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LG Velvet revamps the company’s strategy, design, and branding

LG’s trying to carve a new niche

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South Korean phone maker LG has some grand plans for the near future. The brand is being revamped and a fresh new design language has been unveiled for its first phone — LG Velvet.

Yes, the next phone from the company will be called LG Velvet and they’ve already offered us a teaser of the new looks. They’ve stressed on “distinctive designs” and “tactile elegance”, a move away from a focus on spec sheets. It follows a minimalist look with no overwhelming square or rectangle camera arrays.

The sketch reveals three cameras on the rear in a vertical lineup on the upper left corner. Each lens descends according to its size. On the design front, it’ll feature what LG describes as a 3D Arc design marked by curved display edges. The company claims that it’ll help in improving the overall grip of the phone.

One of the image renders leaked by Twitter user @UniverseIce also features Irene Bae — the center and leader of popular Korean girl group Red Velvet.

A brand new look to resuscitate LG?

LG is also moving away from the standard practice of using alphanumeric names for its phones. We can assume there won’t be an L 0r G-series lineup, neither a Velvet 2 next year. The company wants to be more expressive of what you can expect from the phone.

“Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design,” said Chang Ma, senior vice president of product strategy of LG’s mobile business, in a statement.

A few years ago, the company used to go against Samsung in launching the best flagship of the year. Back in those days, even HTC was a player to be reckoned with. However, the smartphone industry has drastically changed now with the rise of affordable players like Xiaomi and Realme. In the high-end segment, Samsung and Apple still rule the game but are getting tough competition from OnePlus.

In a highly saturated market like this, LG is trying to carve a premium niche for itself. Similarly, Sony has also released teasers confirming it wants to grab the mobile photography segment and fill the void left by the massive failure of Pixel.

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OnePlus officially announces a merger with OPPO

It took them 5+ years to admit that…

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OnePlus has finally made its merger with OPPO public a long time after closely working with the Chinese company. However, Pete Lau, CEO, claims that the brand will continue to operate independently.

For the unaware, OnePlus is an OPPO subsidiary, but the two smartphone manufacturers work independently. In the future, despite the “integration” between the two brands, OnePlus and OPPO will continue to operate separately. The news doesn’t come as a massive shock given that Lau took on a role with OPPO last year in overseeing strategy for both brands.

Last year, OnePlus CEO Pete Lau took up the Senior Vice President position at OPLUS, which wholly owns OPPO and has a majority stake in OnePlus. The company also has a small stake in realme, which targets the affordable segment.

All these brands are part of Guangdong-based conglomerate BBK Electronics, which also owns vivo and iQoo. Lau indicated the move would allow them to deliver faster and more stable software updates to users, something that has certainly been one of the criticisms of OnePlus in recent years.

In the official blogpost, Lau mentioned that the company had seen a positive impact by integrating the two companies’ teams. The company has confirmed to MySmartPrice that smartphones from the brand will continue to run OxygenOS custom user interface based on Android. The shared resources and talent will not only help OnePlus to scale its business but will also help in cutting down costs due to scaling.

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Huawei FreeBuds 4i and Band 6 are now available at Globe Postpaid

You can grab them too at 0917 Lifestyle Store!

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Fan of Huawei’s latest wearables? Globe subscribers can now choose the best plans for the Huawei FreeBuds 4i and Band 6, or get these wearables with freebies on Globe’s online and 0917 Lifestyle Store.

Postpaid plans: Devices that match each other

These latest wearables are available now on Globe’s postpaid plans as free bundles to Huawei’s smartphones. If you are availing the Huawei Y7A, you can get the Band 6 at GPlan 999. With that plan, you are only cashing out PhP 500 and even better, getting a free thermos worth PhP 899. And as for the Huawei FreeBuds 4i, you can get it at GPlan 1499 with a nova 7i and free FreeBuds 4i clear case worth PhP 599.

Globe also has a smartphone and tablet bundle plan for those who wanted it. With GPlan 1499, postpaid subscribers can get a Huawei nova 7i to go along with a MatePad T 8 for a PhP 1,200 cashout.

Available also on 0917 Lifestyle Store and Globe Online Shop

Both of Huawei’s wearables can also be had at 0917 Lifestyle Store. There’s even a free thermos bundled with the FreeBuds 4i or the Band 6 for every purchase.

You may also snag these two at Globe Online Shop. As a bonus, there are freebies to go with every purchase too:

  • FreeBuds 4i — PhP 3,599 with a free protective case
  • Band 6 — PhP 2,599 with a free Bluetooth speaker
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Accessories

realme launches Watch 2 Pro, TechLife Robot Vacuum

While teasing more devices

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realme

This hardly comes as a surprise anymore as every brand is coming out with their slew of smart devices. realme is, likewise, venturing outside the smartphone arena as they launch the realme Watch 2 Pro and realme TechLife Robot Vacuum.

realme AIoT

The company is transitioning from their 1+4+N strategy to the 1+5+T strategy. Still tells the normal everyday person nothing at first glance but realme explains it as:

1 — smartphone, as realme’s smartphones are at the center of its AIoT ecosystem
5 — key categories for realme’s AIoT products. These include the True Wireless Stereo (TWS), Wearables, TV, laptops, and tablets.
T — stands for TechLife. This is realme’s open partner platform. It aims to support innovative and dynamic AIoT startups through the sharing of realme’s own sales channels.

TechLife focuses on three product categories: Smart Entertainment (TV boxes, projectors, speakers and game accessories), Smart Care (vacuum robots, air purifiers and body fat scales), Smart Connect (smart sockets, smart light bulbs and cameras)

After announcing the realme GT to take care of “1”, realme is covering “5” with the realme Watch 2 Pro, and the “T” with the Techlife Robot Vacuum.

realme Watch 2 Pro

If you follow tech news a lot, you know how this goes. The realme Watch 2 Pro is supposed to be your partner for an active and healthy lifestyle.

It comes with a variety of monitoring features. These are an accurate GPS system, an Sp02 monitor for blood oxygen tracking, and a heart rate monitor. For an active lifestyle, it comes with 90 sports modes.

It’s also larger than its predecessor. It has a 1.75-inch (4.4cm) display with 600 nits of peak brightness. It’s also again promising up to 14 days of power with its 390mAh battery. You’re also offered over 100 different watch faces so it’ll never feel old.

realme TechLife Robot Vacuum

This device is kicking off realme’s whole TechLife line. It has the LiDAR Smart Mapping and Navigation System, the same state-of-the-art technology used in the navigation systems of modern electric vehicles and aircraft. Sounds overkill for a vacuum but if you want your space spic and span you wanna make sure the vacuum can get to all areas that it should.

The realme TechLife Robot Vacuum has a super-high suction and mopping power of 3000Pa. This means it’s capable of cleaning large amounts of high-density garbage while keeping noise levels as low as 55dB on quiet mode.

It also features a 5200mAh battery, a 600ml dust bin and a 300ml smart electronic water tank, ensuring that users do not have to constantly charge and empty the vacuum during cleaning.

It’s designed to fit into any home with a maximum height of just above 10cm. It has a sleek and classy design with the top cover of the device made from an impact resistant tempered glass.

More TechLife products coming

realme also teased a media-focused realme Pad tablet and their first laptop — the realme Book.

Price and availability

The realme watch 2 Pro will be available starting June 16 for EUR 74.99. The basic realme watch 2 retails for EUR 54.99.

The realme TechLife Robot Vacuum price and availability details to follow.

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