Power Mac Center once again turned the iPhone launch into a nationwide spectacle. The Premiere Apple Partner officially rolled out the iPhone 17 Series and iPhone Air in the Philippines. It held simultaneous midnight events at Greenbelt 3, SM Mall of Asia, and 41 more stores across the country.

At Greenbelt 3, student Marc Dave Afran was first in line. He was ahead of more than 600 patrons who queued up for hours to be among the first to unbox the iPhone 17. The energy stayed electric through midnight, with fans cheering as doors opened and the first units were handed out.

A night of spectacle and rewards

Clara Benin performing ahead of the Power Mac Center iPhone 17 Series Midnight Launch

The celebration blended music, excitement, and massive freebies. Performances by Lola Amour, Rob Deniel, and Clara Benin set the tone at Greenbelt 3. Meanwhile, SunKissed Lola and Janine Teñoso headlined the SM Mall of Asia launch.

Early patrons went home with premium freebie bundles worth up to PhP 30,000. They also got exclusive partner perks from Bo’s Coffee, Grab, and Lojel. Special trade-in offers were also on hand—up to PhP 57,000 off for an iPhone 16 Pro Max—along with up to 50% off select iPhone cases and 30% off premium accessories.

Nationwide participation

Beyond the two main venues, 40 more Power Mac Center and The Loop stores across Luzon, Visayas, and Mindanao joined in at midnight, giving hundreds more fans a chance to bring home their new iPhone right as the clock struck twelve.

“By opening our doors at midnight, we invite customers to be the first to experience what’s next,” said Joey Alvarez, PMC Director for Marketing and Product Management. “It’s a celebration of how technology continues to move people and the world forward.”

Exclusive offers continue

Missed the midnight fun? PMC’s “iPhone for All” campaign keeps the excitement going with extended deals, including up to PhP 9,000 savings, 0% installments, and cashbacks depending on your payment partner. Customers can still enjoy trade-in offers, accessory discounts, and even special promos like customized phone cases and gashapon giveaways at select The Loop stores until October 19, 2025.

The iPhone 17 Series and iPhone Air are now available nationwide. Get the via Power Mac Center and The Loop stores. They are also available online at powermaccenter.com and The Loop by Power Mac Center on Shopee.

Here are more photos from the event:

Just days after vivo’s widely-anticipated X300 series, its sister brand OPPO releases the Find X9 series. It’s their latest line of flagships for 2025.

Flagship Find

The OPPO Find X9 and Find X9 Pro are the next line of smartphones equipped with MediaTek’s latest Dimensity 9500 SoC based on a powerful and power-efficient 3nm process.

Much like its closest cousins, the base and Pro models of the Find X9 differ in certain aspects.

First and foremost, the Pro has the bigger 6.78-inch display. Meanwhile, the vanilla variant has a “more compact” 6.59-inch.

OPPO says though that both units boast an ultra-thin 1.15mm symmetrical bezels on all sides.

Moreover, battery capacities are also different.

The Find X9 has 7025mAh while the Find X9 Pro possess a larger 7500mAh battery.

These phones are expected to run the all-new ColorOS 16 with primary focus on silky-smooth animation, as well as smarter AI feats, seamless connectivity between PCs, Macs, and other accessories, as well as band overall user experience.

Hasselblad Legacy

Different from what OnePlus is doing, OPPO continues to strengthen its partnership with the renowned Swedish camera-maker Hasselblad.

With this continuous collaboration, both the Find X9 and X9 Pro feature the Hasselblad Camera System alongside OPPO’s all-new LUMO Image Engine.

Furthermore, the Find X9 Pro offers a 200MP telephoto camera co-developed with Hasselblad — both in sensor calibration and optical design.

Additionally, these Find models also deliver exceptional video capabilities with up to 4K / 120fps Dolby Vision support as well as LOG recording with ACES support for that seamless and professional workflow.

The Find X9 series are also concert-ready with cutting-edge telephoto optimizations such as Stage Mode and AI Sound Focus.

Pricing and Availability

The OPPO Find X9 are available in three colorways: Titanium Grey, Space Black, and Velvet Red.

Meanwhile, the Find X9 Pro is being offered in two shades: Silk White and Titanium Charcoal.

In line with the China-exclusive launch, the announcement of the Find X9 series slated for global markets will be held in Barcelona, Spain on October 28th.

Mark your calendars!

vivo has officially launched OriginOS 6 worldwide. The system is built around three pillars—smoothness, design, and intelligence. It represents vivo’s next major step as it celebrates its 30th anniversary.

Smoothness redefined

At the core of OriginOS 6 is Smoothness Mastery, setting a new standard for responsiveness across every layer of the system. The new Origin Smooth Engine coordinates computing, storage, and display performance for an experience that looks, feels, and stays smooth over time.

vivo’s 8+1 Ultra-Core Computing prioritizes critical tasks, improving app cold starts by 18.5% and stabilizing frame rates by 10.5%. Memory Fusion speeds up data loading by 106%, while Dual Rendering boosts animation performance by 35%. On top of that, touch response is now 41% faster and app launches are 16% quicker, even when opening 50 apps in sequence.

Visually, the Origin Animation System brings more fluid motion through effects like Spring Animation, Blur Transition, and Morphing Animation. vivo’s Snap-Up Engine ensures instant reaction for high-demand actions like mobile ticketing—keeping users one step ahead. The result: consistent performance that’s been SGS-certified for sustained smoothness, simulating up to five years of heavy use.

Design inspired by nature

OriginOS 6 takes cues from nature to create a digital environment that feels effortless and alive. The Origin Design System unifies all visual elements—color, shape, font, and layout—under a single aesthetic built for clarity and balance. The new vivo Sans font supports over 40 languages, with adjustable weight and adaptive legibility across devices.

Dynamic Glow and Translucent Color add depth and natural light behavior to every interaction. Widgets and home screen layouts are now more flexible with the new Lock Screen Grid and 4×7 Home Screen Grid, giving users full creative freedom. Flip Cards add a touch of life, shifting dynamically as the phone tilts.

vivo AI: Personal intelligence, evolved

Working closely with Google, vivo integrates upgraded Gemini and Circle to Search capabilities for a smarter, more intuitive experience. The new Origin Island turns real-time updates into actionable suggestions—letting users copy, drag, or interact without switching apps.

In creative tools, AI Retouch merges AI Erase, Image Expander, and Photo Enhance into one workflow for easy editing. Productivity gets a boost from Smart Call Assistant, DocMaster, AI Creation, and AI Search, while Office Kit and One-Tap Transfer extend these capabilities seamlessly across devices.

Secure and enduring performance

Security takes center stage under the new vivo Security brand, ensuring privacy and transparency through on-device intelligence and data minimization. Meanwhile, upgraded BlueVolt technology enhances power efficiency and charging stability for a cooler, longer-lasting performance.

Availability

OriginOS 6 will begin rolling out globally in phases starting November 2025, with schedules varying by market.