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Smart delivers best mobile video experience in PH — Ookla

Smooth mobile streaming

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Smart Ookla

Subscribers of Smart Communications and its value brand TNT enjoy the best mobile video experience in the Philippines, according to a new recognition from Ookla, the global network intelligence firm behind Speedtest.

Smart recently earned the Best Mobile Video Experience award based on analysis of Speedtest Intelligence data covering Q3 to Q4 2025.

The award measures users’ real-world quality of experience when streaming video over mobile networks. It evaluates three equally weighted factors: fast video start time, uninterrupted playback, and the ability to stream in full HD resolution.

Smart achieved a Video Score of 78.60, the highest among mobile operators nationwide.

Ookla’s methodology reflects the percentage of users who experience video start times of less than two seconds, minimal rebuffering interruptions, and 1080p or higher resolution in most playbacks.

For subscribers, this translates to smoother streaming of content on platforms like YouTube, TikTok, Facebook, and Netflix without long loading times or constant buffering.

Customers also benefit from faster video start times and clearer HD playback whether they are watching trending series during a commute, livestreaming events, sharing short-form videos, or tuning in to sports and concerts on their phones.

Filipinos among the world’s top video consumers

“We are proud to recognize Smart for winning Best Video Experience in the Philippines,” said Stephen Bye, President and CEO of Ookla. “This accolade is a testament to their industry-leading performance, as proven by Ookla’s methodology.”

Smart says the recognition reflects its ongoing investment in strengthening its mobile network.

“This latest recognition affirms our continued efforts in strengthening our network to support the growing digital needs of Filipinos, who are among the top video consumers in the world today,” said Debbie M. Hu, First Vice President and Head of Wireless Networks at Smart.

According to the Digital 2026 Report by Meltwater and We Are Social, Filipinos spend 20.48 hours per week watching online videos — the second highest in the world after Kenya.

“As video increasingly becomes the primary way people learn, work, and entertain themselves online, we remain focused on delivering a consistently superior streaming experience for our customers,” Hu added.

Back-to-back network recognitions

The latest award follows an earlier recognition from Ookla for Best Mobile Latency in the Philippines, highlighting the responsiveness of Smart’s network.

Low latency refers to the reduced delay between sending and receiving data. It plays a crucial role in delivering smooth experiences for real-time applications such as video streaming, online gaming, and video calls.

“Winning both the Best Mobile Video Experience and Best Mobile Latency awards reflects our goal of continuously elevating the digital experience of our customers,” said Lloyd R. Manaloto, First Vice President and co-OIC at Smart.

“As demand for high-quality video continues to grow, Smart will keep investing in network innovation to ensure Filipinos across the country continue to enjoy world-class mobile experiences wherever they are,” added Marjorie C. Garrovillo, also First Vice President and co-OIC at Smart.

The recognition also supports the broader mission of the PLDT Group to strengthen the country’s digital infrastructure and help build a more connected nation.

Enterprise

Google illegally destroys 250,000 trees for a single AI data center

This is what we stand to lose with data centers.

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In the Philippines, it’s illegal to cut down a single tree without a permit. It’s a constant reminder that the preservation of nature should be a civil, besides being a moral, obligation. And yet, corporations are seemingly immune from obligations and morals. Google, the company that used to stand for “Don’t be evil,” shows off its true colors by illegally cutting down 250,000 trees in Finland for a datacenter.

As first reported by The Guardian, Finland is now staring at 330 hectares of land suddenly denuded of around 250,000 valuable trees, all thanks to Google. A local ecologist has also said that the company killed a further 150,000 trees at a separate site.

The environmental desecration is part of Google’s multibillion-dollar push to build data centers all over the world for artificial intelligence. Google has since been ordered to stop the development in the country after Finland found that the company acted without securing the needed assessments and permits to clear the area.

Google brushed away the report by saying that they acted “on the best understanding we had of the legislation at the time.” The company also said that they are protecting the water quality at the affected sites and committed to replanting trees across 130 hectares, a pale comparison to the total area affected.

Other AI companies are also trying to weasel their way into other countries to build data centers. An example is the controversial Pax Silica in the Philippines. Finland now stands as a cautionary tale against the unimpeded and unsupervised growth of data centers for a service that no one asked for.

Don’t be evil, my ass.

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Accessories

Bose acquires Skullcandy

But both are still separate brands.

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As one of the wisest sages of the 2000s once said, “He was a punk, she did ballet. What more can I say?” Sometimes, opposites attract. Now, two of those opposites in the audio space are coming together: the punk Skullcandy and the ballet-loving Bose.

Today, Bose has announced its acquisition of Skullcandy. The latter will continue to operate as a separate brand but now officially under the Bose umbrella. Although, it’s not a new collaboration as the two brands have previously worked together on devices before. Skullcandy will just have more access to Bose’s technologies moving forward.

Alternatively, Bose will now have access to Skullcandy’s more varied audience. Compared to Bose’s focus on premium products, Skullcandy caters to more alternative lifestyles. Though the brand has since mellowed from its more radical roots, it is still known as one of the alternative brands.

Bose, on the other hand, is still a household name for home audio and noise-cancelling headphones. The new relationship between two polar opposites might be seen as a weird one, but it’s ultimately beneficial to both parties. Besides, both brands were very strong in the 2010s. Keeping both brands going is a boon to audiophiles of the past decade.

SEE ALSO: Sony unveils three premium Walkman music players

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Gaming

Next Xbox might cost double the price of an Xbox today

The most expensive Xbox Series X costs $900. The next Xbox’s price might double that.

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Buying a new gaming setup must be one of the most torturous things you can purchase these days. The rising price of chips has hampered the buying ability of many a consumer today. Sadly, that trend isn’t changing anytime soon. According to new reports, the next Xbox might cost double of what an Xbox costs these days.

The next console is currently codenamed Project Helix. Spearheaded by relatively new Xbox CEO Asha Sherma, Project Helix has hopes of being an all-around gaming machine capable of playing PC games besides console exclusives. Sharma obviously wants the platform to come back as a worthy destination for gamers.

That’s a monumental task, though, especially after the rising prices of chips are constantly threatening the prices of new devices. Now, according to a profile of Sharma published by Fortune, the next Xbox might cost as high as US$ 1,800. For reference, the limited 25th anniversary edition of the Xbox Series X currently costs US$ 899.

Should Fortune’s estimate hold true, a new console in the coming years is double the cost of the most expensive Xbox Series X variant available today. The next generation of gaming might be even more of a luxury than it already is.

Unfortunately, things aren’t getting better across the board. Gaming on PC and on PlayStation aren’t going to be much cheaper as the RAM crisis continues.

SEE ALSO: Xbox might get rid of physical discs too

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