realme is unfurling its realme With You campaign for this year’s holiday season, featuring a meaningful lineup of initiatives.

The annual celebration highlights the power of connection, community, and shared joy. Headlining the roadmap of activities and campaigns is Real Gifts, where the Squad can win special gifts from a prize pool worth over PhP 50 million.

The first part is a 12-day digital giveaway series. This activity features back-to-back comment challenges on realme’s official Facebook page. The mini games and realme-inspired prompts shall let fans win exclusive prizes.

The celebration then extends to the Retail Peak Season Activities, a lineup of in-store promos and exclusive giveaways curated for fans.

There’s raffles, mystery boxes, and advent rewards filled with products and partner brand goodies. Included are realme smartphones, AIoT devices, and even a trip for two to Thailand and Vietnam.

The raffle period is from November 11, 2025 to January 11, 2026.

realme Ambassador Search

Next is Real Stories. Beyond gift-giving, realme is also shining a light on stories and inspirations. In line with this is the reintroduction of the realme Ambassador Search, which empowers aspiring creators and students to represent the voices of today’s generation.

The search embodies realme’s energy, creativity, and authenticity through a festive OOTD challenge. Participants are urged to showcase Christmas-inspired looks that are fresh, stylish, and uniquely Gen Z.

Granting wishes for children in need

Moreover, Real Moments is a series of activities to celebrate the season with joy and purpose. In partnership with Make-A-Wish Philippines, realme helps grant wishes for children in need.

The brand will also reconnect with its community through Thanksgiving gatherings with the Squad. Campus Play Fest 2025 will likewise keep the momentum alive with two days of esports as part of the Philippine Collegiate Championship (PCC) finale.

Celebration across the metro

Lastly, Real Experiences captures the warmth of the season through the release of the campaign’s official realme with You Christmas song and music video. This will also include Campus Roadshows at select universities across Manila.

Plus, there will be a Catch realme Now Lucky QR Giveaway. This citywide activation brings the realme with You experience to corners of Manila.

Riders carrying festive signages will traverse key Metro Manila areas. Fans are encouraged to spot them and share photos and videos online for the chance to win smartphones.

Insta360 is expanding its presence in the Philippines with the launch of the X4 Air. It’s a new ultralight 8K 360 camera designed for creators who want portability without losing image quality. The company says the X4 Air continues the X Series legacy of intuitive design and accessible 360 storytelling, now in a smaller and more travel-ready body.

Weighing only 165 grams, the X4 Air is the lightest 8K 360 camera Insta360 has released. It uses dual 1/1.8-inch sensors and updated image processing to capture sharper 8K detail with richer color. The camera is aimed at beginners, travelers, and anyone looking to explore 360 content creation for the first time.

Sharper imaging and smarter performance

Insta360 says the X4 Air improves on the X4 by focusing on real-world usability. AdaptiveTone and Active HDR work together to balance highlights and shadows, while Portrait Mode smooths skin tones naturally for people-focused shots. Updated low-light algorithms also deliver cleaner images after sunset.

The camera introduces user-replaceable lenses with a tougher optical coating that doubles drop resistance. It is waterproof up to 15 meters and includes FlowState Stabilization and 360° Horizon Lock for steady footage in any direction.

Compact build with flagship features

At 165 grams, the X4 Air is built to be carried anywhere. It stays light enough for one-handed use while still maintaining Insta360’s fifth-generation panoramic imaging technology. Despite its compact form, it shares the X5’s 8K 30 fps 360° video and replaceable lens system, and it supports most X5 accessories.

All-in-one creative tool

The X4 Air records in 360 degrees so creators can shoot first and reframe later. InstaFrame Mode saves both a share-ready flat video and a full 360° version at the same time. The camera also supports the Invisible Selfie Stick for drone-like shots, as well as smooth POV footage for daily vlogs.

Twist to Shoot, Gesture Control, and Voice Control let users start recording hands-free, making it easier to capture moments during solo shoots, group scenes, or sports runs.

Faster editing and seamless sharing

Editing is handled through Insta360’s AI-powered mobile app. Features like Auto Edit, FlashCut, and AI Frame automatically generate polished videos. The camera integrates with Apple, Garmin, and Huawei devices for performance overlays, while Insta360+ Cloud storage keeps files backed up. Every X4 Air purchase includes a one-year 200 GB cloud subscription for a limited time.

Pricing and availability

The Insta360 X4 Air is now available in Graphite Black and Arctic White from official offline and online retailers, including Shopee and Lazada. The Standard Bundle is priced at PhP 21,990. The Starter Bundle costs PhP 24,990 and includes a 114 cm Invisible Selfie Stick, Lens Cap, and an extra battery. Both bundles come with a complimentary one-year Insta360+ subscription for a limited time.

The company has expanded from seven to seventeen retail locations since June, adding stores in SM Dasmariñas, SM Lipa, SM Pampanga, SM Clark, Ayala Market!, Glorietta, SM Aura, Ayala Harbour Point, Marquee Mall, and SM La Union. Thirteen more branches are planned before the end of the year.

Laifen, the global brand known for precision engineering and minimalist design, is officially entering the Philippine market with a full lineup of high-speed, smart hair dryers built for everyday use.

Designed for people who want salon-level styling without the fuss, Laifen’s tools promise faster drying, safer heat control, and smoother finishes — whether you’re getting ready for work, heading out for dinner, or squeezing in a quick refresh between errands.

Since launching in 2019, Laifen has focused on creating efficient, design-led haircare tools that work for real life. Its devices have already reached more than 20 million users worldwide as of early 2025.

Now, Filipinos can finally experience the brand’s signature blend of power and care. Every model arriving locally comes equipped with smart heat monitoring and strong airflow, offering a balance of speed and protection for daily styling.

Compact, maximum performance: Laifen Mini

The Laifen Mini shows that a compact dryer doesn’t have to compromise on power. It runs on a next-gen 110,000 RPM motor that delivers fast drying while staying surprisingly quiet at just 61 dB.

Weighing only 299 grams (without nozzle and cord), it’s light enough for travel yet comfortable for full styling routines. Its Smart Temperature Control checks heat 100 times per second to protect hair, while a built-in Negative Ion Generator helps boost shine and reduce frizz.

There’s also a Child Mode for gentler drying sessions. Made from high-grade nylon with 30% fiberglass and a dual-layer magnetic filter, the Mini combines durability with hair-friendly tech.

The Laifen Mini retails for P5,799 SRP, but early shoppers can get it for P3,599 on Laifen’s official Shopee, Lazada, and TikTok stores. Available in Green, Blue, and White.

Precision meets power: Laifen SE 2

The Laifen SE 2 builds on the strengths of its predecessor with even better performance for users who want more control when styling. Its 108,000 RPM motor pushes out 21.5 m/s airflow for quick, efficient drying.

Users can fine-tune their routine with 10 styling combinations: 2 airflow levels and 5 temperature settings. Heat is regulated 80 times per second to prevent damage, while its six-layer noise reduction system keeps sound levels at just 59 dB.

The Laifen SE 2 comes in White with an SRP of P7,499, now available at a limited-time price of P4,499 on Shopee, Lazada, and TikTok.

Look good, spend less: Laifen SE Lite

The Laifen SE Lite proves that affordability can still feel premium. It’s lighter, shorter, and easier to handle than the SE, with a balanced body designed for longer sessions.

Its high-speed drying system saves time, while 150 million negative ions help cut down frizz and leave hair smoother. A six-layer noise reduction setup brings sound down to a calm 62 dB, and Smart Temperature Control — adjusting heat 50 times per second — helps protect hair from damage.

Available in Tan, Pink, and Purple, the SE Lite retails for P3,799 and can be purchased for as low as P1,999 during the launch period on Laifen’s official social commerce platforms.

Get your Laifen Hair Dryer today

Laifen’s debut lineup is now available nationwide and online via Shopee, Lazada, and TikTok. Early buyers can enjoy limited-time discounts plus a free comb while stocks last. A special launch bundle is also available: purchase the Laifen SE 2 or Laifen SE Lite and get 50% off a waterproof bag. New followers can also redeem a P100 OFF voucher for additional savings.

If you want, I can convert this into strict N1 format, tighten the lifestyle tone further, or adjust the length.