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Samsung, Xiaomi dominate Q1 2020 Android sales

And these are midrange phones!

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The latest research from Strategy Analytics is a sign that things are shaking up in the Android smartphone market. According to the research, midrange phones from Samsung and Xiaomi dominated the Q1 2020 sales for Android smartphones. Furthermore, only one flagship made it to the list, suggesting that more and more people are buying midrange phones.

Midrange phones dominate the market

Global smartphone shipment for Q1 2020 stands at 275 million units. The Android smartphone that sold the most during the Q1 2020 is Samsung’s Galaxy A51. It is a midrange device with a 6.5-inch display and a quad-camera setup. It was released last year and has become a popular device across Europe and Asia. Strategy Analytics estimated that the device sold 6 million units worldwide, accounting for 2.3 percent of the global market share.

Meanwhile, Xiaomi’s Redmi 8 managed to grab the second spot. The device grabbed 1.9 percent of the total market share in the first quarter. Strategy Analytics noted that the device is popular among Indian and Chinese consumers. And with Xiaomi making a splash in Europe, it is also becoming increasingly popular among Europeans.

The rest of the top six best-selling smartphones are dominated by other Samsung and Xiaomi midrange devices. Taking up the fourth and sixth spots are the Samsung Galaxy A10s and A20s. Meanwhile, Xiaomi Redmi Note 8 grabbed the fifth spot.

Only one flagship made it to the top

Among the top six best-selling smartphones, only one is an Android flagship. Samsung’s Galaxy S20+ grabbed the third spot, accounting for 1.7% of the total smartphone market sales worldwide. It is also the lone super-premium device on the list, which is commendable on Samsung’s part since there are numerous flagships released from 2019 up to Q1 2020.

Midrange phones are more popular than ever

Midrange phones will only become more popular in the future due to the post-virus economic situation. More and more people will look for smartphones that offer more features for a much lesser asking price. As such, manufacturers may have to pivot once again on offering devices with decent specs at competitive price points. A recent example of this strategy is the iPhone SE (2020), which retails at USD 399 but offers flagship-class performance and camera.

SEE ALSO: Samsung launches online Store in the Philippines

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Apple announces new special event for iPads

Scheduled for May 7

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The next Apple event is coming! Two weeks ahead of the big launch, the iPad maker has announced an upcoming event dedicated to the tablet.

As always, Apple has added a tagline to tease what’s coming for the brand. This time, it’s “Let loose.”

Now, you won’t get a lot of clues from something so vague. Thankfully, the graphic is much more telling. It features a hand clearly grasping an Apple Pencil. For sure, the event will focus on new iPads.

The special event will start on May 7, 10AM ET. Interested viewers can watch the event live.

There’s no confirmation what models are getting new faces for the event. However, rumors are swirling that we’re getting a new iPad Pro. We can likely expect a new Apple Pencil too, especially since the stylus is a main focus for the invite.

New iPhones are likely out, though. Apple usually holds the event for those later in the year. That leaves the Macs and the Vision Pro in the less-likely-but-still-possible realm.

That said, if you’re looking for new tablets, it’s time to wait a bit.

SEE ALSO: Apple might update its iPad lineup this week

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MediaTek eyes video generative AI for mobile, next-gen sat broadband, more

MediaTek sets its eyes on the future

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Without question, AI-powered features have been integral for smartphones nowadays. And although it’s still “limited” what users can do with AI on their phones, MediaTek is trying to bring more advanced capabilities to mobile devices. This, as the semiconductor company is eyeing video generative AI for mobile, as part of its goals for the near future.

A few months ago at MWC 2024, MediaTek showcased on-device generative AI video diffusion powered entirely by its Dimensity 9300 processor. This leading smartphone chip incorporates the world’s first hardware-based generative AI Engine with secure, personalized AI. It is capable of bandwidth reduction, LoRA Fusion, and 8X faster generative AI performance, compared to MediaTek’s preceding AI processor.

Sooner rather than later, users can perhaps elevate the short video-editing experience on their smartphones by leveraging video generative AI, something reserved for heavyweight devices and software programs for now.

World’s first 5G-advanced satellite broadband

Aside from video generative AI on mobile devices, MediaTek is working on improving connectivity across various technologies. For instance, the company is working on a 5G-NR-NTN satellite chip that can deliver broadband speeds of up to 100mbps. They are working with Rohde & Schwarz for this innovation. One industry that will surely benefit from this is the automotive industry, with MediaTek utilizing advanced LEO satellite support over the Ku-band.

New platforms for 5G IoT, wearables

Meanwhile, the newly-announced MediaTek T300 platform will make it easy for IoT designers to transition to 5G-NR especially for applications requiring ultra-efficient connectivity and long-lasting battery life. This includes wearables, lightweight AR devices, and always-connected IoT devices. MediaTek likewise demonstrated at MWC 2024 how it can achieve consistent low latency for AR and IoT devices. This was made possible by the company’s new RedCap RFSoC using the Keysight UXM5G Wireless Test Platform.

5G CPE for better performance

Moreover, MediaTek showcased its latest 5G CPE devices powered by the T830 platform. Using three transmission antennae (3TX) applicable across 5G NR band combinations, MediaTek eyes performance enhancements for Wi-Fi routers, promising low latency, low loss, and a significant reduction in network delay.

Auto industry collaborations

Earlier in the year, MediaTek also released AI-driven chipsets specifically for smart cars. This is another aspect the company wants to build on. Using OpenSynergy Hypervisor technology, MediaTek wants advanced safety-first features through a virtualized OS within the vehicle. Additionally, MediaTek and ACCESS Twine4Car are working together to develop richer multiscreen entertainment and interactive services. Of course, the former already has the Dimensity Auto smart cockpit and infotainment platforms working to provide highly capable processing.

These platforms can handle demanding processes. These include multiple operating systems, wireless connectivity feeds, and multiple concurrent video playbacks. It can even support advanced 3D graphics and generative AI for the driver and passengers in the vehicle, elevating the overall smart car experience.

Smart home IoT connectivity

Lastly, MediaTek is envisioning a “home gateway” concept which it calls “Ambient Computing.” This will allow users to manage their network of IoT devices in a better, faster, and more direct manner. This will be done by having the technology solve the indoor-outdoor network barrier through bypassing third-party networks.

In other words, users will be able to control everything from their mobile device, minus third-party services. And because multiple devices are working together, a user may technically use a PC to accelerate tasks on the smartphone — beyond what’s possible on a mobile chip. That extends the phone’s life considerably, too.

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Xiaomi Redmi A3 Philippine pricing, availability

Budget smartphone with high refresh rate display

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Redmi A3

Xiaomi is bringing high refresh rate displays to its budget line with the announcement of the Redmi A3. The latest addition to the entry-level Redmi line boasts of an expansive 6.71-inch HD+ display with up to a 90Hz refresh rate.

The Redmi A3 is available in Midnight Black, Star Blue, and Forest Green. The smartphone is priced at PhP 3,399 (3GB+64GB) and PhP 3,999 (4GB+128GB) respectively for its two configurations.

Customers may preorder the phone until April 27 via Lazada, Shopee, and TikTok. General sale begins April 26th in all Xiaomi stores nationwide. Freebies are a Basic Piston Earphone for online purchases and a 3-month Viu Premium subscription for in-store purchases.

The Redmi A3’s immersive screen allows users to consume various content in high-definition with better smoothness, a boost for a phone of its price point. The screen has Corning Gorilla Glass 3 protection as well, and DC dimming to reduce blue light exposure.

The phone also sports a refined design that lets go of the iPhone-looking camera arrangement. Instead, the main camera is now in the middle as part of a watch face-looking setup similar to other Android phone offerings.

Speaking of, an 8MP main shooter highlights the back of the Redmi A3. In front is a 5MP front camera. The phone is powered by a MediaTek Helio G36 processor and runs on an Android 14-based OS. Furthermore, it has a 5,000mAh battery with 10W of USB-C charging.

Other handy Redmi A3 features for users to utilize include a 3.5mm jack, Face Unlock, and Fingerprint Unlock.

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