India

Samsung sets up world’s largest mobile phone factory

It can produce more than 120 million handsets every year

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China is widely known as the king of mass production thanks to its humungous industrial complex that houses both factories and research facilities. For decades, mobile phones have been manufactured and assembled in China thanks to lower production costs and availability of logistics.

In the past few years, India has been racing along a similar path and has already positioned itself as the world’s second-largest mobile phone manufacturer. On July 9th, Samsung inaugurated the “largest” mobile factory in Noida, Uttar Pradesh. The opening ceremony was attended by India’s Prime Minister, Narendra Modi and South Korea’s President, Moon Jae-in.

The manufacturing facility is spread across 129,000 square meters and will export 30 percent of the handsets made to other markets. The facility is capable of manufacturing 120 million handsets every year and will employ 70,000 people in the complete supply chain.

South Korean President, Moon Jae-in and Indian Prime Minister, Narendra Modi inaugurate the facility

All Samsung mobile phones, including the flagships Galaxy S9, S9+, and Galaxy Note 8, are being manufactured at the Noida plant. The company already has five local research and development facilities that focus on making specialized solutions for the Indian market.

“Our Noida factory, the world’s largest mobile factory, is a symbol of Samsung’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ program,” Mr. HC Hong, Chief Executive Officer of Samsung India, said.

Almost every mobile company operating in India is looking forward to expanding local manufacturing in the country. Xiaomi has set up three new plants in India, Apple is expanding production in association with Wistron, while OPPO and Vivo already have local sourcing facilities.

Currently, India is the world’s fastest-growing smartphone market, where shipments grew by 14 percent with 125 million units in 2017, as per IDC. It overtook the US last year to become the world’s second-largest smartphone market after China. Samsung is also neck and neck in a battle with Xiaomi to take over as much market share as possible.

India

Vivo Y19 is an affordable phone with triple rear cameras

A phone that gets everything right

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Photo by GadgetMatch

The affordable segment has seen a wide range of new phones this year thanks to a raging war between Xiaomi and Realme. While the two are constantly trying to undercut each other, brands are striving to take advantage of the situation.

Vivo has unveiled a new phone dubbed the Y19 and it’s being launched in India as well as the Philippines. The design is rather different and incorporates a 3D design that can mimic a wide range of reflective colors. The phone will be available in Magnetic Black and Spring White color options.

On the front is a 6.5-inch LCD Full HD+ display with a tiny water-drop notch on the top. Powering the phone is an octa-core MediaTek Helio P65 SoC, paired with 4GB of RAM and 128GB internal storage.

In terms of optics, the triple rear camera setup of the Vivo Y19 includes a 16-megapixel primary sensor, an 8-megapixel wide-angle lens, and a 2-megapixel depth sensor. The phone also gets a 16-megapixel selfie camera at the front.

It has dual SIM support and ships with Android 9 Pie-based Funtouch OS 9.2. For a better gaming experience, an Ultra Game Mode has been provided for optimization.

In India, the phone has been priced at INR 13,999 (US$ 195) and will be available for purchase via all major online as well as offline sellers.

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Motorola razr will soon come to India

Will mostly be an unlocked variant

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There’s no doubt that 2019 has been one of the most exciting years in consumer technology. For a long time, we’ve been fantasizing about foldable displays and many brands were in a race to be the first one to grab the spot. Samsung’s Galaxy Fold was unveiled some time back and is now available for purchase in many markets.

Lenovo-backed Motorola brand has been making affordable as well as midrange phones for quite some time. Now, it’s aiming for the premium market and their first product has revolutionary next-gen technology along with old-school nostalgia.

Resurrecting the razr lineup, the all-new phone comes with a retro, yet iconic, flip-phone design that incorporates a foldable display. It has two screens — one on the outside and one that bends on the inside. Once unfolded, you’ll see a 6.2-inch flexible OLED that can completely bend without a bump.

Around the same time as the announcement, Motorola’s Indian social media handle posted teasers of the razr, hinting at its possible arrival to India in near future. Those teasers now have been confirmed.

Motorola India’s website has a dedicated page for the phone where interested folks can register their interest. This confirms that it’ll be launching in the country soon. Additionally, this will also mean that interested users around the globe could have an opportunity to buy an unlocked variant of the phone.

Currently, razr is available exclusively via Verizon in the U.S. On the other hand, the Indian market consists of unlocked phones only.

The Samsung Galaxy Fold is the only foldable smartphone currently on sale in India and has sold out in each of the sales rather quickly. The razr could act as a slightly cheaper alternative for anyone specifically looking for a foldable option. The Fold is locally priced at INR 1,64,999 (US$ 2,290).

The global pricing is US$ 1,499 (INR 1,08,000), though we expect the launch price to be higher because of additional import duties and dynamic currency conversions.

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Realme skyrockets in India mobile market as Samsung falls

Xiaomi continues to hold its spot

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This year Xiaomi and Realme have been constantly fighting each other in the affordable phone segment. Each month we witnessed the launch of a new product, that always ended up killing the competitors previous offering. It’s a never-ending cycle.

However, the sales figures have proven that there’s still no clear winner in sight. According to IDC’s Q3 2019 report, Xiaomi continues to lead the market with a share of 27 percent, followed by Samsung at 18.9 percent. Realme is at the fourth spot with 14.3 percent, just below Vivo.

On the flipside, Realme has registered year-over-year growth of a whopping 400 percent, while Xiaomi grew at a modest 8.5 percent. Unfortunately, Samsung is having a hard time tackling the two younger brands and registered a fall of 8.5 percent.

The average selling price for a smartphone was INR 11,000 (US$ 159). Data also showed that phones under INR 15,000 (US$ 200) still account for 80 percent of the market. But, this segment saw its share drop by five percent on a yearly basis.

The Redmi 7A and Redmi Note 7 Pro were the highest shipped models in the complete market. Realme’s online sales were at 26.5 percent and its shipments were 6.7 million. This also means that number two, three and four smartphone players are closely matched in terms of shipments.

With more than 50 percent share, Apple remained the dominant player in the premium segment, which includes smartphones in the range of US$ 500 and more.

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