Enterprise

A closer look at Apex Guard and the world behind OPPO’s quality promise

I went inside Binhai Bay to see how OPPO is building its next chapter of smartphone quality.

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OPPO introduced Apex Guard, a full technology suite designed to protect the user experience with stronger hardware and smarter software.

The new concept shows how OPPO is redefining smartphone quality by focusing on long-term reliability and dependability, and a user journey that stays smooth for years.

I saw this vision firsthand during an exclusive behind-the-scenes visit to the Binhai Bay Campus, OPPO’s global headquarters and R&D hub.

The moment I stepped inside, I understood how deeply this company values the idea of quality. Every corner of the campus felt intentional. Engineers tested materials behind glass panels and the machines ran stress simulations.

Rooms were dedicated to design exploration and long-term validation. Walking through its corridors felt like moving through the inner workings of a promise.

OPPO builds quality into a device long before it becomes a device.

OPPO’s next step toward elevated quality

Apex Guard reflects OPPO’s goal of addressing real user needs with an end-to-end system that strengthens every part of a smartphone.

It reaches across all product lines and raises quality across three dimensions. OPPO focused on durability that protects users in unpredictable moments.

Through breakthroughs in materials and design, OPPO developed Ultra High Strength Steel and AM04 aerospace-grade aluminum alloy to withstand daily wear and heavier stress.

Armour Shield structural reinforcement adds another layer of protection that stays reliable even in unexpected situations like sudden drops or water exposure.

“The goal is simple: a device should feel solid in every scenario.”

Beyond the product lifespan

Apex Guard supports long-term reliability. One of the key innovations is the OPPO Silicon Carbon Battery with its customized spherical silicon-carbon material.

It improves long-lasting safety while extending battery life by up to 400 additional cycles. With this technology, OPPO devices stay closer to their original performance for a longer period, even after years of use.

OPPO also works with international testing organizations like TÜV Rheinland, TÜV SÜD, and SGS, and follows standards that exceed typical industry requirements.

Devices pass through multiple rounds of strict testing, including more than 180 assessments that begin before R&D and continue until the end of the product lifecycle. Even after-sales services follow a higher standard to ensure users feel supported beyond the purchase.

Rethinking quality through next-level software smoothness

Since smoothness is one of the most noticeable indicators of smartphone quality, OPPO made software a major part of Apex Guard.

In ColorOS 16, the All-New Luminous Rendering Engine brings the first Unified Animation Architecture on Android, creating consistent movement across the entire system.

Chip-Level Dynamic Frame Sync Technology helps the device react faster when multitasking, while Sensor Offload shifts critical sensor tasks to the SoC to reduce power consumption, especially when recording 4K 60fps video.

ColorOS 16 also introduces Instant Refresh to help reduce data fragmentation on entry-level devices. OPPO performs 48-, 60-, and 72-month aging tests to ensure long-term responsiveness.

The company developed new systems to measure smoothness more accurately, including the OPPO Smoothness Baseline Test and the industry-first Parallel Animation Standard 6 Zero, which evaluates lag, latency, flicker, crashes, mislaunches, and freezes.

These standards apply across the entire lineup, from A Series to Find Series.

At the home of OPPO quality

OPPO continues to expand the Binhai Bay Campus to support its vision for the future.

The campus brings together more advanced equipment, centralized teams, and specialized laboratories designed to test quality from every angle.

The Materials Lab studies long-term durability while the Intelligent Terminal Testing Lab pushes devices through real-world challenges.

Meanwhile, the Power Consumption Intelligent Lab evaluates energy efficiency, and the Communication Lab ensures strong connectivity.

Standing inside these spaces and watching the process unfold made the idea of next-level quality feel more real.

It is not a statement but a system built into every decision and test. Apex Guard is simply the name OPPO has given to the work it has been doing all along.

Enterprise

AMD poised to lead agentic AI era with high-performance CPUs

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AMD is prepared to lead the industry in its agentic AI era with their high-performance CPU strategy.

As the industry pivots from simple AI models to agentic AI systems that are capable of independent planning and decision-making, the CPU is reclaiming its role as the critical “head coach” of the data center.

This was noted by AMD CEO and Chair Dr. Lisa Su during the AMD Advancing AI event last year. The rise of autonomous agents has transformed inference into a complex and multi-step workflow that demands sophisticated logic and orchestration.

And while high-performance GPUs are necessary to generate insights in real time, the surrounding infrastructure is just as important.

This is where CPUs enter the picture. Their performance and efficiency are more important than ever in the overall performance of modern AI infrastructure.

And AMD delivers an advantage with their offerings. In recently published data, a 5th Gen AMD EPYC CPU-based system is estimated to perform up to 2.1x better per core against an NVIDIA Grace Superchip-based system.

The same system AMD-based system also delivers up to 2.26x uplift on SPECpower, measuring operations per watt.

The x86 CPU architecture gives customers the advantage of a broad, proven software ecosystem that can run existing workloads natively.

This avoids the costly refactoring and code-base duplication often required when switching to Arm-based alternatives.

Looking ahead, AMD is doubling down on the balanced system philosophy. Future architectures such as the “Venice” CPUs will power the “Helios” rack-scale AI design.

By integrating EPYC CPUs with Instinct GPUs and the ROCm software stack, AMD aims to maximize cluster-level performance and lower the total cost of ownership in the agentic era.

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Enterprise

Nintendo sues the United States

The Japanese company wants a refund for illegal tariffs.

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What happens when an unstoppable force meets an immovable object? After a year of wrestling through tariffs from the current American administration, Nintendo has decided to sue the United States.

Last year, the Trump administration was trigger-happy with implement tariffs on countries everywhere. Though the controversy mostly circulated around geopolitics, major corporations also found themselves on the receiving end of Trump’s ire. All over the world, the tariffs sparked product delays and price hikes.

Nintendo is no exception. As a result of the fiasco, the company had to delay the launch of the Switch 2, in anticipation of disruptions caused by the tariffs. First reported by Aftermath, the Japanese gaming giant is now going after the American government over refunds associated with the tariffs.

Now, the tariffs aren’t a big issue anymore. Notably, the Supreme Court scratched off the White House’s implementations that the former found illegal. While a big sigh of relief for future business, corporations like Nintendo have already paid duties and deposits in the past. As a result, Nintendo is now looking for recompense for what they paid before.

Nintendo isn’t the first company to seek restitution over the illegal tariffs. Others, including FedEx and Revlon, are also asking for refunds. However, the Japanese giant is certainly one of the biggest names to cross the government’s path. After all, the company is notoriously litigious over anything it considers as an affront to its business, including small streamers using Pokémon on their broadcasts.

With all its global resources, Nintendo likely won’t just give up without a fight.

SEE ALSO: The Nintendo Switch is now Nintendo’s best-selling console ever

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Enterprise

Paramount wins bid for HBO Max, plans to merge streaming apps

It’s all part of the deal to acquire the Warner Bros. library.

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Last year ended with the bombshell announcement that Netflix might buy the entire Warner Bros. library. However, after some finagling and a rocky start, Paramount has now emerged as the main suitor for the lucrative library.

At the end of last year, it seemed all but confirmed that the gigantic Warner Bros. library was coming to Netflix as part of a huge buyout deal. This became even clearer when Warner Bros. Discovery rejected Paramount’s initial bid to counter Netflix. However, Paramount recently revised its offer to an astounding US$ 110 billion, or US$ 31 per share, which Warner Bros. Discovery signed off on. Netflix passed on the opportunity for a counteroffer, making Paramount the sole bidder.

Today, Paramount has announced that, if the deal pushes through, they will merge Paramount+ and HBO Max into one streaming service. This means that Paramount’s CBS, Comedy Central, and MTV will be under the same roof as DC, Game of Thrones, Harry Potter, and Mission: Impossible.

The value of the above names alone makes this into one of the most lucrative deals for Paramount. However, it’s not without its drawbacks. The combined entity will reportedly carry US$ 79 billion in net debt for both purchasing Warner Bros. and refinancing the newly purchased property.

Currently, the deal is expected to go through regulatory approval ending in the second half of 2026.

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