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Galaxy S9 is Samsung’s least popular phone since the Galaxy S3

According to latest sales reports

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After the ancient rulers of Nokia, the twin kingdoms of Apple and Samsung conquered the land with an iron fist. Under their rule, the land grew and prospered with iPhones and Galaxies.

We all know the story by now. Samsung and Apple have stood atop the smartphone industry for more than a decade. With how technology is developing, it seems likely that both brands will remain as two of the top phone manufacturers.

However, Samsung’s sales reports hint that it’s losing its grip on the industry’s peak.

According to the company’s earning guidance for the second quarter, Samsung lost 0.7 percent in sales. Last semester, Samsung posted consolidated sales of 60.56 trillion in Korean won. This semester, the company posted only approximately KWR 58 trillion. However, according to The Verge, the company still saw an 11 percent increase in overall profit.

While 0.7 percent doesn’t seem like much, the loss is the first time in a while that Samsung’s sales have not grown. For the past quarters, Samsung has enjoyed record-breaking numbers on its sales column. The positive trend has finally buckled this year.

Meanwhile, according to Financial Times and Wall Street Journal, the loss came from the Galaxy S9’s less-than-spectacular sales. With current sales, the Galaxy S9 is the company’s least popular phone since the Galaxy S3 in 2012.

As of late, Samsung has suffered mounting pressure from other brands outing their own competitive flagships (see: Huawei P20 Pro). Coupled with its lack of redeemable features, the Galaxy S9 is a tough phone to sell.

Moreover, with Apple taking its screen business elsewhere, Samsung might see a drop in component sales as well.

Regardless, the company will surely still enjoy massive sales numbers. At the same time, the drop should inspire the company to take measures with next year’s Galaxy S10 to get back to their winning ways.

SEE ALSO: Samsung patents its own ‘Face ID’ variant

Enterprise

realme is reportedly going back to being an OPPO sub-brand

All scheduled phones will still launch on time, though.

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A popular story among Chinese smartphone brands is whenever a sub-brand spinning off into its own independent entity. A less common one is when an independent entity suddenly merges back into the main entity. And yet, that’s the story we have today. realme is reportedly going back to being a sub-brand of OPPO.

If you don’t remember realme’s time as a sub-brand, then it’s hardly your fault. It’s been a long while since realme was considered a sub-brand. In 2018, the brand spun off on its own to form one of the most popular names in the Chinese smartphone space.

Today, via Leiphone, realme will return to OPPO as a sub-brand. Current realme CEO Sky Li will still retain his responsibilities heading the brand. Plus, all products on the current release schedule will still come out as planned.

However, starting this year, realme will start reintegrating back into OPPO, particularly through the latter’s after-sales programs. OnePlus will also follow the same structure going forward.

Currently, realme has not officially announced the move. That said, we also don’t know how the brand will address the reported change. It’s possible that the shift is just internal and has no effect on how the brand faces the public. For now, only time will tell.

SEE ALSO: realme C85 with 7000mAh battery, 5G connectivity officially launches

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Samsung warns that tech prices might increase this year

And it’s all because of AI.

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The big story late last year was the skyrocketing prices of chips. Analysts are predicting that the demand for RAM will cause the entire industry to experience hikes this year. Some users, especially in the PC building scene, are already feeling the burn. PCs won’t be the only victims, though. Xiaomi is already expecting hikes across the board. Now, Samsung is adding its voice to the growing list of warnings about price increases.

During CES 2026, Wonjiun Lee, Samsung’s global marketing chief, confirmed that the memory shortages are, in fact, real (via Bloomberg). Moreover, the company is now evaluating whether more price hikes are needed this year for its products. Though Lee expressed regret over pushing the prices to consumers, the state of the industry might force the company’s hand.

Samsung’s opinion has a lot of weight. While other brands have also voiced out their opinions lately, Samsung itself is a producer of chips. If a chip supplier is already warning users of prices affecting them, the effect will likely cascade even more when it comes to device manufacturers.

The ongoing shortage of chips is a result of the overwhelming demand from companies looking to build and bolster AI-based servers. The business-to-business demand is notably different from how regular consumers, who will soon find it hard to buy their own devices, see it.

At the very least, Samsung has not confirmed any price increases yet. However, all eyes are on the next Galaxy Unpacked, when Samsung will launch its newest Galaxy products. Will prices increase or stay the same?

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TikTok finally gets a buyer in the United States

The deal targets a closing date in late January.

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iKKO Mind One

The year started with a ban. A day before Donald Trump started his second term, TikTok went dark, in anticipation of an impending ban. The platform quickly went back online, leading to an ultimatum that saw TikTok hunt for an American buyer to full stave off a definitive ban in the United States. Now, as the year ends, a buyer is finally here.

Via CNBC, TikTok has reportedly inked a deal to finalize a deal in the United States, as stated in an internal memo from CEO Shou Zi Chew. The memo, which was sent just this week, details a plan that will see the deal close by January 26, 2026.

Fifty percent of TikTok’s newly restructured U.S. arm will be held by a collection of American investors including Oracle, Silver Lake, and MGX. Meanwhile, already existing investors of TikTok will hold 30.1 percent. Finally, ByteDance will retain 19.9 percent.

Additionally, TikTok’s algorithm in the United States will be retrained with American data. The American arm will also handle the country’s “data protection, algorithm security, content moderation, and software assurance.” Oracle will be the “trusted security partner” in charge of making sure the company keeps within regulations in the country.

With a deal pushing through, the long-running TikTok saga in the United States might finally come to a close.

SEE ALSO: US, China have supposedly agreed on a TikTok deal

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