India

Samsung sets up world’s largest mobile phone factory

It can produce more than 120 million handsets every year

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China is widely known as the king of mass production thanks to its humungous industrial complex that houses both factories and research facilities. For decades, mobile phones have been manufactured and assembled in China thanks to lower production costs and availability of logistics.

In the past few years, India has been racing along a similar path and has already positioned itself as the world’s second-largest mobile phone manufacturer. On July 9th, Samsung inaugurated the “largest” mobile factory in Noida, Uttar Pradesh. The opening ceremony was attended by India’s Prime Minister, Narendra Modi and South Korea’s President, Moon Jae-in.

The manufacturing facility is spread across 129,000 square meters and will export 30 percent of the handsets made to other markets. The facility is capable of manufacturing 120 million handsets every year and will employ 70,000 people in the complete supply chain.

South Korean President, Moon Jae-in and Indian Prime Minister, Narendra Modi inaugurate the facility

All Samsung mobile phones, including the flagships Galaxy S9, S9+, and Galaxy Note 8, are being manufactured at the Noida plant. The company already has five local research and development facilities that focus on making specialized solutions for the Indian market.

“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ program,” Mr. HC Hong, Chief Executive Officer of Samsung India, said.

Almost every mobile company operating in India is looking forward to expanding local manufacturing in the country. Xiaomi has set up three new plants in India, Apple is expanding production in association with Wistron, while OPPO and Vivo already have local sourcing facilities.

Currently, India is the world’s fastest-growing smartphone market, where shipments grew by 14 percent with 125 million units in 2017, as per IDC. It overtook the US last year to become the world’s second-largest smartphone market after China. Samsung is also neck and neck in a battle with Xiaomi to take over as much market share as possible.

India

POCO X2 now official with 120Hz display, Snapdragon 730G

It has finally arrived!

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After a long wait, POCO has officially unveiled the POCO X2 in India today. The brand used to be a sub-brand of Xiaomi but recently turned completely independent. The brand has also emphasized that the phone is not a successor of the POCO F1, but a completely new series.

On the front, it has a 6.67-inch screen with a ratio of 20:9 and a 120Hz refresh rate. The brand is calling the higher refresh rate “Reality Flow” and it has been incorporated via an LCD panel. Keep in mind, apps and games need to support a higher refresh rate to fully deliver a smooth experience.

It’s powered by a Snapdragon 730G processor along with an Adreno 618 GPU. Just like the POCO F1, it also gets liquid cooling for enhanced longer periods of gaming. The brand repeatedly compared its offering aginst the Realme X2, the opponent it intends to take on. For power backup, you get a 4,500 mAh battery that supports 27W fast charging. And, the fast charging brick is included with the phone by default.

It houses up to 8GB LPDDR4 RAM and 256GB internal storage. The phone is being targeted as a fast device that can handle any task you throw at it. The fingerprint scanner is now mounted on the side and the back is protected by Corning Gorilla Glass 5.

On the rear is a Sony IMX686 64-megapixel primary camera paired with a 2-megapixel portrait sensor, 2-megapixel macro lens, and an 8-megapixel wide-angle sensor. This is the first phone to sport the Sony IMX686 sensor in India. On the front is a 20-megapixel primary camera along with a 2-megapixel portrait sensor.

POCO continues to retain the headphone jack. Additionally, it’s splash-proof and also houses an IR blaster on the top.

Pricing and availability

It’ll be available in three colors — Atlantis Blue, Matrix Purple, and Phoenix Red. In India, the 6GB+64GB variant is priced at INR 15,999, the 6GB+128GB is priced at INR 16,999 while the 8GB+256GB option costs INR 19,999.

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Enterprise

Vivo now second-most shipped smartphone brand in India

Their aggressive expansion strategies have paid off

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Vivo continues to ride high from its expansion efforts in India. Just last quarter of 2019, it overtook Samsung to become the second most shipped smartphone brand in India.

In the latest findings from Counterpoint Research, Vivo composed 21% of the total smartphone shipped to Indian users. This figure is a sharp contrast to Q4 2018, wherein the company composed of just 10% for all smartphone shipments.  As such, the year-on-year (YoY) growth of Vivo from Q4 2018 to Q4 2019 is an astounding 132%.

The growth of Vivo helped it overtake Samsung to become the second most shipped smartphone brand in India. Samsung’s position dropped from 20% in Q4 2018 to 19% in Q4 2019 – which is not that bad for the Korean company.

While Vivo’s expansion efforts in both online and offline realm propelled the company, it still can’t compete with Xiaomi’s growth for both quarters. Xiaomi posted a 7% YoY growth, composing 27% of all smartphone shipped in India.

The latest findings came from Counterpoint’s research regarding India’s smartphone market. The latest research showed the growing market for smartphones in the country. As a matter of fact, it finally surpassed the US to become the second-largest smartphone market in the world.

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India

Poco X2 is coming in February

The wait is almost over

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The long wait is now almost over. POCO India just revealed that the next Pocophone will launch on February 4, 2020.

Announced in a tweet, the next phone will be called POCO X2 and, according to the company, will make you go “Bruh, it’s Smooth AF.”

Why smooth? It’s likely referring to a high screen refresh rate — a feature that was introduced in 2019 by the likes of OnePlus and ASUS and will likely come to several phones in 2020. It’s possible the POCO X2 will have up to a 120hz screen refresh rate.

The phone’s dedicated website also highlighted the cameras, a Qualcomm Snapdragon chip, liquid cooling, and fast charging. If the POCO X2 will carry on the “flagship killer” tag that the Pocophone F1 carried, then it wouldn’t be a stretch to think that it will carry the latest Qualcomm SoC.

There’s still a lot that we don’t know, but we don’t have to wait too long to find out!

SEE ALSO: POCO is now officially an independent brand

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