Smartphones

POCO F7 Series now available in the Philippines

Pricing, availability details of POCO’s latest powerful mid-rangers

Published

on

The POCO F7 Series, comprised of the POCO F7 Ultra and POCO F7 Pro, is now available in the Philippines. Customers in the country can avail of the devices at Early Bird Prices from March 27 to April 3.

Both devices come with two storage configurations each. The pricing details are as follows:

POCO F7 Ultra (Yellow, Black) — Exclusively available on Lazada

  • 16GB+512GB: PhP 37,999 (from PhP 39,999)
  • 12GB+256GB: PhP 34,999 (from PhP 36,999)

Customers can also get an additional PhP 1,500 discount from the online shopping platform.

POCO F7 Pro (Black, Silver, Blue) — Exclusively available on Shopee

  • 12GB+512GB: PhP 25,999 (from PhP 29,999)
  • 12GB+256GB: PhP 24,099 (from PhP 27,999)

Pushing the limits of power, performance

POCO F7 Ultra

The POCO F7 Ultra is powered by a Snapdragon 8 Elite mobile platform. Built on the 3nm process, the platform delivers 45% CPU and 44% GPU performance boosts, respectively, while also reducing power consumption significantly.

This processor is complemented by an F7 Ultra-exclusive VisionBoost D7 chipset to take visual effects to a whole new level. Gameplay feels incredibly immersive with Smart Frame Drop, 2K Super Resolution, and GameHDR.

Meanwhile, Dual-core Visuals technology enhances resolution, frame rates, and HDR quality across video content, like YouTube and Netflix, to bring every scene to life.

The hardware is paired with Xiaomi HyperOS 2 which features HyperCore, HyperConnect, and HyperAI for further optimizations, cross-platform connectivity, and Google Gemini.

On the other hand, the POCO F7 Pro is powered by a Snapdragon 8 Gen 3 chipset. It has the same HyperOS 2, WildBoost Optimization 4.0, and Smart Frame Rate features.

Furthermore, LiquidCool Technology 4.0 on both devices keeps them cool. This features a 3D dual-channel IceLoop system with an extra-large loop heat pipe to allow extended gaming, video editing, and multitasking without sacrificing performance.

On the battery end, the Ultra has a 5,300mAh battery with support for 120W HyperCharge and 50W wireless HyperCharge. The Pro has a 6,000mAh counterpart with support or 90W HyperCharge.

Premium, durable design

Onto its display, the POCO F7 Series touts 6.67-inch 2K Flow AMOLED displays with 3200 nits peak brightness and 1800 nits HBM brightness. The panels are likewise certified for eye care.

The phones are also rated IP68 for dust and water resistance. That’s thanks to the POCO Shield Glass on the Ultra and the Corning Gorilla Glass 7i on the Pro. The gloss-matte design on the glass back covers also add to the premium yet durable aesthetic.

Advanced imaging systems

Lastly, the POCO F7 lineup also boasts of the brand’s most advanced imaging system yet. Particularly, the triple lens setup on the F7 Ultra combines a strong HDR main camera, a flagship-level floating telephoto lens, and a high-pixel ultra-wide camera.

The F7 Ultra has the following shooters:

  • 1/1.55-inch 50MP Light Fusion 800 f/1.6 main camera 6P lens OIS (four focal lengths, including 35mm and 48mm)
  • 50MP f/2.0 floating camera OIS (2.5X to 5X in-sensor zoom)
  • 32MP 120° FOV ultra-wide camera
  • 32MP front camera

The F7 Pro, meanwhile, has these for its camera package:

  • 1/1.55-inch 50MP Light Fusion 800 f/1.6 main camera 6P lens OIS
  • 8MP ultra-wide camera
  • 20MP front camera

These hardware are backed by POCO AISP – POCO’s first-ever AI LM computational photography platform. This integrates the computational power of the CPU, GPU, NPU, and ISP through Xiaomi HyperOS.

Camera features on both phones include 20X UltraZoom Beta, Dynamic Shots, UltraSnap, and more.

SEE ALSO: POCO F7 Ultra review: A true flagship experience

Accessories

G-DRAGON is CASETiFY’s first ever Global Brand Ambassador

Right on time with the brand’s 15th-year milestone

Published

on

By

Graphics by Vincenz Lee | GadgetMatch

One of K-Pop’s most iconic soloists of all time has finally partnered up with the globally-renowned case maker.

And this isn’t like any other CASETiFY’s K-Pop Collab, this is much grander than that.

i-naugural Brand iCON

You heard that right! CASETiFY reveals their first ever Global Brand Ambassador.

Amassing 25 million Instagram followers, over 1.2 Billion YouTube views, and hitting almost 4 Million Spotify listeners, G-DRAGON has truly marked his footprint as the “King of K-Pop” — more than just being the iconic member of the global hit group BIGBANG.

His long overdue comeback (and world tour) with Übermensch’ last 2025 further proves how massive the VIP (and FAM) community is.

That said, GD’s influence isn’t limited to the music industry alone. Art and fashion have also witnessed his legendary artistry through his PEACEMINUSONE label. That pretty daisy with a fallen petal is the brand’s most iconic emblem you can see around.

The introduction of his fashion line was connected to music as well. It was introduced way back in 2013 during his ‘COUP D’ETAT’ solo promotions which was a true hit. It was totally evident in the album art’s peace symbol minus that one line.

Wesley Ng, CASETiFY’s CEO and Co-Founder (who’s also fashion-savvy), said that “welcoming G-DRAGON as the brand’s first Global iCON is a powerful statement.” This will not only amplify the reach of the already-popular case maker, it will also influence the brand’s creative direction.

After all, one’s artistic expression can be seen easily with the cases we rock out and about.

i-conic CHROMATIC

In line with this milestone also lies a new collection of cases and accessories.

The all-new CHROMATIC Collection is built around two concepts: FORMS & HUES. First, the CHROMATIC: FORMS set is headlined by the premium-made Alloy Ripple Case with an upgraded aluminum material.

Graphics by Vincenz Lee | GadgetMatch

Speaking of aluminum, the accompanying accessories are all metallic — from the 2-in-1 cross-body chain to custom cube charms for bespoke personalization.

Graphics by Vincenz Lee | GadgetMatch

Meanwhile, the CHROMATIC: HUES adds five new vibrant shades to CASETiFY’s ever-popular Ripple Collection through the Neon Ripple Case. These bold range of colors not only embody users’ creativity and self-expression, it also showcases an individual’s overall aesthetics.

Graphics by Vincenz Lee | GadgetMatch

While this isn’t the PEACEMINUSONE collab some of us have initially thought, crossing fingers that will be the next official CASETiFY collab in line.

Pricing and Availability

The brand new CHROMATIC COLLECTION is expected to hit shelves real soon with prices ranging between US$ 10 to US$ 85,

They will be available for purchase on CASETiFY.com and in select CASETiFY Studio retail stores around the world starting on January 26 (Monday).

Continue Reading

News

Beyond the Box, Digital Walker turn over Tesla Model Y to iPhone 17 raffle winner

What began as an iPhone 17 launch-day purchase became a once-in-a-lifetime moment for a first-time iPhone user.

Published

on

Beyond the Box and Digital Walker officially turned over a Tesla Model Y to Joshua Juanillo, the lucky winner of their iPhone 17 launch raffle.

What started as a simple purchase quickly turned into a moment that felt bigger than the box. Joshua, a 27-year-old employee and long-time Android user, earned a single raffle entry after buying an iPhone 17 base model on the first day of sale at Digital Walker Glorietta.

It was his first time switching to iPhone, and already a milestone on its own. He had no idea it would lead to something this life-changing.

The surprise didn’t stop there. During the turnover, Beyond the Box and Digital Walker CEO Charles Paw added another unexpected gift to the moment, a brand-new iPhone Air, turning an already unforgettable day into something even more surreal.

This is the kind of story that captures what Beyond the Box and Digital Walker mean when they say Go Beyond. It’s about transforming a regular retail experience into a memory that stays with you long after the receipt fades.

With his new iPhone now seamlessly integrated with his Tesla Model Y, Joshua steps into a smarter, more connected way to drive, navigating and controlling his car straight from his phone.

The turnover was made even more meaningful as Joshua celebrated the moment with his family and girlfriend by his side, sharing a once-in-a-lifetime win that started with a single purchase and a leap of faith.

Continue Reading

News

ASUS is leaving the smartphone industry

Is it temporary or for good?

Published

on

In 2023, there were rumors that ASUS is done with the Zenfone series. The rumors were apparently exaggerated because the brand eventually issued an official statement to deny the shuttering of the Zenfone. Now, in 2026, we’re back to speculating on the smartphone’s future. This time, however, it’s coming from high up the chain of command.

In a translated version of an interview (via Taiwan’s Inside), ASUS Chairman Jonney Shih said that ASUS has no plans to add new smartphone models in the future. Based on previous rumors, the shutdown will affect 2026, at the very least.

Despite confirming that the brand’s phones are gone for now, Shih has not waved away the possibility that they might come back in the future. Right now, we don’t know if this is all just a “see you later” or a “we’re leaving for good.”

ASUS’s last major launch in the smartphone space was early last year. The Zenfone 12 Ultra was an interesting headset but didn’t make enough waves to make a dent in the industry. On the other hand, ROG released the ROG Phone 9 Pro, which made our list of the best premium smartphones from 2025.

With the almost-certain exit from the smartphone space, this leaves the Zenfone 12 Ultra and the ROG Phone 9 Pro without successors in the foreseeable future. However, Shih has promised that the current lineup will still receive updates going forward.

SEE ALSO: Spotlight: ASUS Zenbook at CES 2026

Continue Reading

Trending