News

Huawei faked the Nova 3i’s selfie ads

They were actually taken by a DSLR

Published

on

Recently, Huawei has made major waves with their spectacular smartphones. Among others, one of their accolades highlight the brand’s amazing camera capabilities. With that in mind, you would think that Huawei doesn’t need to puff up its chest.

Unfortunately, the scene-stealing brand was recently caught creating misleading marketing materials.

Usually, smartphones advertise their cameras by posting actual shots taken from the device. As you might expect, these photos aren’t always true to life. From processing in post to using other devices, brands can embellish sample photos to suit their marketing. Often minimal, these adjustments usually go unnoticed.

However, Huawei’s ads shone brighter than the Northern Lights. To advertise the new Nova 3i, Huawei Egypt posted an ad that supposedly used the phone’s selfie shooter.

Unfortunately, the hired model accidentally posted Instagram photos from behind the scenes. Among others, the gallery included how they shot the ad. Instead of the advertised Nova 3i, a professional DSLR shot the photo in question.

The photos even show the male model extending his arm towards the camera, as if shooting a selfie.

Eventually, the model deleted the incriminating photos. Unfortunately for Huawei, as with most things on the internet today, keen-eyed observers already lifted the photos before they could disappear forever.

As mentioned above, embellishments are normal enough. However, brands don’t often allow themselves to get caught. More surprisingly, Huawei doesn’t need the camera magic. In fact, the new Huawei Nova 3i wowed in the midrange market.

If anything, the evidence warns users to naturally distrust ads and rely on the phone’s actual performance.

UPDATE (8/20/2018): Huawei has since posted that the ad includes a disclaimer that states the following:

“The mobile photos and the content is made for illustration only.

There might be a difference in the product visuals and sizes than reality, as well as the ad/film content.”

SEE ALSO: Huawei P20 and P20 Pro receive permanent price cuts

News

TCL expands mobile lineup with latest NXTPAPER series

3 new smartphone models featuring a paper-like viewing experience

Published

on

TCL has expanded its mobile lineup with the launch of the latest NXTPAPER smartphone series.

Part of the new NXTPAPER roster are the NXTPAPER 60 Ultra, NXTPAPER 70 Pro, and K70 Power 4G.

The new generation of smartphones is designed to deliver smarter, more comfortable, and more powerful mobile experiences for today’s connected lifestyle.

At the heart of the lineup is the company’s proprietary NXTPAPER technology, and award-winning display innovation.

It combines both hardware and software advancements to reduce eyestrain while preserving vivid colors and sharp picture quality. The result is a paper-like viewing experience.

Bannering the roster is the NXTPAPER 60 Ultra. It is powered by a Dimensity 7400 Elite processor and runs on Android 16.

It comes with up to 512GB of internal storage and 12GB of base RAM, plus 12GB more for expansion.

In front is an expansive 7.2-inch 120Hz FHD+ display featuring Nxtpaper 4.0 and a 32MP selfie camera, while at the back is a 50MP main camera, along with a 50MP 3X telephoto camera.

This variant houses a 5,200mAh battery with support for 33W charging.

Right under the 60 Ultra is the NXTPAPER 70 Pro. It is powered by a Dimensity 7300 processor, and comes with a 6.9-inch 120Hz FHD+ display and a 50MP main shooter.

This model has 8GB of RAM and 256GB of internal storage. It has a similar 5,200mAh battery with 33W charging.

Lastly, the K70 Power 4G is a budget choice, with a Helio G100 Ultra chipset, 6.75-inch 120Hz display, 4GB of RAM, 128GB of storage, and a 50MP main camera.

Price, availability

In the Philippines, the latest NXTPAPER smartphones are available for the following pricing:

  • NXTPAPER 60 Ultra: PhP 35,995
  • NXTPAPER 70 Pro: PhP 22,995
  • K70 Power 4G: PhP 9,495

All devices are available through Shopee.

Continue Reading

Apps

Canva teams up with SB19 to turn A’TIN’s passion into creativity

Campaign lets fans access assets, editable templates, more

Published

on

Canva Philippines has joined forces with SB19 and Sony Music Entertainment to launch the “Kaya sa Canva” campaign.

This first-of-its-kind initiative is aimed at transforming the popular Filipino boy band’s fanbase into creators by giving them access to official design assets, exclusive templates, and powerful creative tools.

That’s of course as fans have a way of creating artwork, banners, and more outputs to honor their idols.

As such, the partnership enables the A’TIN (SB19’s fanbase) to access the Canva-exclusive SB19’s Creative Hub.

This dedicated space lets fans access assets, including SB19-inspired sticker packs, custom typography, and editable templates inspired by the group.

Fans around the world will initially have access to templates for photo-booth strips, wallpapers, posters, and videos.

The campaign will then expand with Canva-exclusive assets celebrating the group’s New Era, as well as their latest single, “Lawless”.

Meanwhile, the original song “KAYA” is accompanied with an upbeat music video, doubling as a love letter to A’TIN and a masterclass in Canva’s tools.

Every visual and animation is fan-inspired, a celebration of the creativity, passion, and dedication that’s defined in the community from day one.

Continue Reading

News

The iPhone 18 might sell out for an unexpected reason

The ongoing shortage might play a part in the phone selling out earlier than expected.

Published

on

An iPhone selling out is not news. Because of how popular the phones are, it’s within the realm of probability that Apple runs out of stock at some point. According to a new report, this year won’t be any different… but it’s for an entirely different reason.

First reported by analyst Tim Culpan, Apple is reportedly struggling to meet its demand for semiconductors for the iPhone 18 and the foldable iPhone. The ongoing memory shortage is cutting off Apple’s ability to deliver the required supply of smartphones in a timely fashion. The report even claims that TSMC, which helps produce the iPhone, is sitting on a shipment of processors, worth US$ 1 billion, that don’t have memory chips.

Now, Apple is still confident that it can weather the launch. However, if the shortage persists, the iPhone 18 generation will likely sell out much more quickly than expected.

It’s an interesting time for Apple to experience such a shortage. It’s been heavily rumored that the company will launch its very first foldable phone next month, creating a new market for the brand. Apple definitely wants this attempt to succeed after the tepid response to its last new product, the Vision Pro.

SEE ALSO: Did Tim Cook just confirm that iPhone prices are going up?

Continue Reading

Trending