Lazada and Razer just launched a new region-centric digital game store. Both brands revealed the huge news last April 11 saying they had been working on integrating a Razer game store on Lazada. Their obvious target? Gamers, of course. It’s no surprise that Razer is working hard to make their products available to their audience in Southeast Asia but this time, they’re expanding from gaming accessories to actually selling games from publishers themselves.
It’s a pretty big step for Razer since the store will allow their products and games to be tailored for regional markets at the set local currency. The Razer game store will have regularly offered promotions and in-app specials just like other brands on Lazada’s website. Its goal is to offer fans all across Southeast Asia instant access to hundreds of digital games.
Now, you might be wondering why Razer is opening a game store when you can essentially have access to these games and purchase them through Steam. I’m honestly wondering that myself, but they may be releasing something that will make the shop strike a difference for gamers.
Hari Vijayarajan, EVP and chief business officer of Lazada Singapore, claims that the Razer Game Store on their platform is the only official Southeast Asia-centric source of original digital games. He said he’s happy to be partnering with Razer to expand their store from gaming accessories to the games themselves.
Razer’s co-founder and CEO, Min-Liang Tan, added by saying that a gamer’s wish-list incessantly expands and that his company will keep a close eye on great deals to bolster their library. Tan said,
“Together with Lazada, we’ll bring the passion for gaming to even more fans in Southeast Asia, fueled by our unique ecosystem of hardware, software, and services.”
The store is only available in Singapore for now. Malaysia, Thailand, Indonesia, and the Philippines will follow soon.
Google is under investigation for abusing Android
Dominating the market comes with a price
Google has often been accused of monopolizing the smartphone market with the use of Android. While Android as an operating system is open source and anyone is free to make or use the system however they wish, Google’s push of its apps is a bigger problem.
Android is maintained by the search engine giant and the code is available for everyone’s use. But, Google pushes its range of apps in stock Android like Gmail, Maps, Play Music, YouTube, and more. Many accuse the company of forcing itself upon users and blocking the competition from a fair chance.
India’s Competition Commission of India (CCI) has been reviewing Google’s case for the last six months. The enforcement agency is currently at a preliminary stage and no official release has been made. Google, as well as CCI, have declined to comment.
The European Commission found Google guilty of dominating the market since 2011 and it’s abusing its standard practice of installing Google apps. The investigation led to a US$ 5 billion fine from the antitrust agency.
Google and CCI have met in recent months and the complaint was filled by a “group of individuals.” The agency has a track record of taking years to finish or conclude a case and we never know when a verdict might actually come.
Although, the CCI did impose a US$ 19 million fine on Google for “search bias” and abuse of its dominant position.
Android has a massive 85 percent market share and almost every Android phone ships with Google’s suite of apps. These apps, in return, help the search engine push ads to the user and generate revenue for the company.
EA is looking into making a mobile version of Apex Legends
To battle with Fortnite
EA‘s battle royale game is a certified hit. Apex Legends, which was developed by Titanfall makers Respawn, has no fewer than 25 million registered players in just one week. The game is playable for free on multiple platforms (PC, PS4, and Xbox One), but why not make it available on mobile as well?
Early reports don’t indicate mobile plans for the game, although during the Electronic Arts Q3 2019 earnings call, EA Games CEO said that they are looking into bringing Apex Legends to mobile devices.
Fortnite‘s userbase ballooned when it became available on Android and iOS, so it’s a no brainer than EA also wants mobile gamers to join the fun.
“We are looking at how to take the game to mobile and cross-play over time, and I also expect that this game will have tremendous value in Asia, and we’re in conversations about that,” EA Games CEO Andrew Wilson said during the conference call.
There’s no definite timeline for the release of Apex Legends on mobile, but it’s certainly on the drawing board. For now, EA plans to introduce direct purchase options for players to buy items and new legends or heroes. They will also offer the so-called Apex Packs or simply loot boxes for more random items.
Apex Legends is not a pay-to-win game, so these items are purely cosmetic and can be used to customize your hero’s looks in the game.
Introducing Bumble’s Spotlight: Pay to get to the top of the page
For just two Bumble coins!
You can’t buy your way to true love but you can now buy a top spot on Bumble’s swipe page.
You heard that right. Bumble just announced their new feature and they’re calling it Spotlight. For two Bumble coins, which is around US$ 2, you can get your own profile to the top of the swipe page — the most conducive spot for swiping. Your profile stays there for 30 minutes and people won’t even know you paid for the extra airtime.
Hi Martin! Spotlight is designed to advance your profile to the top for the stack to be viewable by more people instantly. When you use two Bumble Coins to activate Spotlight, for 30 minutes we will shuffle your profile to the top without anyone knowing. 💛
— Bumble (@bumble) February 6, 2019
Similar to Tinder Boost, this new feature allows for a bigger shot at better swiping results. It basically bumps you up in the queue. Remember, though, that you can only pay for being more visible on the app, but the swiping is still left to the other party.
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