e-bike user

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Two and three-wheeled electric bikes have become a staple in the greater Metro Manila areas. Even beyond that too where cities and municipalities are not as busy as in the country’s capital. But where streets are developed enough with popular establishments like convenience stores, coffee shops, fast-food restaurants, laundry services, and more.

I have lived in a family compound cul-de-sac surrounded by subdivisions for as long as I have been existing. And I must say the e-bike is definitely a game-changer for residents living in rural to suburban areas.

Without a doubt, the e-bike is useful to ferry your children to your local elementary or private school. Going to buy lunch? Just hop onto one and save yourself time and energy. For others who work just nearby, it has become the alternative mode of transportation to get to the workplace or to get out of the looban and to the nearest loading/unloading station for jeeps and buses.

Just to give a better picture, our house is a few hundred meters away from the barangay’s main road. Even farther from the city’s major highways. I’m spared from the noise of cars, trucks, and buses. But have to deal with dogs, cats, and even chickens and ducks daily.

Tricycles are the main mode of transportation for commuters to get to the city “center” and for those who have to go to Manila daily. Sari-sari stores are the go-to for most purchases that are needed quickly, while talipapas provide the locals with fresh produce.

It’s normal for residents for such an environment to just walk daily for errands here and there. Those who have day jobs opt for motorcycles, which come in very cheap monthly payment rates.

An everyday hero

Hatasu was generous enough to grant us temporary usage of the Hatasu HERO. It’s the brand’s latest three-wheeler which is marketed as an “everyday hero.” It can accomplish basically everything I mentioned above. It retails for just PhP 64,990 and is readily available via Lazada.

The demo unit I received came in a gray body with the HERO’s signature black mask-looking windshield and roof. It came complete with a charger cord, a helmet, and a trapal in case of driving under inclement weather.

At first glance, it’s already a standout compared to most e-bikes I see in my barangay. It has that certain stylishness and elegance. The Hatasu HERO has a bigger front wheel with suspension to complement braking. There is a spacious compartment under the back seat. It can fit medium to big bags or a few boxes of groceries. There is also a cage on the rear for extra storage.

Running errands and more

Given my setup where I work mostly from home and only have to commute to Metro Manila about two to three times weekly for other endeavors, the e-bike provided me a helping hand when it came to going out to do chores. Obviously, I cannot drive it along major highways, but it made practical tasks easier.

I was able to go to my preferred laundry shop that was about one-and-a-half kilometers away and purchase some food along the way back home. As there is also a nearby cemetery that is just three kilometers from our compound, I invited my cousin to just use the e-bike with me to visit her late mother, who passed away a few months ago.

Before the day I was scheduled to have the model returned, I was also able to test it for a longer run when I had to take my girlfriend home from our compound to her subdivision in Imus. The journey took above nine kilometers for one way. We even had a stopover at a nearby McDonald’s branch. After wrapping up the trip, the e-bike lost just one bar from its battery indicator (four bars at full).

Power-efficient

It was in these uses where the existence of e-bike serves its purpose. I didn’t have to charge the Hatasu HERO a lot throughout the week-long use for short trips. I was also impressed by its power as it was able to maneuver past rough roads with relative ease. The three-speed switcher on the right handle also gave me flexibility against humps and when driving on the main road that required more speed. On paper, the Hatasu HERO has a listed speed of 20 to 25 kph, but I was able to take it to as fast as 35 kph.

Throughout this short experience, I’ve picked up a few takeaways.

E-bikers need an equivalent driving school course

Hatasu HERO

What made it a breeze for me throughout the trip was the fact that I own a driver’s license and underwent driving school training. I just had to apply the basics of driving to get accustomed to the e-bike in less than a day.

On the road, I stayed on the rightmost part of the traffic as I know e-bikes do not run as fast as motorcycles or four-wheelers. I always use the turn signal lights, switch from different speeds depending on the situation, and use the horn when I must.

On the downside, not everyone underwent the same training as I did. It’s obvious that most e-bike users own e-bikes because it’s what they can afford at the moment given how tough the economy is. However, the lack in basic driving knowledge manifests on the streets, where it can get chaotic at times. I’m sure people have had the experience of watching examples on social media. Minors can even drive e-bikes because there are no rules enforced against it yet.

This is an issue that government offices have to address moving forward to standardize the usage of e-bikes. In Imus, Cavite, fortunately, the LGU requires e-bikes to be registered for just a small fee and a few documentary requirements. Drivers shall also be given a small plate number. This registration is renewed every year.

Aside from streamlining that process, it is imperative that e-bike owners undergo some sort of equivalent driving school seminar at the very least, so they can familiarize themselves with the intricacies of driving and the do’s and don’ts on the road. That way, we can share our roads better, and get to my second point, which is:

We’re far away from a society where various vehicles can co-exist, but getting there

As mentioned, we are still ways to go from seeing streets where bicycle, e-bike, motorcycle, and private vehicle owners can co-exist smoothly.

I felt this the most during the trip where I had to drop my girlfriend home. Motorcycles kept overtaking right. E-bike users do not use their turn signals and tail-gate larger vehicles which can totally be dangerous. Some stay in the “fast lane” which stalls traffic behind.

Again, this stems from the lack of education about driving, which can be addressed by stakeholders altogether. I am all for leveraging technology and utilizing it to make our lives easier. However, we cannot be selfish about it either because we all live in one collective society. It’s always about give-and-take.

I’m willing to keep one

 

Of course, that may change if in another world, I live in, say, a condominium in the bustling metro areas or somewhere else. However, given the status quo, even a two-wheeler e-bike does its job and makes our daily lives more efficient. I can understand why middle-class families or individuals have opted for such an alternative vehicle.

For one, it’s eco-friendly since it uses electricity, and very cheap to maintain compared to owning a car. It charges for about eight hours from one bar to full, which does not cost much compared to fuel. Fuel prices also depend on the global economy as well. You can also just wipe the entire vehicle clean with a damp cloth, instead of having to go to the carwash regularly. 

The compact form of the Hatasu HERO makes it a space-saver as well. Especially in subdivisions or compounds with narrow streets and for families who do not have the luxury of owning large lots. 

Lastly, it’s very affordable. At aPhP 20,000 to PhP 70,000 price range, it’s more realistic to finance a model or just pay in straight cash. And just like cars used for courier or ride-hailing services, you can use e-bikes to support your small business or side hustle like deliveries or having a local school service for kids.

Riding the Hatasu HERO for one week certainly opened my eyes to what else needs to be done to make the world a better place. If that sounds tricky to do, it’s because it is. Perhaps, we can start somewhere — like our society, and a be a “hero” everyone else looks up to.

Computers

ASUS and ROG Grand Tech Fair 2026 offers holiday deals

Freebies, cashback, and raffle prizes

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ROG Xbox Ally

ASUS and Republic of Gamers (ROG) are bringing holiday deals to shoppers nationwide through the ASUS and ROG Grand Tech Fair 2026.

Running from November 9, 2026, to January 17, 2027, the campaign offers freebies, cashback, and raffle prizes. Shoppers can also enjoy exclusive deals during weekend mall caravans.

The promotions cover ASUS and ROG’s consumer and gaming lineup. These include ProArt, Zenbook, Vivobook, ROG, and TUF Gaming laptops. ASUS All-in-One PCs and desktop computers are also part of the campaign.

Win prizes worth over PHP 180,000

The 12 Gifts of ASUS nationwide raffle gives eligible buyers a chance to win prizes worth over PHP 180,000.

Purchases of qualifying consumer laptops, gaming laptops, select desktops, and All-in-One PCs automatically qualify for one raffle entry. Buyers must register their products online by 11:59PM on January 17, 2027.

Each unique device serial number qualifies for one registration and raffle entry.

The campaign features two raffle draws:

  • Minor draw (December 16, 2026): Six winners will receive prizes, including the ROG Falchion Ace 75 HE Gaming Keyboard, JBL Charge 6, and Midea TF Bladeless Fan.
  • Major draw (January 25, 2027): Six winners will receive prizes, including the ROG Xbox Ally, DJI Osmo Pocket 3, Fujifilm Instax Mini Evo, and ROG Slash Luggage Edition 20.

Get a free Chipolo POP Smart Tracker

Buyers can also receive a free Chipolo POP Smart Tracker when purchasing select devices from ASUS and ROG Exclusive Stores.

Eligible products include Vivobook S, Vivobook Flip, Vivobook 14/15/16, Vivobook Go, ASUS Gaming, and TUF Gaming laptops.

The offer also covers ROG Strix G16 laptops, TUF Gaming desktops, ASUS Mini Tower desktops, and All-in-One PCs.

Get up to PHP 5,000 in GCash rebates

The ASUS and ROG Grand Tech Fair 2026 Mall Caravans bring additional deals to 13 SM Cyberzone locations.

Starting November 14, shoppers can visit participating malls every weekend. They can enjoy instant GCash rebates of up to PHP 5,000 on eligible products.

The caravans also feature exclusive gifts, product demonstrations, and other activities.

Here’s the caravan schedule:

Date Mall
November 14–15 SM Megamall
November 21–22 SM City Fairview, SM City Baguio, and SM City Legazpi
November 28–29 SM City North EDSA and SM City Iloilo
December 5–6 SM City Clark and SM Seaside City Cebu
December 12–13 SM City Davao, SM City Dasmariñas, and SM City Puerto Princesa
December 19–20 SM Mall of Asia Cyberzone and SM City Bacolod

GCash rebates vary by product series:

  • PHP 5,000: ProArt laptops, Zenbook DUO, Zenbook S, ROG Zephyrus, and ROG Flow laptops.
  • PHP 3,000: Vivobook S, Vivobook Flip, Zenbook A, Zenbook, ROG Strix, and ROG Strix SCAR laptops. This tier also covers ASUS Mini Tower V5 desktops, ASUS V400 and V600 All-in-One PCs, and ROG G700 desktops.
  • PHP 1,000: Vivobook, TUF Gaming, and ASUS Gaming laptops. Select TUF Gaming desktops and ASUS Mini Tower S5 desktops also qualify.

Buyers can get an additional PHP 300 cashback when purchasing a qualifying device with select ASUS or ROG accessories.

These include ROG gaming bags, ASUS mice, keyboards, keyboard-and-mouse sets, and chargers.

ASUS highlights its market leadership

The holiday campaign also celebrates ASUS’s position as the Philippines’ leading consumer laptop and PC brand.

According to the IDC Quarterly Personal Computing Device Tracker for Q3 2026, ASUS held a 32.6% share of the consumer laptop market. The company also recorded a 111.4% increase in laptop shipments from Q2 to Q3 2026.

ASUS also holds the top position in the country’s overall consumer and gaming PC categories.

The company complements its products with the ASUS No. 1 Quality and Service Package. This includes up to three years of local and international warranty coverage, one-year local accidental damage protection, and up to six free device cleanings.

The package also includes a 14-day return policy. ASUS supports customers through more than 130 local service centers and drop-off points, with international warranty coverage in over 90 countries.

Shop the ASUS and ROG Grand Tech Fair 2026

The ASUS and ROG Grand Tech Fair 2026 runs until January 17, 2027, at participating ASUS and ROG stores and authorized resellers nationwide.

For complete promotion mechanics, eligible products, and participating retailers, visit the official ASUS Grand Tech Fair 2026 website.

You can also follow ASUS Philippines and ROG Philippines on Facebook for updates.

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Philippines

Smart Infinity launches PureVoice

AI-powered noise cancellation for calls

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Smart Infinity has launched PureVoice, an AI-powered service that filters background noise during calls. The service aims to deliver clearer conversations, even in noisy environments.

Launched on November 6, 2026, PureVoice reduces distractions from traffic, crowds, and music. It supports everyday conversations, from important business calls to catching up with family and friends.

PureVoice also works on smartphones without built-in noise cancellation. Users don’t need to install an app or configure additional settings.

Subscribers can simply press 8# during a call to enable or disable the service. Smart Infinity members get first access, with a wider rollout planned for other Smart subscribers.

Smart continues to improve voice calling

PureVoice builds on Smart’s investments in network expansion and modernization.

In 2020, Smart completed its Voice over LTE (VoLTE) rollout. The technology enables high-quality voice calls while allowing subscribers to use mobile data simultaneously.

Smart also introduced Video over LTE (ViLTE). The technology lets subscribers make video calls through their phone’s dialer without third-party applications.

The company also highlighted its performance in quality-of-service tests conducted by the National Telecommunications Commission (NTC) in Metro Manila. Smart recorded zero dropped calls in the latest tests, meeting the regulator’s prescribed threshold.

Smart Infinity members can learn more about PureVoice by calling *800.

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Philippines

Lazada kicks off 11.11 Biggest Sale of the Year ahead of holiday rush

With up to 90% off deals

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Lazada Philippines is kicking off its 11.11 Biggest Sale of the Year ahead of the holiday shopping rush. The sale runs from 8 PM on November 6 to November 13, 2026.

Shoppers can enjoy up to 90% off LazFlash Deals and additional Lazada vouchers worth up to PHP 3,000. The promotions cover gifts, household essentials, personal technology, fashion, and everyday lifestyle products.

Featured brands include SharkNinja, Jo Malone, CAROTE Global, Tempur, HONOR, Scrub Daddy, Karat World, and FitFlop.

Filipino shoppers become more discerning

The 2026 eCommerce Savvy Shopper Report by Cube, in partnership with Lazada, highlights changing Filipino shopping habits. The report found that 36% of Filipino online shoppers qualify as “Savvy Shoppers.”

This represents the highest proportion among six Southeast Asian markets surveyed. Another 22% of Filipino respondents fall under the “Near-Savvy” category.

The study measures shopping habits across four dimensions: Verification, Value Optimisation, Confidence & Protection, and Digital Fluency. These dimensions examine how consumers evaluate products and sellers, find better deals, and navigate digital shopping tools.

They also consider how shoppers assess safeguards throughout their online purchasing journey. The findings show that Filipinos now consider more than price when shopping online.

Product authenticity, seller credibility, buyer protection, and reliable information also influence their purchasing decisions.

Lazada aims to address these priorities through its shopping features and services. LazMall offers an authenticity guarantee, while AI chatbot LazzieChat helps shoppers make informed purchasing decisions.

Other in-app tools also help consumers navigate their online shopping experience with greater confidence.

Start holiday shopping early with Lazada

Lazada Philippines brings together trusted global brands and promotional offers to help shoppers prepare for the holidays.Consumers can explore gifts, home essentials, and everyday lifestyle products for the season and beyond.

Shoppers can access the 11.11 Biggest Sale of the Year through the Lazada Philippines app. The sale runs from 8 PM on November 6 to November 13, 2026.

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