India

Xiaomi sets up three new manufacturing plants in India

Part of the ‘Make in India’ program

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Xiaomi hopes to lure smartphone component assemblers to Indian shores as the company seeks to establish the country as a strong manufacturing base. As part of the “Make in India” drive, Xiaomi plans to help roughly 50 assemblers of components suitable for smartphones and tablets to set up shop in the country, which will hopefully prompt further economic growth and provide local job opportunities.

The overall goals are to invest up to US$ 2.5 billion in India and to create up to 50,000 jobs. The Chinese firm currently has six smartphone manufacturing plants in India in partnership with Foxconn and Hipad.

Xiaomi says that over 95 percent of its phones sold in the country are locally assembled, which is an interesting statistic since it means an overwhelming majority of sales are from the budget Redmi series. The Mi Mix 2, then, accounts for less than five percent of Xiaomi’s sales.

Xiaomi has built the new plants in partnership with Foxconn — which is one of the most experienced mass-assembling companies in the world. The plants are located in Sri City, Andhra Pradesh and Sriperumbudur, Tamil Nadu. Interestingly, Xiaomi says that these plants employ more than 10,000 people across a campus of 180 acres.

These plans have been announced under the Indian Government’s Make in India program that intends to boost local manufacturing by providing various incentives. Xiaomi’s announcement comes following the government’s recent decision to impose 10 percent import duty on certain smartphone components to encourage their local manufacturing.

Xiaomi also announced that it has started local manufacturing of SMT (Smart Mount Technology) and PCBA (Printed Circuit Board Assembly) in partnership with Foxconn at Sriperumbudur, Tamil Nadu. Though the company says that the current manufacturing operations contribute a minuscule 10 percent value to the assembled phone. Xiaomi is aiming to boost that figure further to 50 percent with PCBA manufacturing.

India

Motorola razr will soon come to India

Will mostly be an unlocked variant

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There’s no doubt that 2019 has been one of the most exciting years in consumer technology. For a long time, we’ve been fantasizing about foldable displays and many brands were in a race to be the first one to grab the spot. Samsung’s Galaxy Fold was unveiled some time back and is now available for purchase in many markets.

Lenovo-backed Motorola brand has been making affordable as well as midrange phones for quite some time. Now, it’s aiming for the premium market and their first product has revolutionary next-gen technology along with old-school nostalgia.

Resurrecting the razr lineup, the all-new phone comes with a retro, yet iconic, flip-phone design that incorporates a foldable display. It has two screens — one on the outside and one that bends on the inside. Once unfolded, you’ll see a 6.2-inch flexible OLED that can completely bend without a bump.

Around the same time as the announcement, Motorola’s Indian social media handle posted teasers of the razr, hinting at its possible arrival to India in near future. Those teasers now have been confirmed.

Motorola India’s website has a dedicated page for the phone where interested folks can register their interest. This confirms that it’ll be launching in the country soon. Additionally, this will also mean that interested users around the globe could have an opportunity to buy an unlocked variant of the phone.

Currently, razr is available exclusively via Verizon in the U.S. On the other hand, the Indian market consists of unlocked phones only.

The Samsung Galaxy Fold is the only foldable smartphone currently on sale in India and has sold out in each of the sales rather quickly. The razr could act as a slightly cheaper alternative for anyone specifically looking for a foldable option. The Fold is locally priced at INR 1,64,999 (US$ 2,290).

The global pricing is US$ 1,499 (INR 1,08,000), though we expect the launch price to be higher because of additional import duties and dynamic currency conversions.

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Realme skyrockets in India mobile market as Samsung falls

Xiaomi continues to hold its spot

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This year Xiaomi and Realme have been constantly fighting each other in the affordable phone segment. Each month we witnessed the launch of a new product, that always ended up killing the competitors previous offering. It’s a never-ending cycle.

However, the sales figures have proven that there’s still no clear winner in sight. According to IDC’s Q3 2019 report, Xiaomi continues to lead the market with a share of 27 percent, followed by Samsung at 18.9 percent. Realme is at the fourth spot with 14.3 percent, just below Vivo.

On the flipside, Realme has registered year-over-year growth of a whopping 400 percent, while Xiaomi grew at a modest 8.5 percent. Unfortunately, Samsung is having a hard time tackling the two younger brands and registered a fall of 8.5 percent.

The average selling price for a smartphone was INR 11,000 (US$ 159). Data also showed that phones under INR 15,000 (US$ 200) still account for 80 percent of the market. But, this segment saw its share drop by five percent on a yearly basis.

The Redmi 7A and Redmi Note 7 Pro were the highest shipped models in the complete market. Realme’s online sales were at 26.5 percent and its shipments were 6.7 million. This also means that number two, three and four smartphone players are closely matched in terms of shipments.

With more than 50 percent share, Apple remained the dominant player in the premium segment, which includes smartphones in the range of US$ 500 and more.

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Nokia branded smart TVs will soon be a thing

Coupled with JBL audio

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Nokia TVs are on the horizon.

India’s e-commerce giant Flipkart has announced that it has entered into a strategic partnership with Nokia to launch Nokia-branded Smart TVs. Flipkart will not only distribute the brand’s smart TVs but is also handling the manufacturing in India.

This will mark Nokia’s entry in an extremely crowded market where new players like OnePlus have just recently arrived. Xiaomi has also been doubling down with its wider range of products and incumbents like Samsung, LG, and Panasonic continue to command a huge share of the market.

A launch timeline hasn’t been revealed yet, but we do know the TVs will sport audio by JBL. Besides Nokia, Huawei’s Honor and Motorola recently launched smart TVs in the country.

The company is known for its research and patents in the telecom industry and continues to work on it. On the side, it has licensed the Nokia brand to third parties like HMD Global for smartphones.

Nokia stopped making phones long back, its hardware division was later acquired by Microsoft, and ultimately everything ended. Though, the brand lived, and the Finnish company was far from giving up.

Flipkart was acquired by Walmart sometime back and the platform intends to leverage its online reach in tier 2 and 3 towns. Besides, all the TVs will be assembled in India under the central government’s Make in India campaign. This will help them avoid import duty on finished products as well as enjoy the direct benefits of the scheme.

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