Levi’s launches the next iteration of its “Buy Better, Wear Longer” campaign, building on the brand’s long-term commitment to making fashion more sustainable.
Prolonging the lifespan of its products has been one of Levi’s vows, ultimately being shared across the fashion industry as more consumers call for sustainable actions from the brands they love.
With a mission to help consumers love their jeans for decades, Levi’s created a cinematic short film from the perspective of a pair of Levi’s that tells a multi-generational story.
The film takes its viewers through the life of the brand’s most iconic design — the 501. Even if it was transformed through the decades and adapted to the times, the 501 is still relevant and wearable today as it was in the 1960s.
Global Chief Marketing Officer Karen Riley-Grant says “The campaign speaks to Levi’s legacy, durability, and appeal to a broad global audience. A pair of Levi’s ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future.”
A plea and a promise
“Buy Better, Wear Longer” is more than just a campaign. It is a plea for consumers to be more intentional about their purchasing designs. An appeal to be ingenious; to re-wear, repurpose, and hold on to their clothes as long as possible.
For Levi’s, it’s a commitment to continue its work on numerous fronts — to be responsible stewards of the natural resources we use, to innovate across its design to become more sustainable and to move towards a circular practice across the board.
To support its vision, Levi’s invested in materials such as Organic Cotton and Performance Eco Cool with recycled Polyester, reducing water consumption. It also pioneered Water<Less manufacturing in denim and featured in-store tailors to repair and repurpose garments.
Levi’s also works alongside Fashion for Good and the Ellen MacArthur Foundation to aid in shifting the industry to a more circular model.
Continuing the commitment
In response to the global campaign, Levi’s Philippines set up Levi’s Tailor Shops in chosen Levi’s stores across the country. Customers can avail of services such as alterations, embroidery, and customizations such as paneling, stenciling, sewing of patches, studs, and collectible pins.
It’s currently available in the following malls: SM Mall of Asia, Robinsons Place Manila, Ayala Manila Bay, The SM Store in SM Makati, SM Cebu, and Robinsons Place Iloilo. Furthermore, a community synergy event will be launched to gear the local community into the sustainability cause.
On October 25, Levi’s “Buy Better, Wear Longer” event will be held at the Glorietta Palm Drive Activity Center. Denim and fashion enthusiasts can lean into the practice of re-wearing and repurposing their Levi’s pieces.
The interactive event will have its own Levi’s Tailor Shop as a swap booth where attendees can barter their used denim pieces. The event will also house a pop-up shop, photo booth, collab area, and a workshop for experts and key opinion leaders to tackle sustainable fashion.
Uniqlo’s Mame Kurogouchi FW 2022 collection elevates cool weather outfits
Fall/Winter pieces that you can also use in the tropics
Manila is completely devoid of freezing temperatures. However, it doesn’t mean one cannot enjoy pieces from the new Mame Kurogouchi collaboration with Uniqlo. They’re great for layering during travel to other countries with cooler climes while being wearable here in the tropics as well.
At a launch event at their Global Flagship Store in Makati on the 11th of November, the team unveiled the latest pieces that come in neutrals and beautiful earth tones. From olive and mustard to a natural beige and the usual blacks, the cool-toned hues are perfect for this time of year. While they’re quite on trend at the moment, the colors and silhouettes are also versatile enough to be worn well beyond the current season.
Quite the showstopper is the 3D Soufflé Yarn Bustier. It can be worn by itself or over the Heattech Wool Blend Turtle Neck or even the Heattech Sleeveless Top. The latter, although part of the Heattech collection, is light enough for the tropical weather when worn on its own. The sleeveless top also comes in a silk-blend fabric that adds a bit of sheen while being so smooth to the touch.
The Heattech Wool Blend Flare Slit Leggings also drew attention from the crowd during the launch. Perfect for wearing ankle boots, this is a pair you would prefer to keep on top when you do some layering.
It’s not a winter collection with no knits. The Mame Kurogouchi 3D Knit Ribbed Square Neck Long Sleeve Sweater comes with bell sleeves to match the leggings. They also make it easier to dress it up by just adding some accessories. There’s also a ribbed skirt that can be taken from day-to-night.
Innerwear is also a big part of the collection. Proving that comfort and style can co-exist, the collection also features hip-hugging underwear and body shapers that aren’t the least bit painful to wear. Wireless bras and period panties that Uniqlo already has in its stores are also part of the collection but in the Mame Kuroguochi hues.
Mame Kurogouchi is a womenswear brand established in 2010. It is gaining worldwide recognition for the use of innovative materials, ingeniously constructed details incorporating traditional techniques, and curved lines that accentuate a woman’s beauty. Designer Maiko Kurogouchi’s commitment to creating clothing with details that allow women to live unrestricted, vibrant lives has captured the hearts of people around the world. This makes her the perfect designer for Uniqlo to collaborate with for comfortable, stylish pieces for FW 2022. The collection is now available in select stores and their online shop. Prices range from PhP590 to PhP1990 for items in the collection.
Uniqlo is running a sale until the 17th of November on some of their regular and seasonal collections. Some items go as low as PhP390. For those living in Laguna, the new Nuvali Roadside Store opens tomorrow, November 16, at Nuvali, Sta. Rosa.
God of War Ragnarok goodies you should grab
Plenty of merch to go by
The much-awaited PlayStation exclusive game God of War Ragnarok is finally here. But that’s not the only thing that arrived. Coming along with the game is a bevy of merch and goodies that die-hard fans of Kratos and Atreus can get their hands on.
Showcased during the multiple launch events that PlayStation held across Southeast Asia are Ragnarok T-shirts, caps, and Casetify smartphone cases.. Here’s a glimpse of the events:
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Still not over the God of War Ragnarok launch last night!!! Ill be streaming the game at 9PM GMT+8. Thank you @PlayStationAsia !!
— Tashbunny 🦥 (@_tashbunny) November 9, 2022
Casetify X God of War Ragnarok
The Casetify cases features a collaboration with different artists across Asia. From South Korea, there’s Lee Kyu Young, from Taiwan is Chien Chih Kang, from Hong Kong is James Khoo Fuk-lung, and from the Philippines is Jappy Agoncillo.
Agoncillo’s art is also featured as a mural in Bonifacio Global City (BGC) along 7th avenue.
All the designs look dope and you can order them on Casetify’s website. They ship worldwide.
New Era caps and #FR2 shirts
For those who want to add GoW Ragnarok to their drip, you can grab these caps and shirts from New Era and #FR2.
The shirt features the game title in front and an artwork at the back with the quote “Fate only binds you if you let it.” Which is perhaps the best quote to pair the game with.
You have more options with the New Era caps. There are three designs: One with just the game title, another with Kratos and Atreus, and lastly one showing two wolves — the same wolves shown on the Limited Edition, God of War Ragnarok themed Dual Sense controllers.
Or in stores:
- Hong Kong: Shop 331A, Level 3, K11 MUSEA, Victoria Dockside, 18 Salisbury Road, Tsim Sha Tsui
- Hong Kong: Shop 508, 5/F, Hysan Place, Causeway Bay
- Macau: Shop 833, 3/F, Shoppers at Venetian, The Venetian Macao, Cotai Strip, Macao
- Thailand: New Era Flagship Store – Siam Center M floor – 979 Rama I Rd, Pathum Wan, Bangkok 10330, Thailand
- Singapore: 1 HarbourFront Walk, #B1-20 VivoCity, Singapore 098585
- Indonesia: New Era Flagship Store – 1st – Unit L1-51a, Kota kasablanka
- Philippines: 114, Building B SM Megamall EDSA Corner, Doña Julia Vargas Ave, Ortigas Center, Mandaluyong, 1550 Metro
- Manila, Philippines
- Vietnam: 3F Crescent Mall, Ho Chi Minh City 70000 Vietnam
If you happen to not have a PlayStation 5 yet, you can try your luck in getting the PS5 bundle. It’s just your standard Disc Version of the PS5 but with the game itself. Still an awesome deal. You can check availability with your favorite retailers.
SEE ALSO: God of War Ragnarok Review
Uniqlo’s Fall/Winter 2022 Collection: Here are our favorites!
As we approach the cooler months of the year here in the tropics, Uniqlo’s Fall/Winter 2022 Collection also arrives on our shores. Pieces that you can layer up on a stormy afternoon or when you decide to hop on a plane to experience lower temperatures elsewhere.
Giving a whole new meaning to the classics, Uniqlo has updated some of the most well-loved items that have stood the test of time, holding up against trends that come and go.
Jackets can actually be warmer without taking up too much space in one’s suitcase and easy to stow away in a backpack when the sun does decide to shine. Knitwear drapes more beautifully on the body with the use of technology called WHOLEGARMENT which creates their 3D Knit line.
On the sustainability front, Uniqlo is also producing jeans that require less water, jackets that are made from recycled down, and fleece spun from plastic bottles.
Designers Ines dela Fressange and Hana Tajima continue to release collaborations with Uniqlo for this season. For Tajima, tea-length dresses in jewel tones dominate her line. Dresses that can be worn on a gloomy day and taken directly to an evening event.
Meanwhile, dela Fressange returns to the idea of the uniform, creating classic pieces with a modern feel that one can wear over and over again. And who says florals are only for spring? A long-sleeved, collared dress in one of dela Fressange’s signature French blues features red and white flowers.
The UniqloU line is coming up with a collection of genderless essentials. Outerwear in boxy silhouettes and roomy proportions that would look flattering on just about anyone. The U Pocketable Long Coat in a neutral camel shade is a minimalist’s dream come true.
For their graphic T-shirt (UT) line, Uniqlo is re-launching a collection from its releases over the past two decades. This, in recognition of their timeless appeal.
UT was first launched in 2003 and as the line nears its 20th year anniversary, we’ll also be reunited with well-loved designs we will now have a chance of owning again. Shirts that feature art from Andy Warhol and Jean-Michel Basquiat are among the 18 designs that are making a comeback in stores.
The Uniqlo Fall/Winter 2022 collection hits branches in the Philippines this Friday, 9th of September.
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